Chapter 751
The car parked in front of a villa in the east of Long Island, surrounded by green trees, and the entire villa was hidden in green, making it look quiet and elegant.
Zhang Ran got out of the car with a bottle of Lafite wine in his hand, walked to the door and rang the doorbell. Like China, the United States, went to other people's houses to visit and brought some gifts, usually giving flowers or red wine.
After finishing the negotiations with Musea Prada, Zhang Ran originally planned to go to Los Angeles. This time he came to the United States and had other things to do besides negotiations with Prada. However, just as he was about to leave New York, he received an invitation from Wintour, inviting her house to attend a banquet.
Luxury Mergers and Acquisitions are different from ordinary corporate Mergers and Acquisitions. Luxury families are often arrogant and do not like auctions. They usually only have one-on-one contacts with carefully selected buyers. If you are not from this circle, you will have no chance to talk to them at all.
Zhang Ran was able to acquire Prada this time because Wentule made a move, so he must give Wentule a face, so he refunded the air ticket and waited to go to the appointment.
Soon, footsteps sounded, and then Wentour's daughter Bishafu appeared in front of her. She saw Zhang Ran smile and greeted him enthusiastically: "Mr. Zhang, long time no see."
After the Clion dance, Bishafu became the princess in the hearts of many people. Many people even called her the princess when they left messages to her on fly. Zhang Ran joked with her, put his right hand on his chest, bent down and said, "Your Highness, Princess!"
Bishaf lifted his skirt and curtsy: "Mr. Knight!"
Zhang Ran laughed and said, "It's a pity that there is no music, otherwise I would invite you to dance!"
Bixiafu blinked at Zhang Ran and said, "We have a dance party in our school today. Are you interested?" She knew that Zhang Ran would not be interested, so she greeted her without waiting for his answer, "Please come in, Mr. Zhang!"
The living room is very spacious, beautifully decorated and has brilliant light walls. When you walk into the living room, Zhang Ran saw Anna Wintour talking to Musea Prada, next to it was Musea Prada's husband Pagio Bethel.
When Wentour saw Zhang Ran, he stood up and greeted with a smile: "Robin, long time no see, welcome to visit."
Zhang Ran smiled and handed the wine over: "Thank you, Anna, I hope you will like my gift!"
Wentour smiled and took the wine, greeted Zhang Ran and sat down: "Thank you, hurry up and sit down, we are all waiting for you!"
Zhang Ran has been negotiating with Mucia Prada and Pagio Bethel in recent days, and has no politeness to them. He nodded and sat down.
After chatting for a few words, Wintour heard Zhang Ran going to Los Angeles and asked, "How are you talking?"
Zhang Ran nodded and smiled, "The agreement has been reached."
Three days ago, after Musea Prada agreed to Zhang Ran's request to acquire Prada, Zhang Ran had been talking about the acquisition with her and Pagio Bethel. In the past, the acquisition of the peak of the century had been Zhang Ran's framework. After the two parties reached the intention of the acquisition, the acquisition team would discuss the specific acquisition price. But Prada was so pretentious that if she didn't talk to others, she would have to talk to Zhang Ran. In their opinion, if you ask others to talk to me, you would look down on me.
Zhang Ran felt very distressed, but there was nothing he could do, so he could only talk to them in person.
Musea Prada, her husband Pagio Bethel, and other descendants of the family own 95% of Prada's shares, and the remaining 5% of the shares are in the hands of the Italian United São Paulo Bank. Yu Liping and their valuation of Prada is 3.5 billion euros, but Musea Prada and her husband insist that Prada is worth 5.5 billion euros.
Zhang Ran talked with them for two days, but when he saw that the other party never let go, he finally agreed to acquire Prada for 5.5 billion euros.
This price is indeed high, but it is still worth it as long as you can win Prada.
Luxury goods are a very closed circle, which is difficult for outsiders to enter, and it is difficult for Asian companies, especially Chinese companies, to enter the European luxury goods circle for mergers and acquisitions. The luxury brands acquired by China are often third-rate brands, or brands that go bankrupt and sell. It is almost impossible to acquire first-tier or top brands. At least before Zhang Ran was reborn, he did not hear any domestic company acquired a well-managed first-tier luxury brand.
Zhang Ran knew that as long as he could successfully acquire a top luxury brand, he could break this situation and enter the luxury circle. Prada is a top luxury brand with a world-class reputation and is one of the six blue-blooded brands. The door to Prada's luxury circle will be completely opened to Zhang Ran, and even to Chinese companies.
In the past, when Chinese companies wanted to acquire luxury brands, the other party would pretentiously say that the Chinese would make their style worse! It would be different after acquiring Prada. If the other party dares to say this, they can completely fight back. Prada, one of the six blue blood, was acquired by the Chinese. You are so pretentious!
More importantly, this acquisition is traded in the form of cash and stocks. The Prada family has become the second largest shareholder at the peak of the century. With their connections and influence in the fashion circle, it will be much easier to acquire other fashion brands in the future.
Wentour was not clear about the content of the negotiation, but she was still very happy to hear that the two sides had reached an agreement. She had successfully matched her up, and both sides would definitely accept this relationship. She laughed: "Congratulations on becoming a shareholder of Prada!"
Zhang Ran said gratefully: "I have to thank you for your matchmaking, otherwise I would not have the chance to sit down and negotiate face to face with Ms. Prada."
