115 Best movie premieres ever
Some of the box office dividends of "No Questions" will be paid at the end of January.
Wei Xun, who received the money, bought 80% of Panda Film and Television's equity for 10 million yuan, and planned to spend another 10 million yuan as a subsidy for "Chinese Partners".
In fact, the so-called ticket compensation means that you can't bear to leave your children and can't trap the wolf.
If you want to leverage higher box office returns, you must use ticket subsidies to open up the market in the early stage.
In the years when ticket subsidies were rampant on earth, the initial number was a ticket subsidy for purchase software, and then the film and television producers themselves posted a ticket subsidy. The ticket subsidy was actually equivalent to a pre-promotion and distribution method.
Those movies with low screening rate or relatively few screenings can often leverage the box office on the first day through ticket replacement, which can often ferment and spread reputation, and get more screenings in the future, and then let the box office take off!
Why can the box office be quickly leverage when the tickets appear?
Because when there are no tickets to make up, the price of an ordinary 2D movie ticket is 40-60 yuan, and the 2D ticket in the VIP hall is 60-80 yuan. The innovative technology i-Max screening hall, which was launched at the beginning of last year, costs 80-120 yuan per ticket!
This price, compared with the current per capita income, is really too expensive!
It is so expensive that watching movies is a very luxurious behavior.
Later, the introduction of the ticket subsidy made the movie more popular, and the average cost of 20 or 30 was enough to watch a movie. It was precisely because of the ticket subsidy that the Chinese film industry had rapid development in just six or seven years.
When Wei Xun traveled over in 2019, after the ticket reimbursement was cancelled, the ticket price returned to a small price of 100 yuan per ticket. People in 2019 started to feel pain when watching movies.
You should know that when the economy is not very good, no one will feel distressed by a movie ticket.
Because I could watch a movie for 19.9 yuan or even 9.9 yuan a few years ago.
Wei Xun also needs strategy to make up for the money in the movie "Chinese Partners" and replace Times Pictures' previous shortcomings in insufficient publicity and distribution.
He needs to launch the tickets in a clever way at an explosive promotion point as quickly as possible.
In short, no matter how it works, the most important thing is to revolve around the movie itself.
The reason why "Chinese Partners" on Earth is that it is marketing based on the story of the boss of New Oriental. Unfortunately, this is a parallel world, and there is no New Oriental.
But the selling point of this movie is not only the boss of New Oriental, but also an important reason is that there are top capital tycoons who come to help with publicity.
Before the release of "Chinese Partners", too many wealthy people of the same level as the boss of New Oriental came out to express that by watching the story "Chinese Partners", they thought of the hardships of starting a business when they were young.
This is the core selling point of "Chinese Partners".
Nostalgia + ordinary people entrepreneurship + big bosses and rich people promotion.
Because of the difficulty of life, a wave of worshiping wealth began to roar on the Internet, and the entrepreneurial stories of bigwigs and celebrities always attract the curiosity of many people.
If you can't become a rich man, then it's okay to take a look at the rich man's history of starting a business and making a fortune, right?
So Wei Xun suggested to Chi Sheng that a movie premiere was held for "Chinese Partners" at Guanchi Cinema.
On the evening of the 2nd, 15 days before the Spring Festival on the first day of the Lunar New Year, the Guanchi Cinema in Beijing was very lively.
Hundreds of media gathered to wait for the opening of the premiere of "Chinese Partners" tonight.
If you look closely, you will find that the reporters coming tonight are all kinds of, from entertainment reporters to financial reporters, and even social news reporters.
Everyone's expressions were particularly anxious and looked forward from time to time.
At the same time, several online live broadcast platforms are also conducting live broadcasts.
Netizens who entered the live broadcast room were a little confused when they saw this scene.
"What's the situation? Is Xunxun's influence already so great? How can a movie premiere invite so many reporters?"
"It's too exaggerated. These hundreds of reporters can't even fit a giant screen hall."
"I also saw a reporter from the Financial News. I saw this person on a certain financial satellite TV station before. How could he come to Xunxun's movie premiere?"
"It doesn't feel right. "Chinese Partners" is obviously holding on to their ultimate moves."
On the Internet, netizens in the live broadcast room were chatting.
At 7 o'clock that night, the creative team of "Chinese Partners" appeared.
Wei Xun, Jiang Duzhou and Shao Bing, each wearing suits, walked side by side onto the red carpet laid outside the cinema. As soon as he appeared, it triggered a crazy snapshot from the reporters.
Outside the fences on both sides, there were fans and passers-by screaming.
Wei Xun and the other two smiled and greeted the reporters to take photos. Then Jiang Duzhou and Shao Bing took the lead in entering the cinema, while Wei Xun stopped on the red carpet.
Two minutes later, an eye-catching scene appeared.
A dozen cars under Guanchi slowly stopped at the entrance of the cinema. In the front car, Chi Sheng, wearing a suit, walked out. Then, the doors behind opened one after another, and a group of familiar faces that often appear on financial magazines or wealthy rankings!
This time it was like financial journalists and social journalists going crazy.
After all, the purpose of their coming is to be a rich man.
Chi Sheng greeted a group of big-name and wealthy people on the red carpet, and said to Wei Xun with a smile: "How long have you been here?"
"Just arrived." Wei Xun smiled, then gave up his seat and said, "I'll take everyone in."
Tonight, Wei Xun is responsible for the guest hosting position.
Chi Sheng followed Wei Xun's advice and used his interpersonal network to invite a large number of wealthy friends he met to watch the premiere of "The Best Partner"!
After all, the theater chain that is now watching the film industry has been boycotted by film giants such as Dynasty Entertainment. If you want to break through this blockade, you need a blockbuster movie with a box office explosion and a high attention level!
Is it considered an explosion to invite a lot of rich people?
Only Chi Sheng can do such a thing.
After all, the big guy’s friends are also big guys.
So when a group of big guys and rich men walked on the red carpet talking and laughing, not only the reporters went crazy, but also the netizens watching the live broadcast went crazy.
"Is this really the premiere of a movie? The person who talks to Xunxun should be Ji Sheng, the boss of Guanchi Group, right?"
"Well, the one behind Chi Sheng is Xu Yincheng, the boss of Xingman. Let's share science. Xingman started out with toys and has assets of more than 50 billion yuan."
"Well, I seem to have seen He Song, the president of Qingsong Real Estate. This net worth must start at least 30 billion."
"There are also catering king Cai Zhiheng, who has his restaurants all over the country."
"I took a look and found that the poorest person here should be Qiao Lei, who runs a hotel at home, and his net worth is only about 100 billion yuan."
"666 is awesome. I heard that the protagonists of the three stories of "Chinese Partners" were from grassroots struggles and starts a business, and finally risen to become a top rich man. Now, the premiere of this film, it seems reasonable to invite a bunch of rich man to the public."
"Yes, it's very arrogant, I don't know what to say."
A group of top wealthy people gathered together to attend the premiere of "Chinese Partners". After the media sent the press release, the Internet was suddenly blown up.
Chapter completed!