Damn, that makes sense!

Indeed, everyone is crossing the river by feeling the stones.

It has only been a few decades since everyone had enough to eat. How can we have time to think about it?

"Bear Infested" is considered the most mature brand developed. By 2021, the annual output value of its derivatives will reach 2.5 billion yuan.

There are currently more than 3,000 derivatives of "Bear Bears" and it has cooperated with more than 200 licensees.

Categories include milk, snacks, toys, stationery, clothing, bags, toiletries, games, books, etc. In recent years, some children's pharmaceutical categories have been added, such as atomizers, etc., making it the animation brand with the richest derivatives.

A very important reason is that "Bear Bears" has been working on it without interruption!

The other is "Pig Man". Its authorized cooperation industries cover toys, food, clothing, housing and transportation and other industries, with thousands of derivatives categories and a retail market value of more than 4 billion.

"The Return of the Great Sage" is a bit difficult...

On the one hand, Changlin Film and Television has not launched an animated film before, and even if it wants to license it, there may not be any company willing to take it;

On the other hand, "The Return of the Great Sage" is only intended to be a movie, so its influence will definitely not be as influential as a cartoon with thousands of episodes...

The most important thing is the impact of piracy.

That’s why Disney established the strongest legal department...

There is a joke: If one day you fall on an isolated island, the best way to be rescued is to draw a giant Mickey Mouse on the island. Disney's legal department will rush over as quickly as possible to sue you.

A true warrior dares to face the tragic blood, but he may not dare to face the Disney Legal Department, which is known as "the strongest in the Western Hemisphere".

Of course, Disney can only say that it is the strongest in the Western Hemisphere because there is a Nanshan Pizza Hut in the Eastern Hemisphere.

But then again, the derivative revenue of "The Return of the Great Sage" is already amazing. It soared to 18 million on the first day it was launched, setting a new record for derivatives of domestic animated movies...

Moreover, after the release, 12 brand authorizations were quickly signed, which also set a record...

By the way, there is also a mobile game of the same name...

From a revenue perspective, "The Return of the Great Sage" has already made more than 300 million in profits within five days of its release!

Awesome enough!

Of course, it is incomparable to Disney. Princess Elsa in "Frozen" sold a dress, which generated sales of US$450 million a year in North America alone...

…

"I am not sure myself, because this is a script where 3D animation is performed with real people. I have never acted in it. When I got this script, the lines of the real characters were relatively short, but the characters were quite clear!

"

"Is this what moved you?"

"right!"

Yang Xiaomi was promoting "Monster Hunt": "Director Xu Yicheng used to make animated films at DreamWorks and participated in the development and production of "Shrek"... I knew Boss Jiang many years ago..."

About the Monster Hunt remake…

Many people say that "The Taoist Comes Down the Mountain" is okay - there is Prince Fang among the actors...

"The Taoist Comes Down the Mountain" can be regarded as a two-pronged preparation, not mentioning the promotion, retaining the scenes, and finally managed to make it to the release schedule without any problems;

"Monster Hunt" doesn't work. He's the male protagonist. How could he not mention it in the promotion?

If it is publicized, how should we control this degree?

This is difficult. After all, publicity needs to be loud and public. There is too much pressure from public opinion for Ke Zhengdong's starring role, and he may even be boycotted by the masses. Therefore, reshooting is reliable...

Under this premise, let alone spend 75 million to reshoot, it is double the amount. I guess Boss Jiang will choose this way...

Now that it’s reached this point, it has to be released, right?

"I don't have any ideas, and I'm not very familiar with Ke Zhengdong..."

"Did you comfort him?"

Yang Xiaomi frowned: "Why should you comfort him? Has he been wronged? No, right? If you do something wrong, you should be punished... It cost our entire crew an extra 80 million yuan, so I still comfort him? I'm out of my mind.

Okay?"

In fact, it turns out that BJ has a circle, a drug-taking circle. If you want to hang out in it, have people to support you, and have good resources, you must be like them, otherwise you will be regarded as an outsider and will not take you to play...

Everyone knows...

Pulling back, the reporter asked again: "I heard that Shi Shi invested 80 million?"

"Yes, I invited her to come here as a guest star. She really likes the movie "Monster Hunt". It happened that Boss Jiang needed investment, and we hit it off right away..."

"Can I get my money back?"

"...She is very rich. When she invests in movies, the focus is whether she likes them or not, not the returns!"

If Shi Shi knew Yang Xiaomi's answer, he would probably thank you: 'Listen to me and thank you, because you...have warmed the four seasons.'

Well, Shi Shi was indeed asked about it - when promoting "Pancake Man".

"Monster Hunt" and "Pancake Man" were released one day apart, one after the other.

"I still value returns..."Monster Hunt" is positioned as a family comedy, and I read the general story of the first version. I think the investment of 350 million yuan will not be a big problem in recovering the cost..."

