Monday, July 30, the latest week of North American box office is released.

Last week, due to the fact that many North American audiences watched the Olympic Games live, and the aftermath of the terrifying emotions caused by the shooting of the Colorado theaters still fell, with a high drop, achieving a box office of 120 million yuan. The total revenue in North America has reached US$289 million, and is expected to be the third film released in recent years to exceed US$300 million in the shortest time, following the release of the film in early June this year. Overseas, the scale of the release has expanded to 58 regions, and eventually won US$126 million.

North America and other regions combined, earning $246 million last week, winning the global box office championship last week as expected.

Nolan fans were extremely excited about this and swept the screen hard on social media, shouting "We are the champions". The excitement was comparable to the ranking of IMDB No. 1. However, this time they did not say anything to detract from Zhang Ran. Zhang Ran's fans were too tough and they were really unwilling to provoke them. Moreover, the decline was small, and the difference between the two was not big. It is hard to say whether they could keep the championship next week.

Last week, the performance was very steady, achieving US$71.05 million in North America, with a very stable trend and a very small decline. Blockbusters that can control the decline to this level in the third week are very rare in North America. In the third week, there are only two blockbusters that control the decline better, and.

In China, due to its extremely strong reputation, coupled with the news dominance of Zhang Ran fans vs. Nolan fans and large-scale reports from CCTV, it has attracted more audiences to enter the movies. Many middle-aged and elderly viewers who don’t usually enter the cinemas also entered the cinemas. Therefore, in the third week, the box office of 570 million yuan was achieved, with a total box office of 1.75 billion yuan, and the record that has been broken is just around the corner.

In other parts of Asia, the performance was equally outstanding, winning 1.6 billion yen in Japan, with a total box office of 4.7 billion yen; South Korea had a heavyweight movie released this week, attracting a large number of Korean audiences. Even so, it still achieved 1.35 million viewers, with a total number of viewers exceeding 5 million; in Hong Kong, it achieved 24.5 million box office, with a total box office of 70 million...

In Europe, the trend is also very stable. Russia's box office continues to explode. The box office in the United Kingdom, France, Germany and other countries and regions has declined, but the decline is controlled by only a dozen points.

In the third week of its release, it achieved a total box office of US$217 million worldwide. So far, the global cumulative box office reached US$738 million, just one step away from the highest box office record of R-rated movies, 742 million.

Box analyst Brian White admitted to underestimating, and adjusted his predictions, believing that the movie will eventually exceed $400 million in North America and the global box office will exceed $1.2 billion. This result will break the North American box office record of $370 million in R-rated movies and the global box office record of $742 million.

However, although it is optimistic about the subsequent performance, Brian White is still a little confused about the audience's enthusiasm: "It seems that there is some magic that attracts the audience to enter the cinema again and again. This situation is very rare and reminds people of it, but 3D movies, rather than, are really strange!"

In fact, in addition to the excellent reputation of the movie, the most important thing that attracts audiences to enter the theater is the unusual sense of substitution of the movie. In the discussions on the Internet, the most commonly used words, apart from shock, are probably real.

"I watched it yesterday, and I still feel incredible now. I feel like I have really experienced a war. My whole body was surrounded by gunfire, explosions, and all kinds of screams. It's very real and really shocking. I have never seen such a shocking movie in so many years."

"I don't know how to describe the feeling I brought to me. During the movie, the explosion sounded 360 degrees wrapped around you, and kept bang bang! Various sharp armor sounds and shell explosion fragments scratched the mecha running sound effect filled the entire film, I simply don't know how to describe it!"

"The most shocking thing is the sound. I have never felt such a real sound in the cinema. Through the sound, I can clearly feel the plane and missiles flying towards me and flying over my head. There are also those explosions. I can clearly feel where they exploded, four or five meters in front of me, or more than ten meters in the back of my right. This is really incredible. How did it be done? Zhang Ran is simply a magician!"

While the strong shock brought by the discussion, many viewers reacted to a particularly strange phenomenon: "When I was watching IMAX at the Haley Cinema in Los Angeles, I could feel the explosion distance, and the plane and missiles flew over my head, but because Haley's ticket was too difficult to buy, I went to another IMAX cinema. But I couldn't feel the explosion distance when I saw this cinema, and the feeling of the plane missile flying over my head disappeared! After that, I went to Haley Cinema again, and the magical feeling came back, which was really incredible!"

