Zhao Donghuai stayed in Wanwan for five days, from arriving on the 9th to returning to Hong Kong on Saturday the 13th. There were more than a group of female stars from Wanwan who came back to work as tour guides and other things to show their loyalty to the landlord. There were also many male stars who came back.

For example, Qin Xianglin, Jiao Enjun and so on.

Regarding this situation, he could only say that everyone was overthinking it, but he didn't bother to expel the people when they came, and just treated it as a minor accident while visiting again.

Someone from Toshiba sent an active social group to attack Chen Derong, but he never told Ah Rong from the beginning to the end. After all, he had already taken care of Namikawa and others before they took action, and he also controlled Namikawa and others to go back to find Toshiba's boss.

He Sang fought back...

Just wait and see what happens next.

On January 13, when Zhao Donghuai was sitting in the ATV office, Qiu Shuzhen came over with a smile, "Wow, boss, it feels like Hong Kong Island is getting hotter and hotter now. In the middle of winter, there are many tourists from all over Asia.

It’s almost bringing traffic to a standstill in the Central area.”

The reason is Hong Kong Fashion Week.

The second phase of the fashion week will be officially launched on the 15th the day after tomorrow. The main items will be spring and winter fashions, supplemented by underwear. Asian singing kings like Zhang Guorong and Tan Yonglin will perform on stage at the opening ceremony to kick off the show?

This news is that the movie "Let the Bullets Fly" that is gradually breaking out in mainland China, Hong Kong, and even South Korea will be overshadowed by Fashion Week.

Zhao Donghuai laughed, "It's not a bad thing to stimulate tourism consumption."

Zhang Min also came over and said, "Boss, the Hong Kong Island Market Research Company has put forward a proposal, saying that after ATV's star promotion, various channels have entered the corner, and they want to launch a new level of ratings survey to upgrade the technology, and even

We do not hesitate to introduce supercomputing in order to better provide accurate market ratings."

"Serve our TV stations and advertisers."

Director Zhao, "..."

"Do you want to add more money? Just add more. More accurate survey reports will also make it easier for advertisers to invest. That's no problem."

On Hong Kong Island, regardless of the previous Lai era or the ATV era, plus TVB, TV ratings are calculated to deal with who advertisers spend advertising dollars and how much advertising dollars they spend. In fact, it is not the TV station itself that counts them separately.

Instead, there is a professional organization, Hong Kong Island Market Research Company, abbreviated as SRG in English, which cooperates with TV stations. This is an organization dedicated to ratings statistics, and it is authoritative... at least it is very authoritative in the Asia-Pacific region.

The statistics they publish are basically recognized by TVB, ATV and advertisers.

However, this statistical method has been updated according to the different technologies of the times. Before 1983, statistics were based on the "TV diary" method, which randomly selected one thousand to two to three thousand fixed households who voluntarily participated in the plan.

Send a viewing diary to all of you. Everyone in the family who is over four years old will have a corresponding diary. Once a week, let the users fill in what programs they are watching at what time and whether they are watching TVB or ATV. On an average day, you

Every time you watch TV for 15 minutes, write down what you watched.

If you don't watch TV, don't fill in the time period, just leave it blank.

Collect and collect statistics once a week.

This statistical method is naturally relatively general, and the fluctuations are very high. After all, the diary is given to you. How can the audience do it, watch the program for fifteen minutes, and then write it down in time and record it once?

Some people only remember to write a diary after reading it for a day. What did I read at nine o'clock in the morning? I can't remember it. Then just write it casually. Some people only write it once a week, waiting for the transfer agency to come and collect the homework.

You just filled it out in a hurry.

Therefore, at that time, TV stations occasionally needed to conduct telephone interviews to call a certain household to ask what program you were watching and which channel it was on. This was a supplementary method to the "TV Diary".

In the era when the water value was high, whether it was Shanghai Beach, Huo Yuanjia and other blockbusters, the ratings were always 70 or 80%.