"Have you asked Shen Changlin for his opinion?"

"I asked... He encouraged me to invest in "Pancake Man" and "Monster Hunt"... He said, 'You won't lose money anyway. Even if you lose money, how much can you lose? Experience is the most important, and love is the most important'..."

Tsk tsk, a show of affection!

…

In the original time and space, "Monster Hunting" really came out of nowhere!

Think about it for yourself, in those few years, the most profitable market was comedy films. Xu Zheng, Bao Qiang, and Huang Bo were playing to the top of the domestic box office;

The mid-stream market is dominated by youth film directors who come from across the industry. Their sincere money-making attitude of "not playing with quality, only making money" is highly praised by fans;

And the lower reaches of the market are filled with a large number of small-scale bad films that "have no shame in improving quality and are too embarrassed to say they are cheating money."

Occasionally, there will be a few "failed works" brought by famous former directors to be involved in the battle. The older generation of directors who have once been brilliant are jumping to their feet and shouting, "I haven't given up my throne yet, why are the young people taking the lead?"

Take the reward earned by fame and go home and play the role of aristocrat;

Everything is so harmonious and orderly.

The appearance of "Monster Hunt" broke this subtle and harmonious state.

Known as both a Hollywood special effects team and a nationwide team, it took 6, 7, and then 9 years to create;

Huba's design refers to "The Classic of Mountains and Seas" and ingredients...

The most important thing is that the story is pretty good - the requirements for an entertainment movie: good graphics, great effects, good looks, enough laughs, and most importantly, not embarrassing. The first part of "Monster Hunt" completely satisfied it!

In addition, during the two months of summer, only the troika of the "Big Pancake Demon" ("The Return of the Great Sage", "Pancake Man", "Monster Hunt") will support the show...

This created the 2 billion box office miracle of "Monster Hunt" - the next few hundred million were all for momentum.

In this time and space, the top management belongs to Shen Changlin's Changlin Film and Television... However, the emergence of "Monster Hunting" also broke Changlin's monopoly...

The marketing of "Monster Hunt" really cost a lot of money - maybe I learned from Hollywood, the marketing expenses and costs of large productions are 1:1!

Indeed, there are too many tricks in "Monster Hunt". A public service advertisement was released in March to arouse curiosity, and "Running Man" is building momentum. As soon as the film is scheduled, it will be 50%!

What does "The Great Sage" compare to?

The box office of "Monster Hunt" was 160 million on the first day, 135 million on the second day, 185 million on the third day, and still 182 million on the fourth day. During the four days of the first weekend, the cumulative box office was 680 million.

"Pancake Man" arrived one day later, with a three-day box office of 430 million in its first weekend.

"The Return of the Great Sage" was a disaster, and its momentum was cut short. However, it still grossed 180 million the next weekend. After 10 days of release, the cumulative box office was 640 million...

…

"well…"

At home, Shen Changlin is reading a book.

"Three-body"!

Yuan Shikong, after reading "The Three-Body Problem", I wanted to find someone to discuss it on Zhihu, and then I found that many people criticized Liu for his poor writing!

My day…

This group of people must have been attracted by marketing accounts or self-media recommendations. They already knew the laws of the dark forest and the dimensionality reduction strike before reading "The Three-Body Problem"...

These people are very pitiful. They no longer have the feeling of being amazed or the experience of being shocked...

Therefore, I can only find some faults such as "poor writing"...

Shi Shi is sighing...

One sound after another…

Shen Changlin was speechless and closed the book: "What on earth do you want to do?"

Shi Shi quickly came over and stared at his face: "...Are you unhappy?"

Shen Changlin looked puzzled: "What am I so unhappy about?"

""The Battle of Waterloo of Changlin Film and Television"..." Shi Shi asked while reading on his mobile phone: ""Monster Hunt" and "Pancake Man" have almost squeezed the space of "The Return of the Great Sage"..."

Shen Changlin scratched his head: "... pay less attention to online marketing accounts... "The Return of the Monkey King" will soon surpass "Kung Fu Panda 2" and become the top box office champion in the domestic market. What am I unhappy about?"

"It is predicted on the Internet that "Monster Hunt" will have a box office of over 1.5 billion, and "Pancake Man" will also have a box office of 1 billion!"

"...So what? The revenue from the derivatives licensing of "The Return of the Great Sage" is close to 80 million. If you include JD.com's sponsorship, it will be 300 million... We haven't even paid off yet, and we have 300 million in revenue!" Shen Changlin

He held up three fingers and shook them, and then said: "I think you should worry about it, "The Winner" will be on the 30th!"

Shi Shi didn't care: "It's okay, "The Winner" only cost 30 million, and "Monster Hunt" or "Pancake Man" made money back with just one movie."

Speaking of this, she raised her eyebrows: "I think investing in movies is quite fun."

"…hehe."

The chat ended with haha...
Chapter completed!