Chapter 228 Create a Unicorn Company
If there is a fastest growth rate in the 21st century, cars must be indispensable. People's per capita income increases, and car prices plummet and price cuts sharply.
It can be said that one person has a car on average for ten people. In fact, this is still a small amount, because according to the latest statistics, my country currently has 270 million cars, and five out of ten people have a car. Of course, this is the average value.
If you put aside the average, there are two or three out of ten people who have cars.
Most car owners rarely care about one thing, which brand should I use for my navigation, glass water, cushions, car glass, car membrane, various car accessories, etc.
For example, you have mobile phones. Now many people know some brands, such as charger data cables, plugs and power banks. This type of product is also considered accessories, but the market has been positioned, including mobile phone manufacturers themselves.
What Chen Shi wanted to do was to let users choose accessories, such as if I chose stone Xisheng, car glass, car repair shop, etc.
There is still no unified and well-known chain in the integration of automobile repair parts and auto parts. Is this industry making money? Of course, it makes money.
So why no one can do it? It cannot be done because it requires too much capital. Let’s put it this way, I missed the time, and no one expected that the number of cars in China would be so fast.
In the end, we can only start platform transactions around used cars. This is fast, so it is basically impossible to integrate auto parts, because auto parts require a technology and related maintenance equipment requires costs.
A car repair shop that is inconspicuous costs 100,000 to 80,000 yuan, not including the truly valuable technicians. This cost 4S store and some self-operated small bosses can do it. If you want to join, you can join the country, and you can't defeat the market without hundreds of billions.
Moreover, if you cannot make quick and short-term profits, you can also ask other companies to join your brand. You have to give others benefits, otherwise whoever does it? This belongs to the entity. The entity has long-term profits, but it has high stability.
But capital cannot bear this time. If you have this time, you can use this money to monetize the Internet. This money comes too quickly. If you use this money to train a group of professional technicians, you will also have to start a salary, select a location store, and put down goods, etc. The cost will be too high in the later stage.
It’s not that no one wants to do this, but when they want to do it, they found that the cost is too high in later inspections, so the automobile market seems to be deep now, and everyone is competing for it, but in fact, each company cannot be a dominant or a unicorn company.
Except for some big brands that have a long history, self-operated and self-marketing, which can achieve small-region profits, but cannot achieve integrated markets.
But in the later stage, you may see some branded car repair chain stores in the future, and the basis is electric vehicles.
Careful friends don’t know if they have found that many home appliance repair owners do not know how to repair the current Internet home appliances, such as some kettles. These kettles have a computer version.
There are also masters who repair watches that cannot repair some smart watches. They really can't do it anymore. They are locked up by the manufacturers themselves. These smart watch manufacturers are rapidly increasing their after-sales stores to form an industrial chain.
Specializing in repairing electronic smart watches is still in the layout stage. Because in the long run, smart watches have become the daily watches for the future. Traditional watches are likely to be eliminated, leaving only a batch of luxury watches, just like film cameras.
What you can see at present, for example, some Internet companies have entered the automotive accessories sector, such as wireless charging panels, streaming media navigation, dash recorders, car reversing cameras, on-board purifiers, etc., are some well-known Internet companies that are occupying the market in this area.
Just like mobile phones, small brands and individuals cannot play with them, and users only recognize a few big brands.
Electric cars are the turning point, because electric cars do not require engines and gearboxes, they are basically constructed by batteries, electronic controls, transmissions, smart computer versions, motors, mobile phones, etc.
There is no need for engine technology, and it can be assembled, just like a mobile phone.
Then the group of auto repair workers before would either go to training or be forced to change careers.
In electric cars, various appearances will appear in the future, and the front of the car will not be too long. If the engine is not needed, the internal space will be large.
Unmanned driving has developed to the l4 level, and it can predict ghost probes and traffic light parking, etc. From now on, most cars will be mobile houses.
Okay, what do the house need? Some supporting household appliances, etc., these are just like today's car accessories, but there will be car refrigerators, car TVs, car massage chairs, etc.
The rapid development of RVs in recent years is due to the progress of technology. Electro-driven RVs will become a small mobile house in the future.
At this time, manufacturers who invested a lot of cash flow in the early stage can plan the market. The batteries of electric vehicles available are already very clear, and only those three or two provide them. If nothing unexpected happens, the market of automobile OEM will only belong to these three or two.
These car-making Internet companies have now expanded their offline mobile phone flagship stores and started to put them in their own car displays. In the future, they will be named "Mi Mouwei's car repair or "Car Friends Home".
If the car owner encounters a fault and has expired the warranty period, he will choose to go to these after-sales stores. A group of franchisees will join these brands, including replacing car battery motors, they will provide their own brand of motors.
