On August 4th, Saturday, when countless actors who had received invitations to audition for Water Margin gathered at the ATV headquarters, the large office on the 12th floor.

Azhen looked curious and said, "Boss, who is playing the role of Song Huizong? This character is a bit magical, it's not that... the historical Huizong is too outrageous."

"He and Ming God of War can be called the second generals of Hengha. I'm quite curious who will play the role."

Zhao Donghuai shook his head, "Such a small supporting role has not been individually contracted. It will depend on the situation and let the actors take the initiative to recommend themselves."

Song Huizong...well, when it comes to Water Margin, the number one villain in the minds of countless people is Gao Qiu, followed by Gao Yanei, but Song Huizong, Cai Jing, Liang Taishu, Tong Guan, and even great literary giants like Su Shi and Zhang Shuye

All showed up.

There is also the matter of Fang La.

It is Li Xuejian's Song Jiang and Wei Zongwan's high demands that attract the audience's attention more.

China has thousands of years of history, and Huizong is the "top" talent among the emperors! As long as he is not the emperor, he will be a seventh- or eighth-level worker in all other aspects.

Water Margin is not a real historical process, it is a famous world. The main characters only need to send some audition invitations to actors, and the rest will be chosen naturally.

Li Jiaxin said, "So in this version of Water Margin, are we going to introduce new luxury brands? Pan Jinlian's style really can't be promoted, but characters such as Li Shishi, Hu Sanniang, Zhang Zhenniang, etc. can be promoted, right?"

Zhao Donghuai thought for a while, "These recommendations can be promoted, but it is not convenient to define them as top-notch high-luxury limited editions. Just follow the definition of a bag of 10,000 Hong Kong dollars and promote unlimited editions."

"On the contrary, Ah Hong's Oriental series can promote a wave of wallets and belts from characters such as Wu Song, Lu Junyi, Lu Zhishen, etc."

In the current Five Thousand Years series, there are mainly three grades of bags. Unlimited editions such as Mao Qiang and Zhao Feiyan are priced at 5,000 Hong Kong dollars each. Limited edition Xu Pingjun and Empress Xu of the Zhu Di family are priced at HK$50,000 each.

Another example is Wu Zetian, Ming Dynasty Chenghua Wan Zhen'er's style, the most luxurious bag costs 100,000 Hong Kong dollars, and it is also limited.

Since many wealthy ladies think that 5,000 Hong Kong dollars a bag is too cheap and cannot highlight their figure and status, they have launched an unlimited sale of 10,000 Hong Kong dollars.

Water Margin is really not suitable for promoting high-end luxury women's bags.

How about male versions of heroes? If you screen hard, you can always screen out some new brands of wallets and belts.

We don’t expect Dongfang and Five Thousand Years to continue to make a fortune, but Guan Jiahui’s clay doll factory can come to the rescue.

Ah Xin thought for a while and nodded, "By the way, boss, I have a new business idea. Do you want to help me correct it? Give me a rough idea and help me improve it."

Zhao Donghuai was stunned, "I can just give you a rough explanation..."

Qiu Shuzhen was happy, "I'll listen too. Let's give each other advice and help each other."

………………

A few hours later.

Zhao Donghuai sat steadily on the office chair, with a look of emotion on his face, "Axin's business acumen is not bad at all, but he actually thought of using Sakai Spring Water to create a brand new business brand for her?"

Wang Zuxian was very calm, "It's not surprising. Over in the island country, Miyake is the top fashion brand. It is both a brand and a designer's name. Takada is also a brand and a designer's name."

"So Izumi Sakai was eliminated by (The Voice of Asia), and started to record a single (Don't Give Up), waiting for it to be a big hit. Following the song and Sakai, she opened a clothing brand of hers. It is estimated that there will be many island countries.

I always buy it."

"Even if the Japanese Nikkei index collapses and the stock market goes bankrupt and shrinks a lot, if Sakai Izumi fashion is only defined as a few hundred Hong Kong dollars a piece, many Japanese people can still afford it, especially women's clothing."

