Zhao Shucheng followed Xie Zhiyao to the horse farm, which is also the headquarters of Xie Zhiyao's company. Basically, meetings and other people will be here.
After the two of them walked around the horse farm, Xie Zhiyao said, "Old Zhao, what do you think of this place?"
“挺好的,山清水秀,人杰地灵的.”
"We are planning to develop Yunmiao Village into an art and cultural village. What do you think?"
Zhao Shucheng nodded and said, "The idea is good. If it can be done well, it should be able to make Yunmiao Village have a considerable development. But I think you are looking for me not just to tell me this. Let me tell you, what do you want to do when you come to me?"
Xie Zhiyao smiled embarrassedly and said, "Seeing what you said, it seems that I can't just ask you to help us give us some advice."
"Come on, no one of us knows who else. You are just a weasel who wishes the chicken a happy New Year, and you are not at ease. Say it, if you don't say it, I'll leave."
"No, no, I said, I said. It's just that I want to build an art and cultural village. I have ideas and no funds. However, you can actually see that the situation in Yunmiao Village has many industries, but the profit situation has not been very optimistic. Especially due to the previous epidemic, the number of tourists has been significantly reduced a lot, and our village is not on the main tourist routes. There are few tourists here and there are not many attractions, so naturally tourism will develop slowly."
Zhao Shucheng said, "Look, I just said you are either a traitor or a thief. This is because you are thinking about my money. But looking at your behavior, it shouldn't be a small amount of money, right?"
"This money was borrowed from you, otherwise it would be considered as your investment. You also said that if we can really do it here, we should still have great development prospects in the future. If you invest, you will definitely not suffer any losses."
Zhao Shucheng looked outside and said, "Then how do you want me to invest? Don't tell me about investing in your coffee shop, online shop, tie-dyeing shop, etc. Not to mention these are your industries, even if not, although these industries have developed, it is not so easy to make money. Not to mention anything else, just say that your online shop is a sales of agricultural products, but in addition to employee wages and other expenses every year, there are actually not much money back, right?"
"I know I can't hide it from you, but this is because we were not familiar with each other before, and it's just started, but it will get better in the future. And the project I told you will definitely be worth the money. There is a large theater in the village, which is a building with a history of hundreds of years. Now we are going to reuse it and hold some folk activities. It will definitely attract many tourists to watch it. Isn't it very interesting?"
Zhao Shucheng looked at Xie Zhiyao and said, "Old Xie, don't treat me as the investor who is surrendered. If this theater can really be used and engage in some folk cultural activities, it will indeed attract a lot of tourists. But it is not that easy to make money, right? Although many tourists come here to travel, although many people have the habit of traveling and shopping, I think there should be not many people who are willing to spend money to watch folk activities. On the contrary, if you perform for free, it will become a feature of the village and attract many people to watch."
"The problem is that the decoration of this theater requires money, and the performers will also need to pay wages in the future, which requires a lot of expenses. However, even if you are not clear about the situation in our village, you can guess that you will definitely not be able to pay such a large amount of money. My idea is that the village will jointly run a company with you, mainly to run performances in the theater and some characteristic industries in the village. When tourism develops, the profit will be quite considerable." Xie Zhiyao said with a smile.
Zhao Shucheng shook his head and said, "Your idea is good, but do you think all the villagers will agree? Even if they all agree, how much profit do you think these characteristic industries can bring? Also, if the villagers see these industries making money, can you guarantee that they will not do it themselves? The idea of ​​revitalizing the countryside is good, but there is a saying that you should not forget to concentrate your efforts to do big things. If your village is still fighting on their own, or if only you or a few people work hard, and then run the industry, it will not make the situation in your village better. Because people are not worried about being indifferent and uneven. If the villagers cannot enjoy the benefits, it is very difficult to lead the whole village by one."
"In fact, tourism development, or art and cultural villages, are all good ways to get rich. However, the premise of all this is that your Yunmiao Village should be operated as a whole, rather than putting forward ideas in the village, and then persuading the villagers one by one, or even some of them to do this. Only when the whole village works together can the villagers be fully mobilized, and the labor can be divided reasonably to avoid competing for price reduction."
