Zhang Jingchu put the blanket into the washing machine, put water on, and started the machine. Then she turned on the refrigerator, took out the eggs, and went to the kitchen to make breakfast.

Zhang Ran stretched, and was really hungry now. He looked at Zhang Jingchu's beautiful image in the kitchen and asked, "Jingchu, I'll use your computer to go online for a while, can I?"

"Of course, you can use it!"

"There is nothing to see inside, right?"

"No!"

Zhang Ran opened the computer, clicked on the web page, searched for the news about "Explosive Drummer", and a big show came out in an instant.

"There are too many film directors in China who show depression, entanglement, and even vulgarity. Zhang Ran is an anomaly. He said that his movie is a chicken-blooded film to make the audience happy, and he really did it. "The Burst Drummer" speed, rhythm, color, composition, editing, music... The unique film language makes the whole film climax one after another, and there is no point in urine throughout the whole process!" "Beijing Times"

"The movie should not be called "Explosion Drummer", it should be called "Explosion Drummer". During the movie, my blood vessels were about to explode! Zhang Ran said that right, "Explosion Drummer" is a piece of chicken blood, which makes people as excited as if they were injected with chicken blood!" "Chengdu Business Daily"

"The Explosion Drummer" is a somewhat dark inspirational film. For those who are eager to achieve results, everyone needs a teacher like Chen Wei, and needs the spirit of self-supervision and encouragement at all times. The pictures of blood and tears in the film, as well as the methods of beating and scolding, can be regarded as renderings of art. What really needs the audience to take seriously is the signal conveyed by the film: success is not a joke!" "Chutian Metropolis Daily".

Major media sang praises to "The Breaking Drummer", which was a PR component, but basically what they wrote was their true inner feelings. Of course, flies are always inevitable. Several media outlets such as "New Crystal News" and "Southern Entertainment News" that were full of hatred towards Zhang Ran continued to clichés such as "fascist education" and "anti-quality education".

At the same time, netizens and fans who watched "Breaking Drummer" posted online to express their affirmation of the movie and recommended it to netizens. The major forums were hotly discussed, and the whole movie was praised in a tide.

One of the posts written by a netizen named "Qingcheng Wuji" resonated with many people: "After watching this movie, I remembered my own experience. A newcomer who entered the industry with interest went through many tortures under the training of a devil tutor. Finally, I broke through myself and achieved success. When I was in high school, I also met a math teacher similar to viciousness. Everyone in the class was scolded by him, and all kinds of insulting words were spoken, and I had to cheer up every time I took his class. But when he taught, I made the most progress.

Everyone loves geniuses, but geniuses are only a few. I am not a genius, but just an ordinary person. We can only work hard to succeed on our own. I have seen people who have succeeded in various fields. Geniuses may not be successful, and successful people may not be geniuses.

This is a real inspirational film. It tells you: No matter how awesome you are, as long as you breathe a little relieved, you will be killed by countless awesome characters, and you can only strive all the way. Keep improving and progressing, torture yourself, kill the enemy, break out of the trap, break through the limit and break through the new limit. You must stick to your beliefs and step through the blood of yourself and others, and you can succeed!"

Below is one-sided approval. Many netizens recalled their teachers: "I stayed under the same perverted master for three years. The 18th generation of ancestors were scolded all over. I had no time to eat, go to the bathroom, sleep, make friends and fall in love, have scoliosis, cervical ankylosing, and severe chronic fatigue. I did nothing, just learned to type code and make software. My limit seems to my mother just brag on paper. This world has never treated hard-working people well, and they may not succeed if they work hard, but knowing that they are working hard is the motivation to survive!"

"Chicken blood slices, real chicken blood slices! Zhang Yimou's "Hero" is simply weak! I have learned musical instruments. I believe that everyone who has practiced musical instruments or has put in sweat in artistic performances can find deep resonance. The kind of suffocational feeling of being respectful and afraid of strict teachers, who want to absorb their energy but feel the suffocation of being forced to the cliff is forced out by geniuses!"

Zhang Ran was just watching it very well. Zhang Jingchu walked over with her warm egg noodles and placed it in front of Zhang Ran. She looked at Zhang Ran's face and smiled and said, "It's time to have breakfast, see how I craftsmanship is?"

Zhang Ran picked up the chopsticks and mixed them, then tasted them, nodded and said, "The taste is great, and there is a special smell inside!"

Zhang Jingchu asked in confusion: "What does it taste like?"

Zhang Ran said seriously: "The taste of happiness!"

Zhang Jingchu's smile is as bright as a peach and plum: "Good mouth and smooth tongue!"

He pointed to his mouth and said, "It's really a greasy mouth now. As for whether it's a slippery tongue, you have to try it!"

Zhang Jingchu gave Zhang Ran a very pertinent evaluation: "Rogue, I ignore you!"

After saying that, she turned around and returned to the kitchen, then sat beside Zhang Ran with her bowl, and started eating.

This kind of breakfast is ordinary, but Zhang Jingchu spent this way when she was alone at home, but today she felt it was very fragrant. It really tastes like Zhang Ran said, with a sense of happiness. Happiness is like eating breakfast. What you eat doesn’t matter, the key is who to eat with.

After breakfast, Zhang Jingchu packed up the dishes and went to the kitchen to wash dishes, while Zhang Ran continued to watch the news. Although the premiere was very fruitful and the media and netizens reported it well, it was Zhang Ran's first movie released nationwide, and he was still a little nervous.