This was Li Jiaxin's new idea before, to open a mid-range clothing brand, not under the Five Thousand Years banner, but to open a new company casually, buy a clothing factory in the mainland, and focus on marketing to the island country market after production.

Clothes costing several hundred yuan a piece are comparable to those in Han Dynasty.

There is no hope of selling in Haowan, Hong Kong and South Korea. We only focus on island countries, Europe, America, and South America. Because the commercial project is relatively large, Ah Xin had a preliminary idea, and Zhao Donghuai helped to correct and correct it.

A-Zhen is giving some inspiration and suggestions, filling in little by little.

Now that they have spent too much brainpower and energy, they have gone back to catch up on their sleep. When they wake up, they plan to talk to Sakai Izumi.

The Mandarin lyrics of "Don't Give Up" were sung by Zhao Donghuai and given to Chen Huilong. The Japanese version was written by Sakai. It will be broadcast in the future and chart on the radio. When it is broadcast on TV, it can also directly follow the rising star of ATV.

Enter the island country market.

Chen Huilong's (notepad) has been recorded, but the good voice is still there... The internal PK of Tan Yonglin's team will be broadcast tomorrow night. Among the four members of Allen's team, Lin Zhixuan won the semi-finals internally.

In the internal competition of the three male mentors, the three champions are Ren Xianqi, Yang Gangli, and Lin Zhixuan.

We just have to wait for Mei Yanfang's team to start the battle next week. If nothing unexpected happens, Han Hongbiao should be the winner.

At this point, Xiaoxian's eyes lit up, "Then I can also talk to Yang Gangli and fund her to set up a Yang Gangli fashion brand?"

Zhao Donghuai laughed, "Okay, this is normal. It is too common for European, American and island fashion brands to have brands with personal names. The Five Thousand Years and Oriental series also promote many historical brands."

"There is nothing wrong with opening a new factory independently to promote modern people. We can find a suitable garment factory in the mainland and invest in it to regain a new life. It is much faster than building a factory from scratch."

Just this year, the Li Ning brand also began to be established.

Xiaoxian happily argued with each other, mainly after cleaning and maintaining the tongue coating, and then ran to call Yang Gangli to make an appointment.

Ah Xin said that she would give Sakai 10% of the shares in promoting the Sakai Izumi fashion brand, and Xiaoxian felt that she could just copy it.

When it comes to making money, idle time is also idle. Just chatting and talking about basic necessities, food, housing, and transportation. One more brand and one more kind of capital.

………………

Two days later, ATV TV City.

When Zheng Zeshi arrived at the studio and saw Maria there, he immediately smiled and said, "Fat mom, you also accepted the advertisement? Could it be that we are two partners?"

In the Hong Kong film and television industry, if we want to talk about fat star actors, the male star has to be Zheng Zeshi. At this stage, Hong Yinbao is standing in front of Lao Zheng, and there is a difference in tonnage. Among the female stars, one is Shen Dianxia, ​​and the other is

This is Maria in front of me.

Maria, who is of mixed Portuguese descent, made her debut as a singer. Her first album won platinum sales in 1985.

Fat Mom laughed, "Fat Mao, how much did you charge? Why do I feel so weird? It feels like Qiu Guan and Long Ge accepted a Head & Shoulders commercial??"

Zheng Zeshi smiled brightly, "Of course I am willing to pay 2 million Hong Kong dollars for an advertisement. Mr. Zhao really paid for it!"

"By the way, what kind of commercial are you filming? Have you read the script?"

When Maria shook her head and was confused, Chen Musheng walked into the studio with several assistants. He greeted him politely before explaining, "Brother Cat, Fat Mom, your performance requirements are very simple.

Under the Sunshine Sports lens, we show off the fashion of Miyake, an island country brand."

"The whole set of advertisements is like this. It takes about one minute. It will take pictures of the elderly, children, young men and women, only the backs, and the way they run and exercise, running in alleys, on the beach, on the side of the road, under skyscrapers.

run."

