"Why?!" Guan Sha finally broke out this sentence after a long time of silence. She didn't understand what she did wrong, which led to Xiao Jie always having a prejudice against her company.

"You can even grab a Bobcat Cafe like that. My company is helping the majority of Chinese people solve substantive problems and doing practical things! The market has such demand, and the demand is still very large, and it is not worse than those who sell coffee! Why aren't it optimistic?"

I had long expected Guan Sha to be anxious, and Xiao Jie was not in a hurry, "Because investors are not looking at the present but the future. As an entrepreneur, you make money now, while we investors make money in the future."

Guan Sha was stunned for two seconds, "So...so do you think my company has no future?"

"It cannot be said that there is no future, but it will not be done very much. For real estate investment consultants, if you are aiming to add value to customers, there will actually be fewer and fewer investment targets. However, Bobcat Café is different. If the European, North American and Southeast Asian markets are opened, it can be done very much, integrating the coffee factor and promoting my country's milk tea culture."

"But how do you know I won't grow bigger?" Guan Sha said as she opened the business plan she wrote and pointed out the income and income statements of the past few months to Xiao Jie. "Our revenue now is more than 20% more than last month's revenue every month. At this rate, it will take my company two years..."

"How do you know that it will be at this speed in the future?" Xiao Jie interrupted Guan Sha. "The growth rate is OK now because your customer base is still very small, and the initial growth will generally look good, but in the future, you will find that this business is getting more and more difficult."

Guan Sha raised her eyebrows, "Why is it getting harder and harder to do it? Just because you think there are fewer and fewer houses in the market now that can add value?"

"Don't you feel this?" Xiao Jie asked Guan Sha.

Guan Sha pursed her lips. If it weren't, it would definitely be fake. After all, the increasing intensity of national regulation is something that everyone can perceive.

Xiao Jie relaxed his body and leaned on the back of the chair. "There are fewer and fewer houses that can add value. I also said that as a friend, I don't object to this matter, but this matter will be more and more thankless. When you make textbooks and maintain the stability of real estate according to the current policies, you may have to update the policy every three or five days. And the most important thing is that, whether it is what you said in the textbook or what those real estate experts say, it may be correct in that month, but it will not be the case next month."

Xiao Jie gave Guan Sha an example of a school district housing.

Xiao Jie said that everyone hopes to do their best to get their children to a good school, but a few years earlier, the degree was directly linked to the house, which led to the fact that the sky-high school district house was still difficult to find.

However, the policy on school district housing has undergone major changes recently, especially in super first-tier cities, education reform is a policy a year.

Just last month, Haidian District, Beijing issued an opinion on the use of newly registered houses in Haidian District and obtained a real estate certificate for admission to school. It will no longer correspond to one school and implement multi-school zoning.

"This is a market that changes every day." Xiao Jie said, "For example, you recommended me to buy a house in Haidian District. A house corresponds to a school. The property was indeed value-added and preserved, but after I bought it, the next government document told me that my house may not allow my children to go to school A, and it is possible to be assigned to schools b, c, and d. Do you think the parents in the future will still accept my market at such a high price?"

"This..." Guan Sha was speechless for a moment.

"That is to say, the ones you recommend to customers in your business are good products at the beginning, but this product may break down in a short time. If you make this business bigger, more and more customers will regret coming to you for complaints."

Xiao Jie told Guan Sha that when running a business, you must see the general situation clearly. What is the general situation?

The general situation is that the country hopes that educational resources will gradually decouple from real estate, so that educational equity can be achieved;

The general situation is that the country hopes that the central bank will release funds to the real enterprises, rather than real estate that is already a bunch of bubbles.

"Your real estate experts recommend that many people buy school district housing in several key school districts in Beijing, but Beijing school district housing is now 6 years and one degree will be. No one can say exactly what Beijing's policies will become in six years. There is a lot of uncertainty. It is very likely that the degree will be completely decoupled from the house, or the teacher rotation in developed countries will be implemented. At that time, you will see what you think is valuable now, which actually makes customers lose money. Moreover, this loss also causes customers to leverage, with a down payment of 30%, at least three times the leverage."

"But there is no decline in school district housing at present!" Guan Sha argued.

"That's now, it's 2019. How do you know that there will be no decline in two or three years in four or five years?"

"What you said about teacher rotation and complete decoupling will take a long time to implement it."

"That's not necessarily." Xiao Jie smiled, "The bubble will burst sooner or later. All the trials may be late, but they will come. If what I said is accelerated by the state, then all the premiums that school district housing have will disappear completely. So when I look at your business, I see everything is uncertain. What I see is an increasingly bumpy road, and the more you go forward on this road, the more people will chase you behind."

Xiao Jie's words made Guan Sha feel terrified. Why is it possible that he would be doing something great that he would be digging his ancestral grave in the future?

"Then I won't touch school district housing? Can I avoid school district housing in the future? Now many first- and second-tier cities have many places that appreciate in appreciation is indeed very attractive. Can't I just work in these areas?"

"Of course, but I still say that the more you do it, the harder you will do. The core of the country is to maintain stability, so it will not be a one-size-fits-all approach. That will move a lot of cheese from vested interests and arouse dissatisfaction among the general public. So the real estate industry is currently boiling frogs in warm water. But you have to understand that if you boil frogs in warm water, the frogs will not die immediately, but they will die sooner or later, unless you turn off the fire. But you see, since the country implemented the real estate regulation policy for more than ten years, I have been increasing the firepower and never said that I would pass it. So sooner or later, housing prices will fall, and it is a comprehensive, general, large-scale decline, first-tier cities and school district housing will not be listed."

Guan Sha took a deep breath when she heard this, "Do you want it to be so absolute?"

"It's like this from the perspective of population." Xiao Jie said this and felt a little sympathetic to Guan Sha. "No city with an aging population can maintain the growth of housing prices without immigrants. This is the case in Japan. House prices have fallen year by year in the past 15 years and have fallen by 50%. In other words, you now ask the people in your group to buy a house worth 1 million, and you think it will rise to 1.5 million. It may be that it will still rise in the short term, but the more likely it is that the house can only be sold for 500,000 when they retire."
Chapter completed!