Shen Changlin said something against his will!

In fact, things like ticket subsidy are not necessarily promoted by the platform.

For "The Meg", the publishing company spent 30 million on the platform as ticket subsidy!

It's hard to say whether it's good or bad when it comes to ticket subsidy.

Many people say that canceling ticket subsidies is a good thing. If ticket subsidies are cancelled, who will watch domestic junk movies in the future? This can prevent junk movies from flowing into the market to a certain extent.

I think too much, this kind of thing in movies is very strange. No matter how big the market is, the quality rate accounts for 10% at most...

With or without ticket compensation, it won’t have much impact!

For the audience, more than 80% of the movies in the theater are really only worth a dozen or more than 20 yuan in ticket prices. There are not many movies that are worth more than 30 yuan. Spending 10 or 20 yuan to blow up the air conditioner is still worth it. OK, if you spend fifty or sixty, you'd be a fool.

However, the proliferation of ticket subsidy will lead to vicious competition in the film industry. Today you pay 10 million for ticket subsidy, and tomorrow I will pay 20 million for ticket subsidy. The focus of a movie will gradually become evil ways other than the movie content.

Sometimes the ticket subsidy for a movie can even exceed the production cost of the movie itself!

Normally, movie content should be the main body of box office sales, and ticket reimbursement can only be regarded as some kind of promotional marketing method, but now the reversal of subject and object has made the movie market chaotic and disorderly!

I remember that during the 2016 Spring Festival, there was a rumor that said, "If you don't have a minimum ticket replenishment budget of 50 million, don't come to participate in the Spring Festival melee!"

Looking at it this way, will ticket subsidy promote or destroy Chinese movies?

Sometimes the ticket subsidy can even exceed 100 million. How can a small company survive?

It is indeed unfair, so only Internet giants will make progress - many small companies have gone to pursue Internet giants!

But... Shen Changlin was indeed the first to do this, and Maoyan was pretty ruthless in throwing money at it. You can't deny yourself...

"Then how do you ensure that every work is a good one?"

"Judgment..."

"How to judge?"

"First we have to look at the theme, and then we can further explore based on different themes. For example, a plot-centered movie should have a good story..."

“What makes a good story?”

"At the very least you have to be complete, believable and interesting... In addition, in almost all stories, there will be strong emotions to say, and movies can manipulate our situations. But this manipulation must be Sincere and appropriate to the storyline.”

"Is there anything else?"

Shen Changlin thought for a while and said: "There are others, such as rhythm, editing, performance, composition, photography, and scene scheduling. These are all very interesting and worthwhile. But as I said originally, these are all for Theme serves. These are all means of presenting and completing the theme, rather than taking over the main theme and becoming the theme..."

"So, the story comes first?"

"Of course," Shen Changlin nodded naturally: "I have always insisted on the view that commercial film stories come first!"

"But many directors think that movies are a combination of sound, light and electricity, and the story is just the foundation..."

"Yes, story is the foundation, but if a commercial movie doesn't even have a story, then what are you going to watch?"

"I think pure movies use lens language to tell stories, rather than relying on making up stories to tell stories."

Shen Changlin shrugged: "What you think is your business!"

The reporter who was interviewing was annoyed. He originally thought that Shen Changlin would try to persuade him, but Shen Changlin had no such idea at all, so he changed the topic: "... What do you think the corporate culture of Changlin Film and Television and its own keywords are? ?”

"I think it's still a dream. At least we got together because of dreams..."

…

"The Paper" originally wanted Shen Changlin to talk about the impact of BAT's entry into the film industry on traditional companies, but Shen Changlin was too lazy to talk about it.

What impact can it have?

It has stimulated the bubble formation of the entire entertainment industry. It is a small fresh meat, and it is traffic. The bubble is getting bigger and bigger...

As soon as the policy came, the epidemic was added, and then it was shattered...

In fact, even if there is no epidemic, this bubble will probably burst!

