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Chapter 502: Encountering HD Piracy

Compared with the amazing box office of "Three Fools" on the first day, "The Promise" has made a big dive, with 28% of the films only achieving a box office of 5.5 million, while "Riding a Thousand Miles" has become even more dismal, with only achieving a box office of 3.5 million.

After winning the box office of No. 23, Brother Chen shook his hand. According to the performance of "Three Fools", the next screening of "Wuji" will definitely be greatly reduced. In this way, it will be difficult for "Wuji" to exceed 200 million!

Chen Hong was also a little anxious: "Brother Kai, what should I do now?"

Brother Chen Kai's face was as deep as water, and he lowered his head and said nothing.

The release strategy of "The Promise" is similar to Zhang Ran's "The Aviator", which is to hit the Golden Globes and Oscars while being released in China, and use the influence brought by the Golden Globes and Oscars to increase the box office.

Now "The Legend of the Imperial" has won the Golden Globe Award for Best Foreign Language Film, and everything is moving towards the scheduled track, but Zhang Ran's "Three Fools" has come out, posing a huge threat to "The Legend of the Imperial". If you don't find a way to keep the schedule, "The Legend of the Imperial" will not be scheduled long ago when the Golden Globe and Oscars are awarded, so you must find a way to keep the scheduled!

In last year's Lunar New Year battle, Zhang Ran's method of reducing the share of the share ensured the schedule of "The Aviator" and finally laughed to the end. Brother Chen Kai couldn't think of a better way, so he gritted his teeth and said, "Call each theater. As long as we can guarantee our schedule, I will give them five points!"

Chen Hong nodded and said, "Okay, I'll call people from various theaters."

In the office of Xinpai, Zhang Weiping held a report with a gloomy face dripping. "Riding in Thousand Miles" had a box office of 3.5 million on the first day, and his opponents were "The Promise" and "Three Fools". With his current performance, "Riding in Thousand Miles" may have a final box office of about 30 million.

In the Lunar New Year battle, my own movie can be said to be out!

Of course, the overseas copyright of Zhang Yimou's movies has always been easy to sell. "The Thousand Miles of Riding" has already recovered its overseas copyright and will definitely not lose money. However, Zhang Weiping's box office estimate for "The Thousand Miles of Riding" is 80 million, and the gap is too big.

Zhang Weiping couldn't figure it out. With Zhang Yimou's golden signboard and an idol of Ken Takakura, how could the box office of "Riding a Thousand Miles" be so bleak? Zhang Ran's "Three Fools" lineup is similar to that of himself, and his reputation is similar. How could the box office gap be so big?

On Christmas Eve, the 24th was full of cinemas throughout the country. Especially at night, cinema halls across the country were lined up to buy tickets, and even the all-night venues were basically full.

The box office was released the next morning. "Three Fools" scored 29.55 million for 52% of the filming schedule, "The Promise" scored 12.5 million for 25%, and "Riding a Thousand Miles" scored 6.5 million for 18% of the filming schedule.

"Three Fools" easily broke the 28.55 million record of "The Promise" in a single day, blinding countless people's eyes.

"The Promise" is a super blockbuster that has invested 35 million US dollars and has been produced for three years; while "Three Fools" invested only more than 10 million yuan, and no one expected that this would be the result.

With the crazy performance and good reputation of "Three Fools", almost everyone realized that this year's New Year's champion may be Zhang Ran again!

Today is Christmas, but Cao Bingkun has no activity. In the evening, he came out of the People's Art Theater, said goodbye to Bai Ling, and got on the bus and went home for supper.

Half an hour later, Cao Bingkun got out of the car and prepared to go to the supermarket to buy groceries.

A man with a bag came over and asked in a low voice: "Brother, do you want to do it?"

Cao Bingkun usually likes to buy discs and watch them, so he said, "Is there a new movie?"

Selling pirated version, he said proudly: "There are all kinds of new films, including Chinese and foreign ones, and Zhang Ran's "Three Fools". This movie is very popular recently, with a high-definition version. Would you like it?"

Cao Bingkun was stunned. The movie was released after only two days of release? It was too fast! The pirated version hurts the movie a lot. The audience often won’t go to the cinema again after watching the pirated version. He was a little anxious: “The Three Fools have only been released for two days, where is the high-definition version? You’re coaxing the ghost!”

The pirated version sold the pirated plate grinned and said, "The situation is different this time. Zhang Ran's film is too popular. This time the HD version was released very early. I will tell you that it is absolutely clear. If it is not a HD version, you can return it to me!"

Cao Bingkun's hair stood up: "You are really a high-definition version, didn't you lie to me?"

The pirated plate seller said, "I lied to you to have a son without an asshole!"

Cao Bingkun didn't say anything, and just touched ten yuan, took the pirated plate and turned around and left.

After returning home, Cao Bingkun turned on the TV and DVD. When clear video images appeared on the screen, his entire face instantly lost its color.

It's really a high-definition version!

Cao Bingkun stared at the TV for several seconds and dialed Zhang Ran's number tremblingly: "Zhang, Teacher Zhang, something big happened! The high-definition version of "Three Fools" is being sold on the street! Well, I've watched it, it's very clear!"

In the conference room of the peak of the century, Zhang Ran convened senior executives of the company to hold a meeting on the pirated version of "Three Fools".

The pirated picture of "Three Fools" is being played on the screen in the conference room. Everyone present looked very solemn, and the picture on the screen is very clear. It is not the kind of filming in the cinema, but the high-definition version.

