"Lenovo MX300 sales exceeded 30,000 units!"

Since its launch on the fifth day of the first lunar month, the sales volume of Lenovo MX300 has been successfully exceeded 30,000 units in just one week, and this result has shocked the attention of countless industry insiders.

This result is not very good after ten years, but in 2002, this was a miracle. In 2001, the national sales of MP3 were more than 500,000, and the total sales of Lenovo's MP3 were only a little over 100,000. Now the sales in a week are close to one-third of last year. This result can only be described as horror.

In fact, if the supply is sufficient, the sales volume will be higher, and it may even reach 50,000. The main reason is that Lenovo did not expect that the MX300 would be so popular, with insufficient inventory, which delayed actual sales.

The MX300's success is undoubtedly a victory in marketing strategy. As Zhang Ran said at the beginning, the movie "Prisoner of Time" is like an advertisement for this product. Anyone who has watched the movie will definitely leave a strong impression of the MX300, just like those who have watched "The Matrix" will remember Nokia 8110.

More importantly, MP3 is a very trendy product, which is fashionable and fashionable enough. With the strong promotion of Lenovo, this concept has been strengthened and a trend has been formed. If you don’t know Lenovo MX300, and if you don’t have MX300, it means you are out of date.

Under this trend, I can’t help but be curious if I don’t want to buy it.

What's more, it's during the Spring Festival that everyone has spare money in their bags, and the MX300 is only 998, which is nearly 300 yuan cheaper than Samsung's similar products. It has a huge competitive advantage in price. So, why not buy one?

Industry insiders of digital products are very optimistic about the sales of MP3 in 2002, believing that the sales volume in 2002 will exceed 1 million units, and Lenovo's sales volume will exceed 200,000, but now Lenovo's performance has scared everyone. According to this trend, Lenovo's MX300 alone may exceed 100,000, and the total sales volume will definitely exceed 300,000. According to this result, Lenovo is likely to surpass Samsung and succeed as the new overlord of the MP3 market.

The Lenovo MP3 department is now full of laughter and can't help but laugh. Their expectation for MX300 is 30,000 units. Unexpectedly, the results in the first week broke their expectations for the total sales of MX300. According to the current trend, more than 100,000 is just around the corner, and 150,000 is not impossible.

The sales volume of the MX300 product exceeded the sales volume last year. How can this make Lenovo not laugh?

However, after laughing, Lenovo was a little regretful. Li Junwei, the marketing director who planned the entire marketing plan, had resigned and started his own company! Losing such a marketing genius is definitely a huge loss for Lenovo.

What is the most expensive thing in the 21st century? Talent!

The craze for buying MX300 has attracted the attention of the media, especially the entertainment media. Entertainment media generally do not pay attention to this kind of news, but this time it is different. The craze for buying MX300 is driven by a movie and is an entertainment event.

As an investor in the movie, the Movie Channel paid great attention to this phenomenon. In their opinion, this is entirely due to the Movie Channel, so it is naturally a big newspaper and special report. Therefore, the "Chinese Movie Report" has been reporting on this for several consecutive days.

"We are now in a Lenovo store in Peking. Everyone saw the long queue waiting for the MX300 to buy the crowd. This scene is very rare."

A young female reporter from China Film Report held a microphone and told the camera: "This boss told us that most of the people who come here come to buy MX300."

As the screen shot turned, the female reporter took a few steps, called a girl who looked like a student, and pointed the microphone at her. In the video, you can clearly see the girl holding a brand new packaging box in her hand, and the cover said MX300.

The female reporter asked with a smile: "Hello, are you here to buy MX300?" The girl looked at the camera and her expression was a little dodged. It seemed that she had no experience in facing the camera lens, but she nodded: "Yes."

The female reporter asked again: "Why did you want to buy this product?"

When the girl heard this question, her cheeks were slightly red and she was a little shy: "I like Cai Yan, who is very much in the movie. I think he loves Cao Lin, but she didn't say it. This MP3 is a symbol of Cai Yan's love."

Zhang Ran in front of the TV immediately exclaimed when he heard this. Where did Cai Yan and Cao Lin have love? This idea is too big! It has become a symbol of love!

For film creators, it is a good thing for the audience to have a strong enthusiasm for interpretation. The ability of the audience to interpret the movie means that they are passionate about the movie. They like the movies, which is undoubtedly a very lucky thing for the director. Therefore, although everyone's interpretation is not what Zhang Ran thought, he can still accept it.

