Chapter 686 Global praise
At 9 a.m. on August 9, SM released the ratings data. The national ratings of the opening ceremony of the Beijing Olympic Games were 41.54% and the ratings share was 83.7%, setting a historical record since the China ratings survey. There are 30 provincial TV stations nationwide, hundreds of terrestrial media and TV stations jointly broadcast the opening ceremony, and a total of 842 million TV viewers watched the opening ceremony of the Olympic Games broadcasted by CCTV.
In Japan, the opening ceremony of the Beijing Olympic Games also set an unprecedented record. The survey statistics released by the Japan Video Survey Agency on the morning of the 9th showed that in the Kanto region of Japan, the average viewership rate of the Beijing Olympic Games was 39.7%, and the instant highest viewership rate reached 51%. This is the highest viewership rate in Japan since the 1990s. The average viewership rate in the Kansai region of Japan was 37.9%, the average viewership rate in the Kinsui region of the northern Kyushu region reached 41%, and the instant highest viewership rate reached a record 56%...
In North America, NB, which spent $900 million to buy out North American reporting rights, has also become the biggest beneficiary, with an astonishing 31.1 million viewers, setting the highest ratings of the Summer Olympics held outside the United States since 1976. What is even more unexpected is that after the opening ceremony was broadcast, NB's management received countless emails and phone calls to replay the opening ceremony. NB also decided to make an exception for the Peking Olympics and enthusiastic audiences, announcing that it would replay the opening ceremony in prime time on a date. The staff also specifically reminded that if the last live broadcast was not able to enjoy this grand performance due to various reasons, then fortunately, you must not miss such an opportunity.
That morning, the front pages of almost all media outlets in the world were the opening ceremony of the Peking Olympics, with large pictures and large titles. One-sided praise, which praised the opening ceremony to the extreme.
The Los Angeles Times published an article saying that the opening ceremony of the Peking Olympics made the Chinese people full of national pride. The article said that at the opening ceremony of the Peking Olympics that realized the Chinese century-old dream, Zhang Ran made myths a reality, perfectly presented the "Manchu and Han ceremonies" to the 6.5 billion people around the world, and could enjoy the beauty of art by watching alone. The entire opening ceremony performance always revolves around the theme of unity between man and nature, the ocean of color and man are integrated, and the wonderful performance is dazzling. Starting from joy and touching, it shows its characteristics and universality, and finally ends the performance with the hope of all mankind.
The Wall Street Journal reported that athletes created the history of the Olympics, and the Olympics will create the history of China. The report also said that Zhang Ran showed amazing creativity at the opening ceremony, perfectly combining the most advanced science and technology with art. The sound and image effects at the opening ceremony not only cheered the athletes, but also announced to the world that China, an ancient civilization, is heading up to the 21st century, and 1.3 billion people have taken the first step to become the pillar of Asia. This moment will be recorded, not only by the camera equipment that broadcast the opening ceremony, but also by paper, one of the main inventions of ancient China, and recorded in the book. This is the theme of this opening ceremony.
The World Journal published an editorial titled "The Great Events of Prosperity: Beautiful, Great, the Peking Olympics". The editorial said: Accumulating the wishes of 1.3 billion people and the unlimited attention of Chinese overseas in Shanghai, the Beijing Olympics finally achieved a successful success in the countdown. This is a great day, a reappearance of human civilization in the East, and also witnessing the resurgence of China.
The front page of the US "Jiangbao" published reports related to the Olympics under the title of "A hundred years of dreams come true, the Olympics is here" that day. In addition to the Olympic album, "Jiangbao" will also record every glorious chapter of the opening ceremony in addition to the 8th edition later local time.
AFP reported that the opening ceremony of the Beijing Olympics was beautiful and powerful. The organizers successfully combined scientific and technological means with mass performances, showing the world a magnificent picture. The opening ceremony combines elements full of Chinese characteristics such as Confucianism, the four great inventions and Tai Chi. The whole performance was shocking and flawless.
The Sankei Shimbun reported that even Tokyo Governor Shintaro Ishihara, who has always been known for his stubborn wing, couldn't help but exclaim after watching the opening ceremony: "The opening ceremony is the greatness of the 1.3 billion people. I feel that Chinese youth volunteers are friendly but not humble or arrogant. Unlike Japanese college students, they are obviously full of hope for the future of the country. They make people feel the leaping of youth. It's amazing!"
Lianhe Zaobao published an editorial titled "The Glorious Night of Peking" saying that the literary and artistic performances at the opening ceremony creatively present the profound and glorious Chinese civilizations in ancient and modern times to the world. Its grandeur and wonderfulness are not only breathtaking, but also beyond people's imagination. The article says that on this brilliant night, "the ideals, hopes, deep pride, grievances, and humiliation that have been endured by generations of Chinese people were completely and comfortably released. The editorial expresses sincere congratulations to the Beijing Olympic Organizing Committee for living up to expectations and playing the fascinating opening prelude to the Olympic Games.
Akira Kurosawa said that you can conquer the whole world, but it is difficult to conquer your hometown. The Peking Olympics can be said to have conquered the whole world. Whether it is Asia, America, Europe, Africa, Oceania, the audience and media in these countries and regions praised the opening ceremony of the Peking Olympics, which was simply praised. However, there are many criticisms in China, especially on the Internet. Not only are ordinary netizens scolding them, but many celebrities also jumped out to sarcastically.
