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Chapter 776 The war between the navy and the fans

Zhang Ran quickly checked it out and it turned out to be the same as he expected. In addition to Mango TV's "Zero Point Fengyun", many satellite TV, including Tomato TV and Lizhi TV, criticized "One Person's Lights and Decoration" in their own programs.

The actions of several TV stations made Zhang Ran realize that history has reappeared!

In the 2009th New Year holiday, Zhang Yimou's "Three Guns" had a secret battle with Chen Kexin's producer and Yu Dong's "October Siege". Yu Dong joined forces with several media outlets who invested in "October Siege" to encircle "Three Guns". In the end, "Three Guns" won the box office and lost its reputation, while "October Siege" won the reputation and lost the box office.

"Three Guns" is a bad movie, and it's nothing to be hacked, but Yu Dong and Chen Kexin joined hands with the media to siege "Three Guns" and brought a very bad consequence, that is, from then on, as long as two or more domestic blockbusters were released, almost all the navy was active on the Internet, boasting about their own films, and wantonly slandering their opponents.

During the National Day holiday in 2011, "The Legend of White Snake" and "Painted Wall" were released at the same time. Zen Master Woodcarving, the publicity director of Light Media, used his Weibo account "Special for Filmmakers' Complaints" to spread rumors and discredit "The Legend of White Snake", but was caught by Yang Zi, the boss of "The Legend of White Snake". After the scandal was exposed, Zen Master Woodcarving was forced to leave Light.

In the 2012 New Year holiday, when the movie "The King's Feast" directed by Lu Chuan was released, it publicly admitted that it used the navy army to maintain its reputation during the publicity process, and then detailed the helplessness through the media, which caused a stir and caused heated discussions inside and outside the industry. Since then, it has become well known for the release of the movie.

Since the film crew will hire naval forces when the movie is released, Chinese movies have given birth to a strange professional naval force.

Whenever a movie is released, the distributor will use the navy to create reputation to suppress competitors in order to achieve a better box office. Various film distributors have formed unspoken rules, and it is common to hire navy to conduct online marketing. Even if they do not discredit their opponents, they will maintain their reputation for their films.

In the last life, Yu Dong and his team surrounded the media to suppress "Three Guns" were the main players who are now blacklisted in "One Man's Light and Decoration". In other words, Yu Dong and his team are using the methods of blacklisted in "Three Guns" in the last life to blacklisted in "Three Guns"!

In this life, there was no "Three Guns", and the one who fought with "October Siege" was "One Man's Light Decoration"; Zhang Weiping didn't have many means to fight back; but Zhang Ran had theaters in his hands, so if he smeared "One Man's Light Decoration", he could ban Bona's movie.

Zhang Ran thought history would not repeat itself, but unexpectedly everything happened.

Zhang Ran felt something was wrong, so how could Yu Dong have the courage to do this?

Is it Poly Group that supports it? Bona and Poly have parted ways!

The film companies that can really enjoy the domestic film industry all have backgrounds. Huayi’s background is the Beijing circle, the peak of the century is Beijing Film Academy, and Bona’s biggest backer is Poly Group.

Speaking of Poly Group, those who have a little understanding of this company know how big it is. It is a large central enterprise directly managed by the State-owned Assets Supervision and Administration Commission, and is even known as the "first son of the Republic".

Yu Dong was originally the deputy director of distribution at Beijing Film Studio. He resigned from Beijing Film Studio in 1999 and established Bona. Later, he made his first pot of gold with Huang Jianxin's "Tell Your Secret" and Wen Jun's "My Brothers and Sisters" and approached Wen Jun's line. In the following years, he won the agency distribution rights of most Hong Kong films in the mainland, including movies such as "Infernal Affairs" and "The Legend of the Sky".

In 2003, Bona and Oriental Shenlong, a subsidiary of Poly Group, established Poly Bona in a joint venture. Yu Dong holds 49% of the shares and Poly holds 51%. Yu Dong is interested in Poly's background and financial strength, while Poly is interested in Yu Dong's issuance ability, and the two parties hit it off.

Cooperating with Poly Group, Bona has obtained a series of resources under Poly, owned by Poly Wanhe Cinema, the promotional platform of Travel Satellite TV, the interactive platform of Shanheshui Qiansi Advertising Company, and the entertainment brokerage resources of Poly Performing Arts Brokerage Co., Ltd., etc. With Poly's powerful resources, Bona has grown rapidly and has become a private film company second only to Century Peak and Huayi.

As Bona grows rapidly, the company needs more funds, Yu Dong hopes that Poly Group can increase its capital. However, Poly Group invests in the film industry just a pit and does not really plan to make its film industry bigger. The person in charge of Poly did not agree, but instead asked Bona to pay dividends. For Bona's future development, Yu Dong began to buy back the shares in Poly, and at the same time began to look for overseas funds, and then took advantage of Sequoia Capital.

Zhang Ran knew that although Bona’s full name is still Poly Bona, Poly Group has few shares, and Poly Group does not have much interest in film and television itself, so it should not make a name for Yu Dong!

Could it be that overseas capital led by Sequoia Capital is making trouble? But Yu Dong also plans to list Bona on Nasdaq next year. If the theaters under Century Peak ban on Bona, the listing will probably be a waste!

What's going on?

How could Yu Dong have the courage to fight against Century Peak?

Where does his confidence come from?

Zhang Ran believes that someone must be supporting Yu Dong behind his back, and this person is quite powerful, otherwise Yu Dong would never dare to do this. But Zhang Ran doesn’t know who the opponent is and what the purpose is, so he decided to wait and see what the other party’s purpose is before talking about it.

