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Chapter 246 Publicity Strategy

"The Breaking Drummer" was originally scheduled to be released on February 2, but now it is January 24, and it is only a few days away from February 2, and the publicity time is too short. △↗Under normal circumstances, the movie takes one month to promote, and Hollywood movies often start when they start filming. Therefore, China Film recommends postponing a few days so that there is enough time to promote.

However, Zhang Ran insisted on the release of February 2. After this period of secret battle, "Explosive Drummer" has gained enough popularity. Now it is a hot topic. More importantly, that day was a very important day.

Just shortly after "The Breaking Drummer" scheduled its schedule on February 2, "Notes with Blood" announced that its schedule was scheduled on January 31, and the box office battle between the two films seemed inevitable.

In fact, Zhang Ran did not regard "Blooded Notes" as an opponent. This movie is too literary and he doesn't look at the box office of this movie at all. Zhang Yimou is much more famous than Zhang Zhiliang. His "My Father and Mother" and "Happy Time" are much better than "Blooded Notes", but the box office of these two movies is not over 10 million. Zhang Ran has two real opponents, one is "The Mouse Falls in Love with the Cat" directed by Chen Jiashang, and the other is the Hollywood blockbuster "Harry Potter and the Room of Secret".

"The Mouse Falls in Love with the Cat" is starring many celebrities such as Andy Lau, Cecilia Cheung, and Li Binbin. Zhang Ran knew about this movie, and he remembered it was the top ten domestic box office movies in 2003. I can't remember the specific box office, but it should be around 20 million.

Needless to say, "Harry Potter and the Chamber of Secrets", the box office around the world is soaring. In China, the previous episode "Harry Potter and the Sorcerer's Stone" achieved a box office of 56 million in China, ranking third in 2002 after "Heroes" and "Lord of the Rings". This movie "Harry Potter and the Chamber of Secrets" should be similar to this number!

"Harry Potter" will be released on January 26. Although "Harry Potter" has been released for a week and can release some of its potential, its power is still huge; "Rat Fall in Love with Cats" will be released on February 6, which is very close to "Breaking Drummer" and poses a great threat to "Breaking Drummer"!

On January 26, "Harry Potter and the Room of Secret" was released in mainland China, and the magic storm swept across major theaters. The box office on the first day exceeded 5 million, which made people sigh at the power of Hollywood.

In December last year, "Hero" unveiled the curtain of Chinese commercial films and achieved a box office of 250 million yuan. It reshapes the filmmakers' confidence in domestic films. The theaters across the country are in a state of prosperity. Everyone is looking forward to the three domestic films to be released, and the entire industry is looking forward to the news about these three films.

"Bloody Notes" and "The Mouse Falls in Love with a Cat" have begun a crazy promotional war, and the two movies have begun to issue press releases. "Liu Dehua was in danger during the filming process and almost broke the scene." "Nicholas Tse and Cecilia Cheung's love work." "Chen Jiashang's bold statement exceeded 100 million!" and so on.

There are even soft articles flying all over the sky in the newspaper. This one claims that "The Mouse Falls in Love with Cats" is the best choice for the Spring Festival, and the other one says "Notes with Blood" is the best movie this year. Anyway, they are all paying for money to post articles, as long as they can trick the audience into the cinema, it is victory!

Only "The Breaking Drummer" can't see the movement, neither on TV to receive interviews, nor on newspapers to report related comments, and there is no movie billboard on the road, which is completely zero publicity. Industry insiders can't understand it. What's going on? It's too quiet, right? I heard that "The Breaking Drummer" has already made a comeback at the overseas box office, and now Zhang Ran is busy with "Time and Space Warriors". Could it be that he gave up the publicity?

This view was quickly denied. During the previous period, Zhang Ran made so many moves for "The Breaking Drummer", and it seemed like he gave up no matter how he looked. With Zhang Ran's personality, it was probably the action behind! Many people became more anticipated by the subsequent promotion of "The Breaking Drummer".

Qin Xiaowan is a young white-collar worker and a loyal fan of Zhou Jielun. On the morning of January 28, she went to work on time as usual. When she walked into the office building and came to the elevator entrance to take a look. The elevator was still on the seventh floor, she shook her head, then looked up at the LCD TV at the elevator entrance.

After a few seconds of drink advertisement, the movie suddenly appeared, which was the outdoor scene of Xiangjiang. The scene immediately switched to the fast food restaurant. Zhou Xu, played by Zhou Jielun, and Chen Xin, played by Zhang Jingchu, were dating.

Zhang Jingchu smiled and said, "This place is good!

Jay Chou smiled and echoed: "I like the music here!"

Qin Xiaowan was stunned, then stared at the LCD TV with her eyes tightly, and her expression became excited. Hey, it was Jie Lun and Zhang Jingchu, was it "The Breaking Drummer"?

The screen switches, Jay Chou starts playing drums, and the voice-over sounds: "I am a member of the best jazz band in the best music academy in Xiangjiang!"

Feng Yuanzai appeared in the picture, his eyes soft, and he said to Zhou Jie like a gentle and good teacher: "You should relax, don't care about the song, and don't care what others think. There is a reason you can get here, be happier!"

When Zhou Jielun heard this, he smiled, as if he was waiting for him happily.

In the rehearsal room, Feng Yuanzhang started to direct: "One, two, start!"

The screen switches, and black introductory text appears on the white screen: "Best Film Festival, Best Actor Award for Tokyo Film Festival!"

The picture was cut back to the restaurant, but this time, Jay Chou looked very cold: "I want to be excellent!"

