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Chapter 92 Selling Dramas...(4/4)

"Daddy, Where Are You Going" is really a hit!

Along with the Dongguan anti-pornography campaign, it has become a popular event of the year...

This sentence is a joke. Judging from the ratings, "Dad, Where Are We Going" set a record for Mango Channel's ten o'clock slot. No, it should be said to be the highest record except for "Super Girl"!

Let's put it this way, the children's commercial quotations have exceeded those of many first-line celebrities.

The second season has already received a sky-high price of 311 million yuan before it was aired!

Everyone is jealous!

It's just a celebrity raising a baby, why is it so popular?

And not only the show itself is very popular, but also "Basecamp" and "Tian Tian Shang Shang" in which they participated have also skyrocketed in ratings.

Let’s put it this way, “Dad, Where Are We Going” directly made Mango Channel’s full-day revenue rate reach over 0.9!

This is very scary.

Director Yang is here to learn from...

There is a team within the TV station that proposes to imitate "Dad, Where Are We Going" and introduce Korean copyrights to make "Dad Is Back" or imitate "Dad, Where Are We Going" to make an 'original' reality show...

Director Yang wants to know what Shen Changlin thinks.



Changlin Film and Television has transferred the copyright of "Running Man" to SMG.

"The Comedian" has not changed hands...

There should be two more seasons.

In addition, the only reality show variety show retained is "Sisters Over Flowers"!

I haven't heard that Shen Changlin has any new ideas.

At the dinner table, Director Yang told what he knew: "I heard that the program "Where Are We Going, Dad?" was initially planned to be aired on the Sunday when it is weakest, but then it was pushed to Monday. Later, after filming was completed, the boss watched the film and the film turned out to be good. We decided to take over "Fast Boy" and air it on Fridays. Originally, "Fast Boy" was another music show!"

"Let me tell you, I heard that Midea gave up the title sponsorship and 999 Children's Cold Spirit became the title sponsor! Mango Channel is still great. There are dozens of strong program teams who put on dozens of programs at once, and one of them will always win the prize."

"It's not like "I Am a Singer". Mango Channel has been very optimistic about "I Am a Singer" from the beginning!"

"But just look at the first season of this kind of show... By the second season, if there is no dramatic conflict, the influence will definitely decline!"

"A dramatic contradiction?"

Shen Changlin explained: "Reality shows either satisfy voyeuristic desires or are dramatic contradictions... Although I have not watched "Where Are We Going, Dad", I also know that if such a reality show is to be produced, the focus of the program should be on children and their children. As for the father, the child is young, so he does a lot of cute and silly things. The father doesn't know how to do housework, so he appears clumsy in the kitchen. This way the audience will feel comfortable!"

"That's what they do!"

"It's normal. It's my first time participating. I guess these celebrities are not well prepared..."

Director Yang asked: "What is voyeurism?"

""The Truman Show"!"

"...That's impossible, it's illegal!"

"It is indeed illegal..."

After thinking about it, Shen Changlin added: "In fact, there should be only two ways to develop reality shows and variety shows, one is observation type, and the other is game type like "Running Man"..."

"Observation type?"

Shen Changlin thought about it and gave an example: "Set up a first scene + second observation room model to create a double-layered narrative. You can invite celebrity parents and celebrities...but don't let them interact. The host in the studio People and parents are the first narrators, the celebrity guests being observed are the second narrators, and the audience knows all the developments from a third-party perspective."

"What are you observing them for?"

"On a day-to-day basis, what do unknown actors do when they don't know how to act? What do actresses who are almost 40 years old do every day when they don't get married... Whether the parents are in a hurry or not, etc."

Director Yang decisively became interested: "Tell me more about it!"

Shen Changlin waved his hand: "... let's talk about the details. Choosing the guests well is the most important thing."

"Then do you think you should buy "Dad Is Back"?"

"...I haven't seen it..."



Shen Changlin actually wanted to talk to Director Yang about the upcoming ‘one drama, two stars’ policy.

The so-called "two stars for one drama" means literally: the same TV series must not be broadcast on more than two comprehensive channels during prime time every night, and the same TV series must not be broadcast on more than two prime time episodes every night on satellite TV comprehensive channels.

Before One Drama Two Stars, the 4+X broadcasting model had been adopted - four satellite TV stations and terrestrial channels jointly purchased TV dramas.

In this way, two results will appear:

Low-cost TV series, specially purchased by second- and third-tier satellite TV stations;

The all-star lineup is exclusively for front-line satellite TV and video websites. In order to reduce risks, very few projects are approved every year. Once listed, they will be chased by the market...

Changlin Film and Television produces or participates in the production of dramas such as "The Dating Expert", "Golden Lawyer", "Shanshan Is Here", "Why Shengxiaomo", "A Thousand Bones of Flowers", "Langya Bang", and "Battle of Changsha" There is no problem with the collection, because there are big stars blessing it, and the market is rushing to get it.

It doesn’t matter if Dragon TV doesn’t buy it, there is no shortage of purchasers!

However, films like "Shaolin Wenwen" and "Divination Case" do not have the support of big stars - the former stars Guo Jingfei, and the latter stars Lei Jiayin.

This type of drama is a bit difficult.

The main issue is the actor's popularity, but the cost is quite high - it's a costume drama!

If Dragon TV is willing to package and buy, of course it would be better...

It's a pity that they refused!

Shen Changlin didn't care - in the original space and time, these bottom-of-the-box dramas were basically packaged by iQiyi and Tengxun at a low price...

The cost can still be recovered.

Isn’t this Lao Guo anxious...

You can’t sell it if you hold it in your hands!

Just as he was about to speak, Director Yang mentioned the difficulty of the TV station, probably due to the reduction in advertising expenses and procurement expenses...

Shen Changlin originally wanted to speak, but simply shut up.

If you don’t want to buy it, don’t buy it. There are so many things that are not available...

After the meal, Guo Songjiang and Shen Changlin sent her to the car, and then went back to settle the bill.

"I feel that after the rights to "Running Man" were sold, the relationship between the TV station and us is not as close as before?"

Guo Songjiang explained: "...we originally cooperated with each other, but now they think they can leave us alone...and we did not introduce the variety show "Dad, Where Are You Going", so they think our vision is just that..."

Shen Changlin didn't understand: "What the hell?"

"Dad, Where Are We Going", the copyright imported by Mango Channel, how does it have anything to do with Changlin Film and Television?

"That's what it means..."

"There's something wrong. Can't they introduce it themselves?"

"They won't think so, they will only think that we have no vision..." Guo Songjiang waved his hand: "The broadcast of "Running Man" and "Happy Comedian" have occupied the original "China Dream Show" and "Talent Show" "They must have done a good job..."

"...What are you talking about? Are you drunk?"

Guo Songjiang smiled bitterly: "The main reason is that we didn't produce a hit variety show this year..."

"So, we are wrong?"
Chapter completed!
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