A team from a wealthy football club was invited to play a few tournaments. To put it bluntly, the club has come to make money, and generally these types of games are invited by some sponsors.

Why does the sponsors invite some wealthy football teams and NBA teams to tour China?

Because it’s not a loss, it’s safe to make a profit but not lose money. Some fans are particularly willing to spend money. Sponsors invite you, such as a team’s invitation fee of $10 million.

If you come here to play two or three games, for example, you will basically play games in first- and second-tier cities, because the stadium is large enough to accommodate tens of thousands of people. Here, it is calculated based on the 40,000 football stadium, and there are 35,000 in China and 60,000.

A football stadium with 40,000 people can be sold at a price of dozens of people. Don’t be surprised, because the football stadium has too many people, and the area is too large, and the maintenance fee is too high. Basically, you can watch it in the back row when you go in a few dozen or so, but you need a telescope. If there are few people, you can still go to the infield to watch it.

We take an average value, which is usually calculated by 200 per person, because VIP tickets are basically more than 1,000.

The average number of pictures is 200, but the number of people cannot be too many. The attendance rate is basically around 10,000 yuan. The remaining income is to collect advertising fees and sell some souvenirs.

Here I want to talk about why the domestic football teams in Suzhou finally came to an embarrassing situation without a team, and some teams have no bosses to take over?

Because of the loss, it really is a loss. It costs hundreds of millions of dollars to operate a team in China a year, and to hire players and venue maintenance. These costs are too high, but why did many companies sponsor it before?

There are too many tricks here. Let’s talk about some foreign teams. Some foreign team bosses operate teams to cash out some shameful money and sign yin and yang contracts with players. For example, the player is worth one million, and the boss signs you for 20 million, and the player privately gives out 19 million of the 20 million he receives to the account designated by the boss.

Some foreign teams make profits by playing fake football, and they are suspected of betting on football, making some money from gamblers.

Reminder! What we are talking about is foreign teams, foreign teams!

Speaking of asking the rich to come to the tour, the stadium with 40,000 people usually costs an average of 200 yuan per person, and at most 8,000 yuan, sometimes even lower. It depends on whether the team is a relatively popular team in China.

But please invite these foreign wealthy clubs to the stadium with 40,000 people. The cheapest tickets are sold for 500 yuan. The cheapest one is basically the one standing on the outermost platform.

As for the scalper tickets, I also said what happened before. Everyone knows how many VIP tickets are? The seats at the forefront have basically been hyped up to more than 10,000 yuan, and some have been 50,000 yuan per ticket.

On average, it is about 2,000 people, and there are 40,000 people. Some organizers may add platforms to check the charges. In short, the tickets can be sold for less than 100 million after a game.

Not to mention all kinds of jerseys and sneakers, this money is really a big profit, but the money is not shared by one person. For example, excluding various costs, the net profit must be distributed to sponsors, such as Adidas and Nike, because these brands are originally sponsors of these powerful teams.

For example, Adidas and Nike give players tens of millions of endorsement fees, but it is not enough to just wear their jerseys and sneakers. You have to cooperate with some brand activities, such as charity games, friendly games, etc., so the invitations of these teams are basically sports brand owners.

Sports brands must recover their costs in the early stage of investment. A football team, brand owners will invest at least over 100 million US dollars in the early stage. These are talking about wealthy families. Some ordinary team players buy their clothes themselves, and they don’t have sponsors, because no one is doing a loss-making business.

If this player has a big enough position, such as Messi and Ronaldo, Jordan and Kobe and James, they may not choose to be your spokesperson, but the brand will come up with another contract. I will make customized sneakers for you and share them with you. Do you do it? If you sell well, you will earn over 100 million yuan a year.

The brand has invited the team, who should I negotiate with? For institutions like the Football Association, I invite wealthy families to play games with men's football team or some local clubs, but I want my advertisements for your events in the future, and so are the clubs. Which stadium do you want to play games?

Generally, football stadiums in various places are contracted by football clubs in various places. I will give you some benefits. Then I don’t need the benefits. Make a friend. You will wear all the players’ clothing in the future. I will have a few more billboards on the side of the court. I will refuse other similar sports brands to place advertisements here. You will leave a piece of land for me on the stadium, sell our brand souvenirs, jerseys, and shoes.

You understand after seeing this. Brands have divided the profits, but what they get is greater profits. As for will so many fans come here?

Of course, because there is more than one place for fans, if you play a game in the Magic City, the city fans around the Magic City will come back, and fans of wealthy clubs from all over the world will come over.

Here we have to explain one more thing. Another important reason why these brand owners basically choose big cities. I will help you to drive consumer groups, so they get along much better with the local area. This is another trick of brand owners.

This type of competition will not be held every year, but will come every few years in the early stage, because if it is held frequently, it will not have the effect.

Later, we have learned this trick in China. Why did I have to make a few moves through you? You have made a lot of money on good people and good things, and we have become your tool guys in the end.

Break the deadlock!

How to break it? TV stations add broadcasting, first have a good relationship with the other party’s Football Association and Basketball Association, and buy the broadcasting rights of the opponent’s football matches. Our domestic Football Association and Basketball Association have various clubs. I will cooperate with you, such as how much money I give you this club every year and how many players will be arranged for training.

The money is not low, and the cost is not low, so some young people who train in wealthy clubs abroad are basically fixed in a few clubs when they return to China because they have paid for you to train.

If you don’t go through this brand, how can you do it? I’ve been promoting the NBA several times with the other party. I’ll give you the venue and staff. You come to promote it to earn more fans’ attention, which is more conducive to the popularity of the stars and the popularity of the league.

I have been having a few friendly matches, talking about money is hurting feelings, it’s not that everyone has become a cooperative relationship and a community of interests, the brand has gone by, I no longer have to wear your clothes, I can wear Anta Li Ning 361 Peak, etc., autonomy is here with me, you Adidas and Nike are just a sponsor of other people’s teams, you can’t stop other people’s teams from bypassing what you do.

Moreover, we are not working with a team, but a league. As for the money for sponsorship and some TV broadcasting fees, the domestic brands are paid, but the money is also willing to pay for the domestic brands, because after all, it is a sports brand, and what we need most is the sports league to drive popularity.

What happens if you are locked up by a brand? For example, two NBA teams were interviewed after the competition. The water they drank was exclusively sponsored by a brand. I have given sponsorship fees to the entire team. You cannot drink from other families in front of the camera when interviewing and broadcasting the game.

But some players forgot for a moment. After the game, they were fined more than 100,000 US dollars. Some of them were even higher. The consequences of drinking this sip of water were very serious. Some players wore the wrong brand jersey and brought their own jerseys. Either you change it or you paid the fine after playing the game.

Therefore, although the exclusive sponsorship of brands is expensive, the restrictions will be many. After all, there are no businessmen who are crazy. If you want to benefit from the merchants, you must be still in elementary school.

There was a football friendly match in the Magic City this time. Chen Shi asked Qian Jun to contact him. He mentioned before that Chen Shi knew that Qian Jun could not keep him, and he would last for at most ten years.

Qian Jun had no ability to do business, and Chen Shi told him that he could do well. For example, at this dinner, Qian Jun first contacted the translator and gave the translator the meaning. The translator knew what it meant, so he helped Qian Jun to do a favor and told Qian Jun which hotel and room the players were in tonight.
Chapter completed!