1006 Coping
Zhang Ran changed his daughter's diapers, returned to his position, and said, "Where did I say just now? By the way, Qualcomm, why did Qualcomm's reaction be so great?"
Wu Ruide explained: "Overseas companies have used their market advantage to suppress Chinese companies for a time or two. Not to mention Qualcomm, MediaTek's suppression of mainland chip companies is very domineering. Li Liyou told me that in the past few years, Spreadtrum originally planned to cooperate with TCL. After learning about it, MediaTek's senior management immediately called TCL and asked to stop cooperation with Spreadtrum. He also stated that if they continue to cooperate with Spreadtrum, MediaTek will terminate its cooperation with TCL. In the end, TCL can only give up its cooperation with Spreadtrum."
Zhang Ran still doesn't understand: "Spanton and MediaTek are competitors, MediaTek's reaction is understandable. We have no conflict with Qualcomm, and the acquisition of Spreadtick will not threaten Qualcomm?"
Wu Ruide explained: "Qualcomm's CPU performance is average. The reason why it can defeat Texas Instruments and Intel is not how strong the CPU is, but Qualcomm's baseband chips are strong. Texas Instruments' CPU is stronger than Qualcomm's CPU, but why does it lose to Qualcomm? Because Texas Instruments does not produce baseband chips. If you use Texas Instruments' CPU, you need to buy baseband chips and RF chips. These chips are produced by different manufacturers and need debugging, which takes a long time. Now mobile phones are fast-changing and replacements are very fast. If the product cannot be launched as soon as possible, it will be a disadvantage in the competition. Qualcomm's advantages come out. As long as you use my CPU, baseband, RF signal, etc., it will help you solve them. For competitors, mobile phone manufacturers, using Qualcomm's chips saves time and effort, and naturally they are willing to use Qualcomm's chips.
Nowadays, mobile phone chip manufacturers around the world can produce CPU, baseband chips, and RF chips at the same time. There are only three companies that provide solutions for mobile phone manufacturers, Qualcomm, MediaTek, and Spreadtrum. Of course, Huawei can also produce these chips, but their chips are not taken out. In fact, Qualcomm has always wanted to acquire Spreadtrum, but Spreadtrum has never agreed. If Century Peak acquires Spreadtrum and invests a large amount of money in research and development, Spreadtrum will definitely launch an impact on high-end chips, which may break Qualcomm's dominance. It is not surprising that it will take action against Century Peak!"
After listening to Wu Ruide's analysis, everyone present suddenly realized and understood what was going on.
Seeing that everyone understood the truth, Wu Ruide looked at Hastings and said, "Reid, let's talk about Motorola's situation. What would happen if Motorola didn't use Qualcomm's chip?"
Hastings said directly: "Motorola will die! Motorola is already at a disadvantage in the competition between Apple and Samsung in the high-end market, and its market share is very small. Without Qualcomm's high-end chips, Motorola will undoubtedly die."
Zhang Ran frowned and said, "Is there no way to use other chips to replace them?"
Hastings said helplessly: "The high-end mobile phone chips on the market are Qualcomm, Texas Instruments, Apple, Samsung's Orion, Nvidia. I won't mention the chips of Apple and Samsung that don't takeout. Motorola used Texas Instruments chips with good performance, but Texas Instruments had withdrawn from mobile phone CPUs last year. Nvidia's chips have very high power consumption and heat generation, and it will be very problematic when used on high-end mobile phones. Intel's mobile phone chips have an x86 architecture and have compatibility problems. Without Qualcomm's chips, Motorola will definitely die!"
Zhang Ran nodded slightly, looked at Liu Zuohu and asked, "What about plam's situation?"
Liu Zuohu said: "We have a batch of Qualcomm chips in our hands that can support three or four months, but once time passes, we can only use Spreadtrum chips. Spreadtrum chips have poor performance. We can only make mobile phones under 1,000 yuan with Spreadtrum chips. For mobile phones at this price, most of them are 40 to 50 years old, and most of them are third and fourth-tier towns! This part of the consumer population is very large, and Plam will definitely survive, but this part of consumers has a relatively small impact on the mobile Internet. They don't speak out on the Internet and can't create any public opinion. Plam's brand value and influence will be greatly reduced."
Zhang Ran thought to himself that Qualcomm now completely dominates the current mid-to-high-end mobile phone chips, and Qualcomm's chips will be squeezed out of the mid-to-high-end market without using Qualcomm's chips. No wonder he has the confidence to ask Century Peak to give up the acquisition of Showdown.
Wu Ruide said slowly: "Everyone has heard of the situation. Things are very troublesome now! If we continue to acquire now, Qualcomm will definitely suppress us and cut off stocks. Losing money is a small matter, but if it affects the promotion of the Phoenix system, it will be a big matter! But if we give up the acquisition, we will be subject to Qualcomm on the chips from now on, and we can only let Qualcomm control it. This is definitely something we don't want to see! Let's talk about your views, what should we do now?"
Wu Shi, the company's chief technology officer, said: "Huawei made a USB data card back then, and it was sold globally. At that time, Huawei's data cards were all based on Qualcomm's baseband solution. The two companies negotiated and bargained every year. But in order to grasp Huawei, Qualcomm began to support ZTE, and even cut off supply to Huawei, which had a great impact on Huawei's business. So Huawei gritted its teeth to develop its own chips and finally developed the Balong baseband chip. Now Huawei gritted its teeth to develop HiSilicon chips, and in order not to be controlled by Qualcomm. We should also do this, and we cannot let others control it!"
