July 6th, rain.

At a time when film and television programs such as "Jurassic Park 2", "The King of Kings" and "Friends" are sweeping the summer season, and all kinds of breaking news are shaking people in Hong Kong, Mainland China and South Korea.

Zhou Huimin walked in the ATV office with a confused look on his face, his expression was a bit strange, "Brother Huai, didn't I want to cut off my beard and use Zhonghua Toothpaste the day before yesterday?"

"I asked someone to talk to the Shanghai White Cat Group... They took the initiative to ask if they wanted to do a joint venture with the White Cat brand as well??"

"Even if you take the white cat, it won't cost much. Isn't this too enthusiastic?"

Zhao Donghuai poured a cup of tea for Amin and said with a smile, "How should I put it? It's a big wave at this stage. Since the 1990s, many mainland companies have been undergoing restructuring. Let's not talk about ordinary restructuring. The truly top brands still want to reform.

Then, walk out."

"Zhonghua toothpaste, Panda, White Cat washing powder, detergents, including Shanghai Jahwa's Maxam, Liushen toilet water, etc., are all top-notch in the mainland market and dominate the industry."

"Their main purpose is to go out and let their products go to Asia and the world, and go from a national brand to the world."

"We urgently need a group of partners who can lead them out, friends!"

It is also because of these, from Tianfu Coke to Arctic Soda, Huafeng Sanxian Yin Noodles, Xiangxuehai Refrigerator, Taitole Chicken Essence, Nanfu Battery...

Too many!

Understanding that the top brands in the mainland market at this stage have the confidence and morale to vigorously go global, Zhou Huimin just asked White Cat Group to ask if they wanted to jointly develop Zhonghua Toothpaste, a sub-brand of White Cat?

Over there, they want to join a joint venture with White Cat??

This is so easy to understand!

There are pandas in the north and white cats in the south. When Hong Xin was discussing the US-Canada net joint venture with Shanghai Jiahua, he also borrowed several hundred million from Li Jiaxin and went to buy 51% of the shares of Panda in the north.

The contract is basically done. We are just waiting to sign the contract and pay for it. Then we will provide technical or production equipment support for the product upgrades of Panda and Maxam, and then bring Panda washing powder and Maxam shampoo to Hong Kong, Haowan, South Korea, Xingmatai and other places for sale.

.

There are such examples before.

For the current stage of the Mainland, those companies and brands that want to step out are trying their best to find friends, looking for reliable and friendly partners. Amin pops up? She represents the most reliable, powerful and friendly friends.

Strong.

Who doesn’t know what’s going on with Zhou Huimin’s Huazhi? She is the only female chairwoman of a large company in Hong Kong with a listed market value of more than 100 billion Hong Kong dollars, and she is the absolute majority shareholder.

As for Zhao Donghuai itself, since 1984, it has successively come out with strong beer, Jianlibao, iced black tea and green tea, Wanjia instant noodles, mineral water, etc.!

So far, in this series of series, Zhao Donghuai only holds 49% of the shares, which is still the shareholding ratio in the early stage of opening up.

It was from the beginning of the Han Dynasty that Zhao Donghuai went to the mainland to work alone.

After his explanation, Zhou Huimin suddenly realized, "No wonder it went so smoothly, because we have set too many examples before. If it weren't for Brother Huai, you would rarely lead the joint venture development of mainland brands. It is estimated that as early as a few years ago, they would have taken the initiative."

Come learn how Power Beer and Jianlibao do things.”

A series of brands from Han Tianxia to Dongfang, Five Thousand Years and so on are all wholly owned, and Huazhi is also...well, Huazhi is a listed group. As long as you have money, you can buy equity in the mainland and become one of the major shareholders.

But when it comes to projects that are vigorously developed, they are basically sole proprietorships in the later stage.

Baimao, Shanghai Jahwa, Sanxian Yin Noodles, Totole Chicken Essence, Xiangxuehai Refrigerator, etc. did not want to sell their own industries, but wanted to become bigger and stronger in the international market. Therefore, starting from the 1990s, on the original trajectory

There are only so many brands that have been fooled by one routine.

"Then I can join forces with White Cat washing powder and detergent?"

Zhao Donghuai nodded, "Of course there is no problem. When you engage in these joint ventures now, you are just picking up money. They have already occupied a top position in the mainland market. Even if you do nothing after getting the equity and let them develop freely, you are still picking up money."

Money."

Amin nodded, and then asked curiously, "What is Taitole Chicken Essence?"

Director Zhao blinked, "It's just chicken essence, seasoning."

Totole is also a very large brand. Before foreign capital came in, it had already entered the Hong Kong, Star, and Malaysia markets, including the North American market. It was not until 1999 that Nestlé Group took away 80% of the equity...

Amin thought for a while and shook his head, "Forget it, I'll just get the two top products of White Cat by myself first. Totole, I'll ask Ah Hong later if she's interested."

No matter how A Hong is at this stage, she is the godmother of idol dramas and the godmother of luxury goods. She is indeed A Min's bag-carrying girl.

Zhao Donghuai smiled and did not comment on this.

There is nothing to say. What he and the people around him are following is a business path of investment, upgrading and guidance, truly relying on industrial production and advertising and media platforms to fight brand business wars, step by step.

It's not too much for one person to acquire two new brand companies.

After all, this is industrial development, not an overseas Chinese businessman who goes back to buy dozens or hundreds of companies in one market, buys 51% of them all, and then uses 51% of these dozens or hundreds of companies to establish new companies, using loopholes.

Listed in Europe and the United States with different legal rules and raised hundreds of millions of dollars to make money.

At this moment, Wang Zuxian came over and said expectantly, "Hey, Sister Min, what do you think of the poisonous toothpaste marketing plan I suggested last time? Do you want to try it?"

