The picture cut back to the office, Liang Jiahui stared at Reeves and said in an unquestionable tone: "Now there are such people, and there are two. One of them is the terrible murderer, and the other is you!"

An aircraft is flying in the air, and below is an endless ocean.

In the aircraft, Liang Jiahui said to Reeves: "Just pass through the Sect of All beings, you can stimulate all your potential. In a short time, you will be able to freely travel to different worlds with your own strength!"

The screen switches, and a huge circle is displayed in the huge underground laboratory, which looks very much like the Star Gate in the science fiction film "Star Gate", but it is much larger than the Star Gate and more than 20 meters high. This is the Sentient beings. When the Sentient beings are started, a blue light curtain lit up on the ring, and Reeves firmly walked into the blue light curtain.

The picture flashed, and a line of crimson text appeared on the screen: "A real hero".

The screen switches, in the yard. Zhang Ziyi stood in front of Reeves and said coldly: "Now you need to be trained to maximize your potential."

Reeves said in a frivolous tone: "You train me?"

Zhang Ziyi didn't say anything, and took out her pistol and pointed it at Reeves.

Reeves didn't expect that Zhang Ziyi would be ready to use a gun as soon as she came up, and she kept waved her hand: "A good girl will not use a knife or a gun at will!"

Zhang Ziyi pulled the trigger directly, and the bullet ejected and headed directly towards Reeves' eyebrows. However, Reeves was not shot, and just as the bullet was about to hit him, he disappeared from the spot.

Zhang Ziyi said coldly: "I'm not a good girl, they all say I'm a bad woman."

The screen switches, in the huge square, thousands of people kneel on the ground, bowing to the man in black on the stage.

The red subtitles appear again: "Declare war on the evil forces for justice and peace!"

Reeves appeared in the center of the platform, clenched his fists and slowly walked towards the man in black. Suddenly, Reeves jumped up like a bolt of lightning, rushing towards Braudy. His speed was far beyond ordinary people, showing a stunning explosive power.

Braudy swung his punch, and Reeves was knocked away directly and hit the wall of the building. A large hole was broken into the cement wall, and countless gravels hit the face, as if they had happened in front of everyone.

In the sky, hundreds of soldiers pointed their guns at two people on a spacecraft and opened fire violently!

Next, there were a series of explosions and fighting scenes, with bullets flying everywhere and fires splashing. The dazzling scene was so shocking that it was so shocking!

The screen switched, the out-of-control spacecraft crashed into a building, and the whole building began to collapse. Reeves sat in the cockpit and desperately controlled the spacecraft. Behind him was a continuous explosion and flames soared into the sky.

At this moment, Braudy waved his hands and a big truck floated up from the ground and then suddenly smashed towards the screen.

The picture flashed, and the name of the movie was finally promoted on the screen of the Time Warrior.

The subtitles were immediately displayed on June 11, and were released in shock.

The short two-minute trailer ended soon, and the theater manager and the buyer were in a state of ups and downs. The movie scene was very big and the content was very hot.

Such a movie is beyond imagination and must not be missed!

Zhang Ran coughed lightly and said, "The trailer for the movie is over. I believe everyone has a simple understanding of this movie. Of course, you may think that the trailer and the movie are different. The essence of many movies is in the trailer, and there are even many movie trailers that are very good, but the movie itself is very bad. In order to let everyone see the true appearance of the movie, we have prepared a trial for everyone at 7 o'clock in the evening. Everyone is welcome to verify it on the spot!"

After saying that, Zhang Ran looked at the theater manager and the movie buyer: "But before that, I'll show you a survey report. At the beginning of the month, "Time and Space Warriors" conducted three film previews, and 1,169 viewers participated in the questionnaire. There were 749 people who scored a+ score, and 227 people who scored a+. The overall score of the preview audience was a+. The comprehensive market index given by the five experts in the marketing department was also a+!"

Just as Zhang Ran spoke, a research report issued by Nrg, a subsidiary of Nelson, appeared on the screen, which was absolutely true and credible.

There was a commotion at the scene. Generally speaking, the movie's preview was considered a rave review. I didn't expect that "Space-Time Warrior" could actually get an a+ review. For a science fiction action film, it was too difficult to get this result. In recent years, only "The Matrix" has achieved this result.

If "Space-Time Warriors" can reach the level of "The Matrix", the box office will definitely explode.

The theater manager who was present was a little excited, but fortunately he didn't go to Miramax, and he was right today!

Zhang Ran waited for the scene to be quieter, and then continued: "Let me talk about the marketing strategy of our movie. The marketing of our movie is divided into two parts, part of which is a bundled promotion with partners; part of which is a traditional promotion strategy. Our movie has a lot of embedded advertisements, including Google, McDonald's, Hershey, Converse, etc. During the release of the movie, I carried out corresponding promotion activities for our movie promotion. For example, in McDonald's store, we will arrange our exhibition boards and pictorials, and will launch corresponding packages. The entire promotion is aimed at attracting a large number of teenagers who are passionate about this film to go to the theater. These target audiences do not care about the quality of the movie, they only care about the action scenes and popcorn of the movie. I believe that a large number of teenagers entering the theater will definitely consume a lot of popcorn!"

