Chapter Fourteen 'In Spring'
On Monday morning, senior music media person Song Minliang squeezed into the subway for more than an hour and arrived at the company.
"Brother Song, morning!"
"morning!"
In the office area with bright windows, colleagues from the company greeted him along the way.
The company he works for is an online self-media company called "Popular Music Pin Theory". It operates a number of Internet accounts and opens them on major Internet platforms to form a square matrix of information output.
His main business is to write music review articles in the current music scene. He is a well-known commentator in the industry. Many articles have been forwarded 100,000.
At the same time, he is also one of the judges of the highest award in the music industry, the "China Golden Melody Award".
With the development of mobile Internet, the sales of paper media have long fallen to the lowest level, and all articles have been transferred to the Internet for readers to read. Major newspapers have maintained their attraction to readers due to the credibility accumulated over the years, but self-media has also flourished.
Song Minliang sat in his office. He turned on the computer first, and the chassis buzzed and made a sound. He then picked up the teacup and rinsed it in the tea room, took the boiling water, took out the tea leaves in the drawer, and lit a few pieces. The fragrance of tea slowly overflowed.
Song Minliang has been skilled in this set of actions in the morning for almost six or seven years. He lit the mouse and began to browse the news in the music industry.
Toutiao, Tengda News, and Netyi News are the largest news clients currently, distributing various news to users. They are usually the most popular music news on these three websites.
Then go to the music sections of major music magazines or newspapers to collect some news materials. In this way, the latest situation in the entire music industry is under control.
“Sizi…”
Song Minliang took a sip of hot tea happily and looked at the news of the popular singer Tang Yunjing in the music industry: the scandal between him and the pop queen Xia Lingyun has changed in new ways, and it is suspected that a third party has appeared. This has attracted netizens to be flirting with melons.
The fans of the two are naturally making trouble on the Internet.
Song Minliang read the news again and knew it roughly. While drinking hot tea, he started to collect materials in music magazines and music sections.
In fact, if a singer is popular now, the judgment criteria are very intuitive. Just look at the "Pop Music Storm List" compiled by CCTV Music Channel, and just focus on its "weekly list".
This "weekly chart" is a list weighted based on the downloads, playback times, and the popularity of the songs on various online platforms this week.
The data is in the hands of the country. Online platforms dare not fake it, and their authority is highly guaranteed.
The singer who won the weekly championship in a row is basically a popular singer. For fifty-two weeks a year, excellent golden songs often dominate the list for a few weeks. There are also those who dominate the list for ten consecutive weeks. This record was created by Tang Yunjing.
So, in the past year, only ten singers are competing for the charts.
This number seems to be a lot, but think about it, how many popular singers have been accumulated over the years of development in the Chinese music scene? Therefore, the competition is quite fierce and quite introverted.
Being able to rush to the top fifty of the weekly list of the "Storm List" is a good song. The top ten are basically golden songs.
For example, Wang Yingying, who has been promoted to a first-line singer, has never won the "Zhou Guan", but the three new songs in the album rank in the top ten on the weekly list. This made her new album "The Moon Doesn't Understand My Heart" so popular. She successfully promoted to a first-line singer, ended her contract with her former boss "Summer Solitaire Records", and signed a 50 million contract with Tengda Music.
Song Minliang was thinking in his mind, and suddenly his mouse stayed on a news section. This is the music and entertainment section of the local life newspaper "Modu City News". There is a news posted this morning.
Today's music centers in China are: Beijing, Magic City, and Yangcheng. He browses the music sections of newspapers in various places, and of course he chooses newspapers from these three places first.
"Last night, in the famous Jasmine Bar in the local music circle, a new creator sang his new rock song "Spring", which caused a huge sensation in the bar and also caused a huge response on the live broadcast platform Tigerfish. Rallying praises were sensational.
This is a story about youth, memories and passing. Our reporter learned that this song received a reward of 500,000 yuan in the live broadcast room. This shows the touching of this song..."
Song Minliang smiled, “This is called music commentary? It’s really the level of the newspaper’s press release: make the news clear.
However, he became interested in this unusual song that received a reward of 500,000 yuan.
Song Minliang logged into the tiger fish platform with his computer and found the video clip of "Spring" on the account "Jasmine Bar". He has been following this account for many years. This bar is very famous in the local music circle of the Magic City, and there are often some good newcomers and good songs appear.
Putting on the headphones, Song Minliang started listening to the song.
"If one day, I have no support, please bury me in this spring..."
"If one day, I leave quietly, please bury me in this spring..."
Song Minliang watched the young singer in the video holding a cigarette, holding a microphone, singing the song emotionally and roaringly. Suddenly, a desire to write and comment in his heart.
Another good song!
Song Minliang opened a word document and quickly knocked down the title, "The Song of Spring I heard in midsummer."
After a pause, Song Minliang got up and went to the smoking room to smoke a cigarette, and came back to change the title, "Immortal Rock in Spring".
Once this title was changed, that feeling came immediately.