Zhang Jingchu seemed a little sad and asked, "Are you still outstanding enough?"

The screen switched to the rehearsal room, and Feng Yuan stopped: "There is a small problem. You snatch the photo and start over!"

Zhou Jielun nodded and started to play the drum again. However, he didn't play for two seconds. Feng Yuanzai suddenly lifted the stool and rushed towards him. Fortunately, Zhou Jielun reacted quickly and turned his head and avoided him.

"Are you fast or slow?"

"I, I don't know!"

Bang-

Feng Yuan slapped Zhou Jielun in the face and then said viciously: "If you make trouble on purpose, I will take out your intestines!"

Zhou Jielun's tears fell, and Feng Yuan cried without any sympathy. Instead, he said sarcastically: "Oh my God, I actually cried! Like a woman, do you think you are only two years old. Do you want me to bring you a bottle? My band doesn't want to waste!"

Qin Xiaowan was shocked, and the others at the elevator entrance were also shocked. Is this the teacher? It’s so scary!

bite--

The elevator door opened and someone walked into the elevator, but Qin Xiaowan didn't move. There were three or four people around him. Everyone was attracted by the movie scene.

Text appeared again on the screen: "Sensation in Japan! International media praised unanimously!"

The screen switches home. The father asked, "How about you in the band?"

Jay Chou shrugged his shoulders and seemed casual: "It's pretty good, I think he likes me more now!"

The picture switched to the rehearsal venue. Feng Yuanzai roared at Zhou Jielun like a lion, and then Feng Yuanzai's voice-over sounded: "I spur others and let them reach their limits. People will not succeed without fighting hard!"

"I want to leave a name for Leshi. Therefore, I need to spend more time practicing!" Zhou Jielun's voice sounded. The picture also cut back to the restaurant. He looked at Zhang Jingchu and said coldly, "So I think we can't be together!"

The introductory text appears again: "Stimulate the soul and hurt the heart!"

The father's voice sounded: "I will never allow him to push my son into the fire pit!" Then he looked at Zhou Jielun and asked: "Why did you allow him to do that to you?"

Feng Yuan's stunned voice sounded: "There is nothing more harmful to this world than the word 'good'!"

Jay Chou sat in front of the drum set in the center of the stage. He waved the drumsticks and beat the drum surface. As the drum beats sounded, black text on the screen flashed quickly: "Extraordinary! Inspiring! Exciting!"

Jay Chou's wheel was moving faster and faster, and the drumsticks in his hand were like butterflies flying up and down. The drum sound became more and more rapid; and the words flashed faster and faster, and it was impossible to see clearly at the back: "Full of hot spots! Dazzling! Wondering! Fallen..."

The drums suddenly stopped. Zhou Jielun's sweaty smile appeared in the picture.

The name of the movie finally appeared at this time - the burst drummer, followed by a flash of subtitles: "Light up life with music, and build a legend with passion! It will be released nationwide on February 2!"

The first reaction of all those who see this trailer is that they are awesome. What comes at any time is that their chest is filled with blood. Everyone realizes that this is an unprecedented movie, a movie that can make hormones crazily surge!

At the same time, among the tens of thousands of office buildings in major cities including Peking, Magic City, and Yangcheng, there were similar scenes, and a group of white-collar workers in front of the LCD TV at the elevator entrance were talking.

"This trailer is so exciting that I can't wait to go to the cinema on February 2nd."

"Is Feng Yuan stunned or a good person or a bad person? It looks so scary!"

"Is this movie released in Japan? How do you say it caused a sensation in Japan?"

"You didn't watch Chinese movie reports. This movie caused a sensation in Japan during the Tokyo Film Festival. Every scene was full. The audience responded so enthusiastically, and they applauded for more than twenty minutes!"

"It sounds so awesome, so you must see it then!"

After being excited, Qin Xiaowan came to the office with irrepressible excitement and posted a post on the forum where she often spoke.

"I saw the trailer for "The Breaking Drummer". It's so good! If I hadn't been going to work soon, I would have watched it a few more times! Jie Lun acted very well and was very handsome! Zhang Jingchu was also very beautiful, and I was looking forward to this movie. Everyone must go to the cinema to watch it!"

Some time ago, Jie Fan and Feng Fan were so nervous. Now "Blooded Notes" are overwhelmingly promoted, while "Bloss Drummer" has no movement at all. They are simply anxious. Now that they hear something happening in the movie, Jie Fans are very excited: "It's true, where did you see it?"

"Yes, where did you see it? The movie has not been moved at all until now, so I'm so anxious!"

"I saw it on the LCD TV at the elevator entrance of our company building, it was really wonderful!"

Soon, there were many different buildings and netizens from different cities who claimed that they had seen the trailer for "Explosive Drummer". It was different from what everyone imagined. It was not the kind of slow movie. In the rock music with a strong sense of rhythm, the video clip was extremely sharp, and it could even be said to be dazzling. After watching it, it made people excited.

The Spring Festival is approaching, and the students are on holiday long ago. There are many students in Zhou Jielun’s fan group. Now I hear the praise of netizens, and I can’t help but feel curious, and I rushed to the nearby office buildings to see it.

As a result, many young figures quickly appeared at the elevator entrances of many office buildings in major cities, and stood at the elevator entrance and sighed: "Wow, Jie Lun is so handsome!", "Feng Yuanzai actually dared to hit my Jie Lun, it's so hateful!", "I must watch it, it's so exciting!"

At night, there were many anticipated comments on the forums on major Internet sites. Except for the obvious voices of various dark people, everyone praised the trailer.
Chapter completed!
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