The theater managers and movie buyers in the audience all laughed kindly. For theaters, snack sales are one of the most important revenues for the theater. Take the theater, which ranked tenth, as an example, as the company has 450 screens, with an annual box office revenue of $50 million and a profit of $0 million. However, the theater's operating cost is $31.2 million, and if you rely solely on the box office, you will lose $8.2 million. Theater generated $26.7 million in snack sales that year, and the profit of this business reached $22.4 million. For theaters, it is their favorite to promote popcorn sales of movies.

Zhang Ran continued: "Next, let's talk about our marketing strategy. The most important thing in film marketing is to set off a boom in a short period of time. We formulate integrated marketing plans for wave-like four-level communication based on the characteristics of the film's cycle: the first wave is the first three weeks before the listing, creating hot spots through news; the second wave is the two and a half weeks before the listing to two days after the listing; the third wave is the two weeks after the listing of newspaper hype; the fourth wave is the eight weeks after the listing of magazines to be strengthened and extended the hot sales period.

The first wave of marketing is the most critical for us. If the first wave of marketing cannot create a heat wave and cannot attract the attention of the audience, it will be difficult to increase the attention of the film later. So we put the premiere of the movie in Cannes, and held a global premiere at the Cannes Film Festival. During the Cannes Film Festival, thousands of media around the world gathered here, which is the best publicity stage for the movie!”

Next, Zhang Ran began to state the specific strategies for the premiere.

At the San Diego Comic Exhibition in October last year, Lions Gate’s publicity staff posted video posters, elevators, escalators, corridors, and even bathrooms. There is a website on the movie’s poster, which is the official website of "Time and Space Warriors". There is a prompt message on the official website. When the game starts in November, you will get a big gift when you break through the sixth level. This has aroused many people curious about what gift it will be?

Not many people initially visited the website, but in November things changed drastically. On Halloween, the website launched a puzzle game with the participation of the whole people. The game requires netizens to click on the notes on the web page, search for letters through the city names and clues displayed on the notes, and then take pictures and upload them to the website. When the 45 letters distributed in 20 cities in the United States are all found, they can be spelled into a complete sentence. This novel online and offline interactive activity immediately attracted many netizens to participate. Soon, the sentence "This world is not as simple as you imagine" was spelled out, and "Time and Space Warrior" also gained fame in interactive marketing.

In December, when netizens enter that sentence on the official website, a link will appear. This is a new website, the French official website of "Space and Space Warriors". There is also a game waiting for everyone here. After the game is cracked, what you get is a new website address, the address of the Chinese official website. However, this address will not be launched until mid-January, and then there is a new game.

Next, there are the official websites of the United Kingdom, Japan and South Korea, with a total of six official websites. These six official websites symbolize the six worlds in the movie, namely the six realms of sentient beings.

By mid-April, the last official website's game will be cleared. The crew of "Time and Space Warriors" will draw ten lucky audiences from six different websites and invite them to Cannes to attend the premiere of the movie in Cannes; when the movie premieres in these six countries, 100 people will be drawn from the passers-by to attend the premiere of the movie.

The promotional plan of "Space-Time Warrior" is not only novel, but also successful. The entire event attracted fans and fans from all over the world to participate, and the click-through rate of the website has been rising steadily. So far, the total click-through rate of several official websites has reached nearly 10 million, and the marketing effect is beyond imagination.

At the same time, a social hot topic in 2004 was the presidential election in the United States. All media and Americans are paying attention to these four-year events, and everything related to the election has become a hot topic.

In such a social atmosphere, Lions Gate established a corresponding website for the new government's People's Revolutionary Federation 500 years later, and conducted virtual People's Revolutionary Federation elections. The website content was detailed and fake. In addition, marketers also had to create campaign advertisements for Adrian Braudy, including pictures and videos, creating an election atmosphere that was as fierce as in reality, giving movie fans a strong sense of participation.

Next, Lionsgate will organize imitation competitions, global gift hunts, campaign promotions and other activities, and attract more people to participate through the combination of online and offline activities.

The theater managers and movie buyers on site have participated in many movie promotion meetings and movie promotion meetings, and they rarely see such clear and practical publicity strategies. Almost everyone has only one idea in their minds, and the person who formulates publicity strategies is a genius!

After the marketing plan was introduced, Zhang Ran winked at Gusta.

Gusta walked to the center of the stage and said, "Gentlemen, girls, today's meeting ends here. We have arranged a trial screening in the evening, and welcome everyone to come then. Thank you again for your arrival and support!"

As soon as the talk was finished, Zhang Ran and Gusta were surrounded by theater managers, and they asked questions about their concerns. Many buyers took out their mobile phones, some sent text messages, and some directly called the theater manager's number. They had to tell their boss that "Time and Space Warrior" was not only not a bad movie, but might even be a box office bomb. (~^~)
Chapter completed!