Sun Hongbo, the company's chief operating officer, said: "I think we should stop acquiring Spreadtrum. It's not that we don't make chips, nor that we don't pay attention to chips, but that we will temporarily put them on. The most important thing now is to promote the Phoenix system, which is our top priority at the moment. Of course, chips are very important, but there is no big problem in layout one or two years later. Phoenix systems are different. If we can't increase the market share in one or two years, then we will have no chance."
Liu Zuohu said: "Not only do we want to acquire Showcase, but other companies also want to acquire it. If we give up on the acquisition, others will definitely take action. If we pass this village, there will be no such store!"
Whether it is continuing to acquire Show News or giving up the acquisition, there are disadvantages and advantages. The number of people who support the continued acquisition is almost half to half as many as those who hope to give up the acquisition. Both parties go back and forth and do not give in.
Seeing that Hastings was silent, Wu Ruide said, "Reid, talk about your thoughts."
Seeing Zhang Ran clicking his name, Hastings said, "I think we should acquire Spreadtrum. After acquiring Spreadtrum, Plam used Spreadtrum chips to take the low-end route, as for Motorola." He paused and said firmly: "Sell Motorola's mobile phone business, and keep Motorola's mobile phone patents and VR business!"
Everyone present was very surprised. After all, Motorola mobile phones are a very influential brand and have been subsidized on a large scale recently. In this case, Hastings suggested selling Motorola, which was really surprising.
In Zhang Ran's plan, if Motorola can't be done, it will definitely be sold. However, he did not rush to express his opinion and continued to tease his daughter.
Hastings said as if nothing had happened: "From the acquisition of Motorola to now, Motorola has lost $1.5 billion. If it weren't for selling the set-top box business, I should have left! We have recently subsidized Motorola mobile phones worldwide, and sales have increased, but the proportion of the increase is not large. According to the current situation, the loss in the next year will exceed $1.5 billion. I think instead of doing this, it's better to sell the mobile phone business and spend the money on VR. The rendering module of VR is an engine module that consumes CPU performance. You want a 4K movie about 200g, while the VR picture is 360 degrees, and the picture content is several times that of ordinary 4K movies. Running such a large file requires CPU, so it's best to develop a special VR processor.
Recently, we are developing a technology called gaze point rendering that can render small areas of the display screen. We have achieved suddenness, from 1k to 4k, and are currently experimenting with rendering 2k to 8k. Using this dynamic rendering in VR not only requires high CPU, but also requires particularly high GPU. Now our R&D is largely stuck on CPU and GPU. GPU situation is better, and the Century Peak Graphics Processing is particularly strong. We are developing software optimized for GPU, but there is really no way to CPU. We want to develop dedicated CPUs, and it is best to develop GPUs by ourselves!”
Liu Zuohu asked: "When will your VR be available?"
Hastings said: "It is expected that this product will take another two to three years to be launched on the market. The gaze rendering technology involves eye tracking. We are not particularly good at this technology. In addition, VR has a particularly big problem, which is vertigo. 80% of people who are first exposed to VR will experience varying degrees of dizziness within 20 minutes. The reasons are very complicated, including physiological reasons, the refresh rate and frame rate of the headset, etc. The refresh rate of the headset is a particularly important reason. If the refresh rate of the headset reaches a refresh rate of 150 to 240, it can greatly reduce the vertigo.
However, we have negotiated with German SMI to acquire the company for US$200 million. SMI was founded in 1991 and has been working in the field of eye tracking for 26 years. It has very strong technology and has many patents. Their eye tracking technology can not only be combined with our rendering technology, but also their eye tracking glasses can achieve a refresh rate of 120hz.
The technology of our two companies is combined, and our VR can achieve a refresh rate of 8k and 120hz. Now the most advanced VR resolution on the market is 960, with a refresh rate of 60hz, which is not the same level as us. After our VR is launched on the market, it will definitely cause a sensation and eventually change the whole world!"
Everyone present knew that VR is the most important strategic direction for the company in the future, and the company is also developing VR technology. However, everyone did not expect that the company's research and development of VR has reached this level, which has left a lot of VR products on the market.
At this time, Zhang Ran, who had been burying his daughter, said: "When we started to do VR, we thought it would take ten years to produce satisfactory VR products. Because the resolution of the computer developed from 320 to 2560 today, it took more than 20 years. We thought that the resolution of VR would develop to 8k, at least ten years. But the company's research and development of VR is faster than expected, and VR also requires dedicated chips. This is the fundamental reason why we acquired Spreadtrum! Qualcomm's out-of-stock will indeed cause us trouble and even affect the promotion of the Phoenix system! But we cannot back down! For us, VR is more important than mobile phones! In the mobile field, we have no chance to surpass Apple and Google, but in the VR field, we have a chance. We are not helping Qualcomm! Qualcomm can make us uncomfortable, but we can also make Qualcomm uncomfortable!"
When everyone heard Zhang Ran say this, their eyes focused on his face, wanting to hear what would happen to the other party Qualcomm.
Zhang Ran said coldly: "Qualcomm relies on its dominance in the chip market to suppress us, Huawei, and Chinese chip companies! But Qualcomm forgot that this is China! We joined forces with Huawei, ZTE, and other domestic companies to sue the National Development and Reform Commission, sue Qualcomm monopoly, and sue them to abuse their market dominance to suppress Chinese companies! The turmoil between the Prism Gate has not yet dissipated, and the government is worried that there will be no chance to deal with Qualcomm! They are looking for death when they jump out now!"
Chapter completed!