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Chapter 68 Liuliu Starts a Business

Just when Xue Shanshan thought Xue Liuliu was preparing for the wedding, she saw Xue Liuliu appear at home.
"Liu Liu, are you here to send a wedding invitation? But you have never met parents on both sides, this is too fast, right?"
Xue Liuliu smiled and said, "No, Shanshan. Although Zheng Qi and I have decided to get married, we don't plan to hold a wedding now. After all, just like you said, we have not officially met the parents of both parties. At least we should first tell them about the marriage."
Xue Shanshan became even more curious when she heard this and asked, "Then are you here? I understand. You want me to say something to your family and let them be mentally prepared first, right?"
Xue Liuliu said helplessly: "Shanshan, can you listen to me first? I'm not talking to my mother for this matter. I'm here to find your family."
"Are you looking for Zhao Shucheng? What are you looking for him?"
"I'm not quitting my job from You Chenghao's company, so I'm going to start my own business. I heard Zhao Shucheng talk about a lot of business matters before, so I came to ask him for his opinion and let him show me the planning book and see if there are any areas that need to be modified."
When Xue Shanshan heard this, she smiled and said, "That's it, Liu Liu, you have been very powerful since childhood. I support you. When you succeed, I will quit my job and work with you and be your little follower."
As he said that, he pulled Xue Liuliu to the study and said, "Zhao Shucheng, Liuliu is preparing to start a business. Please help me read the planning book. You must read it carefully. If you have any questions, I will cut fruits for you and pour tea."
"Okay, you go first!"
When Xue Shanshan walked out, Zhao Shucheng took the planning letter from Xue Liuliu and asked, "What industry are you going to do?"
"Although I studied international trade when I was in school, I grew up with Shanshan and watched him make clothes at my uncle's house, so I was more interested in the fashion industry, so I wanted to open a fashion brand store, that is, a buyer store."
Zhao Shucheng was stunned when he heard Xue Liuliu say this. He originally thought that Xue Liuliu would continue to propose to start the jewelry industry, but he didn't expect it to be the clothing industry. In fact, if Xue Liuliu wanted to open a jewelry store, Zhao Shucheng might directly refuse. Because opening a jewelry store is not as simple as imagined. In the eyes of many people, this is a noble and wealthy industry.
Ladies may envy jewelers for having thousands of transactions at will, and they wear gold and silver every day, and they will feel that the other party is a wealthy businessman.
But if you really participate in opening a jewelry store, you will know that the difficulty is not ordinary. The salary of renting and decoration workers is a considerable expense, not to mention that this is only a small part of opening a store. There are rarely huge profits in the jewelry industry ten times and hundreds of times. On the contrary, because in the long development, the industry's dividends have long been different.
Although many people see the transaction volume in the jewelry industry astonishing, it is because precious metals and jewelry themselves have expensive value. Moreover, your newly opened jewelry store does not have added value like those big brand products, but can only be made from low-end products.
People who do business understand one thing, that is, currency is not profitable. Low-end products are industry currency. On the surface, they seem to be of high value, but in fact the profit is not high. Most jewelry stores will not rely on this kind of product to make money, or they are unscrupulous businessmen.
Moreover, because the jewelry industry is an industry with high inventory and low turnover, it may be easier and more comfortable for practitioners than other industries. The antique industry does not open for three years and can be eaten for three years. Although the jewelry industry is not like this, it does not require many orders to be sold every day. Of course, it is not without benefits, that is, even if your business is no longer done or it is difficult to do, as long as your goods are in, it will maintain value. It may even be because the appreciation of precious metals or jade in the store, not only does it not lose money, but it will make a fortune.
However, for Xue Liuliu, opening a store requires a lot of cost and no connections, so it is not easy to manage it well. The reason why it was successful in the original plot was entirely because Feng Teng supported it behind the scenes. The store required the lowest rent and even introduced people to shop in the store, which allowed them to open the business smoothly and even made a lot of money.
On the contrary, Xue Liuliu is choosing the clothing industry now. Although the competition seems to be fierce, as long as she finds a suitable direction, she may make some achievements. After all, this clothing is said to be an industry, but in fact it can be subdivided into many categories, including luxury goods, light luxury goods, and fast-moving consumer goods. According to gender, there are men's clothing, men's clothing, children's clothing, adult clothing, and elderly people. There are also products similar to the products, including formal wear, high-end fashion, weekend fashion, and casual clothing.