This 70 to 80 percent is really weak!

Only after 1983 did the research company add a "Personal Ratings Survey Recording System" to the "TV Diary" to comprehensively calculate ratings.

The diary is still the same, once a week, and the participating users write it themselves.

The personal ratings survey meter recording system is connected to the Internet. User households that participate in the survey will automatically send you such an instrument. From the time the TV in your home is turned on and the time you adjust the channel, you can watch a certain channel or program for tens of seconds or a few seconds.

Minutes, dozens of minutes on the turntable.

Theoretically, all information from startup to shutdown will be recorded by the instrument and automatically transmitted to the research institution. Does this mean that it is accurate, detailed and non-falsified data?

No, in the mid-to-late 1980s, the level of computers was just like that... The technology pursued in theory is to count every minute. Among the two to three thousand families participating in the ratings survey, each TV set will be watched every minute, and whether to tune the channel or not will be comprehensive.

Report it, calculate and sort it out and then draw a conclusion??

In the mid-to-late 1980s, computer room databases really couldn’t be done!

Technical strength and hardware strength cannot keep up.

It is too difficult to accurately determine the broadcast status of each TV per minute. This thing is already more advanced and technologically advanced than the "TV Diary", but it is still not small. It is caused by substandard technology, similar to Big Brother.

No signal at all times.

Since the 1990s, island countries have begun to launch commercial supercomputers that can calculate more than 20 billion times per second. Some computer rooms or information processing centers have introduced supercomputers. Times have progressed, not only on Hong Kong Island, but also around the corner, including Europe and the United States.

The ratings and ratings of many TV stations are becoming more and more clear and accurate.

Just like the original track, in addition to the ratings percentage, 80% or 90% and other data on Hong Kong Island, there is also an important indicator of ratings points. For example, the average ratings point (in the big era) is 33 points, and one point is basically benchmarked as having six

Ten thousand people watched, and 33 points means that an average of nearly 2 million Hong Kong Island viewers are watching and following each episode.

At the same time, there were only three programs broadcast by ATV, and that is (in the big era) the ratings exceeded 90%...

You said that when (Big Time) was broadcast, ATV plus TVB only had 36 spots, with over 2 million people? What about the other people in Hong Kong? Of course the other people ate, drank, went to nightclubs, race cars, went to sea, watched movies, etc., and did not watch TV.

.

Or maybe other people are watching TVB English channel, ATV English channel...

The Hong Kong market research company that we have been cooperating with for many years has to upgrade its equipment to conduct supercomputing statistics in order to facilitate the ATV channel. This is a good thing.

Turning a corner, I originally made some general benchmarking there. When the three old channels compete with each other for the same time period ratings, one ratings point basically means that 60,000 to 70,000 people are watching a program at the same time.

According to casual statistics, there are millions more people watching ATV's satellite channel, and advertising fees will naturally increase accordingly!

Really, ATV only targets the Hong Kong Island market. No matter whether a program gets 70% or 80% of the ratings for the same period, how will its programs be counted in Wanwan and South Korea?

If you use ratings points, it will be clearer.

The number of viewers represented by different ratings points in each place is not fixed. One point in Hong Kong Island is about 60,000 people, and one point in South Korea may be tens of thousands. After all, South Korea has a population of 42 million, which is many times that of Hong Kong Island.

A single point may be worth 70,000 to 80,000 yuan.

After calculating the approximate ratings, calculating the total number of viewers according to the final proportion, and then talking about advertising fees, there will be no problem.

So ATV is sponsoring a wave of projects for Hong Kong market research companies to upgrade supercomputers? It’s very cost-effective, a win-win situation.

"The day after tomorrow is Fashion Week, and it will definitely be too late. Even if we successfully upgrade to satellite TV on the New Year's Day on the 19th, there are many Chinatowns over there in South Korea, island countries, Singapore, Malaysia, and Thailand, and they want to watch (Hong Kong Island Fashion Week)

Catwalk audience."

