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Chapter 963 Behind the Hunger Marketing

At 7:45 pm on October 10, in the conference room of Palm China headquarters, Century Peak High-level Super League and Palm management gathered together to wait for the official launch of the mobile phone.

In the future, the Peak of Century will fabric the competition between giants such as Microsoft, Apple, and Google. To be in a favorable position in the competition, the success or failure of the Phoenix system is crucial; and the promotion of the Phoenix system depends largely on Palm and Motorola. Therefore, the success or failure of Palm is related to the strategy of the Peak of the entire Century, and the company's senior management attaches great importance to this.

At the same time, in front of many computers across the country, countless netizens were staring at the Century Peak Mall and the Palm Taobao flagship store, waiting to start buying.

In an apartment in Peking, Jiang Xue kept clicking the mouse and constantly refreshing the page of Century Peak Mall, looking a little nervous. Others rushed to buy palm phones either for show off or for selfies, while she snatched to buy mobile phones for work.

Jiang Xue is the assistant of a little star named Zhang Yan. Zhang Yan was originally a model of Mikong, who was a football baby, and also took online game promotional photos, taking many large-scale photos. It was not until she accidentally participated in Feng Xiaogang's "If You Are the One" that she really entered the entertainment industry and began to take on various small roles. Zhang Yan really wanted to be famous and liked to take advantage of popularity. In order to make the headlines, she was shameless and desperate, and she dared to take advantage of any popularity.

Recently, domestic first- and second-tier celebrities, models and internet celebrities have been playing Palm selfie phones and taking various high-quality selfies. Why is Zhang Yan definitely behind? This popularity must be taken. So, she took some selfies and asked the company's artists to use Meitu Xiuxiu to process it. She posted it on Weibo, claiming that she also received the Palm mobile phone given by Century Peak, and asked everyone how the photo effect is?

Among the little stars who are on the 18th tier and Zhang Yan, some people saw that she was unhappy and jumped out to question her vest: "The Century Summit will give you a palm mobile phone. What kind of thing do you think you are? If you have the ability, show your phone for everyone!"

Zhang Yan was immediately embarrassed and said that something was wrong with the phone and went to repair the factory. Then she ordered Jiang Xue. No matter what method is used, you can get one for me as soon as possible!

As an assistant to an 18th-tier star, Jiang Xue has almost no connections to use, and has no other channels to get a palm mobile phone, so she can only rush to buy it online!

In addition to ordinary users like Jiang Xue, there are many scalpers waiting in front of the computer to rush to buy Palm selfie phones. There is a special scalper company in Zhongguancun. It studies mobile phone models with arbitrage space every day, and then quickly determines which products to buy. Palm selfie phones are very cost-effective, and it is a purchase restriction, which is obviously a shortage, so it has naturally become the target of many scalpers.

In fact, Liu Zuohu knew that using purchase restrictions would definitely attract scalpers. Every time Xiaomi mobile phone shipped, it would also attract scalpers to stock up. For this reason, the official website of Century Peak restricted the purchasers, and each person limited only one item to buy at a time.

Of course, Liu Zuohu was not particularly disgusted with scalpers. In his opinion, stocking up scalpers is not a bad thing, and it can strengthen the feeling that palm mobile phones are in short supply. On the one hand, it gives consumers who have bought palm mobile phones a sense of happiness and satisfaction, and promotes them to convert them into palm fans; on the other hand, the more they get, the more they want, and prompts consumers who have not bought it to try their best to buy it.

The time soon came to 7:59, and the staff responsible for data monitoring began to make the final countdown: "There are only 60 seconds left before the official launch!"

At this moment, everyone in the conference room was focusing on the big screen.

In addition to a digital timer, there is also a number of 450,000, which means the 450,000 mobile phones to be sold. For each sold one, the number will be reduced by one until it is finally cleared.

This time, Palm will release 500,000 mobile phones, of which 450,000 are sold in Century Peak Mall, and the remaining 50,000 are placed in Palm’s Taobao flagship store. The reason for selling on Taobao is to rank Taobao’s mobile phone weekly sales list. There is a weekly hot sale ranking on Taobao. Many people who buy mobile phones will look at this hot sale ranking when shopping on Taobao. It will be a good publicity for Palm.

“10,9,7…2,1, start!”

As the "start" sounded, the number 450,000 on the big screen jumped downwards at an unprecedented level!

In just one second, 10,000 units were sold, 50,000 units were sold in 8 seconds; 100,000 units were sold in 19 seconds...

When the numbers on the big screen are cleared and all 450,000 mobile phones are sold out, the timer displays only 1 minute and 37 seconds!

The conference room was silent, and everyone was stunned to watch the big screen. Palm was very popular recently, and everyone was optimistic about Palm's performance, but no one expected that it would be sold out in such a short time. 450,000 mobile phones, 1 minute and 37 seconds. This speed is too exaggerated!

Wu Ruide was the first to react, applauding with a smile, and the others came to their senses and began to applaud; the palm management became even more excited, applauding and hugging again, and the atmosphere on the scene became particularly warm.

After the applause, Wu Ruide looked at Liu Zuohu with a smile and said, "This performance is really unexpected. The first shot of the palm has started! Thank you for your hard work these days!"

Liu Zuohu said modestly: "The success of Palm selfie phones is inseparable from the support of the head office. Without the head office in the entertainment, fashion circles, and complete huge influence, selfie phones cannot be popular in a short period of time, and today's release will not be so successful!"

After chatting with the senior executives of the Century Peak, Liu Zuohu took out his cell phone and dialed Zhang Ran's phone number. He was able to become the head of Palm because Zhang Ran called his name; he also knew that Zhang Ran attached great importance to mobile phone business and felt that it was necessary to report to Zhang Ran briefly.