Zhu Dake has always liked to be sensational, so he naturally would not miss this opportunity: "The opening ceremony used a lot of high-tech, but the lack of humanistic connotation is a big flaw, there is no novelty, no passion! It is long and smelly! I think Zhang Ran has really finished his talents, and the whole process is showing off, but he just can't sell anything, each piece cannot be connected, and he is so dull that he didn't say anything, the voice effect is extremely poor, a group of people kept yelling, and he couldn't yell, which completely wastes my expectations!"
Xiao Ying from Peking University also jumped out: "To be fair, the opening ceremony of the Peking Olympics was very successful, especially for foreigners to see the profound and profound Chinese traditional culture. However, while being happy and calm, the author expressed a firm denial of the "kill performance" in the opening ceremony! This kill performance, full of electric and light, sound and color, seems lively, but it gives people a feeling of inspiration. It is the biggest failure of the opening ceremony of the Beijing Olympics! The original intention of the opening ceremony of the Beijing Olympics is to show Chinese elements and to let the world appreciate the charm of Chinese traditional culture. This is true in itself, but is it appropriate to choose "kill" as a label or symbol of a Chinese element? I wonder if Mr. Zhang Yimou, when he first chose the so-called Chinese element, "kill", had he verified the folk significance of "kill" and ancient officialdom in China's long historical process?"
Chen Qingsong, a well-known film critic, commented: "It seems that some world awareness is lacking in the opening ceremony. It is natural to highlight Chinese elements to host the Olympics in Peking, but we should also see that the Olympics are not only the Olympics of our Chinese people, but also the Olympics of the world. It is written in the government's Olympic slogan: The same world! But what we see is only the Chinese people saying how great they are, without much universal mind!"
The well-known collector Ma Weidu was very dissatisfied with the opening ceremony: "Last night, I watched the opening ceremony of the Peking Olympics with my family. This was an opening ceremony that made the Chinese people wait for a hundred years, but it was an opening ceremony that disappointed the Chinese people more than surprises. In summary, the biggest failure was the use of Zhang Ran, and Zhang Ran had a serious lack of understanding of Chinese traditional culture. In addition to the use of some high-tech products, Zhang Ran only used his usual human tactics. From the first to the first to welcome guests to the later martial arts performance, there were more people than people, which seemed to be a waste of skills, and the opening ceremony became a hodgepod."
However, the one who criticized the most was CCTV. Among them, Zhang Ran's fans scolded him for offending him. They believed that the opening ceremony was successful or even perfect, but the director cut the camera into a mess and ruined everything!
In fact, this problem cannot be completely blamed on CCTV. This Olympic broadcast was provided by a company called Bob, and then the signal was sent to TV stations with broadcast rights in various countries and regions. The problem with CCTV is that in addition to the signals provided by Bob, they have several of their own cameras in the Bird's Nest. However, CCTV uses these cameras to repeatedly insert the cameras of the leaders, especially when performing, which leads to inconsistent performances that destroy the beauty of the program.
In the last life, there was this problem in the Peking Olympics. In order to make the TV broadcasting effect better, Zhang Ran even hand-drawn storyboards to communicate with the bobs responsible for the broadcasting, and tell them which program is better with which lenses. For example, not only do you need to shoot the songs on the front, but you also need to use diagonal compositions.
However, not long after the opening ceremony performance last night, Chen Qigang came to the podium with a dark face and told Zhang Ran that the TV broadcasting problem was very big, there were too many commentary, too loud, and the music could not be heard clearly. But Zhang Ran had no choice. He was the live conductor and could not leave for a second, and he didn't even know where the broadcast room was.
So far, Zhang Ran has not watched the broadcast. The opening ceremony is his child. It can be said that he has poured out all his efforts, and he really can't bear to watch it.
The only thing he can do is to wait until today is over, edit it himself, and create a director's edited version of the opening ceremony, so as to present the effect he wants as soon as possible!
At two o'clock in the afternoon, people from the London Olympic Organizing Committee came to the door. They are the host country of the next session and will stage an eight-minute program at the closing ceremony. Because it is being staged at the closing ceremony, they must communicate with Zhang Ran and the entire team.
After a few simple conversations, Zhang Ran asked casually: "Don't you know if you director has decided?"
Bastian immediately said: "The candidate for the director has not been implemented yet, and we are having a headache about this matter!" At this point, he glanced at Zhang Ran and said calmly: "I wonder if Mr. Zhang Ran is interested in becoming the director again?"
Being the director once is almost Zhang Ran's life. How could he do it for the second time? He smiled and waved his hand and said, "Being the director is too tiring. The movie is still suitable for me. I will never direct such a large-scale event in the future!"
Bastian stared at Zhang Ran for a few seconds, and could see that Zhang Ran was indeed uninterested. He sighed and said, "Mr. Zhang, your opening ceremony of the Peking Olympics was so successful. Do you have any suggestions for the opening ceremony of our London Olympics?"
Zhang Ran thought about it and said sincerely: "I have only two suggestions. First, it is best to find a film director, preferably a director with commercial film experience. Such directors have many advantages in broadcasting and imaging, and their abilities are more comprehensive in all aspects, and they can better control the rhythm of the performance; second, hand over the venue to the director early so that the director can have more time to rehearse. It would be too late to hand over the bird's nest into my hands, otherwise we could do better!"
Chapter completed!