In September 2014, the live broadcast industry had not yet entered the tide of the "Thousand Broadcast War". However, capital has noticed the "live broadcast trend".

Yijian Live has made a lot of noise in the college student circle in Yangcheng. The number of registrations and active users are increasing. Huya Live, which is also in Yangcheng (which is also the YY Live game channel at this time) immediately noticed it.

Xing Jun is 37 years old this year and has worked in YY for many years. He currently works in the game department of YY company, serving as the deputy general manager, and is responsible for operational affairs. On the morning of the 3rd, he appeared in the University Town of Panyu.

Such a chasing competitor suddenly appeared in Yangcheng. He was appointed by Dong Rongjie, the general manager of the game department, to go to the university town to learn about the operating model of "Yijian Live".

Dong Rongjie is the CEO of Huya Live in the future.

The university town is full of freshmen who are reporting, dragging their luggage and sending them to their parents. Xing Jun finds a college student to ask for directions and walks into the campus of Yangcheng University of Technology.

…

…

Song Yi improved several ease of use issues of "Yijian Live" overnight in the hotel. As usual in the morning, he went to the university town with Cheng Yue'e, Lin Chengdao, Jiang Wei and others to prepare for the final award ceremony tonight.

Yi Lixiao took his subordinates to the company. He is still recruiting employees and doing simple training.

"Mr. Song, see you again."

"See you back."

The award ceremony was placed in a gymnasium for rent at Yangcheng University of Technology. Song Yi looked at it and left with his assistant Cheng Yue'e. He was not going to show up for the award ceremony tonight. Yi Lixiao rushed over to be the award presenter.

Lin Chengdao is responsible for the specific preparations. He plans to find a fast-paced website to view various data and live broadcast beautiful anchors.

The designer of Yangcheng Academy of Fine Arts has completed the third draft design of Villa No. 21, Wutong Villa. The next thing is Lin Yiyi as the supervisor. Kong Ning returned to Yangcheng Academy of Music and started school. She has also been brought to live broadcast by Song Yi in the past two days.

As soon as he left the gymnasium, a middle-aged man came towards him. He smiled and asked, "Hello, is this the awards ceremony venue for Yijian Live tonight?"

Song Yi said: "Yes."

"Hello, hello! Are you an employee of Yijian Live? I am A Jin, a local e-sports self-media person in Yangcheng. I wonder if I can go in and take a look?" Xing Jun said without changing his face.

At the award ceremony in the evening, Yijian Live did not invite any media or self-media to promote it. The official live broadcast is "Yijian Live". You can see the live broadcast on both mobile and computers. You can spend money to find some small and medium-sized anchors to advertise and discuss cooperation.

At that time, these people will take the video signal over. If you advertise "Yijian Live" on other platforms, the anchors will definitely violate the rules. But you can play the edge ball. At that time, the logo of "Yijian Live" will be seen everywhere in the video.

Song Yi said: "Yes." Someone promoted him for free, so he was of course happy.

Xing Jun's eyes were very vicious. He could tell at a glance that Cheng Yue'e, who was carrying a bag beside Song Yi, was the secretary. Then this person was probably an executive of Yijian Live. He smiled and said, "Thank you. I wonder if I can interview you a few questions? Are you your surname?"

Just ask the information he wants, how cool it is!

"Don't have your surname Song." Song Yi looked up at the scorching sun and said, "Go in and talk!" There is air conditioning in the gymnasium.

After a few greetings, Song Yi turned back to the gymnasium and chatted with "A Jin" in the stands on the second floor.

Xing Jun used his mobile phone as a video recording pen and asked, "Song Sheng, you Yijian Live is particularly popular among college students in Yangcheng these days. Are you specializing in live game broadcasts?"

Song Yi said concisely: "Yes."

Xing Jun asked again, "At present, there are not many platforms focusing on game live broadcast in the live broadcast industry. There are only a few Douyu, YY game channels, etc. Most of them are show live broadcasts. As startups, why do you choose game live broadcast as the entry point?"

Cheng Yue'e listened next to her. This person is quite familiar with the live broadcast industry. It's very meaningful.

Jiang Wei happened to come over to ask for instructions, but Cheng Yue'e signaled that Song Yi was busy, so she sat in the seat next to the gymnasium.

Song Yi smiled and asked back: "A Jin, do you think there is a future in playing live games?"

Xing Jun said truthfully: "I don't know." Now all platforms that engage in game live broadcast are in the exploratory stage.

Because there is a very realistic problem, game anchors are not like show anchors who can interact with users at any time. So, this brings a very realistic problem: there will be fewer gift rewards.

So, how do game anchors do it?

How to do a live game platform?

Song Yi said: "I think the game live broadcast is promising. The arrival of mobile Internet is an obvious major trend. With the promotion of score marketing brought by Xiaomi, the hardware of smartphones is getting higher and higher.

So, do you think it is better to live broadcast on your mobile phone in the future or to live broadcast on your computer? When your HD camera can be moved, the content of the live broadcast will become more diverse.

Live game broadcasts will become one of them very important, and will even become the mainstream branch that replaces live show broadcasts.”

Xing Jun thought about this angle, which he had never thought about: the impact of the big wave of mobile Internet on the live broadcast industry. He asked subconsciously: "Why?"

Song Yi said: "With the arrival of the mobile Internet era, users' time will be fragmented. Half an hour of live show broadcasting is just a warm-up scene, which will definitely not work in the future.

And how many domestic game users are there? Most of these users are young people. And they will be the best users of the live broadcast platform. So..."

He now has 79 points of intelligence, and logically reversing from the apocalypse can draw the above conclusion.

Xing Jun was a little shocked. His high-level words made him more determined about the prospects of live game broadcasts.

You should know that within YY, YY live broadcast is at its peak, and game live broadcast is just a little brother. It is a bit similar to the product of large companies' trial and error and seizing unknown tracks.

Song Yi smiled slightly and said, "Ajin, you are not an e-sports self-media, are you?"

He still doesn't know how good the self-media is? Most of them are expelling emotions and selling anxiety. There is no real real thing. This guy knows a lot about the live broadcast industry.

Xing Jun saw that he was exposed and admitted happily, "Song Sheng, sorry. I am Xing Jun, deputy general manager of YY Game Department, who is responsible for the operation of the platform. Our company pays attention to your trends, so let me take a look.

I admire Song Sheng’s views very much. I have a far-sighted vision and see the fog. I admire you! What position is your position in Yijian Live?"

Cheng Yue'e interrupted in time: "Mr. Xing, this is Mr. Song of our company."

Xing Jun is so embarrassed. What he thought just now is ridiculous!

Song Yi disliked and asked: "Mr. Xing knows very well about the live broadcast industry. How long will you be responsible for the operational affairs of YY?"

Xing Jun said: "I joined the company when I was working in YY. I have been operating the live broadcast platform for seven or eight years."

Song Yi said: "So Mr. Xing, are you interested in working in Yijian Live? I will appoint you as general manager and be fully responsible for Yijian Live's platform operation. Our executive team has an equity incentive plan."

As he said that, he reached out to introduce Jiang Wei next to him, "This is Manager Jiang, the temporary head of our marketing department. If Yijian Live develops well in a year, she can get 2 million shares of incentives."

Xing Jun compared the stock price of Joy Times, which was listed in 2012, compared with YY's parent company, is worth about $1 million. This...
Chapter completed!