Chapter two hundred and eighty sixth grades of scumbags
The entertainment orientation is the shortcomings of domestic entrepreneurs and the core of the focus of each company later.
The best thing about foreign old capitalists is that they can manipulate public opinion to gain benefits. I said before that Gates' group of people came in and cleared the media first. The ridiculous thing is that the media at that time didn't know how to use it.
Chen Shi had already made arrangements for media channels. Whether it was Kongping Media recruiting a large number of text creators or forming an online navy, he was all for the later layout.
Moreover, Chen Shi slowly transferred and sold heavy assets, and the only thing he left were several factories. He knew that the money he made in the future would not be the way he made in the past.
The second-hand office building that Chen Shishi took over in the Magic City is now full of people, and there are thousands of employees in the office building.
Their job is to be responsible for the Internet, from text workers to graphic design, website construction, customer service, etc., all for the Internet.
Chen Shi’s first project was to register at least 1,000 stores on existing major platforms in China, selling all daily necessities to small appliances, and all prices reached the lowest price.
Then I started to brush variously, and at least 500 popular stores were produced. Online shopping platforms would give priority to Chen Shi's shops. These platforms currently have a large amount of foreign funds pouring in, and Chen Shi is leveraging the east wind.
The price is super low. With the warehouses and express delivery built by Chen Shi himself, the delivery is fast, and there is no fear of return or there is no fear of malicious negative reviews. Chen Shi has to do to sell the goods and attract attention.
Then contact other sellers, do you want to make my products? You don’t need to advance money. You just need to hang my products in your store and get you the commission as much as you sell.
This is to use free customer service. Most small sellers will happily join Chen Shi's camp because there is no cost. This is what they want most. They will not consider their own time costs.
Soon, more than a thousand sellers helped Chen Shi's products to be hung on the online store for free, and Chen Shi's first step was completed.
He would not be so stupid that he is now building an online shopping platform. He wants to integrate the existing online shopping platform sellers and then make them his own partners. He mainly provides the source of goods. Chen Shi even rents some online stores operated by Kongping Media to some sellers.
He did not plan to do online shopping from the beginning to the end, but to make the foundation of online shopping platforms and make the source of goods. As long as your platform talks to me one day, I will directly cut off your source of goods and go to other platforms, and your platform will be out of stock.
In the end, the platform must have a win-win cooperation relationship with Chen Shixingcheng. First of all, if small sellers who have no source of goods leave collectively, then the online shopping platform will have to seek large brand chains, and the downstream of large platform chains is also factories.
Chen Shi kept opening factories and cooperating with some factories, and also helped some large enterprises with OEMs to prevent this. If you want to break it, you will be pinched from beginning to end.
This practice has happened before, and the factory won, and I cut off your goods. Your platform will not give any source of goods, but other companies. If your online shopping platform is combined, I will directly supply traditional entities, which will make many platforms confused.
Friends who shop online know that they wish they could arrive the next day after placing an order. If there is no goods and ask you to wait, then you will not wait for it most of the time. If you order ten thousand or ten thousand or ten thousand?
So the online shopping platform finally collectively invests in some factories or physical enterprises, and does not want to be choked.
Chen Shi had actually expected that if he sells well in the future, the platform would sooner or later use a knife to harvest himself.
What do you do? You specialize in using sickles to cut leeks. So before you harvest me, I will put the sickle on your neck.
The factories that were previously laid out were fully launched. No matter how great the goods you brought, you had to have the goods to sell. No matter how powerful your brand was, you could not produce and manufacture every link by yourself, so Chen Shi made the supply.
What's the popularity of this period? Adidas and Nike is really popular. Most people like to buy a fake Adidas and Nike, but they always feel uncomfortable wearing fake ones, for fear of being exposed.
Chen Shi launched a label-cut clothes on the online store, and made a vocabulary. The authentic Adidas clothing was made in the spot check. Because there were some flaws in the random inspection, the signs were cut off and they could not be sold in the store. They are now sold at a 20% discount. The short-sleeved sleeves, which were originally priced at 199, are now only 39.
