Tong Gang took the documents to the office of Wang Honghua, Director of the General Administration: "Director Wang, this is the 'Guidelines for Promoting the Coordinated Development of Film Production, Distribution and Screening' that our Film Bureau is preparing to issue. Please read it." After that, he placed the documents in his hand on Wang Honghua's desk.

In the past two days, the film publisher and theater chain have caused a lot of controversy over the accounting. First, the five major distribution parties jointly issued a notice, requiring theater chains to increase the accounting ratio to 45%. Immediately afterwards, theater chains announced eight crimes of the issuing company, which are not clear about rules, cooperation, history, unreasonable, do not grasp the opportunity, do not understand politics, do not understand methods, and do not be sympathetic.

Yesterday, China Film South, China Film and Television, together with theaters, Wanda and 13 other theaters jointly issued the "Opinions on the "Notice on Adjusting the Accounting Ratio of Domestic Films"" and firmly opposed the request of the issuer to modify the accounting ratio, and stated that if the issuer insisted, it may cause serious consequences of theaters' large-scale refusal to screen.

Both sides were very tough, but they didn't say anything. They were communicating in private. At the same time, both sides wrote letters to the Film Bureau, asking the Film Bureau to intervene and coordinate the matter.

As the director of the General Administration, Wang Honghua was also very concerned about the progress of this matter. He immediately put down the official documents in his hand, took up the documents sent by Tong Gang, and greeted: "Tong Gang, you sit down!"

The document is a guiding opinion prepared by Tong Gang and the Film Bureau, which mainly includes three contents. First, it requires that according to international practices, the proportion of the movie's first round screenings of cinemas shall not exceed 50% in principle; second, it is recommended that cinema real estate rents shall not exceed 15% of the annual box office in principle; third, advertising screenings gradually return to cinemas, and producers will no longer operate patch advertisements.

This guiding opinion is obviously biased towards the issuer and requires an increase in the share ratio of issuance. However, after worrying about a significant increase in the share ratio, the theater had an objection and handed over the clip advertisement to the theater, which was equivalent to closing a door and opening a window for the theater, which played a balanced role.

Wang Honghua was very satisfied with this handling opinion. After reading it, he pointed at the report with his finger and said, "Your guidance is very good! Taking into account the interests of both distribution and theaters, it is conducive to maintaining a good situation of stability and unity in Chinese films."

Tong Gang smiled bitterly and said, "That's right, Director Wang, we hope to align with the international community before 2016, and the proportion of accounts will increase to more than 50%. Only when this ratio reaches it will we dare to put the operating rights of cinema advertising screenings to theaters."

Wang Honghua nodded. The advertising revenue was very large. If the theater chain was given to it now, the publisher would suffer a loss. It would have to reach at least 50% before cutting it to the theater chain. It would have to wait several years later. In other words, the theater chain gave up 4 percentage points in this dispute, but there was no benefit at all. Then their opinions would definitely be very large.

To balance the interests of theaters, we can only find another way.

Wang Honghua knew that Tong Gang should have asked him for the policy, so he said, "What are your ideas?"

"Director Wang, the total domestic box office in the first three quarters of this year reached 4 billion yuan, and domestic films accounted for about 50%. December is the best time of the year. We expect it to be close to 1 billion. There are no foreign language films this month, and all domestic films are made. The box office this year should be close to 6 billion yuan, and the proportion of Chinese films may reach 65%, which is very gratifying!" Tong Gang reported the joy and began to talk about his purpose. "Now, theaters and distribution are very quarrels because of the sharing of accounts. I am worried that by next year, theaters may be more foreign films and fewer domestic films, and the good situation of stability and unity will disappear. This is our idea. Can the special fund office return the special funds paid by domestic films?"

According to regulations, after all movies in China are released, 5% of their total box office revenue is required as a special film fund for films, mainly used to fund the improvement of rural grassroots film screenings, fund and reward children's films, shooting of main theme films, etc.; this fund is managed by the National Film Industry Development Special Fund Management Committee, that is, the Special Asset Management Committee, and the Special Asset Management Committee is a direct unit of the General Administration and is on par with the Film Bureau. Tong Gang naturally cannot manage it, so he can only come to his superiors.

This year, the head of the No. 1 emphasized the need to strengthen the construction of cultural soft power, and mentioned the film industry several times, which is a national strategy. Wang Honghua naturally does not want the dispute between theaters and distribution to affect the great form of Chinese films. It is indeed a good way to use special funds to subsidize theaters, so he said: "Tell me about your specific ideas."

Tong Gang immediately said: "The box office of domestic films screened in theaters accounts for more than 60% of the total box office revenue throughout the year, and 80% of the paid funds are returned; the box office share of domestic films throughout the year is between 50% and 60%, and 60% of the paid funds are returned; the box office share of domestic films throughout the year is less than 50%, but compared with the box office of domestic films screened in the previous year, and 50% of the paid funds are returned."

Wang Honghua felt that this idea was very good. It not only subsidized theaters but also prompted them to line up more domestic movies. However, this was a special fund for the state. He said alone and pondered: "Your idea is very constructive. Let's do it. Our bureau will hold a meeting as soon as possible to discuss this matter."

Tong Gang stood up with a smile: "I'll feel relieved if Director Wang said this!"

At 6:30 pm, the banquet hall of a hotel near Blue Harbor in Peking was already full of guests who came to attend the cocktail party. Among them were the heads of more than 30 theaters across the country, as well as stars like Fan Binbin and Li Binbin. Everyone chatted with each other with red wine or champagne, and the scene was a joyful scene. The big screen of the banquet hall showed the theme of the reception "2012-New Year's Cinema Watching Seminar and Reception Party".

