Chapter 169 Four Rich Businessmen 22

Shi Xianyu tried hard to recall the contents in the book.

“…Product, price, channel, and promotion are the four key points that constitute the 4p theory. If the business is not good, it must be that one of these four points has problems.

The first product refers to the services provided by our Wangyouge to customers. With Yao Niang’s control, there should be no problem.

The second point is that the price is indeed higher than that of our peers, but the Wangyou Pavilion is also higher in grades, and the price is reasonable, so there is no problem.

Next is the third channel... Well, let’s just look at the fourth promotion. Promotion refers to the promotion of the brand, promotion and other means.”

Shi Xianyu thought for a while and looked at Li Lingjing and Yao Niang, "In my opinion, the problem lies in this promotion."

Yao Niang was puzzled and frowned and asked, "But before the opening of Wangyou Pavilion, I had already asked people to make a sound, so that people could know that the number one singer in Xiangshui performed in Wangyou Pavilion. Other brothels on Baihua Street also knew Wangyou Pavilion. Some girls came to ask me privately whether Wangyou Pavilion can really only sell arts but not body. Almost everyone who comes to Baihua Street knows that a new store has been opened here. These should be regarded as publicity, right?"

"It's a calculation, but the speed of word-of-mouth transmission is still too slow, and..." Shi Xianyu thought about it and said, "and the conversion rate is also a bit lower."

She once again took out the knowledge in marketing books and explained it carefully to Li Lingjing and Yao Niang:

"Our daily sales are actually determined by the three points of traffic, conversion rate, and customer unit price. Traffic refers to the people in Shengjing City. The conversion rate is how many of these people are willing to come to Wangyou Pavilion to spend money, and the customer unit price refers to how much these people spend in Wangyou Pavilion. Now there are many people who know Wangyou Pavilion, and the customer unit price is not low, but not many people are willing to spend money. Therefore, the most urgent task is to work hard to improve the conversion rate."

Yao Niang looked worried, "There are not many people willing to come, probably because the wine and food in Wangyou Pavilion are more expensive than elsewhere. In addition, they are used to finding a girl to sleep for a night after drinking. Wangyou Pavilion is indeed not affordable for them."

"There is also a reason for being expensive. Everything we are the best. There is no reason for the price to drop. I just don't know how to increase the conversion rate." Li Lingjing said distressedly.

"Otherwise... find some things that have never been done, stick them outside, and attract scholars and talents to match them?" Shi Xianyu asked.

She has seen similar scenes in TV series. Who can get free orders for couples outside the store? No one can get the match for many years. The protagonist meets the match as soon as he arrives, and he also gets the appreciation of the emperor and prince who visits privately.

Yao Niang shook her head and smiled bitterly: "There are many talents in Shengjing City. We women show off the little pen and ink in our belly under the feet of the emperor, and I am afraid that it will make a laugh."

Li Lingjing also disagreed and sighed and said, "There is absolutely no place that can be thought of by thinking about it..."

Shi Xianyu thought, "It would be great if I could get to some hot spots..."

"Hot topic?" Li Lingjing was stunned.

"Yes." Shi Xianyu explained, "It is a hot topic in Shengjing City. For example, during the Qiqiao Festival, Yingge will sing some songs about the Cowherd and the Weaver Girl, or add some decorations in the store that match the theme of the festival, which are all considered a hot topic."

"But there are still some days before the Qiqiao Festival. How should we solve the problem now?" Li Lingjing frowned, "Otherwise, we hire some people to go outside to find out if there is any major incident in Shengjing City recently."

Shi Xianyu nodded, "You can try it."

"I'll be responsible for the preparation of the festival for the Qiqiao Festival." Yao Niang said, "When the festival day, the wine will be replaced with fairy wine, and the magpie bridge lanterns will be hung on the second floor, and the girls' dances will also be crafted."

Seeing that they both arranged tasks for him, Shi Xianyu thought about what he could do, "Then I... I'll go back and read the book."

The three of them acted separately and each tried their own way.

Xilaike across the street is about to welcome the maximum passenger flow during the evening.

Xiangzhi sat in the seat in the corner of the second floor, and the close maid and the restaurant shopkeeper stood beside her. Xiangzhi casually flipped through the account book a few pages and looked at Wangyou Pavilion across the street.

The shopkeeper was a personal talent, and immediately bent down and said, "Although our business has not been as good as before in the past few days, the opposite one is even worse. You can sit on the first floor at night for 70% to 80% full, and most of the private rooms on the second floor are empty."

Xiangzhi frowned slightly and looked at Wangyou Pavilion opposite, "Their high prices are different from our small profits but quick turnover. Even if there are few customers, I'm afraid the money I earn every night is still a lot."

The shopkeeper sneered, "It's a whole bunch of laymen who either build restaurants or brothels. Now it's all inconsistent. The style of wine and food is not as varied as that of the serious restaurants. The girls all sell their skills but not their bodies. I don't know what kind of airs they are doing. In my opinion, they should close the door if they can't last a month."

Xiangzhi was silent for a moment when she heard this and said, "The Yingge they invited was indeed moving, but no matter how beautiful the sound was, it could not be sung every day. Let's go find a few women who can sing and put it in our store to sing for the guests."

The shopkeeper was stunned and hesitated: "But for a while, I'm afraid it's hard to find a woman with great singing skills..."

Xiangzhi glanced at him impatiently, "You can just pull a few girls singing on the street in."

"Ah... this is easy to find, but those girls can sing few songs, and their voices cannot be compared with Wangyou Pavilion..."

Xiangzhi couldn't hear such words, and immediately turned cold, "Does Yingge sing all day long? She always stopped, wherever she went to listen to music, but she had to go to Wangyou Pavilion? I just wanted everyone to know that our guests came not only cheap food, but also cheaper to listen to music! If you buy two or three little girls in the shop and sing them in turn, I don't believe that I can't sing the Wangyou Pavilion opposite!"

The shopkeeper nodded and bowed, "I understand, I understand, I will send someone to the street to look for it later, then clean the little girls and send them to the mansion for you to see. We can rest assured if you choose it."

Xiangzhi was satisfied and flipped through the account book again, got up and left Xike with the maid.

The shopkeeper was delivered to the door and watched her get on the carriage and leave.

A waiter beside him asked the shopkeeper: "Is this our boss's wife? What a great power."

The shopkeeper laughed disdainfully, "Where is her wife? Just a concubine. The Xie family has no businessman, so she ordered her to come forward to take charge of the restaurant. Let's wait and see. One day, the third master really married the wife and came back, how could she have the chance to speak?"

The waiter asked again: "I heard that the Wangyou Pavilion opposite was run by the former wife? If we want to grab all the business, will the third master be angry?"

The shopkeeper shook his head, "The Third Master wants to close the door quickly! His former wife ran out to show up in public. Which man can bear it? If we can really close the door with the opposite bank, the Third Master will only reward us! Let's go to the street to find a few girls who are singing!"

…………
Chapter completed!