Rebuilding] Every time you go against the

"What do you think?"

Wei Qingchan seemed to get even more angry when she heard Wei Qingfan ask, "If I hadn't come to deliver documents to you, I wouldn't know until now..."

"Let's talk about it later."

Wei Qingfan quickly stopped his sister's complaints and signaled her to go to the office first, saying, "Do the serious business first, I have to go to the meeting soon."

Wei Qingchan turned to look at Jiang Qinghuai, and Jiang Qinghuai pointed to his office.

Wei Qingchan rolled her eyes, then followed Wei Qingfan to his office first, closed the door and walked to his desk, and lowered his voice: "You have a pitfall in your mind? You are not afraid of being..."

"stop!"

Wei Qingfan reached out to interrupt and said in a stressful tone: "First, this matter has nothing to do with me, I am the victim; second, this is the idea of ​​Li Wanyi and Li Miaoyu. If you have any questions and ask them both, I won't understand their brain circuits."

Wei Qingchan was stunned and asked suspiciously: "What does it mean?"

"They two of them blocked Jiang Qinghuai."

Although he knew that Jiang Qinghuai could not hear it, Wei Qingfan still lowered his voice just in case, "What is the specific logic? Just ask them both."

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Wei Qingchan looked incredible and asked with a complicated expression: "Are they choosing a concubine for you?"

Wei Qingfan almost choked to death by his saliva, and said angrily: "You dare to think more than me!"

As he said, he looked at the funding documents, confirmed that it was correct, and then picked up the pen to sign.

Wei Qingchan has not been able to accept the reality yet, and suspects that he is lying, but he also knows that the probability is not high, because it can be exposed by asking.

Since that's the case, Li Wanyi and Li Miaoyu were stuck in the door and actually wanted Jiang Qinghuai to be his secretary?

Jiang Qinghuai also had his head clamped by the door, otherwise why would he get involved?

"Okay, go and ask, I'm busy."

Wei Qingfan was just trying to see if there was any emergency to deal with. When he saw that he had given the documents to his sister, he prepared to go to the conference room.

Wei Qingchan glanced at her younger brother and took the documents out with a little anger.

Passing by Jiang Qinghuai's General Secretary's Office, Jiang Qinghuai was still not closed and was sitting inside to sort out the minutes of the meeting just now.

Wei Qingchan knew that since she was a secretary, she should have to go to the meeting with Wei Qingfan. And she seemed to be busy, so she didn't settle the score with her and walked over.

Jiang Qinghuai vaguely noticed the movement. When he turned to see, Wei Qingchan had already walked away. Then Wei Qingfan came to the door and said, "Let's go, go first."

"good."

Jiang Qinghuai put away his notebook and stood up quickly, walked out of the office, and Wei Qingfan asked, "What do you say about Sister Ya?"

"She said let me sit with you."

This is nonsense, but it is also normal. There is no rule that is suitable for everyone in this matter. Wei Qingfan nodded and said, "There will be no special circumstances in the future, so let's follow this."

"Um"

Jiang Qinghuai nodded and followed him to the company's conference room. On the way, he met a colleague and looked over to her. She also kept a smile and nodded gently.

When he arrived at the conference room, someone was already there. Wei Qingfan sat down in his position and signaled Jiang Qinghuai to sit to his right and said, "You sit down."

Jiang Qinghuai didn't say anything. The seven or eight people who had arrived in the conference room looked down and sat down on Wei Qingfan's right hand, took out his notebook and pen, and prepared to record the meeting.

It was almost time for the meeting, but when Wei Qingfan arrived, there were naturally people urging him, and soon people from other departments also arrived quickly.

Because it was a discussion on publicity and distribution matters, the big bosses in the product department did not come. The main person in charge were Li Pingguang, marketing department, Lin Ting, and Xu Shengyuan, the newly appointed president of Guci Mobile.

Lin Ting once worked under Li Pingguang, and the marketing department was cut from the marketing part. Therefore, Li Pingguang was the leader, Lin Ting was second, Guci Mobile was a sub-brand, and Xu Shengyuan himself had just been promoted, and then again.