In 2003, major theaters were not connected to the Internet. Many theaters used handmade tickets, and the box office statistics were relatively slow. It was not like ten years later. After midnight, the rough box office was released.

At three o'clock in the afternoon, Zhang Ran received a call from Han Shanping. The box office statistics of "Explosive Drummer" on the first day were released, with a box office of 2.4 million on the first day!

Zhang Ran smiled. "The Breaking Drummer" was officially released at 6 pm last night. The number of screens on the first day was not much, only 11%. This data is very good. It should not be a problem to reach the expected 30 million, and 50 million is not impossible. It seems that his publicity strategy is correct!

For movie promotion, the most important thing is to spend money. "The Ghost Record" costs more than 10,000 US dollars, and the box office exceeding 10 million yuan is certainly a miracle, but Paramount's $10 million publicity fee is definitely an indelible contribution. There are examples of spending small money to complete big marketing, but there are only a handful of them.

The domestic market is now in a downturn, and it is impossible to spend too much money to promote it. Zhang Ran prepared 3 million yuan in publicity fees for "Explosive Drummer", and just recovering the publicity fees will cost 9 million yuan.

3 million sounds like a lot, but in fact it is not much. If you go to hard advertising, a billboard will cost tens of thousands, and 3 million will only buy dozens of billboards; if you advertise on TV, it will be even more expensive, and tens of thousands in a second. You can’t afford it at all. Normal publicity is usually newspaper advertisements, and then on TV programs, and the trailer will be played before other movies start.

However, such publicity is too blind, it is a random jujube, and it is not targeted. In 2003, the main consumer force in the Chinese film market was white-collar workers. The most concentrated white-collar workers are office buildings, and the most targeted advertising is the most targeted. As a shareholder of creative advertising in the country's largest building advertising company, Zhang Ran completed the trailer for tens of thousands of office buildings nationwide at a very low price, covering tens of millions of people.

Zhang Jingchu and Zhang Ran hung up the phone and asked expectantly: "Zhang Ran, how much is the box office of "The Breaking Drummer"?"

"2.4 million." Zhang Ran said with a smile, "It's absolutely fine to exceed 10 million in the first three days!"

"It's so awesome, it's so high? How much box office can there be in the end?" Zhang Jingchu didn't know much about the box office, but probably knew something. "Notes with Blood" has been released for a few days. Now the box office is only more than 3 million, while "The Drumster" has only been released for one day. No, it's precisely half a day, and the box office will be 2.4 million. If this continues, it will definitely be 300,000 to 40 million. It's really amazing!

Zhang Ran smiled and said, "How much box office can reach in the end depends on two factors. The first is the reputation of the movie, and the second is the competitors. Looking at the comments of the media and audiences, our reputation of the movie is definitely not a problem; the key competitor, the box office performance of "Harry Potter" is still very stable, and "Rat Fall in Love with the Cat" will be released next week, which will have a certain impact on us. If the box office of "Breaking Drummer" can be stable and not plunged significantly, then we may really win the Spring Festival championship!"

As Zhang Ran expected, "Explosive Drummer" ignited the national theaters at a shocking speed. The box office data of the next day scared everyone, 5.5 million! A total of 7.9 million in two days!

Crazy! Extremely crazy!

On the third day, "The Breaking Drummer" successfully exceeded 10 million, reaching a box office of 13.6 million. This result almost caught up with the first week of "Harry Potter"'s 15.4 million, while "Harry Potter" had 4 days in the first week, and there were more films.

Shock! In addition to shock, shock!

As for "Blooded Notes", it won 4.5 million in total box office, which is not as good as the one-day result of "Blooded Drummer", and it seems dull. Of course, no one mentioned Yu Minghai and the others that said "Zhang Ran is not capable enough". Now everyone's focus is on "Blooded Drummer", and "Blooded Notes" has been completely forgotten!

Domestic media seem to be infuriating chicken blood and keep singing praises to "Explosive Drummer". All TV stations are no exception. Zhang Ran is a director trained by the movie channel. Since the premiere of the movie, the movie channel has reported it every day, and local provincial stations have also reported on the movie in the news.

Amid the praises, "Explosive Drummer" is forming a craze, sweeping all theaters across the country. A group of audiences entered the theater, and the audience infected by the movies led more audiences to enter the theater.

Lin'an, Magic City, and Yangcheng had almost full seats in first-tier cities. Major theaters had to increase the number of scenes on the second day again. The filming of "Explosive Drummer" quickly soared to 45%, which had surpassed "Harry Potter".

That night, Liu Bing, who was responsible for the distribution of China Film, called Han Shanping and said, "Mr. Han, all major theaters are greatly increasing the number of "Explosive Drummers"! Now we don't have enough copies, we need to add copies!"

Movie screening requires copying, and the total cost of making, printing, distribution of a film copy is about 10,000 yuan. If a movie is made for 500 copies, the cost of copying alone is 5 million, which is quite a lot of money.

However, during the screening process, the copy is not equated with the screen. Often, one copy can ensure the normal screening of two to three screening halls. In order to avoid unnecessary waste, the publisher must consider the number of screens, screen time, scene times and other information, and provide the number of copies as needed.

Zhang Ran and Han Shanping and others expected the box office of "The Breaking Drummer" to be around 30 million. They printed 120 copies, and they have added 150 copies in the past two days. Unexpectedly, the supply is still in short supply.

Han Shanping had a premonition that the box office of "Explosive Drummer" was about to go to 50 million, so he issued an order without hesitation: "Just wash 50 directly, you will take a plane tomorrow and deliver it to major cities as fast as possible!" (~^~)
Chapter completed!