When Zhang Ran received a call from Liu Zuohu, he was debugging equipment with Zhao Fei and the others in the studio in Lin'an to make the final preparations for the movie "Year, Month, Day". When he saw that it was Liu Zuohu's number, he knew that it must be the release of the Palm mobile phone, so he said, "Old Liu, what's the situation?"

Liu Zuohu immediately said: "Mr. Zhang, all 500,000 mobile phones were sold out! It took only 3 minutes and 47 seconds!"

Zhang Ran is very confident in the Palm selfie phone. He believes that this phone will be supported by many female users after it is launched. In his last life, several female friends brought two mobile phones at any time, one Apple and the other Vivo. They use Apple to surf the Internet, socialize, play games, etc. When they take pictures, they take vivo and use vivo beauty pictures to better effect. Zhang Ran didn't understand and asked them, Apple phone clarity and saturation are much better than vivo, why do they use vivo! My friend replied that the photos taken by vivo are better!

Nowadays, the development of social networks has made people more and more hope to share various life photos. Taking photos has become the strongest functional need for people to use mobile phones, and it is even more so for women! Vivo can be popular, and how can palms with higher quality and better beauty effects beautification than Vivo?

However, after hearing that all 500,000 mobile phones were sold out in 1 minute and 37 seconds, Zhang Ran was still a little surprised: "It seemed that it took more than 4 minutes when Xiaomi was released in 1st of the year ago. The first shot of Palm was fired!"

Liu Zuohu immediately said: "Xiaomi 1s sold out 300,000 units in 4 minutes and 12 seconds. We sold out 500,000 mobile phones in 1 minute and 37 seconds. The performance is far better than Xiaomi. Palm has a good start!"

At the same time, millions of netizens who are rushing to buy mobile phones in front of the monitor have different mentalities, and they can be said to be happy and sad.

Jiang Xue patted his violently beating heart and breathed a sigh of relief. Fortunately, his movements were fast enough and he grabbed one. If he moved a little slower, he might not be able to grab it, so he would be dead!

In an apartment in the Magic City, Bai Jie looked at the word "no stock" on the Century Peak Mall, and she was stunned. She was waiting in front of the computer since 7:30 pm and was about to start buying it. Unexpectedly, at 7:59, her boyfriend called and answered the phone and chatted for a few words. Unexpectedly, in two minutes, the phone was sold out.

At Peking Film Academy, a boy who didn’t get a cell phone called his head teacher Guo Zhen: “Teacher Guo, my girlfriend’s birthday is coming soon. I want to give her a palm mobile phone as a gift, but I didn’t get it. Can you help me!”

There were millions of netizens participating in this rush to buy. Some of them were lucky enough to grab their mobile phones, while most of them returned in disappointment. As a result, there were more discussions on the rush to buy mobile phones.

The person who successfully grabbed the phone showed off his achievements on Weibo, Post Bar, and Moments: "I got the Palm selfie phone, I don't know how long it will take to get the goods!", "I grabbed 500,000 mobile phones in a few minutes! Fortunately, I grabbed one!", "I waited for Palm to take a photo phone, I don't know if the photo effect is really as good as they said!"...

Netizens who couldn't buy it were naturally very unhappy, and they could even be said to be very resentful: "This speed is too fast, and they were sold out in just over a minute!", "Forget it, only ugly people need beauty effects, I don't need it!", "Now mobile phones like to engage in hunger marketing, and treat people like monkeys, which is so disgusting!"... Some angry netizens even went to Weibo to scold Liu Zuohu and Palm, and even people scolded Zhang Ran's Weibo.

Cheers and scolding gathered together, and #palm snap-up# and #palm 3 minutes and 47 seconds# were quickly put on the hot search list. Immediately afterwards, many public accounts and marketing accounts immediately pushed the news that "palm was snap-up in 3 minutes and 47 seconds." The next day, many media reported this news, which was almost a buzz. After all, Palm is now a domestic mobile phone, and the system equipped on the mobile phone is also a domestic system, so it must be praised.

However, there are also people who are black palms. The "New Crystal News" published an article "Behind the Hunger Marketing of the Century Pin Palm Mobile Phone". The article pointed out: "Palm's Hunger Marketing is not just a sound-saving effect, but treating mobile phones as futures.

Many people may not understand this. In fact, the reason is simple, because electronic products are updated very quickly. If a product can be delayed for five or six months, this phone uses apq8064 quad-core processor. If you order now, it will cost 500 yuan. I will order 10 million yuan directly, which will cost 5 billion yuan. The cost is very high. In this case, I will order 500,000 yuan first. Since the order quantity is relatively small, the price will be more expensive. Assuming it is 600 yuan, it is 600 yuan.

, it is 300 million. Two months later, I ordered another 500,000 yuan, and another 300 million yuan, which is 600 million yuan. By the fifth month, I ordered another order, and this time I ordered 9 million yuan. Since May had passed, the price of electronic components had dropped. Now I can get it for 400 yuan by ordering 9 million yuan, which is 3.6 billion yuan. In addition, 600 million yuan had been spent, which is 4.2 billion yuan in total. This is 800 million yuan cheaper than ordering 10 million chips at the beginning!

The palm mobile phone is actually short of production capacity, so it can only send 500,000 units? It is not at all. They just treat mobile phones as futures and hype the reputation of mobile phones through a small number of pre-sales. When the cost is reduced to profitable, they will sell them on a large scale. The 500,000 mobile phones in the early stage are just bait, which is just a prop for hype of low-price and high-quality palm mobile phones!"
Chapter completed!
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