This gameplay quickly attracted people who were greedy for small gains, especially those who thought that the label cut was also genuine. No one thought that this thing might be a fake, and it was sold for 39.
During this period, only clothes, shoes and hats were easy to sell online shopping, and the copyright was not rigorous now, so there were all kinds of international big-name online shopping platforms. During this period, you didn’t have to think about it. You really wouldn’t sell it on it. The price difference was nearly a hundred times. How to sell it?
The method of building a platform online store in the early stage was very simple. First, it was a virtual recharge business. This sales were fast and easy to buy, such as charging one yuan q coin, one yuan phone bill, even if it was a order, then writing a review.
Just buy 10,000 orders, and after the store level is upgraded, change the recharge page to clothes and socks. People who don’t understand think that clothes and socks have sold 10,000 pairs.
The platform also pretends not to see it. The online shopping platform in this period is just for luck, and buyers rely on luck to buy things. If they have good luck, they will make money when they meet conscientious sellers. Most of them are some unscrupulous merchants. Because of the poor supervision of the platform, many criminals have sneaked in.
In the early days, it was not surprising that you bought anything. Many early news were trading contraband products on the online shopping platform.
During this period, he could not make much money by entering the online shopping platform, but instead added many active users to the platform. However, Chen Shi knew that what he wanted was not a buyer, but a seller, a large number of sellers.
It is natural to trap these sellers and invite them to attend an annual meeting at the end of the year, and selling some new products, because these people are all doing business and have a very high sales success rate.
At the end of May, Chen Shi held a meeting.
Li Manni took all the core levels of Kongping Media to attend the meeting. Many people met Chen Shi for the first time and were even more careful after knowing that Chen Shi was a major shareholder.
Everyone was here, and the door to the conference room was closed.
Chen Shi sat on the main seat, with Li Manni on the left and a man on the right, a business manager hired by the company.
Chen Shi looked at everyone and said, "Everyone, the 2.0 era has officially arrived. This era belongs to the Internet. We cannot compare with the traditional media in the 1.0 era. Whether it is qualifications or other things, but in the 2.0 era, everyone is on the same starting line, so as media-related workers, we must add accelerator to sprint.
The college entrance examination and graduation season are coming soon. Do you have anything to say? Everyone can speak freely."
Everyone, look at me, I look at you, I don’t know what to say.
A man of 27 or 28 said: "To be the theme of cheering for a college entrance examination? Or the theme of parting in the graduation season?"
Others also stayed on this idea. Chen Shi looked at the person sitting and knew that no one would think of messy things at this time, and most of them were traditional thinking.
Chen Shi opened the notebook and put the notebook screen on the screen and said, "Have we ever done traditional media with those themes? It's impossible to do it at all.
But we can change the way and let traditional media follow our pace.
The reason why I say the college entrance examination and graduation season are two key points. I have entered the Internet era. First, children who have finished the college entrance examination will buy computers in large quantities and then surf the Internet. The students in the graduation season will enroll in the millennium, and many of them do not have their own computers.
But now is the Internet era. When work needs to be done, major companies will be equipped with computers, so their chances of surfing the Internet will be greatly improved, and they will also buy computers themselves.
The number of computer users has increased, and a group of dropouts from junior high school graduates will flock to Internet cafes. These are all netizens. What we want? What we want is their attention.
What can attract their attention? It is definitely not something traditional media can show them, it is novel.
Now I will start organizing and producing it. I want one topic a week and I need highlights.
For example, go find a poor student, sign the poor student, give him a contract, and give him some money, so that he can be the first to rush out to interview the camera after the college entrance examination.
If you ask him how he was doing in the exam, he asked him to answer, and he said that there is no problem with Tsinghua University and Peking University reopening, but the goal is to Cambridge and Harvard. After the college entrance examination results are released, the scores of this poor student will be revealed. What do you think netizens will think?"