The same thing happened in China. Many viewers reported that it was also IMAX. When watching Jiahe, I felt like I was in a war and my whole body was wrapped in various sounds, as if I would be killed at any time; but when watching in other IMAX cinemas, the effect was much weaker.

Netizens' comments attracted the attention of the media. In order to verify the authenticity, the reporter went to different theaters to experience it, and his viewing experience was the same as other audiences. Some cinemas could feel the distance of explosion and the plane missiles flew overhead, but some cinemas did not have this effect. The reporter believed that it should be a real Dolby Atmos movie, and adopted the latest Dolby Atmos mixing and screening methods, because those cinemas with particularly shocking screening effects were cinemas with Dolby Atmos system.

Dolby Atmos is a brand new theater audio platform developed by Dolby Laboratory and released at the beginning of this year. It breaks through the traditional concept of 5.1 and 7.1 channels and can combine the content of the video to present dynamic sound effects.

Unlike traditional film channel-based sound solutions, Dolby Atmos is based on sound objects. For example, the sound of a helicopter in a movie can be processed as a separate object. When the helicopter flies on the screen, its sound will pass through each speaker on both sides and behind the audience, achieving extremely precise and smooth sound movement.

In addition, Dolby Atmos installed two sets of speakers on the ceiling of the cinema to simulate the sound from above in the picture, such as the helicopter hovering over the head, thunder, rain, etc. This kind of overhead surround sound is lacking in the previous movie sound system. After adding the overhead sound field, the sound field surrounding the audience is truly realized, allowing the audience to immerse themselves in the film.

After Dolby Atmos came out, it attracted high attention from the industry. Directors such as Peter Jackson and Ang Lee said that their movies would use Dolby Atmos. The 6 movies released this year were the first Dolby Atmos movies, but after the movie was released, the audience's reaction was mediocre, feeling that they were no different from ordinary movies, and there was no magical effect of publicity at all.

The sound has a sense of distance and a sense of movement, which is exactly the Dolby Atmos described by Dolby Lab. What puzzles everyone is that the Dolby Atmos movie released by Dolby Lab does not; and it never claims to be a Dolby Atmos movie.

Just when the media and the industry were in a big puzzle, the interview with sound effects artist Skip Reevesey solved the mystery.

Skip Reifsey told reporters: "It is the benchmark of 3D movies. When it comes to 3D movies, it cannot be avoided. However, Zhang Ran believes that it cannot be considered a real 3D movie. The 3D effect of the picture is very good, but the sound is not three-dimensional enough. In Zhang Ran's opinion, a real 3D movie should be three-dimensional in both the picture and the sound."

The reporter said in a little puzzled manner: "But 7.1 channel is stereo!"

Skip Reeve Raceway: "It's stereo, but it's still far from the real stereo. For example, there are many scenes of planes flying in it. The plane flies from left to right, from right to left, and the plane is moving. Can the audience feel the movement of the plane through the sound when watching in the cinema?"

The reporter was stunned when he heard this. It seemed like a Dolby Atmos movie. He said with a little surprise: "Can you really do this?"

Skip Reevesey laughed proudly: "Yes, there are many war scenes. When you watch a movie, the protagonist's voice comes from the front, while gunfire, explosion and other ambient sounds come from all directions, forming a realistic sound field encirclement, as if they are in war with the characters. Sometimes in the picture, missiles and planes will fly over the protagonist's head. Through precise control of the audio system, the audience will feel that the missiles are flying from a distance and flying over the head."

The reporter asked: "When did you consider using Dolby Atmos?"

Skip Livsey corrected: "We are not using Dolby Atmos, but the Diting panoramic sound system developed by Century Peak itself. It is the same as Dolby Atmos. However, the Diting panoramic sound has better effect, more delicate sound, and a stronger sense of presence. Dolby Atmos has 36 audio and 72 audio systems. There are also separate audios under the seats to simulate the sounds on the ground. Watching at Dolby Atmos Theater, you can feel 70% of the effect of the movie. If you want to feel the shocking effect 100%, you must go to the Diting Panoramic Sound System Cinema under Jiahe!

The reporter asked again: "It sounds very complicated, isn't it very troublesome to make?"

Skip Reifsey smiled and said, "The sound is very complicated, and there are many movement sounds that need to be portrayed, such as missiles, aircraft, etc., which require separate track recordings. Our entire sound effects team has been working for nearly a year before we can achieve satisfactory results!"

After this interview came out, it immediately attracted high attention from the industry. The latest issue reported this incident in large quantities, and the title they put out was: "The Apocalypse of the Future, another 3D movie!"
Chapter completed!