Car seat replacement, other car accessories, etc., just like the current mobile phone manufacturers sell power banks, data cables, charging heads, headphones, mobile phone cases and other peripheral equipment for mobile phones.
Even if you can see several personal auto repair shops, the accessories sold to you by these auto repair shops are basically from these brands, and the owner will know very well which brand of accessories I want.
So many companies are desperately investing in cars, but they are simply attracted by the number of car users and the consumption capacity of the car's peripheral products in the later stage, forming an ecological chain. The house has been built by Mi to be the first to build a smart home.
The Internet of Things is the slogan of each company, but they didn’t say it all, saying that it is the best product for your food, clothing, housing and transportation. If you buy my car, then you may use my products for your mobile phone and home appliances. In the future, you will be unable to live without my products.
You can tie them all up and you can't replace them at will. If you replace a product from other families, it will not match. If you need to change a whole set, the price is too high. If you can't afford it, you can only use it all the time, or transfer all the equipment directly to others.
This type of electric car used cars will be resold in the future, so the owner who bought the car may be trapped again.
As for the final direction, I have written the book of real estate certificate. If I don’t know, I will write it.
This is not for the number of words, because I am afraid that some book fans will not understand it.
Have you found that many Internet companies spend money on buying houses and directly purchase projects from a real estate company, buy them in the entire community, or invest in these real estate companies.
Why do they buy so many houses? Ma's deduced before.
Rent it to users, that's right. For example, I bought fifty or sixty communities and had tens of thousands of houses, and rented it to users.
When a user enters the community, he enters a smart community of a certain mi. If you buy a certain mi product, how much points can you earn, you can pay for the rent and water and electricity.
So what will the tenant and tenant who rents the house choose? Of course, I bought it. Anyway, I have food, clothing, housing and transportation. Is it not the one who buys it? After buying it, I can get points and deduct rent, water and electricity, etc.
Just like buying unmanned electric cars from these manufacturers in the future, there will definitely be an old-for-new business, so that you will not choose to change to other homes. You can drive a new car with some money, so you will always use one of your products.
In fact, there is a trend. The earliest one to make this is fruit products, but it has to be said that in recent years, it is not that the product is not good, but that there is no real helm, after the death of the leader Qiao Gang.
The successor is maintaining the status quo without much innovation, because he is not clear about the direction and dares not make blind decisions and take the blame.
Look at this, the helm of Mi is the big guy who knows the direction of the company. The reason why Rebs dares to put all his money into building cars is not an impulse, but has analyzed all the pros and cons and found that he can do it, so he can do it.
Mr. Ren, who is a certain person, will never hesitate if he can make a decision. I have to say that the helmsman of a company is too important. The 92-year-old stock god has just found a successor, and the leader of the Qiao Gang left too early. To put it bluntly, he left without the time to really choose a successor.
If Gangmaster Qiao had lived, he might have been able to connect everything first, because he had done this thing long ago. However, he used to do musical supporting facilities to get a doll, but later the successor was stuck and didn't know how to connect everything smartly.
A book friend said that Fruit just published the small accessories that are posted where to prevent losing. The book was written before. Ma Vest had indeed published similar articles on the Technology Forum.
But it was not the thing that people only studied after writing about it. The vest is also a deduction. This kind of thing is a life requirement. In fact, some large companies are doing market research and mobile phone information, but the time period for launching products.
As for someone in the background, someone asked if you can buy an electric car? If you are not in a hurry to use a car, or if you want to use a car, you can buy a second-hand fuel car too much. Electric cars have now entered the era of fast charging.
It has been achieved fast charging within 20 minutes, but the stability still needs some time to be tested. If nothing unexpected happens, the biggest battery life problem has actually reached a bottleneck, and the fast charging will be solved later.
It will probably take about fifteen minutes in the future. If these are solved, you can basically buy them. The price will be much cheaper at that time. However, the same goes for product supporting products, and the prices will be more expensive later.
Having said so much, what Chen Xi was trying to do was to grab the market one step ahead, because he knew that the future development was rocket-like and automobile growth was rocket-like. Making this part first was no less than the birth of a unicorn company.
There are too many blind spots after rebirth, but not many people pay attention to it. But if you give Jack Ma and others a rebirth, it is not difficult to increase your value by dozens of times. These people have a high chance of finding blind spots.
Chen Shi set a new task for the company. A group of people came out to focus on this direction and contacted major accessories manufacturers to process OEMs and put them on the new brand "zss auto parts". In fact, it was the abbreviation of Zhou Shishi. During this period, you just use English letters, and make people feel a bit high-end.
Chapter completed!