With the progress of society, people's clothing is not only limited to shyness and keeping warmth, but has begun to have more demands, which has also made the clothing market segmentation more subtle and humane.
As long as you grasp one of the categories and be able to achieve the best industry, the business will bring objective profits.
Zhao Shucheng was thinking about these things in his mind, but his eyes were looking at the planning book provided by Xue Liuliu. It can be seen that Xue Liuliu had been thinking carefully, so what she had to do was to buy a shop business, and she didn't need much money at the beginning.
Zhao Shucheng looked at it for a while and said, "Liu Liu, have you only run a buyer shop? Have you never thought about building an independent brand?"
"I thought about it, but I think things still have to be done step by step. The buyer shop has a fashionable touch and can get an order. But it is a bit difficult for independent brands, and they need to find designers and even factories. Now I may not be able to pay so much money."
Zhao Shucheng nodded and said, "What you said makes sense, but the buyer shop is not stable, so you still have to have your own trendy brand so that you will not be completely controlled by others. Moreover, you may not have a good designer at the beginning, but you can slowly cultivate it. Moreover, your sales volume at the beginning will not be very large, so the factory can talk about it after the sales volume increases in the later stage. Shanshan's father has good skills, so you can consider a private customization business and occasionally customize clothes for Shanshan's father."
This chapter is not over, please click on the next page to continue reading! "Is this really OK?"
Xue Shanshan walked in with the fruit, put it down, looked at Zhao Shucheng, and said, "My father just opened a clothing store in a small city. Can he do any private customization?"
Zhao Shucheng smiled and said, "You also said that your father is now open a clothing store. Isn't it just a private customization now? But he was not famous in a small city before, and you are used to it, so he thinks his craft is nothing great. But I want to say that since he can open a store for decades, his craft will definitely not be bad, and it will not be too out of date. Otherwise, others would have gone to the mall to sell clothes long ago, so why would he have to make it by himself?"
Xue Liuliu looked at Xue Shanshan with her eyes shining and said, "Yes, Shanshan, my uncle's skills are really good. When we were in college, most of the clothes we wore were made by our uncle, but others didn't say it well. Some classmates even asked me where I bought it. But I was embarrassed to say that now, I should tell them that I should also take care of my uncle's business."
Xue Shanshan hesitated for a moment and said, "But we have to discuss this with our father. He may not be willing to do this, right?"
"Oh, let me tell you about it at that time and see what I said. Moreover, this private customization is not available casually, so you must choose customers."
After reading the planning letter, Zhao Shucheng said, "So the total funds you need now are one million?"
Xue Liuliu nodded and said, "I have calculated that the funds for opening a store are all that. As for the funds for other buyers' orders, this can be completely loaned after the store is opened."
Zhao Shucheng thought for a while and said, "The planning is fine. The problem is about finding funds later. How do you plan to solve it? Should you get money from your family, or go directly to the investor?"
Xue Liuliu glanced at Zhao Shucheng and said, "I'm going to find an investor. What do you think?"
"No problem, this planning book is very complete. The private brands and private customizations can be added to attract investors more. However, I think the initial funds may need a little more, three million is the appropriate number, and there is also room for discussion."
Xue Liuliu actually knew that Zhao Shucheng wanted to invest, but because Xue Shanshan was here, some things he couldn't say were too clear. After all, Xue Shanshan still thought that Zhao Shucheng was just a restaurant owner.
"I would like to give you a reminder. Fashion buyers not only go to the show, but also buy, but more importantly, they have their own ideas for outfits. The aesthetics and attitude towards life are very important. In addition, don't be easily influenced by the trend of the market, because the trend is a cycle of twelve years, and it will change every year or even every quarter. If you just follow the fashion trend, then it is very likely that your product will be outdated when you buy it. Only by firmly firming your fashion concept can you go further."
Xue Liuliu nodded and said, "I remember what you said. My uncle doesn't often go to various fashion exhibitions, but the clothes he made are so popular because he has his own unique understanding."
"Yes, uncle is actually very amazing. He can run a store alone and be so exciting. It is worth your study."
When Xue Shanshan saw that they had finished talking, she said, "Liu Liu, are you finished talking? Let's go chat!"
Xue Liuliu looked at Xue Shanshan helplessly and said, "I'm done, let's go, what do you want to say?"
Chapter completed!
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