Musea Prada smiled and said, "Anna, you're wrong. It's not that Mr. Zhang became a shareholder of Prada, but that Mr. Zhang became a shareholder of Mr. Zhang's company."
Wentul didn't understand what Musea Prada meant and asked, "What?"
Musea Prada said: "Mr. Zhang acquired Prada, and we have become the second largest shareholder of his company."
Wentour was startled. He never expected that Musea Prada and her husband would sell the company to Zhang Ran. Prada was the hard work of Muassea, but Musea actually sold it? She felt a little incredible: "How could you sell Prada?"
Bishafu also widened his eyes. Mr. Zhang acquired Prada. Wow, it's really cool!
Musea Prada smiled calmly and said, "I am already sixty years old. In recent years, I have been considering the issue of heirs, but the people in the family are unwilling to take over. They all have their own careers and ideas. Although two young people succumbed to the sense of family responsibility and entered the company to work, their abilities are limited. Mr. Zhang has the ability and has a series of development plans for Prada. Leaving the company to him is the best choice I can think of!"
Wentour sighed slightly when he heard this. I arranged for her to write a fashion blog column for media such as Daily Telecom and asked her to intern in fashion magazines such as Teenvogue. I paved the Golden Avenue for her in the fashion circle, but she wanted to become a reporter.
However, Wentour did not say these words, took a light breath and looked at Zhang Ran. A long time ago, she believed that Zhang Ran would show off in the fashion circle, but she didn't expect that everything would come so quickly. She smiled at Zhang Ran and said, "Acquiring Prada, the door to the luxury circle will be completely opened to you!" She believed that in the future, Zhang Ran will be like the boss of LVMH Bernard Arnault, in the fashion circle, and decided to sell Zhang Ran another favor: "The sponsor of Metgala next year has not yet been decided, I wonder if you are interested?"
Metgala is held in early May every year to raise funds for the Costume Institute of the Metropolitan Museum of Art (now renamed Anna Wintour Costume Institute). The domestic Bazaar Charity Night is copied from this evening party.
If the annual Oscar is the party terminator of the American West Coast social circle, then Metgala can definitely be called the "East Coast Fashion Oscar". On this day of the year, noble socialites, Hollywood A-Character stars, sports leaders, and fashion giants all gather here to bring out their most grand equipment to join this gorgeous event.
Metgala is co-organized by "Vogue" and a sponsor, and the total cost of organizing a Metgala is about 2 million US dollars. In addition, many fashion or jewelry brands such as ralphlauren and tods are invited to contract several tables at dinners and bring their own designers and spokespersons to play.
Therefore, the entrance tickets for this party cannot be bought with money. The stars participating mainly go through invitations from organizers, brand invitations, and fashion magazine invitations. Of course, there will be some scattered admission tickets for sale, but the ticket prices are also higher than a year. Now the price of a Metgala ticket costs $25,000, while the price of a whole table is $25,000.
It is useless to just be rich in Metgala. Everyone on the guest list finally had to pass the layers of approval from Wintour and her team. It is said that from Kim Kardashian to Kate Upton, to Lindsay Lohan, everyone tried to step on the red carpet of Metgala by lobbying and swiping their faces without success. Because Kardashian's poor taste made Wintour look down on it. Until one of her rapper boyfriend Kanye West was invited to perform, she was able to walk with her. But afterwards, on the website of "Vogue", her figure on the red carpet was cut clean.
Zhang Ran knew that Metgala has never lacked sponsors, and even companies like Apple were rushing to join. Wintour was undoubtedly selling his favors. However, Metgala can enhance the company's influence in the fashion industry, and he couldn't ask for it: "No company is willing to miss the opportunity to sponsor Metgala. I am very willing to sponsor it. I don't know what the theme will be next year?"
Wintour explained with a smile: "The theme is American women: shaping the image of the people, mainly about the fashion and social changes of American women, and through dressing, we can show the image of freedom and independence of modern American women!"
Zhang Ran laughed when she heard the image of American women being free and independent. When Musea Prada was in college, she devoted herself to the left-wing movement and became a member of the top student. She even went across the street with a red book. Under her control, Prada has always pursued women's independence consciousness and said: "The cultural connotation of Prada is that women should be self-reliant, and it is really appropriate for us to sponsor it. But to be honest, I am actually more looking forward to when Metgala can hold a themed party related to China!"
Many top European designers such as Galliano, Armani, McQueen, etc., all have their works inspired by China. Recently, there are more and more Chinese elements in the fashion industry, and the influence of Chinese culture is increasing, and a group of Chinese designs have emerged. There is a view in the fashion industry that China is very similar to Japan in the 1970s and 1980s. A group of masters like Rei Kawakubo will emerge, and they will have a profound impact on the entire fashion industry.
Wentour nodded slightly: "You are right. We can indeed hold an exhibition about China to show the influence of Eastern culture on Western fashion." She looked at Zhang Ran and smiled: "When Metgala holds a dance party with Chinese culture theme, you will definitely be invited to serve as artistic director to create an audio-visual feast full of oriental charm."
Zhang Ran thought about it and said seriously: "I think director Wong Kar-wai or director Zhang Yimou is more suitable than me. They have a much deeper understanding of Chinese traditional culture than me. But if you really want to find me to be an artistic director, then I have no choice!"
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