Zhao Shucheng looked at Xie Zhiyao and said, "Actually, if you really want to drive the whole village to become rich, you need to change the current situation. Except for some people who are reluctant to give up their careers, and there are also people who go out to work, everyone should become a family, not a bunch of loose sand. A tourist attraction is operated in an integrated manner, and it will not be mine here, and there is yours, and then they will fight for each other. In fact, regarding this, you should look at the development models of many tourist villages and towns with their own characteristics, such as the model of a charming town, and the development models of ancient villages in the scenic area."
"Most of the development of these tourist attractions is based on the unified operation model of "company-led and villagers invested in", and the company relies on the company to develop, operate, manage and promote the villages, so that villagers can invest in the operation company with land, farmhouses, restaurants, etc., and share the interests of the company, closely tie them up, and finally form a rope to work together for better life development. Then the company will carry out packaging and publicity, so that more people can travel."
This chapter is not over, please click on the next page to continue reading! "And the special projects, you have local specialty food, flower cakes, milk fans, and special handicrafts, wood carvings, Yunnan embroidery, tie dyeing workshops, etc., which can all be used as characteristics to create explosive points. In the future, you can even absorb the characteristic handicrafts from surrounding villages and towns to increase the artistic and cultural atmosphere of the village. In terms of profit, you also have two choice modes, one is an open tourism model, and the other is to close the entire village. Visitors need to buy tickets to enjoy all services. This is something you need to consider."
In fact, Zhao Shucheng has always felt that if a village wants to develop tourism, it must integrate the strength of the whole village. If we cannot work together and rely solely on a certain person, we will be destined to encounter many problems and the development speed will be much slower.
Before, Xie Zhiyao returned to the village to start a business, why hasn't there been any improvement for so long? It's because he just took over other businesses that he couldn't do. Although he also brought some investments to the village, he was fighting each other. The villagers also felt that they were working for Xie Zhiyao, so they naturally became much less motivated. They often started to make trouble because of trivial matters, which delayed their work. But if this was their own industry, then they would not be fooled and even be more concerned.
If this was not Xie Zhiyao's company, but someone else's company, maybe these people who work would be better. But it was precisely because of Xie Zhiyao that as Xie Zhiyao's uncle, aunt and sister, they would be less motivated.
Xie Zhiyao was stunned when he heard Zhao Shucheng say this. He never considered it from this perspective because he always felt that he came back to start a business to drive the villagers to get rich. Now, what Zhao Shucheng said is not without reason. Maybe he worked hard in the wrong direction from the beginning.
"But if you follow the method you said, then the company may need more funds when it starts in the early stage, right?"
"Isn't this your strength? If you really want to start a company and integrate the strength of the whole village to develop, and if you can make a good plan, it will definitely attract investment. You, a former angel investor, should understand this routine very well."
Xie Zhiyao was silent and hesitated for a while and said, "But it is not that simple to attract investment, especially the tourism development of a village, which is not something that can be done by hundreds of thousands or millions of dollars. At least tens of millions of dollars are required. Angel investment rarely has such a large amount, so it is probably difficult."
"You haven't done it yet, how do you know that no one is interested? You have your own characteristics here, such as scenery, and intangible cultural heritage handicrafts, which can be a selling point. Besides, good entrepreneurs should be a good story. You can tell stories so that you can do it well. Besides, if you really have a perfect plan and a good planner, I can't consider investing in you. But now I definitely can't make money in this kind of planner, because I can't see the profits and the future."
Hearing Zhao Shucheng say this, Xie Zhiyao nodded and said, "Okay, I understand. I will discuss it with the village and will give you an answer later."
"This is the best. Actually, Lao Xie. I always think that if you really want to bring the villagers to get rich together, or even want to work outside the country to come back in the future, you cannot just put yourself in the perspective of an entrepreneur, but should start from the perspective of the whole village. To do this, you must have your own clear position in the village, either the leader of the village enterprise or the leader of the village. In fact, you and Huang Xinxin are village officials and local cadres, and this way of cooperation may be better."
Chapter completed!