"It is also impossible to cover the entire area with satellite TV receivers and satellite dishes within a few days."

"They'll just have to watch the replay!"

"But after the Spring Festival, for any big program or good program, it will be much easier to directly count all the ratings points in East and Southeast Asia and calculate the approximate number of total viewers of a TV series and variety show."

It's just a data processing center for supercomputing operations. Who doesn't have one? If Zhao Donghuai hadn't been afraid that he would run this ratings statistics agency, external advertisers would have a crisis of distrust... He could just swipe out a few supercomputers and build an agency of the same type.

.

The question is, if you become an athlete and still want to be a referee, are the organizers too arrogant?

After finishing speaking, Zhang Min smiled again, "Also, Shao Sheng made an appointment to visit at 5:30 pm. He also wants to talk to you about operating satellite TV. We put ATV on the satellite, and he can't sit still."

Although Zhao Donghuai felt that it was a bit...well, judging from Shao Daheng's own behavior of donating so many schools, no matter what his original purpose of donating schools was, he had accomplished it, and his satellite TV station would not be around for long.

At 5:20 pm, Director Zhao saw Shao Yifu. He did not come alone, but with Fang Yihua.

After some polite greetings, when Shao Yifu came up with the TVB star promotion plan, Zhao Donghuai also said bluntly that it would only be a year and a half later than BTV at most. After all, the original TVB was the first to enter the corner market and surpass the third TVB.

broadcasting monopoly.

On the contrary, Akai of the Li family had a satellite TV including a license in 1991, but he was not trying to run a TV station at all. He was just like Li Zhiren buying land, he first got the things and stocked them for a few years, waiting for someone to really start this industry.

The men are coming to kill, sell it at a high price to make a profit.

While drinking kung fu tea, Fang Yihua suddenly said, "Zhao Sheng, ever since Gao Lihong married Sanmao and Jia Ling married that powerful guy from the Xu family, our tvb era has basically ended and fallen apart."

"I wonder if I could ask you for help to select a few new talents from ATV and ATV?"

Shao Yifu complained, "Yes, in addition to those two, Lan Jieying also said that she is getting older and does not want to continue to sell her legs. Zhang Manyu, Qi Meizhen, Zeng Huaqian and others also have similar problems."

"If my TVB wants to sell tea advertisements in the future, it will have to hire a new big team."

Zhao Donghuai was speechless. After taking a sip of tea, he smiled and said, "TVB is such a big event, and Miss Hong Kong is also a major event. How can it be possible that there is a shortage of newcomers who want to make their debut?"

Shao Yifu laughed and took the initiative to pour tea for Zhao Donghuai, "It's not like I don't have any candidates. Didn't Xingjiapo produce Fan Wenfang last year? She won the beauty pageant and went to Wanwan to shoot an advertisement. Ah Hua has already signed her up.

.”

"There is also Guo Feili who is also good. I also signed He Yin from the mainland, who is also a good prospect. There are two in Madana called Zhong Lishi and Ye Fangya..."

Zhao Donghuai glanced at Fang Yihua and said, "Good guy, isn't this all done? You said that the era of thighs is coming to an end. There are only six names. Doesn't this mean there are five more newbies??"

Not only are there five more, these extra ones all have a certain degree of fame and status in Zhao Donghuai's impression. Needless to say, Zhong Li, in the original version, she debuted as a star girl, and she also had a relationship with Ah Xing.

.

It is said that Zhou Xingxing originally wanted to immigrate to Montana but was rejected because he was suspected of helping Xinji launder money. That Zhong Li took the initiative to pursue Ah Xing. If you marry me, it will be fine... you can immigrate.

It's just that things didn't work out.

Ye Fanghua has been Ajie's outstanding girl, including Cheng Long's dragon girl.
To be continued...