The ticket price of a movie is determined by the market.

Simply put, it consists of three parts: projection cost, profit, and tax.

To be generalized, it is the lowest ticket price and the theater ticket price.

The lowest fare is the issue price, which is determined by the issuer, and the theater fare is determined by the cinema.

This is also the main reason why online ticket purchase software has defeated traditional cinema ticket purchases in recent years.

Because the price of online ticket purchases issuance and distribution, which is very cheap.

However, the investment costs of different movies are different, so the release prices are also different.

For example, "Detective Chinatown" has an unlimited investment of nearly 100 million yuan. In order to quickly recover the cost, and because the directors and starring Wei Xun of this film are all Wei Xun, who can hold the box office, the release price was finally set at 39.9.

In other words, because Wei Xun is here, there is no need to worry about the high price.

"Nobody's New Year" has only invested 8 million, and there are no big-name stars to support the market. They can only win by quality, so the issuance price is 19.9.

In layman's terms, it is to increase the attendance rate and rely on small profits to make quick turnovers.

Dynasty Entertainment spent 40 to 50 million yuan on "Nobody's New Year" and tens of millions of advertising and marketing, in order to make a lot of money during the Spring Festival.

But this year's movies are very good at playing, and there is no way to tear out a large number of screenings.

What's even more excessive is that "Detective Chinatown" has not been released at all. Today, I started to spend money on tickets and prepare to counter-snatch the screening.

So the Dynasty Entertainment became anxious.

Ke Runheng also plans to make the box office of "No One's New Year" and give director Kang Cheng a report card, and then continue to tie Wei Xun to take off. But he can't get the film schedule, so how can he get the box office?

"Nobody celebrates the New Year" is not as good as "Detective Chinatown", and the ticket price is not as good as "Detective Chinatown". This is impossible to beat, and the subsequent gap will only get farther and farther.

On the first day of the Lunar New Year, "The New Year" has a box office of nearly 100 million yuan, all relying on the ticket to make up for it.

But the tickets cannot be smashed into it like a bottomless pit. Whose money is not money?

So Kang Cheng took the producers to kneel down and act miserably in the news.

It was obvious that it was a scheduling film, but Kang Cheng was not a fool. How could he naively think that he could get the scheduling film by selling a few words?

The main purpose of selling miserable things this time is to pave the way for the price increase of "No one's New Year".

Support conscientious movies, support poor directors, and support the filmmakers’ sincerity, so everyone understands it and contribute more to "No one's New Year"!

Under the deliberate guidance of some marketing accounts, some netizens also expressed their support for the price increase of "No one celebrates the New Year".

Also, because "Detective Chinatown" maliciously occupied the film first, out of sympathy for Kang Cheng, everything was moving in the expected direction.

It was not until Wei Xun's live interview that he talked about his relationship with Meng Guang.

Then the big v gentleman stopped in the quick news and tear Kang Cheng.

The game behind capital is definitely not clear to the melon-eating crowd on the Internet, but "No one's New Year" spent 100 million, and they were still embarrassed to cry for poverty, but everyone can see it clearly.

So, when the entry #Nobody Kneels down on the New Year's Director# was still on the hot search list, another entry #Kang Cheng Crying Poor# rushed up.

This entry is full of malice. After clicking it, it will be the news that the great gentleman in the movie stopped tearing Kang Cheng.

Netizens who originally supported Kang Cheng became rational when they saw these contents.

"When did the film market rely on kneeling to cry and schedule films? How did Wei Xun's high box office movies in recent years come from? Could it be that they came from kneeling?"

"I am bluntly speaking, there is a 100 million yuan behind it and investing in advertising. It is better to spend more money to make the movie better. Although the filming of "No One's New Year" is OK, because the crew's funds are seriously insufficient, there are still many flaws."

"What does this director mean? I kneel down to guide public opinion to make everyone hate Wei Xun and "Detective Chinatown". I cried and said it was not easy for me to make movies by myself. So the question is who is easy to make movies? You filmed with your heart, and others are fooling people?"

"And Wei Xun is recognized as being able to withstand the box office. The box office of "Detective Chinatown" broke the single-day box office record of Chinese movies with a box office of 190 million on the first day. I thought it would be fine if I got more screen time with such results."

Because the gentleman acted directly and tagged Kang Cheng, the suspected miserable incident of "No one's New Year" was put on the surface. Seeing that the online public opinion was led by a deviant person, Kang Cheng, who was questioned, had to stand up again.

@Kang Cheng:

"The New Year of Nobody" was indeed sold out by me. After the filming, it was bought out and issued by Huangchao Entertainment. The buyout and release meant that it was sold at a price at a time. How much money the Royal Entertainment earned with "The New Year of Nobody" had nothing to do with me. So I want to tell those who questioned me that I, Kang Cheng, are definitely not fighting for these things for the sake of interests. I just hope that more people can see my works and are willing to come to the cinema to support a good movie.

No matter whether anyone believes this explanation, it can at least be considered as a little face and will not be too ugly.

But after this marketing crash, "No one celebrates the New Year" will not be easy to fool netizens again.

You are not short of funds for screening, so why are you still crying poor? Could it be that you must surpass "Detective Chinatown" to be satisfied?

As this farce passed, the box office results on the second day of the Lunar New Year have come out.

"Detective Chinatown" has 180 million yuan, a slight decline from the day of its premiere, but the basic market is very stable.

"No One's New Year" has 110 million yuan, with both the screening rate and box office rising, ranking second among all the movies during the Spring Festival.

By the third day of the Lunar New Year, the ticket price of "No One's New Year" will be adjusted nationwide, from 19.9 yuan per ticket to 36 yuan per ticket.

In the office of Medal Media, Wei Xun looked at the box office information list of various movies he received and said: "I have to admit that "No One's New Year" is indeed a sincere movie, but how to say, the price increase is a very resistant thing by the public. If it was set at 40 yuan per picture at the beginning, but now it has dropped to 36 yuan per picture, it will definitely be accepted quickly, but the price increase will definitely trigger a rebound."

Dong Zhen sneered when he heard this: "But if the ticket price of "No One's New Year" was set at 40 at the beginning, who would be willing to buy it? Use ultra-low prices to leverage the market. Now that the reputation has increased, the price will immediately start to rise. The food is too ugly and too eager for quick success and instant benefits."

It’s okay to say outside the industry, but at least today the entire film industry is laughing at Kang Cheng for kneeling down.

The mess is too ugly and embarrassing.

"Reputation of reputation is accumulated by one movie after another. It does not mean that a work can be accepted by the public. Even if it is a good movie, it depends on whether it has the ability to support the ticket price. Not all movies are qualified to set the ticket price to a very high."

Wei Xun smiled and said, "Sister Dong, prepare to take action. I am jealous of the filming of "No One's New Year"."

Dong Zhen said: "Okay, Mr. Wei, I will let my subordinates post the press release to the entire network overnight tonight."

In the early morning of the second day of the Lunar New Year, the ticket price of "No one celebrates the New Year" rose to 36 per ticket.

Subsequently, netizens expressed their refusal to watch "No one celebrates the New Year" on the Internet.
Chapter completed!