Zhao Shucheng looked at Maqiushan and said, "Master Ma, are you sure you want to ask me about starting a business?"
"Yes, I want to hear your opinion."
Zhao Shucheng nodded and said, "Okay, Mr. Ma, then don't blame me for pouring cold water on you. Your starting point for starting a business is very good, and it seems to have great prospects, but the challenges you need to face are unprecedented."
Xie Zhiyao said strangely after hearing this: "What do you say? I heard from Mr. Ma. As long as you have a good positioning and the blessing of tea culture, you can select what good tea is for young people, how to make a good cup of tea, and non-tea beverages such as milk tea should be summarized. It should be very promising."
"I don't deny this, but you can't focus on your creativity, but also consider the issue of external competition."
Zhao Shucheng said as he looked at Maqiushan and said, "Actually, your idea of ​​making tea drinks is good. It can not only meet the social needs of young people, but also promote traditional tea culture. However, the competitors you need to face are not only tea shops of the same type as you, but also the mid-to-high-end beverage market you are planning to enter."
"If you are just satisfied with starting a new business and opening some branches across the country, the competition you face may be smaller. But if you want to build a tea shop in a social space, then the competitors you need to face are actually not the same type of tea shop, but the cafe."
"Coffee has gradually become the first choice for the white-collar workers after decades of development, and your direct competitor in the tea shop is actually them. Although it seems that there is no conflict between the two things, it is difficult for you to enter the mid-to-high-end beverage market. People have become accustomed to coffee as a casual drink. Even in TV and movies, those white-collar workers often drink coffee, and they are always familiar with what brand of coffee, American style, mocha and so on."
"If you develop the tea beverage market, the first thing you have to do is to cultivate your customers, and this is undoubtedly the most difficult point. Because you didn't have any channels at the beginning, even if you open a tea beverage store, the number of people you attract is still unknown. Not to mention that the offline stores now have only three or five kilometers of impact, and the customers they attract are limited, and they are easily diluted by other beverage stores. There is a coffee shop now even in Yunmiao Village, let alone in the ancient town or even in the city. Tea drinks, apart from milk tea shops, should be rarely seen."
"And the most important point is that the promotion of tea culture and tea ceremony cannot be done by a tea shop. The promotion of coffee is jointly promoted and operated by all coffee manufacturers and distributors, and most of the coffee production and sales around the world are concentrated in the hands of a few companies. Even if they have competition, they still maintain the coffee market together. Tea is different. Although most of the tea production sites are concentrated in Asia and there are limited countries, there are no major companies that can achieve monopoly sales, so naturally they cannot compete with coffee merchants."
"In fact, in the eyes of many people, tea is just a simple drink, it's just a simple and comfortable one. Ice black tea worth five yuan or Taiwanese tea worth nine yuan can also talk about sweet rock sugar and drink tea with relish. Of course, some people only seek famous ancient trees, drink real Iceland, scolding Taiwanese tea for disrupting the market and lowering the standards of ancient tree tea. But everyone's economic strength is different, and their aesthetics for tea are naturally different."
Zhao Shucheng followed Maqiushan and said, "Mr. Ma, what is your price for tea drinks in your tea shop? Ten yuan per cup, twenty yuan per cup, or thirty yuan per cup? Or fifty yuan or one hundred yuan per cup?"
Maqiushan was stunned for a moment. She really didn't think too much about this issue, she just thought about starting her own business.
Originally, the price he planned was more than 50 yuan. After all, his original positioning was high-end tea drinks, which should be a high-end place and attract customers with certain consumption power. Some of these people simply like to drink tea, while some people can use tea as a social networking to discuss business or make friends and enjoy a better life.
But now when Zhao Shucheng said this, I feel that there may be some problems. After all, it is impossible for me to attract high-end people to rely solely on tea, and I also need some publicity methods.
Zhao Shucheng said: "Master Ma, you actually have a good idea of ​​making tea drinks, but there are still many problems here. I hope you can think clearly, find the right position, and even have your own publicity points, and then start a business. It is simple to make a comeback, but you also need to think clearly that this may be your last opportunity to start a business and you can't waste it easily. It's better to plan carefully and start a business again, so that you can get twice the result with half the effort and finally take a different path."
After hearing this, Maqiushan nodded and said, "Xiao Zhao, your basin of cold water is poured in time. I am indeed a little impatient. I will go back and revise my plan and show it to you."