This was originally an ordinary New Year film-watching seminar at the end of previous years. However, after the conflict between theaters and publishers broke out due to the sharing of accounts, it was regarded as an important platform for coordinating the interests of both parties. Therefore, it was highly expected by the industry and was of great concern to the whole country.

When Zhang Ran appeared, many people gathered around and came forward to say hello to him, feeling a little responsive.

"Director Zhang, it's been a long time since we saw Han Shanping chatting with Zhao Jun not far away, so he was about to go over. Someone suddenly shouted behind him. He turned his head and saw Fan Binbin standing behind him with a woman in jeans and a leather jacket beside him.

Zhang Ran smiled and nodded at her, "Binbin, you are here too!" As he said that, he pressed his forehead: "I almost forgot that there is a movie "Apple" starring you during the New Year holiday this year!"

"Yes, Director Zhang, "Apple" has been going through the beginning of this year until the end of the year, but it is not easy to get the opportunity to be released. You Jiahe will give us more films!" Fan Binbin said in a coquettish tone, looking straight at Zhang Ran, looking at me if you don't agree to me.

Zhang Ran smiled and said, "Although Century Peak is mainly about making commercial films, it has always been very supportive of art films. We will definitely support Apple, but the matters arranged are not my responsibility. You should go to Mr. Gao."

"You are the big boss, we will recognize you!" Fan Binbin laughed, then pointed to the more than 30 capable woman beside him and said, "Director, let me introduce you to you. This is Li Yu, the director of "Apple"!"

Zhang Ran knew Li Yu, and she had basically watched all her films, so she stretched out her hand and said, "Director Li Yu, hello. I have watched your "Benefits" and I like this movie very much. It's really good."

Li Yu is a good female director. In Zhang Ran's opinion, the best thing about her movies is "Beauty", then "Apple", "Guanyin Mountain" and "Second Exposure" are relatively average.

In fact, many directors are like this. The first two or three movies represent their best standards, and then gradually decreases. The initial movies include the director's own life and experience, which are often very sincere and therefore very moving. The more you go back, the fewer things like this sincere, the movie loses its moving power.

"I have long admired Director Zhang's name. I participated in the Venice Film Festival two years ago. I originally wanted to meet you, but unfortunately you had already left when we arrived in Venice." Li Yu and Zhang Ran shook their hands lightly, and they seemed a little excited.

Zhang Ran laughed and said, "The main reason is that after the release of "Three Fools", he was scolded by European media so much that he had no shame to stay in Venice, so he had to run away!"

Fan Binbin and Li Yu knew that Zhang Ran was very busy, so they chatted for a few simple words before leaving.

However, Li Yu sighed as she walked: "Everyone said that Ou Rong, Paul Thomas Anderson is the two handsome guys among young directors, but in my opinion, Zhang Ran is much more handsome than them, so handsome!"

Fan Binbin giggled: "Sister Li Yu, I didn't expect you to be crazy too!"

Li Yu said carelessly: "I am also a woman, so it's normal for me to like handsome guys!"

Soon, it was seven o'clock in the evening. The host invited the organizer Xin Film League and the person in charge of Variety Show to speak on stage. After the two person in charge spoke in an official accent, the host smiled and said: "We are a film meeting this time, but like the film festival, we also have opening videos. This opening video is "Peach Blossom Fortune". Here are the following invitations to Mr. Song Dai, chairman of Yindu Institution, the investor of the film, to speak on stage!"

Everyone here heard about the movie "Peach Blossom Luck". The movie was in full swing from last year to this year due to conflicts with Ge You. This movie directed by Ma Liwen and starring Ge You was suspended when one-third of the filming was filmed last June. At the same time, news of Ge You and director Ma Liwen's disagreement was reported, which aroused heated discussions in the media.

The movie was suspended for a whole year, and it was not until June this year that it was re-filmed in high-profile manner. The script was greatly adjusted, and the actors were also changed. They invited actors such as Mei Ting, Guo Tao, and Li Xiaolu to join, and Zhang Jingchu also played a guest role.

However, since the film retained the role of Ge You, the most well-known actor in the original team, Ge You was quite dissatisfied, believing that the film crew was suspected of using the scenes he had not completed at all, he announced that he would draw a clear line with the film.

When the Song Dynasty walked onto the stage, picked up the microphone, he seemed confident and calm: "Dear friends and guests, good evening, I am the Song Dynasty of Yindu Institution. Today I am very honored to speak at the annual meeting of the General Film Administration."

After more than ten seconds of applause from the audience, the Song Dynasty said with emotion: "The Peach Blossom Luck" has really experienced many twists and turns since its launch and many unprecedented difficulties. Fortunately, the movie was completed, and the copyright sales of the movie in Europe, South Korea and Japan have also been very smooth. We are filmmakers, and we should treat art sincerely and unite, so we decided that "Peach Blossom Luck" will not increase the ticket price of the movie, nor will we increase the proportion of the accounting for theaters, nor will we participate in any disputes!"

Everyone present was stunned, and the whole scene was silent for a moment. Then most of the theater leaders present cheered and began to applaud vigorously.

Zhang Ran and the five publishers' faces fell instantly. "Peach Blossom Fortune" jumped out at this time and announced that it would not increase the proportion of the accounting for theaters. It was like a slap in the face of the five major distribution companies...

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Chapter completed!