That’s right, rock is dead, she is no longer pop music. But in the hearts of all musicians, rock is not dead!
Never die!
"At the moment when rock music is no longer popular, this song "In Spring" is like a strong spring breeze injecting into the prosperous but increasingly commercial music scene today. She sings the hardships and courage of the Demon Drifter clan, and strongly expresses the emotions and stories of youth.
This is a good song, both pop, rock and roll style, and is extremely charming. Everyone can hear their own story from this song and inspire emotional resonance.
This tells us that all Chinese musicians do not lie in seeking innovation, nor in imitating foreign songs or popular styles, but in finding elements from the treasure house of music that once touched people.
This song has five-star recommendation index.
At the same time, I look forward to the growth of this talented young singer and bringing us more wonderful works in the future."
Song Minliang finished the 500-word manuscript in one go. After thinking about it, he deleted the last sentence. As a senior music critic, he still has to be cautious about his own credibility.
Whether Song Yi, who has just created two songs and has not released a single, can be called a music genius? It still needs to be a question mark.
Song Minliang checked it several times, modified the typos and some words, and clicked to send.
As a self-media, there is such a benefit. There is no mother-in-law reviewer on it. He can make the decision on his own manuscripts.
It was around 10:30 in the morning, just a few hours, and by about 2:00 in the afternoon, the number of readings of the article "Immortal Rock in Spring" was 100,000. As time goes by, the number of readings continues to increase.
…
…
The popularity on the Internet takes time to ferment. Song Yi can't feel it for the time being. At least the number of fans he registered on Weibo account "My Heart Yi Ye" is currently less than 50.
It is similar to the collection he collected when he wrote a book called "Life Starting from a Singer" when he was not recommended at the beginning.
However, in reality, Song Yi already felt that he was becoming famous. After singing "Spring" on Saturday night, companies in the music circle called him for the past three consecutive days, and there were three types of things to be discussed:
The record company wanted to sign him, the agency wanted to sign him, and some singer's agents contacted him and wanted to invite him to sing.
The scattered phone calls were over 30, which had seriously interfered with his life and singing practice. For this reason, he set his phone to a whitelist state. The phone number not on his phone book could not be called.
At 9:30 am on August 11, Song Yi and Xu Shuangcheng came to record songs in "Egou Recording Studio" as usual.
Manager Zhou Yanming smiled and let the two of them into his office, poured tea, handed them to them, leaned on the edge of his desk, and said with a smile: "Brother, why can't your phone be connected? Everyone who wants to contact you will chase me.
How about it? Give me a face, answer a phone call and chat with someone. Whether you can do it depends on your own meaning.”
Song Yi said helplessly: "Brother Zhou..., okay."
His phone number was revealed from Jasmine Bar. Wu Xuan called him and informed him, urging him to find an agent to take care of these trivial matters.
There are now many brokerage companies in China, with about a few hundred. But there are only two largest brokerage companies: Dongxing Entertainment and Ten Days Culture.
Behind it is the support of big capital and they all adopt a partnership system.
The music circle is said to be big and big, but it is actually small. Because of the favor, Wu Xuan had to reveal his phone number to several companies such as "Xiazhi Records", and then his phone number spread in the circle.
Song Yi took Zhou Yanming's phone and a man's voice came out, "Hello, Song Yi. I am Yan Ang, vice president of Ali Music. The song you created "Spring" was very exciting. I wonder if you are interested in signing in Ali Music?
We will provide you with the best creative environment to concentrate on writing and posting songs. I know that there are many brands looking for you in the past two days, and I can promise that our Ali Music will definitely bid higher than them."
Song Yi smiled.
He has answered a lot of calls these days, and some things in the music circle have been clearer. For example, the three major music platforms are actually the three largest music giants in China. The music distribution channels are in their control.
A singer first needs to sign an agency contract. The agent will manage all kinds of trivial matters, but will draw 10% of the singer's income.
Secondly, you need to sign a record company.
The birth of a song requires first lyrics and music and then recorded in the recording studio. For new singers, the cost of the recording studio level is stuck.
After recording the song, it still needs to be promoted and distributed.
It can be clearly seen that as long as the singer has money, he can complete the production part of the song by himself and negotiate distribution with the distribution company by himself, without having to share the record company's share.
What can a large record company provide for singers? It is not only the environment, equipment, and convenience for song production, but also various commercial performance channels, new songs, album promotion and distribution, crisis public relations, etc.
Therefore, there is always a game of interest between singers and record companies.
"Mr. Yan, thank you for your importance to me. I have no idea of signing a record company yet. I will go to college in September."
"..." Yan Ang couldn't say even if he had thousands of reasons. What could he say if he wanted to go to college?
Education is a bonus no matter when it is time to get a bonus.
After a few polite words, Song Yi hung up the phone and handed the phone to Zhou Yanming.
Zhou Yanming smiled and said, "Brother, why don't I be your agent for a few days? I promise to get you the best conditions for these big companies."
Chapter completed!