After Maqiushan left, Xie Zhiyao said, "Zhao Shucheng, have you said a little bit earlier?"
"I think it's not at all, but it's a bit lighter. Ma Ye's tea shop now seems to be very simple, but there are still many risks. How to solve the first source of goods, as well as future employee training, branch expansion, etc., are all issues that need to be considered. And I just underestimated the issue of commercial competition. If Ma Ye's tea drink brand develops and many coffee shops are impacted, will there be related monopoly companies that will suppress him, and even directly make people write articles saying that the tea drink is unsafe and unhealthy, etc., these are all problems."
Xie Zhiyao nodded and said, "What you are talking about is indeed a possible problem, but this is not something we need to consider. After Ma Master did it, after these problems arise, it will be something he needs to solve himself."
This chapter is not over, please click on the next page to continue reading! "By the way, I have another thing I want you to help, that is, Huang Xinxin has brought an investment, that is, the boss of Shaohua Bookstore, is preparing to come here to inspect and open a bookstore. This can also help us develop the tourism industry, otherwise you will be able to help you receive it at that time?"
Zhao Shucheng stared at Xie Zhiyao without saying a word.
Xie Zhiyao looked at Zhao Shucheng for some reason and asked, "What's wrong? If you don't want to, forget it, let Hongdou help us."
Zhao Shucheng said: "Xie Zhiyao, sometimes I really have to pry your head open to see what you put in. I also know that Shaohua Bookstore has a large space, very literary, exquisite, and has an attitude. The coffee is delicious, and the pastries are also good. There are many types of books and many groceries."
"Yes, there is a bookstore in Qingcheng Mountain that is about to open. Many anchors are preparing to check in. Moreover, the homestays near Qingcheng Mountain have been booked, which means they are really popular. If they can come here, they can also bring us a lot of tourists and are very helpful to the development of the village."
Zhao Shucheng nodded and said, "Yes, it will indeed be very helpful to the village, but there is another question. I wonder if you have considered it, that is, can Yunmiao Village accommodate two cafes? Although Shaohua Bookstore is not a special cafe, it still competes with Youfeng Small Houses. Even the small houses are basically not competitive compared to Shaohua Bookstore. Why choose your Youfeng Small House? They are bigger than you, more books than you, better service than you, and even more famous. In the future, will most tourists in the small house be attracted to them except for some tourists who are not interested in reading books?"
Xie Zhiyao was stunned for a moment. He was only thinking about the benefits of coming here at Shaohua Bookstore, but he didn't expect to consider the competition between Shaohua Bookstore and small library.
"It shouldn't be a big impact, right? After all, our restaurant also has our special products, which is a different experience for tourists."
Zhao Shucheng couldn't help but shook his head and said, "Although you say that, you can't deny the existence of competition. Although competition is a good thing, it depends on the competition. If it is in a big city, it can accommodate many cafes, so naturally there is no need to care whether it is competition or not. Some will even welcome to open it next to you, so that the scale effect can be formed."
"But in Yunmiao Village, the emergence of competition will inevitably lead to customer divergence, which will eventually affect the store's business and employee income. Maybe you don't care much, as long as you are good to the village, but for others? What would Xie Xiaochun think if she knew that the restaurant might face losses or even bankruptcy? Xie Zhiyao, it doesn't matter if you want to be a saint yourself, but you can't take everyone to be a saint with you."
"Of course I'm talking about the worst situation, maybe the situation is not as bad as I said. But this also shows one problem, that is, the future industrial layout of Yunmiao Village. You can't just see that you can attract investment, or even someone comes here to open a store or invest, so you should also consider the feelings of the people in the village. For example, if someone is going to open a barbecue restaurant here, do you think you should agree? If you agree, will Yang Guanjun's barbecue restaurant face competition and even reduce income, and you can only choose to either close the door or go out to work?"
"Unless you discuss with them when they invest, either merge with the relevant enterprises in the village, or give external investment preferential treatment, and take care of local related enterprises. You cannot improve the investment outside enterprises, but the relevant enterprises in your own village have been fucked and closed down, right?"
"Gesanghua Hotel is actually a lesson. When there were not so many restaurants in the village, they could be regarded as the best restaurant and a local signature. But now there are more people opening hotels, and Gesanghua Hotel has begun to fall into loneliness. It is still a husband-and-wife store, with only a few tables, and can only serve a few customers. But they could have developed better, becoming the signature hotel in the village and the leading enterprises in the village."
Chapter completed!