Chapter 820 "The Deserted City" Premiere (13)

Resource owners are always accustomed to abusing resources, but they are also often accustomed to self-deception. Thinking that the noble purpose can conceal the absurdity of the facts!

Find a group of celebrities to experience the suffering of the people?

What do you think of the folk? If you have the ability, just find a group of celebrities to go to Africa or the Middle East, and then experience the real inability to live. That would mean that all living beings are suffering!

Find a few people with tens of millions of dollars to play house, and then tell the audience through this that life is not easy for the poor?

Kangxi’s private interview in private will not act as a waiter to stimulate people!

When you propose "experience the life of ordinary people" and "see the sky, the earth, and all living beings", you have already regarded yourself as a royal family member, a great god...

Of course, the current mainland entertainment industry is really like a temple. A group of gods do nothing but sit there and eat everyone's incense money and be worshiped by everyone. There are also some people who are superstitious and mindlessly throw money into it to make wishes.

The entertainment industry can pay attention to reality and should also draw nourishment from reality, but please put away your inexplicable compassion. Whether you admit it or not, class barriers do exist!

I remember watching "Tian Tian Shang Shang", a workplace experience. In the court, a citizen wanted to sue a friend because the friend lent her 200,000 yuan and refused to pay it back. Da Zhangwei asked her in confusion, "You have to sue you just for 200,000 yuan?"

Good friends? Isn’t your friendship worth 200,000?

At that moment, I more concretely understood the difference between celebrities' values ​​and ordinary people's, and the impossibility of empathizing with them.

Da Zhangwei is a celebrity that I have a good impression of. He is very interesting and has positive values. But when it comes to money, his values ​​are completely different from ordinary people, because it is too easy for him to get 200,000...

That's the problem!

…

The dinner was not a complete one. After it was over, Yan Min left first.

He is an external director.

Zhao Shan did not continue the topic just now, but said: "Dragon TV hopes that we can help create a variety show..."

Shen Changlin was surprised: "The internal fighting is over?"

"They should still be fighting..."

There are various factions within SMG and all kinds of disagreements.

They have many connections and are extremely arrogant. Short-term cooperation is possible, but long-term cooperation is not possible...

"Longing for Life" was originally called "One Servant, Two Masters" and was originally scheduled to be broadcast on Dragon TV. However, they were not optimistic about it and later withdrew it~

Later, I found Mango TV through Teacher He’s relationship.

Many people say that the best thing about Dragon TV is that 'it made a popular show in the first season, then changed the main creator in the second season, and then it was ruined...'

They are professional enough when it comes to screwing up the show!

Shen Changlin thought for a while, and then said: "Then don't cooperate now, wait until they stabilize."

Who knows if he will become a victim - "80s Talk Show Tonight", "Venus Show", "Paramount Tonight", just take them away...

"Do you want to do the slow variety show you mentioned?"

"I must do it..."

After thinking about it, Shen Changlin said: "You go and contact Mango TV to see if they are willing. If not, we will contact Tengxun Video Platform..."

"Network variety show?"

"Nowadays, online videos are enough to support a variety show!"

"I think so too..."

"In addition... we need to pay more attention to online movies."

"Well, no problem!"

The two chatted for about half an hour and then left...

…

In the film market, as of January 10, "Longling Grottoes" has been in theaters for 20 days, and the box office has exceeded 2 billion, becoming the sixth film in mainland film history to exceed 2 billion.

"Fast and Furious 7", "Monster Hunt", "Detective Chinatown", "Mermaid", "The Eight Hundred", and then "The Mystery of the Dragon Ridge"!

Among the four works in the same period, "The Great Wall" has a box office of 760 million, and it is a bit difficult to exceed 800 million;

"The Ferryman" stopped at 300 million;

"Railway Tigers" is in the early 300 million, and it is estimated that it will be difficult to break 400 million!

Crucially, the one with the best reputation among these three movies only has a score of 5.1.

The reputation is not good, and the box office is still dismal...

By the way, there is also "The Death of Romance", which was also terrible at the box office, with a box office of 130 million in 26 days of release...

The producers behind these movies are all well-established, including Wanda, Lishi, Ahri, Zedong, Yaolai, Shanghai Film, Huayi...

It makes Changlin Film and Television stand out from the crowd even more!

And thanks to the explosion of "Eight Hundred" and "Longling Labyrinth", with a summer release and a Lunar New Year release, the total market volume in 2016 finally exceeded last year!

But there is a big gap from the 60 billion target set at the beginning of the year - 53.4 billion!

The market is becoming more concentrated - the Matthew effect is obvious.

In the past, even if the quality of a movie was average, many viewers could be "fooled" by publicity. This was because the audience was curious about new things and there were no standards for judging content.

However, as audiences' tastes and aesthetics evolve and upgrade, they become more picky about movie content, making it increasingly difficult for many movies with huge "moisture content" to gain a foothold.

High-quality films have achieved both fame and fortune, while the living space of inferior films has gradually been compressed. The head effect of the film market has become more and more obvious, and box office polarization has become serious.

Works with big investments will either suffer huge losses or make money!

There is almost no in-between space.

There is another trend - hot money is fleeing the film and television industry!

Many projects that have been in preparation for a long time suddenly face withdrawal of funding, especially those with Xiaoxianrou leading the lineup.

The first to bear the brunt is Liu Zhenwei's "Havoc in the East China Sea"...

It was originally planned to invite Wu Lei to star.

A popular idol, the power of fresh meat is not strong enough, and the capital is not a fool. If you can, withdraw as soon as possible!

Don't worry, this is just a preliminary situation, the real cold winter has not yet come.

…

On the 13th, "The Deserted City" will be released.

Shen Changlin, produced by Shi Shi, directed by Xu Xiaoli, starring Chen Xiao + Kan Qingzi...

The film schedule is only 22%.

This film itself is not a film with commercial expression. The theater chain has given 22% of the film schedule, which is already very good!

More than half of this film schedule is for Shen Changlin to supervise the production of these five characters.

In the same period, there are two major Hollywood productions, "Rogue One: A Star Wars Story" and "Passengers."

It is not an exaggeration to say that it was forced out.

How to promote serious movies or literary films?

Of course it’s word of mouth!

I found a bunch of industry leaders to help support the stage - in fact, it is not necessary. Xu Xiaoli made his debut in Ye Daying's movie, and also worked behind the scenes with Lao Chen, so he is an insider.

Word of mouth drives audiences…

Don't engage in false propaganda - "The Last Night on Earth" implemented a "kiss New Year's Eve" marketing plan, and then completely failed: 260 million on the first day, 17 million on the next day... It set a record for the lowest Maoyan rating:

2.6 points!

Compared with comedy, foreign blockbusters and other film types, literary and artistic films have an inherent disadvantage - they have a smaller core audience.

But you can’t deceive the audience either!

At the premiere, Shen Changlin was talking nonsense to the media. A reporter asked, "Why don't literary films make money?"

"No, Jia Zhangke is quite profitable. His movies sell well overseas, satisfying the West's voyeuristic desires... I call his movies BBC filters... It's not a vilification, but it's a selective display!"

"Actually, I think the sixth generation must bear at least half of the blame for the reason why literary films are rejected by the market!"

"In the 1990s, some sixth-generation directors went to overseas film festivals to gamble on awards, and then relied on selling overseas distribution to maintain profits. They explored a path through this, and their perspective must be from a Western perspective. Because if you want to win awards, you must cater to them, which leads to us ordinary audiences not liking to watch literary and artistic films, especially domestic literary and artistic films!"

"Broadly speaking, all movies are commercial films - they are created for final distribution and entry into theaters."
Chapter completed!