Chapter 44 Marketing Plan
Yi Lixiao came to the company early on Monday. He was full of energy. The beautiful girl at the front desk smiled sweetly, "Mr. Yi, morning."
"Good morning." Yi Lixiao greeted him with a smile. As soon as he sat down in his office, his subordinate pushed the door with a folder and said excitedly: "Mr. Yi, we have finished the contract text. Look."
The first problem he has to face in the field he is in charge of is to set the level of the "anchor", corresponding basic salary, share, and sign contracts.
Yi Lixiao recruited nearly 20 administrative personnel for "Yijian Live" within a week. All of them were arranged by him to register accounts on major live broadcast platforms, either mobilize their own relationship networks, or search for information, and draw all the contracts and levels of major platforms. Finally, they were sorted out by the legal department and summarized them.
"Let me see." Yi Lixiao took the folder and flipped through it for more than ten minutes, with a smile on his face, "Okay. I'll take it to Mr. Song later."
After sending his subordinates out, Yi Lixiao called Song Yi. The two met in the conference room and waited for the arrival of the consulting company.
Song Yi heard Yi Lixiao say roughly and said, "Yes. Try it first." Yi Lixiao is very concerned about doing things, which saves him a lot of trouble.
As we were chatting, a group of people from the consulting company came in under the leadership of Cheng Yue'e, assistant Song Yi.
Song Yi was the minister of Fuhui Company and transferred Lan Xia, the most beautiful girl of the same class, to be his assistant. But in his own company, his first choice is his ability to do things rather than appearance or figure.
Cheng Yue'e is 34 years old this year, with an ordinary appearance and a bit fat. But she is quite capable in doing things. Song Yi has worked well with her these days and is quite satisfied with her.
The consulting company team is headed by a capable and beautiful woman named Jiang Wei. She is 27 years old. She is 1.65 meters tall and looks slender and graceful in high heels. She has a small face as big as a palm, fair skin, and outstanding appearance. She has a white shirt, a black one-step skirt, and stockings. She is dressed very well with a workplace style.
Don’t ask Song Yi why she knows her age. Cough cough... just use real glasses to swipe it.
Jiang Wei smiled and reached out and shook hands with Song Yi and Yi Lixiao generously. "Mr. Song, I hope you can be satisfied with the plan we have made this time."
Jiang Wei took her two subordinates to connect the PPT of the re-made second-version marketing plan to the projector, and she was the explanation.
Twenty minutes later, Song Yi frowned and threw the pen on the oval conference table. He interrupted Jiang Wei's explanation unhappily, "Manager Jiang, what are you doing? I'll give your company a fee of 800,000 yuan, so I have to do this? Are you serious? I remember I emphasized to you that my market is a college student!"
Jiang Wei was stunned in place, and her face turned pale and red by Song Yi's scolding.
"After a meeting." Song Yi had a calm face, took the notebook and came out of the conference room.
Everyone in the conference room looked at each other.
Jiang Wei almost shed tears of grievance. The Song General Company is not big and has a very bad temper. The two male employees she brought are unfair to her team manager.
Seeing that the situation was wrong, Yi Lixiao said, "Assistant Cheng, please greet me. I'll go and chat with Mr. Song."
…
…
In Song Yi's office, the midsummer sun shines in through the glass window.
Yi Lixiao waited for more than ten minutes before coming in. He was very smart. He handed a cigarette to Song Yi and said in confusion: "Old Song, I feel that this version of Yikang's team has made progress."
Regarding the promotion of "Yijian Live". The marketing plan given by Yikang's team is two steps. First, advertise and increase popularity. Second, recharge and cashback for registered users.
There are many targeted detailed plans below.
Song Yi sat in the leather soft chair behind the desk, took a cigarette and took a sip, shook his head, "There are some progress, but it doesn't meet my requirements."
He didn't pay much attention to the live broadcast industry, and he only strengthened his understanding recently. In the past, he watched live broadcasts on show mainly to watch girls send benefits late at night. Combined with Yi Lixiao's understanding, the user group targeted by game live broadcasts is college students and young people.
He is not good at marketing. He has never learned any marketing cases. He is better at technology! But he feels that something is wrong. This plan does not make people burst and shine.
If he is a new user, he will never be touched by this marketing plan. Register the account of Yijian Live.
His 79 points of intelligence made him firmly believe in this judgment.
Yi Lixiao was born in human resources and was not good at marketing. He said worriedly: "What should I do?"
Song Yi made up his mind and said, "Let's find the top marketing company in the Magic City!"
"Then you have to wait for a while. You have written the software, and we have everything now..."
Song Yi said calmly: "Let's wait."
Yi Lixiao sighed, "Okay, you are the boss and you have the final say. Then Yikang Company..." Old Song was so cruel. The delicate beauty just pulled her face down and scolded her in public. She really has been single for 30 years with her strength.
"Let Cheng Yue'e call Jiang Wei in and I'll talk to her."
…
…
Cheng Yue'e was very kind and did not talk to Jiang Wei in the conference room. She arranged for the front desk to send tea in, and said, "Manager Jiang, I'll wait for you outside."
The male employee A saw Jiang Wei pursing his lips in frustration and said indignantly: "Sister Wei, we have been working so hard for the past three or four days, and have been working overtime on weekends. The plan he made was depreciated to be worthless by him. We will not do this order."
"Yes, Sister Wei. We have worked hard and have not yet fallen into it. He is just venting his emotions and hasn't finished listening to you. Is it okay? Isn't it just his thoughts?"
Jiang Wei's eyes were red, restraining her emotions and said, "I'll fight for it." The real estate bonus can still be taken for many years, and Yikang Company did not think about transformation. This was because of the commission of an acquaintance. As a celebrity in the company, she was transferred by her boss to take charge of this project. If it was screwed up, it would be very unfavorable to her career.
"Oh..." The two subordinates sighed.
At this time, Cheng Yue'e pushed the door open and came in.
…
…
The sun at around 11 a.m. Monday made Song Yi’s fourth-floor office bright and transparent, and the air conditioner was cool.
On the sofa in the hospitality, Song Yi looked at Jiang Wei who seemed to have just cried. His fair and bright little face was as delicate as after crying. He was not as good as the white bone spirit in the workplace just now. He felt a little embarrassed.
He is not that kind of harsh person, but it is related to his career and cannot be careless.
Song Yi said calmly: "Manager Jiang, I am not satisfied with the plan given by your team. Let's stop my cooperation with your company."
Jiang Wei was a little anxious, sat upright, looked at Song Yi with big eyes, and tried hard to win: "Mr. Song, we worked overtime for two days on weekends, and we spent a lot of effort and energy to come up with this marketing plan.
I know you have given me the opinions of the target customers. But you asked for implementation as soon as possible. Today is August 18, and all universities in China are on summer vacation."
Song Yi understood the thorn in this sentence. This girl was a little spicy. She didn't say anything, and made a gesture to signal her to continue.
He did ignore the fact that it was summer vacation. But college students would return to school in half a month. Her plan was still unqualified.
Jiang Wei was relieved, afraid that Mr. Song would be unreasonable, and said, "Mr. Song, the solution I gave is completely applicable to university campuses. Just accurately advertise to college students. I can be responsible for relevant channel negotiations.
Mr. Song, even if you have to replace a new marketing team to take charge, I believe similar steps are inevitable. I hope you can give us another chance. We will work harder."
Song Yi smiled and said, "Manager Jiang, there is a joke in the workplace: Black-hearted bosses treat women as men and animals. I hope you don't scold me in your heart in two days."
Chapter completed!