Chapter 918 Pattern
Zhang Ran smiled and said slowly: "People in the circle of Xu should know that the value of MPAA is not only in formulating a hierarchical strategy, speaking in front of the US government, being able to negotiate quotas with China, and not only in being able to combat piracy on a global scale. In my opinion, the most powerful thing about MPAA is to unite the six major film companies, and everyone advances and retreats together, thus ensuring the interests and direction of the entire industry.
I hope that the film and television giants in the Yangtze River Delta will unite to establish an organization similar to MPAA and establish a strategic alliance. The members of the entire alliance will give full play to their advantages on the premise of respecting their respective development plans, reasonably complement each other, integrate existing resources, realize strong alliances, share resource value, and form a joint force for the film and television industry in the Yangtze River Delta, thereby leading the development of China's film and television industry."
Xu Yong'an: "It is indeed necessary to establish an industrial alliance. In recent years, film and television real estate investment in the Yangtze River Delta region has become a trend, and many film and television bases have been built, but most film and television bases have few crews, few tourists, and they are unable to make ends meet. In fact, many companies have visited Hengdian. We are honest and honest. More than % of domestic film and television bases are losses, and only a few people really make money. But others don't believe it at all, and they say, you want to eat alone! So what does the industry alliance rely on to convince these people!"
Zhang Ran smiled indifferently: "The Industry Alliance does not need to convince these people. Not everyone can participate in our alliance. Just like MPAA, there were eight members at the beginning, and there are only seven members and Tingfeng Entertainment. Spielberg and Harvey Weinstein, they are doing well in Hollywood, but they are not qualified to join this club. Similarly, not everyone can participate in our alliance. It must be the top film and television group in the Yangtze River Delta. In addition to Century Peak and Hengdian, there are only China Film, Shanghai Film, and Alibaba!"
Xu Yongan was stunned. It is not difficult to understand that China Film Group is a direct unit of the General Administration and the boss of the state-owned film and television group. Bringing China Film Group in can avoid many policy risks. In addition, China Film Group itself has a late-stage industrial base in Wuxi, claiming to be built into Walleywood, so it is completely fine to bring China Film Group in.
But what happened to Alibaba? Alibaba is doing e-commerce. What should I do to bring them in?
Xu Yongan said in surprise: "What? Ma Yun is going to enter the film and television industry?"
Zhang Ran nodded slightly and said, "Yes, Ma Yun has always had ideas about the film and television industry. In five years, Ma Yun invested in Huayi Brothers. However, after the war with Huayi at the peak of the century, Ma Yun sold Huayi's shares. In the past two years, with the rapid development of the film and television industry, Ma Yun's intention to enter the film and television industry has become lively again. Just last month, Alibaba won 59.32% of the shares of Culture China for a Hong Kong dollar of 6.244 billion, becoming the largest shareholder of Culture China; and Alibaba
Last year, Taopiao.com was established and started to sell movies online tickets. The attempt to enter the film and television industry is very obvious. China's population is four times that of North America. The entire North American film derivatives market is 1.5 billion US dollars. Even if China is twice that of North America, it is 300 million, which is 2 trillion yuan. In derivatives, the proportion of clothing, accessories and toys exceeds half, and this part alone exceeds 1 trillion. Alibaba is an e-commerce company, how could Ma Yun let go of this market?"
After hearing this, Xu Yongan immediately understood why the province and the city were willing to spend so much money and provide subsidies with Zhang Ran. China's derivatives market may exceed 200 million in the future, of which clothing, accessories and toys will exceed 1 trillion yuan. Zhijiang Province's light industry is relatively developed, and clothing, accessories and toys are very strong in itself. As long as Zhang Ran's Oriental Hollywood plan can succeed, then the huge derivatives, which exceeds 2 trillion yuan, can easily take away a large piece of derivatives.
No wonder the province supports Zhang Ran so much. If I were such a big cake, I would definitely support it!
Zhang Ran is so powerful. Fortunately, he didn’t join forces with Wanda at the beginning, otherwise Hengdian would have had a lot of trouble!
After being acquired by Century Peak at the beginning of the year, Xiangshan Film and Television City has made great progress based on Century Peak's resources. Its achievements have continued to rise in all aspects over the past four years. The filming crew has climbed from less than 5 per year to 9 last year, ranking among the top three national film and television base scenic spots, becoming the industry's attention star, and its comprehensive strength has gradually approached Hengdian Film and Television City.
In addition, when Century Peak began to build Century Film Capital again, Xu Yongan felt a threat. In this case, he was planning to join forces with Wanda to introduce Wanda's resources to Hengdian to fight against the threat brought by Century Peak.
To cooperate with Wanda, you must understand how Wanda's film and television industry is doing. For this reason, Xu Yongan conducted a secret investigation at the theme park in Wanda Xishuangbanna that was being built at the beginning of this year.
The Wanda Paradise in Xishuangbanna is still under construction, and advertising is already overwhelming, and the focus of Wanda's publicity is roller coaster. Xu Yongan was disappointed by this. He believed that where can't be played? Tourists from all over the country from north to south come to Xishuangbanna just to experience roller coaster? Wanda does not understand the theme park and does not know what passengers want. They are doing things according to the thinking of real estate developers.
After the inspection, Xu Yongan directly gave up the plan to join forces with Wanda. He believed that using real estate thinking to do the film and television industry would definitely not be able to do well!
Now it seems that it is too wise to give up cooperation with Wanda. Wanda is definitely not the top opponent of the century.
The vision and pattern of both sides are too far apart!
Xu Yongan made up his mind that in addition to adhering to the original strategy, Hengdian would make a layout in derivatives. This is a huge cake of 2 trillion yuan. How could Hengdian be willing to do it without cutting a piece? However, he did not say this, wiped the cold sweat from his forehead and asked: "If there is a conflict within the alliance, how should we coordinate?"
Zhang Ran said slowly: "There are competition among the six major Hollywood film companies and there are many frictions, but they have a good coordination mechanism with each other, so there will be no vicious competition. Like last year's "The Flowers of War" and "The Dragon Gate Flying Armor", the two top blockbusters will not appear in Hollywood. In 25 years, netizens have held big discussions, and the national media are also paying attention to the progress of this news.
Chapter completed!