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246 Intense Box Office Battle

Long before the New Year's film was released on the first day of the Lunar New Year, some film critics said that the average quality of the movies in this year's Spring Festival is the highest in recent years.

Not only is the highest average quality, but the average price of movie tickets is also the lowest.

Because Wei Xun's "Detective Chinatown" dominated the market, and other movies wanted to stabilize the existing schedule and even swallow other people's schedule to grab the box office, there was only one way to make up for the tickets.

Since Wei Xun launched the vote subsidy in "Chinese Partners", three years have passed, and the vote subsidy policy has been completely accepted by the industry.

Because Panda ticket purchases have seized a large number of customers through three functions: online seat selection, positioning navigation, and movie rating. In order to snipe Panda ticket purchases, the ticket purchase under Dynasty Entertainment has changed to a new way of playing this time.

The ticket purchaser took the initiative to subsidize the three exclusive movies for its tickets to grab the source of the film and save the lost customers.

In this way, pandas can only keep up with their ticket purchases.

The ticket purchase software actively posts ticket subsidies, and the ticket subsidies posted by the film producers, has significantly reduced the ticket prices for this Spring Festival movie.

Ticket rebate is crazy!

The film market is in distortion, and whether it is ticket purchase software or film companies, they are just throwing money into it.

A smaller film company may face the risk of losing money when shooting a movie slowly, let alone make money and not to mention that it cannot be lost.

What's more, the big companies such as Tianguang, Huang Dynasty, Huaying, and Medals all smashed them out with tens of millions of dollars in tickets.

So this year not only has the highest average quality of movies during the Spring Festival, but also the lowest average ticket price in history.

In just three years, the fact that it was only 50 yuan to watch a 2D ordinary hall movie was no longer there. Now it costs 20 or 30 yuan per ticket, so it can easily enter the theater.

If you encounter a ruthless movie that can be broken by tickets, you can even watch it for 10 or 20 yuan!

For example, the movie "No One's New Year" bought out by Dynasty Entertainment will be available for previews nationwide on the 29th, with a unified price of only 19.9.

This cheap price has stunned countless industry peers and admired the big money of Dynasty Entertainment.

You should know that this 19.9 is not the pre-shot price for some episodes, but the pre-shot of "No One's New Year" nationwide, which is equivalent to the official release price!

But the advantage of the price drop is that the number of viewers has begun to soar, because the cheapness has made more and more viewers willing to spend money to enter the cinema.

No matter how the filmmakers gritted their teeth and stinged their teeth and put up the tickets, the audience was the most excited.

Everyone has clearly noticed the abnormality of the ticket price of this year's movies.

So when the New Year bell rings, with the arrival of the New Year atmosphere, cinemas, shopping malls and supermarkets become lively and crowded places.

"Detective Chinatown", "Divine Weapon Alliance", "Dad Embarrassing Things", "No One Celebrates the New Year"... Which one should I watch in so many good movies?

Since the ticket price is so cheap this year, let’s go all the way!

And the first day of the Lunar New Year is also the craziest time for major film producers to market, because anyone wants a good start!

"Detective Chinatown" is definitely the funniest and most logical detective comedy I have ever seen in recent years. It is highly recommended!"

"The warm and warm work "The Unforgettable Daddy", a good movie you should not miss at the end of the year."

"Hundreds of film critics praised each other. "The New Year of Nobody" focuses on the family matters of small people and impressed the judges of the Beijing Film Festival Academy."

If you need money to make up for tickets, you need money to make up for marketing. Before the movie can recover the cost, you have already continued to spend money outside. In this case, if you don’t get enough box office, how can you get the money back?

The most exaggerated marketing battlefield is definitely the news. Four of the seven movies this year are on the hot search list.

Medal Media, Conference Room.

Wei Xun is having a meeting with several directors, waiting for the box office data on the first day of the Lunar New Year.

"Brother Xun, why don't we consider spending some tickets to make up for it again." Mao Bin said with some concern: "I feel... it's a bit bad if this continues."

Dong Zhen, Zou Min and Li Nian all looked very serious.

Although the box office data has not yet been released, Medal Media has made many movies and can understand the control of the box office market.

The ticket price of "Detective Chinatown" this year is the most expensive among all movies, with a price of 39.9 yuan.

Before, Mao Bin was not very worried about the box office of "Detective Chinatown". After all, he received 36% of the screenings at the beginning. However, when he saw other companies making crazy tickets to make up, Mao Bin, like the directors present, began to feel uneasy.

High screening means that the attendance coefficient must be bad, which is an iron rule.

If a dark horse in the movie with a very high attendance rate appears at this time, then "Detective Chinatown" will be in danger next.

Wei Xun didn't look worried, and smiled and said, "Don't worry, wait until the box office results come out before seeing."

No matter how box office competition is later, at least on the first day of the Lunar New Year, "Detective Chinatown" will definitely not lose to anyone.

36% of the film schedule + Wei Xun produced + comedy themes, even if the ticket price is the highest, they still win firmly.

Hearing Wei Xun say this, Mao Bin nodded and Wen Jing comes.

Everyone stayed at the company during the Chinese New Year in order to get the box office data of "Detective Chinatown" as soon as possible.

Not just medals, but now the senior executives of film and television companies such as Tianguang Media, Dynasty Entertainment, and Huaying Media are definitely waiting anxiously.

"Mr. Wei, the box office has come out."

Not long after midnight, a staff member of the marketing department knocked on the door of the office and walked in with a happy look: "Our "Detective Chinatown" had a box office of 190 million on the first day, which is definitely ahead of all movies. In addition to "Detective Chinatown", two movies had a box office of 100 million, "Divine Army Alliance" had a box office of 110 million, and "Dad Embarrassing Things" was exactly 100 million."

The box office of "Wolf Warrior" at that time was 180 million.

But during the summer vacation last year, there were only two films, "Wolf Warrior" and "White Shark", and the first day of "Wolf Warrior" was nearly 50%.

During this year's Spring Festival, "Detective Chinatown" was scheduled for 36%, with a box office of 190 million on the first day. Such a result is so strong that it is desperate!

Tomorrow's headlines must belong to "Detective Chinatown"!

Mao Bin stood up and asked, "What is the box office of "No one's New Year"? Report the attendance ranking."

The staff member's joy on his face was restrained and said, "The box office of "No one's New Year" was 89 million, ranking first in attendance, which was 10% more than "Detective Chinatown".

The ticket price of 19.9 yuan, the box office of 89 million yuan, the attendance rate is the highest!

A dark horse is undoubtedly a dark horse.

Moreover, both "Divine Weapon Alliance" and "Dad Embarrassing Things" exceeded 100 million, and the attendance rate was definitely not much lower!

With this momentum, can "Detective Chinatown" still maintain its current schedule?

36% of the films can be filled with no movie. If you change the schedule, "Detective Chinatown" will never worry, but this is a Spring Festival period where dragons and tigers are fighting each other. The rest of the movies are red with their eyes on "Detective Chinatown". The competition is so fierce that if you are not careful, you will be stolen from the bowl.

Didi.

At this time, Wei Xun's cell phone on the conference table rang, and the caller ID was Xiangyang.
Chapter completed!
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