Chapter 326 Bowei's Strategy
The American film market is divided into five periods: winter, spring, summer, autumn and Christmas every year. Among the five periods, the summer period is the most important. ←,
Because it is summer, school holidays, teenage audiences have free time and have enough time to go to the cinema to enjoy a visual feast. Therefore, commercial movies are the most concentrated in the summer, with large-scale production movies, science fiction movies, disaster movies, and comedy movies all released one after another, becoming the best time for major film companies to get box office.
Of course, because there are too many movies released, the summer season is also the most fiercely competitive period. There will be new films every week, blockbusters will be released, and the box office champion will be changed almost every week. In the summer season, if a movie can win the box office championship for three weeks, then the movie will become the most favorable contender for the annual championship.
The release date of "Space-Time Warrior" in North America is June 11. The box office of the previous week was the giant "Harry Potter and the Prisoner of Azkaban". If nothing unexpected happens, "Harry Potter" will still be the champion this week. At the same time, there are three new films "Space-Time Warrior" this week, "Space-Time Warrior" and "Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-Cafe-
In the opinion of industry insiders, it is quite unwise to choose this schedule of "Space-Time Warriors" and is likely to become cannon fodder. No one is optimistic about the box office of "Space-Time Warriors".
The well-known movie box office website will predict the box office based on the popularity of the movie and schedule. On April 21, the wave gave a long-term box office forecast for "Space-Time Warrior". They believe that "Space-Time Warrior" is not popular enough and the schedule is not good. In the case of the box office, the box office was 25 million in the first week and the final was 60 million. They are completely unfavorable for the box office of "Space-Time Warrior".
The prediction of waves is generally not too outrageous, and of course it is not particularly accurate; and they will adjust based on search popularity and pre-sales situation, but the trend is usually correct.
In fact, Zhang Ran had his own considerations when choosing this schedule, because he knew that "Star Legend 2" and "Copy Wife" were both works of mediocre quality and had a bad box office. In the next week, there were no particularly strong movies, only "Traveling the Earth for Eighty Days" starring Jackie Chan, and this movie was even more shocking and inflicting ghosts and gods, directly ruining Jackie Chan's path to Hollywood.
Therefore, the release on June 11 looks extremely dangerous, but it is actually the best. Faced with a bunch of flops, "Time and Space Warrior" has two weeks to make a box office. It is an excellent release time to have two weeks to make a box office in the summer.
On April 28, two movies released by Bowei, "Eighty Days Traveling around the Earth" and "Public Diary 2" were suddenly announced to be released. The schedule of "Eighty Days Traveling around the Earth" was mentioned on June 18 and June 11; "Princess Diary 2" was mentioned on June 18 from August 11, and the upgrade of the two movies will inevitably squeeze the living space of "Time and Space Warriors".
On the second day after Bowei announced the release, Bo lowered the box office forecast for "Space-Time Warriors", which dropped to 20 million in the first week and the final box office was 50 million. If "Space-Time Warriors" really had this box office, then he would go to grandma's house.
Many people believe that facing so many strong players, Lions Gate will definitely adjust the schedule of "Time and Space Warrior". But they guessed wrongly. Not only did the Lions Gate not escape the schedule, but instead said toughly on the official website: "Time and Space Warrior" is an unparalleled movie, and we are not afraid of any opponents!"
The meaning of the Lions Gate is very simple. If you want to fight, then come on. I will fight you head-on!
The management of Lionsgate has watched "Space-Time Warriors" and is very confident in the quality of the movie. They also got news from other channels that "Eighty Days Traveling around the Earth" is of poor quality and is not afraid at all. "Space-Time Warriors" did not escape, but "Copy Wife" starring Nicole Kidman escaped, and the schedule was adjusted to August 11.
Lions Gate’s tough boss Bo Wei was soon exposed to the media, and many media followed suit: “The Time Warriors are going to start a war with “Eighty Days of Traveling the Earth”, a showdown between Chinese new director and Chinese kung fu superstar Jackie Chan!”
"Who is stronger when science fiction action movies vs science fiction action movies?"
"New director Zhang Ran challenged action superstar Jackie Chan head-on!"
While hyping up the showdown between the two heroes, many media that maintain good relationships with Disney sang praises for "Traveling the Earth for Eighty Days", while belittling "Time and Space Warriors".
"Who is Zhang Ran? A Chinese director with a score of only $80,000 in North America, you read that right. His highest box office record in North America is only $80,000. Even if there are superstars like Keanu Reeves, is a movie worth watching with such a level of director? And "Eighty Days Traveling around the Earth" is adapted from Verne's classic, coupled with Jackie Chan's appeal and Disney's strong push, it is definitely a box office bomb! There is no doubt who wins and loses."
Zhang Ran realized the real purpose of Disney after seeing these reports. They were doing bundled marketing. Simply put, Disney was not optimistic about "Eighty Days Traveling around the Earth" and did not want to spend more money on publicity. So he tied up "Time and Space Warriors" to hype the topic, artificially created news points, and spent a little money to let the media promote themselves.
Bowei is not a fool, Eisner is Disney's tyrant, but he is definitely not a lunatic. A person who can make Disney the number one brand of movies will definitely not be a lunatic. In fact, as Zhang Ran expected, their purpose was to suppress "Time Warriors" while hyping up their own movies.