At this moment, Zhang Ran turned off the projector, tapped his finger on the desktop, and said in a deep voice: "In addition to the pirated versions on the street, the pirated versions of "Three Fools" online are even more rampant. Since yesterday afternoon, 1.4g high-definition versions have appeared online, and later different sizes of versions are released for easy dissemination. In various film and television forums and film and television download websites, there are people promoting the pirated versions of "Three Fools". There is no doubt that this is a large-scale and organized action!"

Zhang Ran used to do pirated film and television downloads. Although he did not make domestic films, he still knew quite well about pirated domestic films. Pirated films are common in China, and there is nothing to be surprised about. But the streams are all gun versions, which were secretly filmed in the theater. Not only are the pictures bad, but they are often mixed with the laughter of the audience and the shadow of walking around.

The high-definition version leaked two days after the movie was released. This is the first time he heard about it. What's even more terrifying is that someone is promoting the pirated version of "Three Fools". Obviously, this is an organized behavior. Who is the mastermind behind the organization of this action?

Wu Ruide said coldly: "This kind of high-definition version cannot be recorded secretly. It must be stolen from the master version. It can only be leaked from the theater. There are people on the Internet that fuel the fire. This should have been planned long ago. The biggest beneficiaries of "Three Fools" are "The Promise" and "Riding Single in a Thousand Miles". They are the most suspicious, but they should not have done it!"

Gao Jun agreed with Wu Ruide's point of view: "Brother Kai is quite noble in his bones and is very proud in his heart. Although "The Legend of Wuji" has a bad reputation, it has a good box office. There is no need to do such a thing. As for "The Thousand Miles of Riding Single", it certainly won't. Although Zhang Weiping is a little bit big and likes to make trouble, he is a smart person and knows the consequences of doing this. This time he can put our pirated version, and next time we can put his pirated version, and in the end both sides will suffer. He will not do this. As far as I know, "The Thousand Miles of Riding Single" sells well overseas copyrights, and the overseas copyright alone has already been restored. There is no need to do this. If you can do such a bottomless thing, the other party will definitely have a grudge against us. No matter who this person is, we must come out to warn others and let him pay the price for his behavior. This kind of piracy behavior has exceeded the bottom line!"

Zhang Ran nodded slightly: "It must be revealed, not only for our movie, but also for the ecology of the entire film industry. If the movie is released in two days after it is released, then the entire film industry will be done. Now that piracy has been circulated on a large scale, the most important thing is to solve this problem. What should we do now? If piracy is allowed to spread, then the box office of "Three Fools" will be done!"

In fact, the pirated films of American blockbusters have not had a particularly big impact on the box office, and sometimes they can even boost the box office, because after trying them, the audience will arouse the interest of going to the theater to experience more shocking visual effects. However, "Three Fools" is a feature film, which is not much different from watching on TV and cinemas. When encountering pirated films, they often suffer heavy losses.

Everyone present knew this and knew that this matter must be resolved, but no one has a good solution for pirated copies. Over the years, no movie has ever encountered pirated copies, but no movie has ever really curbed pirated copies.

Gao Jun pondered for a moment and said, "I think so, and sent a lawyer's letter through the media, stating that we have officially reported the case to the public security organs and said that we will continue to use legal means to safeguard our legitimate rights and interests. At the same time, we ask the General Administration for help and ask the General Administration to issue a document to crack down on piracy..."

Before Gao Jun finished speaking, Wu Ruide clearly expressed his objection: "You can't do this. We are now like a beautiful woman without clothes walking in the forest. If we shout, "Oh, why am I not wearing clothes?" What will that result? It can only attract a bunch of wolves. Many people didn't know that "Three Fools" was pirated. Once our lawyer's letter was sent, everyone knew that our losses would be even greater!"

Zhang Ran felt that this was reasonable. If ordinary netizens were spreading pirated copies, sending lawyer letters might work, but now they are facing organized actions, so lawyer letters cannot work: "Then what do you have?"

Wu Ruide smiled wryly and said, "There is no particularly effective way. We can only organize people to check piracy online. If our movie is found, they will be removed from the shelves. If the other party does not remove it, we will take corresponding measures to crack down. At the same time, we contacted Baidu and Google and asked them to block the search content with the words "Three Fools HD" in a short period of time. We have a good relationship with the two companies, and this year we have invested tens of millions of advertising fees in them. They should be helping this!"

Zhang Ran nodded: "Okay, that's it!"

After receiving Zhang Ran's call, Baidu patted his chest and promised that I would help you solve this matter; Google is relatively pretentious and said that it should follow the spirit of the Internet and cannot be blocked directly. However, after Zhang Ran said that it would increase its investment in advertising, Google said that although it cannot block it, it can change the algorithm and allow the website that provides pirated content to be placed in more than a dozen pages.

At the same time, Wu Ruide gathered the company's security elites together and began to anti-pirate online. Forums such as Eden, Holy City Home, and Feiniao Film and Television, which provide downloads, are the focus of attention. After receiving the request to delete "Three Fools", these websites were basically deleted. They built websites to make money, not to cause trouble, nor to cause trouble.

Of course, there are also websites that think they are awesome and refuse to take them off the shelves. For such a safe elite who is ignorant of life and death, the peak of the century taught him to be a human being in minutes. When it comes to pirated websites, they rely on advertising to make money. If they can’t even open the website, what else can they make money? So people who think they are awesome will soon become awesome. They cried and apologized through QQ, brother, I was wrong!
Chapter completed!
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