Seeing Jiang Qinghuai sitting in Wei Qingfan's right hand, the few people naturally understood. Lin Ting walked over and sat down next to her.

"My intern secretary is Jiang Qinghuai. I have been intern in the Software Department before. Please get to know each other."

Wei Qingfan first introduced Jiang Qinghuai. She probably adapted a little, stood up and bowed gently, and said, "Please take care of everyone in the future."

She is equivalent to a "monarch in front of the emperor", so the others naturally would not offend him. Li Pingguang and others politely complained, and Wei Qingfan did not waste any more time and said, "Let's start, let's decide the publicity first."

Lin Ting stood up, walked to the wall opposite Wei Qingfan, inserted the disk into the computer, and quickly opened a ppt to tell the final draft of the ancient lyrics mobile phone, saying: "The poster has been made, there are four alternatives to the slogan. Mr. Wei rejected one before, but now there are three left;

"The first is 'more value than the value', and continues to emphasize cost-effectiveness; the second is 'powerful, further', and emphasizes performance; the third is 'great potential', emphasizing that the screen is larger this year, and there are also considerations in terms of brand value.

"There are only these three for the time being, and you can also propose something better."

The poster has been confirmed. The side photos of the phone, the outermost one is facing the front, and the back is black, white, yellow and blue, with four-color back shells arranged in a row, looking clear and simple.

Three posters were made in three slogans.

To be honest, Wei Qingfan didn't like the three slogans, but considering the positioning of the ancient vocabulary mobile phone, he couldn't think of something better, so he took it to the meeting to discuss it.

Moreover, the opponents are even more trash. For example, Xiaomi mobile phones are not only unique in the first generation "born for fever" but also becoming more and more trash since then, "an artistic journey of a piece of steel plate", "a seven-year dream-exploring work", "a good-looking and capable of fighting"... neither high-end nor specific.

In comparison, Huawei's "foreseeing the future", "a gentleman like orchid", and "a master of portrait photography" are much better. Even the early "jazz life" and "written by actions" are higher in style than Xiaomi.

This chapter is not finished yet, please click on the next page to continue reading the exciting content later! Samsung's "Zhuran Tiancheng", "Union of Minds and Ideas", and "10th Generation, Before the Times" are also not on the same level as Xiaomi.

And PNE's "redefinition of mobile phones", "again, change everything" and "more than big", even if translated, the difference between the superiority and the inferior can be seen at a glance.

The high-end brand requires not only product strength, but also ability to "tell stories", which is the so-called shaping brand culture.

Brand culture depends on these invisible and intangible things to accumulate little by little.

Slogans and posters are undoubtedly very "virtual" compared to mobile phones themselves, but this is something consumers can access before buying mobile phones, and the audience is far more than mobile phone users.

Xiaomi has always been very pragmatic in this regard, including marketing, after-sales, and accessories that are not advertised...

Will ordinary consumers decide which mobile phone to buy because of the differences between the two slogans "Art Journey of a Steel Plate" and "A Gentleman is Like an Orchid"?

Won't.

But this is how the brand style is piled up.

Wei Qingfan remembers something very deeply. At the end of 2022, he went to Xiaomi Experience Store to "investigate the enemy situation". Frankly speaking, the phone is very good, but the ecology is poor. More importantly, when he asked about the nearest after-sales store, the clerk recommended the city center forty minutes away from the subway.

——At that time, the slogan for this brand to enter the high-end market had been shouting for several years, and it had been several years since it was actually not even launched after-sales service!

This is not difficult to understand, because the experience store helps sell mobile phones, and can also be sold directly, and after-sales service... How many people look at the after-sales service before buying a mobile phone?

Money has to be spent on the blade, and for a pragmatic company, it is naturally clear what the blade is.

For comparison, Huawei, which was unable to sell mobile phones normally due to supply cuts at that time, had a nearest after-sales service point of less than 500 meters.

So at that time, Huawei, whose mobile phone sales had already fallen into the dust, was still the largest domestic mobile phone active user, which was really not that difficult to understand.