The next afternoon, the crew of "October Siege" held its premiere in Peking. Producer Chen Kexin, director Chen Desen, and actors Wang Xueqi, Nicholas Tse and other actors were present. "October Siege" and "October Siege" were released at a close time, and there was a heavyweight creative team, so people would naturally compare it. When a reporter asked, "Did you ever think about defeating "October Siege"", Chen Kexin said: "There is no victory or defeat in the movie, the box office is the bottom line, and a good box office is the best movie."

When facing a reporter's question about "How to read the box office of "One Man's Lights and Decoration"", Yu Dong said confidently: "In addition to "The Founding of the People", "October Siege" is the largest film this year. I am confident that I will win the box office championship this year. If "One Man's Lights and Decoration" can get 400 million in the box office, then "October Siege" can get 700 million!"

"October Siege" started to build momentum since early December, claiming that it was a movie that had been planned for ten years and was full of sincerity. Bona then previewed many films for "October Siege" and received extremely high reviews. Many critics directly shouted on Weibo that this is the best movie in China in ten years, and the best in ten years.

After the movie was officially released on the night of the 18th, the reputation of "The Siege of October" completely exploded, and it was almost one-sidedly praised.

"The Siege of October is the most shocking New Year's film, which will regain confidence in the New Year's film!"

It is a bloody nature that is hard to see in a peaceful society. This bloody nature is the source of explosion and transcends the limit. The film reaches the peak of Chinese-language films in shaping characters."

"The Siege of October is the best Chinese blockbuster in 2009, the best in the decade!"

"In this New Year holiday where bad movies are rampant, "October Siege" defends the dignity and honor of Chinese commercial films. At least from this movie, I see the sincerity of producer Chen Kexin as a film practitioner!"

With the popularity of "October Siege", "One Man with Lights and Decoration" has received a lot of negative reviews. Many people always complain about "October Siege" when praising "October Siege", and the movie's ratings on Douban and Time Network quickly fell below 6 points, approaching 5 points.

The Century's peak online public opinion maintenance team found that many of the people who scored "One Person's Lights and Decoration" registered on December, and the negative comments on Weibo can be clearly seen that different accounts sent the same swear words, and they were happy to forward them. Many accounts were empty, and they only evaluated the movie "One Person's Lights and Decoration" without any friends.

The online public opinion maintenance team realized that "One Person Decoration" had encountered a navy army, so they immediately reported to the publicity director Wang Jishi. After listening to the report, Wang Jishi asked the official blog of "One Person Decoration" to take a screenshot of this malicious score-making behavior. Then he immediately came to Ye Lin's office and reported to Ye Lin.

After the situation was over, Wang Jishi gave his own suggestions: "Mr. Ye, we must fight back, but the influence of the official blog is still too small, and it is difficult to intimidate the little girl. Can you ask Mr. Zhang to speak out? As long as he speaks out, this matter will immediately attract attention."

Ye Lin shook his head slowly and said, "No, Douban and Time.com are both niche movie fan websites, with very little influence, and there is no meaning to win points. If Douban can really have a great impact on the box office, Mr. Zhang would have acquired Douban and Time.com!"

Wang Jishi was stunned. Yes, if Douban could have a great impact on the box office, it would have been acquired by Mr. Zhang long ago, but he was still a little puzzled: "But we can't let others smear our movies so randomly, right?"

Ye Lin smiled and said, "The ratings of several ticket selling websites are OK, which are the middle reviews. The audience's reputation has not collapsed, so you don't need to worry too much. Our movie is very good, but the previous part is a bit obscure and difficult for the audience to understand. What we need to do is to publish more articles that can help the audience understand the film and let the audience understand the beauty. As long as the audience understands it, they will naturally give positive reviews."

Although the Century Peak did not take any measures, the official blog of "One Person's Lights Decoration" criticized the low scores of the navy. Zhang Ran and Zhang Jingchu's fans were even more furious. No wonder the ratings of "One Person's Lights Decoration" fell straight in the past two days. It turned out that someone maliciously gave low scores, so fans began to call on Weibo to call everyone to raise the scores together.

"These people are too much, just don't think that others are good. Everyone can go and swipe! Scan the points!"

"The movie is obviously very good, but it's only 2. These people are too much, and they support scoring points!"

"That's right, "One Man's Lights and Decoration" is not as good as Zhang Ran's previous movies, but it's not as good as 2, no matter what, it's 7 points!"

"I was originally playing five stars, so I just said, how could such a good movie score be so low? It turns out that someone maliciously won low scores, which is really too much!"

...

Zhang Ran and Zhang Jingchu's fans began to form a group to Douban and Time.com to give "One Man's Lights and Decoration" five stars, and after discovering this situation, the navy gathered again and frantically shot one star.

So, a strange phenomenon appeared. With the support of fans, "One Person's Lights and Decoration" quickly scored 6 points, but within two hours, the score was scored 5 points. Then the two sides started a tug-of-war. The score reached 6 after a while, and fell back to 5 after less than two minutes. The entire score fluctuated back and forth between 5 and 6.

Fans and the Shui Army fought with Time Network for two days, and they were in a difficult position to separate, which eventually caused the intervention of Douban and Time Network. The two websites began to clean up the Shui Army accounts, and the rating of "One Person's Lights and Decoration" also returned to 5.

The fans naturally cheered, as if they had won a war.

At this moment, a documentary from Japan's nhk TV launched the score-making blacklist "October Siege", and a new score-making battle began again!
Chapter completed!
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