"Eighty Days Traveling around the Earth" returns to three continents including Asia, Africa and Europe, and travels to France, Germany, Morocco, Thailand and China, costing 110 million US dollars. However, after the film was previewed, both the audience and the experts made a lot of bad comments. Everyone could not accept adapting Verne's classics into this way. What's more important is that the film was so bad.
This movie has invested 110 million US dollars, and Disney cannot directly post DVDs like Chen Kaige's "Gentle Kill You"; if it can be released, it requires large-scale publicity, which requires a lot of money. Massive publicity with the quality of "Eighty Days of Traveling around the Earth" will only lose even worse. Now, mentioning "Eighty Days of Traveling around the Earth" to "Space-Time Warriors" will be released on the same day, so you can bundle it and hype the Chinese Kung Fu showdown. This can achieve the best publicity effect with the minimum publicity fee, and at the same time, it can also divert the audience of "Space-Time Warriors".
The situation of "Princess Diary 2" is different from "Traveling the Earth for Eighty Days". "Princess Diary 2" is a romantic comedy film with an investment of only 40 million yuan. It is a sequel based on the success of the previous work. It is also the type that Disney is best at, and the box office prospects are very good.
However, the original schedule for "Princess Diary 2" was August 11, and this week there will be "Alien vs. Predator" and there is no particularly strong movie on June 18. The opponent is "Spider-Man 2" a week later. There is a week to make a box office for "Princess Diary" and it is enough to make a profit, so changing the schedule has little impact on "Princess Diary 2". The main force of "Princess Diary 2" is young women. As long as they can absorb this part of the audience, they will inevitably divert the box office of "Time and Space Warrior".
After understanding Disney's intentions, Lions Gate also secretly used the media to speak out, while boasting about "The Time Warrior", he stepped on "Traveling the Earth for Eighty Days".
"I like Jackie Chan's movies, but it's definitely a bad idea to have Jackie Chan star in "Eighty Days Around the Earth". Many people say that the director of "Time Warrior" is unreliable. I don't think so. I have watched Zhang Ran's "Prisoner of Time" and "Explosive Drummer". He is a director with a very good control over the camera and has a very good grasp of the rhythm. On the contrary, Frank Claus, the director of "Eighty Days Around the Earth", is worth worrying. His grasp of the rhythm of the film is simply terrible!"
Driven by Disney and Lionsgate, the news of the showdown between the two movies became more and more popular. Boy immediately adjusted the box office forecast of "Space-Time Warriors", and the box office forecast returned to 25 million in the first week, and finally 60 million in the end.
Domestic media have always been paying attention to the news about "Space-Time Warrior" in North America, and most media are eager to see "Space-Time Warrior" be able to kill all sides in the North American market.
Of course, media like "Xinjingbao" who have a grudge against Zhang Ran naturally hope to see Zhang Ran fail in North America. When they saw the news of North American media stepping on "Time and Space Warrior" and the news that Box predicted "Time and Space Warrior" failed, they all reported crazily as if they were infuriated.
"The authoritative media in North America are not optimistic about the box office of "Space-Time Warrior". It is predicted that the box office of "Space-Time Warrior" will be difficult to exceed 50 million. If "Space-Time Warrior" final box office is only 50 million, then the movie will face a loss of tens of millions of dollars!"
"Zhang Ran's Hollywood road is worrying, and North American media downplays "Time and Space Warrior"!"
"The Time Warrior" has received bad reviews from North America, and Zhang Ran's level is difficult to gain a foothold in North America!"
"Space-Time Warrior" has always been highly anticipated in China. After netizens watched the trailer, this expectation has reached a higher level. However, after the media reprinted the North American nasty remarks, everyone became worried about the prospects of "Space-Time Warrior", and many neutral netizens changed their attitudes one after another.
"No matter whether we are willing to admit it or not, Zhang Ran is definitely a very awesome director in China, but it is really nothing in the United States. There are too many good directors in the United States. Brother Chen Kai and Tsui Hark can't make it in the United States, let alone Zhang Ran. Zhang Ran's "Breaking Drummer" has achieved a box office of 100 million in China. How many box offices does it have in the United States? It's only 80,000! The United States is not easy to make it!"
"The Time Warrior is different from the Time Warrior. The Time Warrior is a small-scale art film, and the Time Warrior is a science fiction blockbuster, and the starring Keanu Reeves is a completely different thing, okay? Besides, haven't you watched the trailer for Time Warrior? What's worse than a Hollywood blockbuster?"
"Will Nicholas Cage, the starring John Woo's "Wind Whisperer"? It's still over. I watched the trailer, it's really good, but the trailer and the movie are different! I like Zhang Ran's movies very much. The key is that the movie is not in line with the American taste, and the opponents in the schedule are too strong!"
"Zhang Ran really shouldn't pursue internationalization. Where is the United States? John Woo is so awesome, North America also suffered Waterloo. Ang Lee won the Oscar, and "The Hulk" was still tragically killed!"
"You are too pessimistic. No matter what others say, I believe Zhang Ran's movie will definitely not be as bad as the media said!"
Netizens like to watch the excitement and also like to follow the trend. Amid the lament, the prospects of "Space-Time Warriors" in North America are self-evident in the hearts of many netizens.
Everyone believes that "Space-Time Warrior" will definitely end in failure in North America. Chinese movies want to make a fortune internationally, and there is a long way to go! (To be continued.)
Chapter completed!