Last month, Guevara was acquired by Weiying Times.

The online ticketing market has ushered in a new round of consolidation. Currently, the top four companies in terms of market share are Maoyan, Taobao Movies, Weiying Times, and Baidu Nuomi, which together account for 85% of the market share.

The remaining dozens of platforms only account for less than 15% of the market share

Maoyan's positioning has never been limited to online ticketing. Zheng Zhihao wants to build a Maoyan community, including movie news inquiry, user interaction, online ticket purchase, derivative purchase and other one-stop movie viewing and consumption services.

So-called community services, such as Xiaohongshu, Douban, etc...

Of course, this is just an idea, and we are still burning money to grab the market at this stage!

The micro-shadowing era is coming fiercely, and it’s really hard to be willing to burn money!

They are indeed awesome, with a B-round financing of US$105 million and a C-round financing of US$3 billion. After several rounds of financing, well-known institutions such as Wangda, Cultural Investment Holdings, and China Cultural Industry Investment Fund have invested in shares...

Nowadays, Weiying really doesn’t like cat eyes!

The micro-film era will usher in its climax next year - five consecutive films will be released with guaranteed guarantees, "Dream Partner" (guaranteed at 400 million), "To Youth 2" (guaranteed at 400 million), and "Tomb Raiders" (guaranteed at 1 billion)

, "Xia You Qiao, Ya Wang Paradise" (400 million guarantee), "Railway Flying Tiger" (1 billion guarantee)...

All failed!

By the way, I also participated in the guaranteed release of "Ghost in the Shell" and "Transformers 5"...

The performance of these two films in China has completely confused Weiying. "Ghost in the Shell", which invested nearly 200 million U.S. dollars, only recovered 260 million at the box office in China, while "Transformers 5" had the worst performance in the series, ending with 1.6 billion.

.

You know, the former Weiying’s guarantee is 1 billion, while the latter is 2.6 billion!

The first movie invested by the main controller is called "The Dangerous Journey to Treasure in Fragments"...

Well, it was completely messed up...

Later, it was simply packaged and sold by Tencent to Maoyan!

So, many times, it’s not really about how awesome you are, but how incompetent you are when you can’t stand up to your opponent…

Of course, at this stage, Tencent is full of confidence in online ticketing and regards Maoyan as a competitor.

After all, once the online ticketing market is well run, it will become a huge pan-entertainment online market, with the entire industry valued at least hundreds of billions...

The best way to seize the online ticketing market and improve overall competitiveness is of course to increase the number of users by massively subsidizing consumers to achieve the strategic goal of increasing market share.

Due to the particular nature of the movie ticketing platform, the greater the discounts offered by the platform, the greater its appeal to consumers, thereby having a certain consumer base and expanding market influence.

Shen Changlin doesn't care about this, just throw money at it, it's not like he can't afford it...

Therefore, at this stage, the crazy money-spending ticket subsidy method has basically continued.

The online ticketing cooperation platform for "Never Expected: Journey to the West" is Taopiaopiao...

The problem is that if a movie is not good for you, let alone spend money to buy a ticket to watch it. If you just give me money to watch it, I still think it is a waste of time.

In the final analysis, the content industry is all about content.

"Jingjue Ancient City" crushes "Wanwan Movie" regardless of plot, investment, and marketing methods...

Therefore, the box office ratio on the first day of official release is: 182 million: 46.82 million...

Dimensionality reduction attack!

"Jingjue Ancient City" has various press releases here - second only to "The Breeze Comes"...

Whether it is attendance, film schedule or box office, "Wan Wan" has been crushed by "Jingjue Ancient City". Can the latter counterattack?

In terms of reputation, "The Ancient City" has been praised by the industry as "the domestic blockbuster closest to Hollywood in temperament" since its screening, and represents "a new height for the Chinese film industry."

The latter's reputation is polarized...

However, with over 100 million views, the first-day score was less than a quarter of "The Ancient City", which still triggered a lot of discussion!

Not only that, in the next two days, "The Ancient City" successively scored 240 million and 220 million single-day results, and the first weekend box office successfully exceeded 640 million - breaking the records set by "The Breeze" and "Monster Hunt"

…

The cumulative box office of "Unexpectedly" in its first weekend was only over 200 million. If you exclude the 113 million from screenings, the box office would be just over 100 million...

According to comments from netizens: I never expected that even basic comedy, "Jingjue Ancient City", would completely surpass "Unexpectedly"...

Almost from this moment on, Wan Hetianyi and Wan Hetianyi in "Never Expected" became the abandoned sons of capital!

Calling the beast...is mixed up with tearing green onions.

…

"Of course I read the original work, I almost memorized it all!"

"Jingjue Ancient City" promotion, meat bar and Naza are in the same frame.

"Where's Naza?"

"My role is relatively simple, mainly lying in a coffin..."

"So, the meat bar is more difficult?"

Naza looked at the meat bar with a smile and nodded: "She is indeed working hard."

"Because the original work involves a lot of proper nouns, a lot of effort has been put into the lines. If you delay the progress, you will be embarrassed!"

Nazha added: "Not only did they memorize the lines, they also went to Dunhuang to film on location. I heard they even filmed in the desert!"

"Didn't you say we were shooting in a studio?"

"Some of it can be shot in a studio, but the on-site shooting effect is very good and allows the actors to get into the mood..."

Rouba thought for a while and said: "We shot in Dunhuang for about half a month, and then went to the desert for two weeks. As we were shooting, we felt like we were really on an adventure, and we would be frightened by the realistic props.

We eat dirt every day. We put on many lead weights and wore down jackets and went down to the lake. We were buried in the sand together and faced sandstorms together... It was quite hard."

"Using your life to make a movie?"

Rouba quickly shook his head: "No, it's not that exaggerated. Our protection measures are pretty good, but it's just a little bit exposed...I'm okay. I'm young after all. Teacher Yang has a harder time, and he's the one who plays the professor..."

"Where's Naza?"

"I only filmed for a week, all in a studio, without their experience..."

"How did the filming of "Jingjue Ancient City" feel different from other films?"

Rouba answered first: "I don't feel any different, it's just that there are a lot of staff... there are hundreds of people on site every day!"

When they arrived at Nazha, she said in a 'senior' tone: "... "Jingjue Ancient City" is an S-level planning project of our company. It can only succeed but cannot fail. Therefore, during the preparation, everyone was still quite stressed.

…”

"Yes, Producer Shen came here three times in total!"

Naza added: "He usually doesn't go to the filming set..."

"Can you talk about the casting situation? I heard that Meat Bar was not the first choice."

Rouba is very honest: "Of course I was not the first choice. I joined the crew two years ago, and I was only 21 years old at the time..."

"Then why was Shirley Yang given such an important role to you?"

"...The director said I am more obedient..."

"No!" Naza interjected: "That's right, "The Ancient City" includes the "Ghost Blowing Lamp" series that will be filmed later. The cast team is fixed. The so-called obedience in the meat bar actually means cooperating with the filming... It is impossible for us to choose one.

The actor who doesn’t take "Ghost Blowing the Lamp" seriously..."

"So, the previous actors didn't take "Ghost Blowing the Lamp" seriously?"

"At least not in the first place!"

"Then are you paying attention to the movies of the same period?"
Chapter completed!