Chapter 180: Investing in NetEase
"This is not something you can easily recognize just by seeing it."
Hearing that Duan Yongping's answer was dishonest, Kaos smiled and shook his head, placed a cup of tea in front of him, picked up another cup and placed it in front of Ding Lei, and then continued: "Mr. Ding, please introduce me.
What’s going on in your company?”
When he invited Duan Yongping over, Kaos just felt a little interesting about his own legend, but when he invited Ding Lei over, it was more simply because he wanted to cooperate.
And it is also a great recognition of Ding Lei's talent. After all, he started out as a portal website and search engine, and successfully went public with it, so he can be considered a fellow traveler.
"This...I don't have anything to say. Although I started out as a searcher, I can't compare to you, Mr. Kaos. I look like I'm about to go bankrupt now."
Ding Lei smiled bitterly. In June 2000, he was very high-spirited and the company was listed on the Nasdaq. However, he was also unlucky. At that time, he was catching up with the Internet bubble. It can be said that he had caught up with the retreat wave.
Coupled with the fact that the company was exposed for accounting fraud, NetEase is now in dire straits. The stock price is less than 1 US dollar, and it is almost on the threshold of delisting. Although now it is ready to switch tracks and conquer the game market.
, but the future prospects are still unpredictable.
"As far as I know, Mr. Ding is planning to change his career path and enter the gaming industry, but I don't know if that's true."
Seeing the frustrated Ding Lei, who seemed a little confused about the future, Kaos stopped procrastinating and started asking directly while drinking tea.
"Yes, I didn't expect that Mr. Kaos, you would actually know about it, and you would pay attention to a small company like ours."
It was not a big secret that the company was preparing to enter the game industry, but Ding Lei was a little surprised that the other party knew so much about his small company.
You must know that today's NetEase is not a big company in the future. Although it is not small in the mainland now, it is not enough in the US market. The market value is less than 20 million US dollars. Even Kaos bought it before
In an era when Victoria's Secret's Gisele Bundchen's sky-high underwear dares to be priced at 15 million, NetEase is indeed very small.
"In this case, it seems that we can become partners."
Kaos nodded while sipping his tea, looked at Ding Lei and said with a smile: "Google will make an announcement when the market opens the day after tomorrow. Regarding NetEase's acquisition of 40% of its shares, I believe that the guarantee of Google's name will enhance the market's understanding of it."
NetEase's expectations will also prevent the company from delisting."
If it were any other company, Kaos would not dare to say that it could acquire so many stocks on the same day, but NetEase has a market value of only 20 million. As long as the price is slightly raised, with little effort, I believe there will be many companies who want to buy it.
The trading institution liquidated its stock position.
After saying this, when Kaos wanted to say something else, he looked out the window. I don't know when, the sky was still clear just now, and there were already dots of snowflakes falling. This made Kaos
Si frowned, looked at Lin Zhiling aside, and said, "Call Sissi and Paris to go down the mountain. This kind of weather is not suitable for continued skiing."
This time I came to Huangshi Club, not only to see the accommodation prepared for my grandpa, but also to inspect the situation of the club. After all, we can't let the employees not know their boss, it would be too embarrassing.
And because it happened to be the sixth day off, Lin Yifei, who was not going to school, also came with her, and not only herself, but also the two Hilton sisters.
It's just that compared to Kaos who is busy here, the three of them went up the mountain to ski with their equipment early in the morning. This is one of the few things that Lin Yifei has developed over the years in addition to hibernating in bed during the winter.
Interested in sports.
After watching Lin Zhiling leave beside him, Kaos looked at Ding Lei again and continued: "In addition to the quality of the game itself, marketing methods are the secret to its success, and here is
The top domestic marketing masters believe that with the support of our money and strategies, NetEase will be able to come back to life again."
One thing Kaos has to admit is that the peak of domestic marketing methods was in the 1990s and the beginning of the 21st century. At that time, various marketing methods were full of tricks, and many classic advertisements also appeared at this time.
of.
After entering the traffic era, these marketing methods were quite crude, and more of them used various platforms for bombing. The methods were very rough, but there were fewer advertisements that people could remember.
He has a vision for the future, but in terms of marketing, Kaos does not think he is very powerful. This is why he invited Duan Yongping and Ding Lei together. The two collided and could have succeeded, so adding himself
In the future, there is no reason to fail, and you should even succeed earlier.
"Mr. Duan doesn't mind. I'll give Mr. Ding some guidance when the time comes."
After talking to Ding Lei, Kaos and Ding Lei looked at Duan Yongping together, and then asked with smiles.
Especially Ding Lei, whose eyes are full of expectations. Now with the support of Kaos, NetEase at least has no risks in the short term. With Duan Yongping's guidance, Ding Lei has already seen a bright future.
As for the 40% of the stocks acquired by Kaos, they are on the market anyway. He has no ability to acquire them now, so naturally he won't mind. Moreover, Google's intervention will also greatly increase the value of the stocks in his hands.
, why not do it.
"Kaos, you have already said your words to this point, can I refuse?"
It is not a big deal to give some opinions to the other party. Now Kaos has made his words very clear. If he refuses now, he will not give face to the two of them and does not know how to flatter them.
This made Duan Yongping couldn't help but roll his eyes when he spoke, and said helplessly.
"Thank you very much. NetEase is actually very direct about investment. If you are interested, Mr. Duan can also invest."
When Kaos saw that the matter was done, he laughed and made a suggestion to Duan Yongping.
At this time, NetEase is a chicken that is about to lay golden eggs. In less than two years, it can bring in 70 times the revenue.
The reason why it is not fully acquired is simply because this is not the main market targeted by Kaos, and it is not very realistic for a wholly-owned American game company to make money in China.
Just like Alibaba and iFlytek, it is okay to hold shares in them, but if they are completely acquired, the nature is different.
Since it is not a complete acquisition, Kaos can only provide them with resources and ensure that they develop according to history. This is also the reason for inviting Duan Yongping.
Of course, in addition to this reason, it is also because Kaos hopes to use Duan Yongping as a springboard to make bets on the domestic smartphone market in the future. This is his deeper goal, and NetEase is just making a fortune along the way.
"Haha... In that case, I wish our cooperation goes well."
Chapter completed!