"Dozens or hundreds of different group performances, just running, exercising, with healthy and uplifting background music with a brisk and bright rhythm..."

"Finally, you two put on the special Miyake brand sportswear and say, sometimes if you don't push yourself, you will never know how good you are."

Zheng Zeshi and Maria looked at each other in shock, and were stunned for a while. Zheng Zeshi nodded, "I understand, those dozens or hundreds of different back figures, runners, and body shapes??"

Chen Musheng nodded, "Of course I would choose a man like Li Ming and Zheng Yinjian. Even if he is an old man, he should be someone with a lean body like Qiuguan and Zou Sheng."

Maria opened her mouth wide, "So wearing Miyake brand clothes and exercising for a lifetime, the two of us are like this??"

Her body shape is similar to that of Shen Dianxia.

Xiao Chen Le said, "Currently the biggest brands in the island country are Miyake and Takada. In the field of fashion, if we look seriously, Han Tianxia, ​​including European and American Armani, Givenchy, etc., are not as popular as Miyake, Takada and the like in the island country."

"So more waves of classic advertisements will be more conducive to the promotion of new brands."

In fact, the advertising example that Chen Musheng mentioned was originally a sports fashion advertisement that "you will understand after running" launched by Nike in 2013. The whole advertisement still sounds very exciting, cheerful and rhythmic.

Li Jiaxin is still running the business of investing in a certain clothing factory in the mainland. The two editions of Sakai Izumi and Chen Huilong (Don't Give Up) have just started to chart on the radio.

Even if different versions of the brand have not yet been established, let alone production... Well, in fact, production is not difficult. Among the existing public enterprises in the mainland, which province in Tiannan and Haibei does not have a clothing factory? Acquire, change the production line or change it.

Brand image and production went into production very quickly.

If you copy the design and style of a certain Han Tianxia clothing and replace it with a new brand, the production will be faster and more efficient.

Anyway, that's what the clothes are like...

Zhao Donghuai doesn't mind if Axin and Xiaoxian copy the designs.

Before the official commercials for Yang Gangli and Sakai Izumi were filmed, it was not a problem to launch a sneak attack on Miyake. Sakai Izumi, Ren Xianqi and others competed against Team Ah Rong's internal champion in that period, because of her performance, they were all

It received 40 million viewers in the island country.

It’s enough to witness how much ratings her (Don’t Give Up) Japanese version of MV will get when it’s played on TV!

The TV version of the mv can be a commercial for a new fashion brand!

After understanding everything, Zheng Zeshi nodded repeatedly, "I understand, it's not difficult, just sweat a little, like you just finished exercising, and say a sunny and cheerful line, it's so easy..."

"This is 2 million Hong Kong dollars. Thank you Mr. Zhao for the meal."

God, "Sometimes if you don't push yourself, you will never know how good you are." Why don't you invite Uncle Tianlin to come out and exercise with him?? One advertising income can probably allow Wang Tianlin to open a small-budget film crew.

Miyake is indeed an island brand that was able to squeeze into Paris Fashion Week in the 1980s, and it has a very unusual appeal in the island country.

This kind of sneak attack is definitely not as powerful as Qiu Guan's sneak attack on Procter & Gamble with Head & Shoulders.

But once you watch too much, it will become very brainwashing.

Thinking of this, Zheng Zeshi felt that the money was too easy, and suggested, "I have an idea, why not invite the five fathers and sons of the Ding family from (Big Era) to wear Miyake or Takata to shoot some Ding Crab effects?"

"

"If there is a Japanese version of (Big Time), it will be broadcast on ATV to let the Japanese audience experience the magic of the crab, and then insert advertisements to promote it, in line with the current collapse of the Japanese stock market? It will definitely be powerful."

Xiao Chen couldn't help but look at Zheng Zeshi a few more times, "Brother Cat, you are right!"
To be continued...