Because everyone will eventually discover that this is a worse world, and then they will become indifferent to everything except themselves.

Today you and I can scold U.S. imperialism together. Tomorrow we will quarrel over the school district. The day after tomorrow we will denounce the blessing theory together. The day after tomorrow we will continue to draw swords at each other on the import and export issue...

Movies, TV series, including music, are all considered entertainment.

Entertainment is a pastime, and again, immersing yourself in literary and artistic works may be quite interesting during the season when the grass is growing and the orioles are flying, but when the cold wind is biting, these things are worthless!

"10 billion is certainly not the end point. I think in a market as big as ours, the total box office data should be between 80 billion and 120 billion. It is not new to see works worth 5 billion or 6 billion..."

"Of course I'm talking about the domestic market, the overseas market? Where to sell it? East Asia? North America? Europe? What kind of soil can suddenly carry a Chinese-language film worth 560 million US dollars?"

"You don't believe it? Just wait and see. If nothing else happens, there will be 2 billion works next year, and almost 3 billion the year after that!"

By the way, "The Paper" finally asked: "Does Changlin Film and Television have plans to go public?"

Shen Changlin shook his head: "Firstly, we are not short of funds, and secondly, we are not short of brand influence. Why should we go public?"

…

In the domestic film market, on the second day after the release of "Operation Icebreaker", a phenomenon-level situation began to gradually take shape.

There are too many people discussing!

Mainly due to the scale of the movie, look at the lines:

“Poverty limits your imagination!”

"How much do you earn per month? 2,800? There are 800,000 here. If you join us, it will be this amount every month!"

"Tazhai is a model village. The anti-drug operations over the years have never affected Tazhai!"

"The director of Tazhai Village is Lin Yaodong, the rd representative of Dongshan City and member of the rd Standing Committee!"

And gradually formed an atmosphere where no one is allowed to say bad things. Douban ranked second in the short review: After reading the bad reviews, they are basically given by a few film critics who claim to be independent and professional. Sure enough, the language of the film is one of commercial kitsch. Of course, if you film this subject like Hou Xiaoxian, Cai Mingliang or Jia Zhangke, film critics will have a climax, but what you actually like is the feeling of just two or three of you sitting in the theater, right? Without this kind of movie, filmmakers are in the era In the great changes that rapidly abandon the vulnerable groups, they are completely speechless.

One of the characteristics of a phenomenal movie: no one is allowed to say it is bad!

There are also many people who say that it is ‘not as deep as Korean movies’…

Indeed, the only criminal activities of the villains in "Operation Ice Breaking" are drug trafficking, and the corruption of government departments is only briefly mentioned - the scale does not allow it!

But enough is enough...

On the 25th, the box office in a single day was 130 million!

On the 26th, the single-day box office was 89 million...

On the 27th and 28th, just in time for the weekend, the single-day box office hit a new high for domestic movies: 160 million and 150 million more!

After five days of release, the cumulative box office was 611 million!

There’s still the New Year’s Day holiday after that…

Could it be... that the box office end of "Operation Icebreaker" is really possible to exceed 2 billion!

——There is no opponent, except for "The Hobbit 3", which will not be released until January 23rd...

Shen Changlin knows very well that this project is unlikely to exceed 2 billion, and the starring lineup includes the upper limit of subject matter...

But 1.5 billion shouldn’t be a big problem!

Of course, it is impossible for him to say this publicly. During the interview, when the media asked about the box office, all he said was, 'We don't make predictions. The higher the box office, the better!'

By the way, he returned to the capital.

I originally wanted to shoot "The Battle of Sihang Warehouse" directly, but the props and set-up departments are still busy, and it is expected to start filming in a week.

I simply helped promote "Operation Icebreaker".

On this day, after finishing his official duties, he decided to take time to teach his little fans...

Teach her how to treat others properly!

The appointment was at a hotel...

I didn’t expect Naza to be there at all!
Chapter completed!