Everyone was silent, this is a bit ~ there is no bottom line...
How can you do this? This is maliciously creating hot spots.
"Mr. Chen, can I understand this way? I can ask my cousin who is preparing for the college entrance examination this year to go to a bad business to buy a computer after the college entrance examination, and then ask my cousin to apply for the business. I knew that the merchant had killed my cousin, but I still asked my cousin to buy it. After the purchase, I went to apply for it, and then I followed up on the report?" said the man who made the suggestion.
When Chen Shi heard this, his eyes lit up. This guy is a talent.
"Very good, it's your idea. You can even ask your cousin to buy some big-brand home appliances, and then buy more, and find out which brand has quality problems to return the goods. If the merchant is unwilling, give your cousin a hammer in front of the merchant and ask your cousin to smash the thing on the spot.
This is the hot topic, this is the point that traditional media will not pay attention to, this is my advantage, and it is also something that the new generation of netizens like to read, novel, and there was no such news before, so our focus is on strange news, the more unreliable it is, the more we need to report it.
Of course, this artificially created hot spot will not last for too long, because artificial things will not be too outstanding and have no chance.
You can go to major universities to see where there are those handsome guys and beautiful girls who make you feel so beautiful at first sight, and then post them online to talk about the most beautiful school beauties and the most handsome school grass in history. This is very simple.
You can also recruit a group of professional art school students or supporting roles to shoot some weird videos. There is no need for big productions, as long as it is interesting.
What we want is the number of users. Of course, the premise of all this is that these things must be placed on our website. Let Mr. Li introduce our existing website to you below."
Li Manni stood up and walked to the projected curtain, then opened her laptop and said, "The website of Kongping Media has been online. We have placed advertisements on major game platforms. Log in to the website users of Kongping Media to register, and they can get a game recharge coupon of 20 yuan. We invested a total of 200 million yuan, and we will first bring game users. This group of people are the earliest Internet users.
Immediately afterwards, we implemented the check-in function on the website. We will receive 10 yuan a day when signing in, and you can withdraw cash if you spend 100 yuan. But when it reaches 60 yuan, a window will pop up. We can win 200 yuan in cash when doing tasks. At this time, most people will choose to do tasks.
The content of the task is very simple. You can get 200 yuan in cash by uploading ten original videos, publishing ten original articles, and commenting fifty contents.
Videos posted by users cannot be repeated or invalidated, and articles cannot be repeated or invalidated. What we want is the free material they provide, and they uploaded it personally. If there is a copyright dispute, it is the user's personal responsibility.
In less than ten days, we will have a large number of content libraries and then rank a list. If we find that there is no copyright dispute or original talent, we will sign the contract.
As for the content of the website, it is divided into original music, original videos, original literature, original animation, original entertainment, original peripherals, as well as news sections, entertainment sections, sports sections, game sections, and the chat tool for connecting is 3q.
There is also the mall section, and the things sold in the mall are super low prices that other platforms cannot buy, but they need to reach the points level before they can shop.
In the early stage, we have cooperated with several entertainment companies. At that time, they will ask their artists to register their accounts on our platform first and then publish a few original videos. In order to ensure our own interests, the lawyer team is ready at any time. Anyone who dares to steal our things will sue.
Make a closed website, what you want to see can only be seen here in me. What you need to do is to quickly accumulate all kinds of strange and strange things, such as news reports, videos, interesting pictures and texts.
Only when we lock down fixed users can we have a completely say. What I hope is a hot topic every week, at least fifty original pictures and texts, and ten freshly released videos every day.
Once the user becomes sticky, we can put some of our own original high-quality content in the future, so from now on, you will take action.”
Chen Shi took the lead in applauding because his plan to cut leeks officially began. Li Manni didn't know what Chen Shi wanted to do, only Chen Shi knew.
If this thing is done, Chen Shi's other industries will be fully driven and can truly enter the Internet era.
Chapter completed!