For Wei Qingfan, who is moving forward with the advantage of rebirth, Xiaomi is the target of his body, but it is also the biggest counterexample, which is more vigilant than Nokia, TC, Meizu, and Hammer.

Because the failure experiences of these companies are very clear and clear, Nokia's arrogance, TC's desperation, Meizu's family-style one-man show, hammer's "steps are too big and pulling the eggs"... Wei Qingfan is confident that he can avoid it.

And Xiaomi... Xiaomi is very successful!

It has always been one of the largest mobile phone manufacturers in the world, always has a large group of fans, and is always one of the Fortune 500 in the world... Can such a company be said to be a failure?

He would never accept such success, nor would he want to see ancient poems eventually become it.

However, from the company's perspective, Xiaomi's decisions are actually very smart, understandable, and correct, but it is difficult to become a great person.

According to Wei Qingfan's view, Xiaomi is not because of her stupidity, but because of her being too smart. She is too smart in everything, she is unwilling to make a little less profit or spend more money... Just like some smart people in life, being smart is really smart.

People who accomplish great things are often not that smart, at least in some aspects, not smart in the eyes of others.

Ancient poems are too easy to turn into Xiaomi, just like Song Jiang in Water Margin, and Song Dynasty in history. This is human nature... Therefore, we must always whip the corpse, be alert, and "every time we rebel against Cao".

So, last year, Guci mobile phones just started to sell hot sales, and the company had just got the funds, so he started to sell after-sales sales under pressure;

So, as soon as the ancient poetry was profitable, he set up a laboratory and started spending money on research and development;

Therefore, he is willing to spend time on posters and slogans that are not so pragmatic.

The slogan of Guci Mobile 2 was finally determined to be "great potential", because the most obvious difference between Guci Mobile 2 and its current main competitor Xiaomi Mobile is that Guci Mobile 2 has a larger screen.

It also continues to lay the foundation for the ancient poem mobile phones with larger screens in the second half of the year.

After the slogan is confirmed, the next step is the publicity point, which is directly related to the manuscript of the press conference; then the press conference address.

There are three alternatives, the first is the 798 Art District, and the other two are hotels. Wei Qingfan finally finalized the national conference center with a higher cost-effectiveness.

This aspect can be saved. Consumers really don’t care, and they are not landmarks, so there is no difference.

Then comes the distribution strategy...

After the discussions were confirmed, it was almost eleven o'clock after the meeting. Wei Qingfan returned to the office and asked Jiang Qinghuai to stay next door. He processed some emails by himself, and then he had time to browse the comments online.

Then there was a cloud service meeting. The participants were Tang Tingyue, Wang Qinggen and the recently formed cloud service team. Based on the current progress, they determined the matter of Luoshen 30 joining the cloud service.

However, it is relatively simple. You can only store contacts, text messages, and notes in the cloud, and have storage space restrictions.

This was a small meeting, but because one of the technical problems was discussed, Wei Qingfan looked at the time and simply left the market early, took Jiang Qinghuai and met with Li Pingguang, went to the appointment first, and determined the channel for distribution with Huang Sheng to the Guci Mobile 2.

Two cars, five people, Jiang Qinghuai followed Wei Qingfan and sat in the passenger seat, asking President Wei to drive himself to have dinner.

To be honest, this morning was novel, busy, and a little nervous for her because she was always worried that she would not do well, but every second she felt that her body and mind were light and fast, and her joy always flowed in her body. Even if she was tied to the seat by a seat belt, she felt as if she was as light as a swallow and almost floating.

Since she met, this is the first time she has been with Wei Qingfan for so long...

She didn't think about what to do in the future, but just felt that even if the salary was lower, she could accept it... Of course, it could not be too low...

But he won't give a low salary...

The weather is still cold, but the sun is bright and bright and warm. She sat in the car, breathing the early spring air in the capital, looking at the street scene with the bleak winter atmosphere, and feeling that life is unprecedentedly beautiful.
Chapter completed!