"I think it's feasible. Anyway, if you start a rumor and refute it, you will lose your legs. As for the other party also using this trick to fight back? It depends on whether the customs listens to them. Besides, as long as we celebrities tell the outside world that we have been using Chinese toothpaste.

.”

"Citizens will also believe in big celebrity groups."

Zhou Huimin looked at Xiaoxian with a melancholy look on her face, "When did you become so coquettish?"

Wang Zuxian rolled his eyes, "This is called striking first, or you can ask He Jiaju, Huang Guangliang and others to shoot Crest commercials, using the same method of making movies, whether it is misplacement or other means, filming them using Crest, not only poisoning but also bad teeth

Tooth loss..."

"A mouth full of big yellow teeth and rotten teeth."

"The effect is not worse than Bruce Willis and Dillon's shampoo commercial. After all, not everyone can see the real situation of those people in reality, and the toothpaste commercial made by the four villains is very gimmick in itself."

Whether in movies or TV series, some martial arts action scenes have been filmed. In order to show their power, the supporting characters or villains have a few teeth knocked out by the protagonist, and the mouth looks like a leaky shape with missing teeth.

Of course, it's impossible to actually extract your teeth. It's just stickers and props, lighting, and some minor post-production special effects. At a quick glance, you can easily achieve the visual effect of opening your mouth with several missing teeth.

Let’s take Zhao Benshan and Song Xuanjue’s skit (Yesterday, Today, Tomorrow). The two dressed up as old ladies and went on stage. They opened their mouths while talking. One was missing his front teeth, and the other was missing other teeth. They were all made up and lit with visual effects.

Zhou Huimin suddenly felt a little shuddered. She looked at Xiao Xian seriously and said, "Just be a human being. I'm afraid that P&G will also pay to hire assassins to assassinate me..."

………………

ATV TV City, a certain studio area.

When Ren Xianqi, Tai Zhengxiao, Sakai Quanshui, Yang Gangli, and Chen Huiling arrived, they saw a commercial filming set in front of them.

Xiao Qi first exchanged polite words with the other girls, then pulled Tai Zhengxiao and whispered, "Did you also receive the song? Zhao Sheng wrote it himself, and asked you to sing it by name?"

Ah Tai was trembling with excitement, "Yes, although it hasn't reached the finals yet, no, the mentor team's internal championship has not even started yet, and I received the song. It seems that our previous performance was very good, and we actually let Zhao

Sheng writes the songs himself, tsk~"

"I guess after this season of The Voice is over, we will all be popular. What did you get?"

Ren Xianqi's smile was as bright as sunshine, "I'm still trying to learn to record a song (Heart Is Too Soft), but Brother Rong has listened to it several times and said that this song has the potential to make me a big hit."

Maybe it can sell for hundreds of gold."

"The songs given by Zhao Sheng are definitely not bad, but our lineup is also a bit interesting. We are two from the province, and there are three beautiful girls in one Hong Kong Island, one in the mainland, and one island country... It is really a good example of Asia's good voices."

.”

"Two members from the province won songs. Could it be that Sister Xian gave us a hand?"

The task they received today was to shoot an advertisement.

In addition to filming commercials for Maxam shampoo, I also film commercials for Chinese toothpaste, White Cat laundry detergent, Panda laundry detergent, etc. They are all daily detergents.

The advertising remuneration is... 10,000 Hong Kong dollars per person, which is really cheap, but the contract is a long-term sharing contract where every time a bottle or bag of personal shampoo, toothpaste, or washing powder is sold, you can get one yuan or one or two cents of Hong Kong dollars.

This is also one of the most important ways to make money so far, even for superstars such as Zhang Guorong, Andy Lau, and Yuan Biao.

So the salary of ten thousand for one advertisement really doesn’t matter.

While the two of them were whispering, a few more figures walked up not far away. From a distance, they greeted Chen Huifu, "Ah, what a coincidence, you are also here to shoot an advertisement?"

Ren Xianqi looked over and suddenly became excited, "Master Xing?! It's Master Xing!"

Tai Zhengxiao is similar.

Chen Huilong, who was greeted by Zhou Xingxing, had already rushed over and said hello excitedly and restrainedly. On July 2, Zhou Xingxing, Liang Jiahui and other (God of Cookery) crew were still filming at the Shaolin Temple in Henan Province.

But today is the 6th, and the filming of the Shaolin Temple scene in the Mainland has been completed, and the crew of (God of Cookery) has returned to Hong Kong Island to continue filming.

After Mak met with Leung Ka-fai on the 2nd, they discussed the new project at dinner that night. Starting from the 3rd, Mak went to the mainland to ask water conservancy experts for research and investigation, while Ka-fai continued to return to Hong Kong to film God of Cookery.

Now it is Liang Jiahui and Zhou Xingxing who come together to shoot advertisements for the Zhao family... no, they are for the daily chemical brand that Zhou Huimin, Hong Xin and others have invested in.

Ren Xianqi, Chen Huilong and other students who are still running for the first batch of (The Voice of Asia) are paid 10,000 Hong Kong dollars to shoot an advertisement.

It's the big head.

It is impossible for this kind of commercial to feature all the stars together and shoot them all in turn. In the coming July and August, the variety show The Voice will definitely be the most grand and grand, attracting the most attention.

After the film and television industry left (Jurassic Park 2) behind, in all kinds of blockbusters, Xing Zai's (God of Cookery) is definitely the top-notch appearance, with the most sweeping power.

Let them take the first wave.

If nothing else goes wrong, P&G's various products are about to collapse. Now we don't have the energy or time to quickly launch a high-quality movie-level commercial. So we can use the hottest newcomers and superstars to shoot commercials.

This is the normal logic of entering the market.
To be continued...