Of course, for domestic directors, sometimes over-interpretation is quite terrible, especially when interpreting it politically, it is simply deadly. Lu Chuan hopes not to over-interpret "The King's Feast", and Feng Xiaogang also asks everyone to be merciless and not to over-interpret "1942", because excessive interpretation will make the censorship department face a great enemy, resulting in the movie being killed.

As soon as the picture changed, it was time to interview a boy who looked like a high school student. The boy seemed a little excited in front of the camera: "I like "Prisoner of Time". The opposite mp3 was impressed by me, so I wanted to buy one. My classmates and they all bought it, and everyone was using it. If I didn't have it, it would seem very backward, and there was a missing topic during chatting."

In the next few days, media outlets from all over the country reported that the MX300 became a hot topic, including digital, advertising, fashion, and many ordinary people.

Advertising Man magazine published an article to analyze this incident: "This is a successful advertising implant, and its classic level can be compared with the Hershey Chocolate in ET Alien and the Lokia 8110 in the Matrix. Li Junwei is a genius in the advertising industry, and losing Li Junwei is a major loss for Lenovo. I am optimistic about Li Junwei's development in the advertising industry."

A well-known planner: "This is a classic viral marketing, it is simply the MP3 version of "Blair the Witch". Lenovo's marketing department is driving this incident behind the scenes. This is undoubtedly a huge victory. Li Junwei, the former marketing director of Lenovo, made great contributions!"

In the advertising industry and marketers all attributed the success of Lenovo MX300 to Li Junwei. For a time, Li Junwei's creative advertising was crowded. Not only were there many companies who wanted to cooperate with creative advertising, but many media also wanted to interview him and wanted to talk about his views on this incident.

Li Junwei himself was scared by Lenovo's results. He never dreamed that Lenovo MX30 would become so popular. In his imagination, the sales of MX30 exceeds 50,000 units was a huge success. Now he admires Zhang Ran.

Genius, absolutely genius!

Zhang Ran is a partner of creative advertising. Naturally, Li Junwei cannot attribute all the credit to himself, but to be honest: "The advertising implantation of "Prisoner of Time" was thought out by Director Zhang Ran. He also came up with many good ideas for MX30 marketing. He is a real genius. In fact, Director Zhang Ran initially wanted to cooperate with Samsung to implant Samsung's MP3, but Samsung people didn't give him any chance. In desperation, he found Lenovo. This is really a blessing for Lenovo!"

As a former marketing director of Lenovo, while praising Zhang Ran, it is quite normal to step on his competitor Samsung. If you don’t step on this time, when will you wait?

As soon as this statement was made, the entire public opinion community was in an uproar. Such a good idea was rejected. Koreans are really blind! This is not a stick, this is a stick!

After seeing the major media reports on this, Samsung executives were shocked first, and then angry. Which bastard did this? Is this what a human did?

Samsung's total sales of MP3s since the beginning of the year have only been 40,000 units. Lenovo's MX30 alone has reached 50,000 units. What's more, the MX30 has driven the sales of the entire Lenovo mp3. Now it has reached 80,000 units. Samsung's dominant position will definitely not be able to be maintained!

The president of Samsung China was extremely angry because of an idiot's decision, which led to the loss of Samsung's dominance in the mp3 field. If possible, the person he wanted to make a decision was broken into pieces.

After tracing, the black sheep that rejected Zhang Ran was found. The president of the Chinese region immediately scolded: "You idiot, what are you pretending to be in your mind? Is it kimchi? You were fired, get out of here, I don't want to see you again!"

The Samsung incident is just a small episode, but news is refreshed every day in the eyes of the public, further promoting the continued popularity of MX30 sales.

Now Lenovo MX30 has become a trend, and its fashion symbol has also become a means for many people to show off.

Who doesn’t want to show off? Pretending to behave is a common hobby for all mankind. The price of 998 yuan is not too expensive. For many people, it is worth it to buy face.

Everyone is paying attention to the MX300 and believe that the sales in the second week will definitely be good. Although everyone is very optimistic about its performance, after the sales in the second week are announced, glasses are still broken.

Sales volume exceeded 50,000 units in the second week!

The mp3 craze caused by Lenovo has not declined, but has become more popular and sales are even more popular!

Now as long as you are not a fool, you can be sure that the MX300 surpassed Lenovo's sales throughout the year last year!

This result is simply shocking. People in the entire Lenovo MP3 are smiling. When they sit down, they will keep sighing, crazy, crazy, and crazy!

However, as the biggest contributor to the popular sales of Lenovo MX30, Zhang Ran seemed to have evaporated from the world. Many reporters wanted to contact him for interviews, but they could not find anyone at all.
Chapter completed!