A week later, "The World of Lies" was grandly released. None of the staff of Great Wall Pictures expected that the pre-advertising that originally made them somewhat worried became one of the highlights of this film.

Audiences who are used to black and white pictures suddenly saw the colorful pictures on the screen, which was a surprise. When the youthful and beautiful Xia Meng appeared, it won the attention of countless male audiences.

I thought this was the main film, but when everyone was shocked when they saw Zhou Wenqiang dressed up as a high school student and galloping on a bicycle.

Where did this handsome guy come from? The posters released by "The World of Lies" are all familiar actors, but have you never seen this handsome guy?

Is such an exaggerated passerby?

Everyone was curious.

When Wanglaoji herbal tea appeared, Weidong spicy strips appeared, and epoch-making slogans appeared, the cinema was silence first, followed by the audience hilarious.

‘Wow, can the advertisement be shot like this?’

‘I lost! Xiao Meng has been waiting for so long, and it turns out that her boyfriend is late for buying herbal tea?’

‘There are also those spicy strips that look delicious and the packaging is also very novel. What do you think is vacuum packaging? If you have the chance, you have to buy it and see it...’

If it were later generations, the audience who had been bombarded with various commercial advertisements would only be accustomed to it or even bored, but in this era when I had never seen any commercials, everyone felt very fresh and was extremely happy to watch.

"This Zhou Wenqiang is simply a genius. He can even think of such an idea and play advertisements in front of the movie? And, can the advertisements be shot like this?"

In the Broadway Film Center of Yau Ma Tei, a middle-aged man in his early forties was sitting upright in a private room, watching the commercial with all his attention, and his long and narrow eyes under his broad forehead were occasionally filled with a hint of surprise.

Hong Kong Island movies are said to have been in the forty years, but this one has occupied at least thirty years! They are the well-deserved king of movies and entertainment tycoons. Because they are the sixth in their family, they are known as "Brother Shao Liu".

Shao Yifu!

Nowadays, Shaw Yifu's career focus is not on Hong Kong Island. Instead, he joined hands with his third brother Shao Renmei to establish the film company "Shaw Brothers" in Singapore in 1948. The current production volume is not large, and he still takes the route of being expensive and not expensive. His main energy is to establish Nanyang Cinemas.

Compared with the current Hong Kong Island Cinemas, Run Run Shaw has seen at least ten years in advance that if he wants to dominate the film industry in the future, he must master the theater chain. This time he returns to Hong Kong? He is also preparing to discuss with his second brother to establish the Hong Kong Island Cinemas to cope with the situation of the two major film companies, Great Wall and Dianmao.

In recent years, Shao Yifu's second brother Shao Rendi's career has been extremely unsuccessful. His "Shao Family and Son" company was beaten by Great Wall and Dianmao. It is almost at the point where it cannot be turned on? If you don't turn on the computer, you will definitely lose money, and you will lose more if you turn on the computer? If you continue like this, you will have to go bankrupt for at most half a year.

This time, Shaw Yifu came to Hong Kong to intend to take over the family business? Revitalize the "Shaw Father and Son" company. When he happened to meet the release of Great Wall Pictures' "World of Lies"? He came to watch it in person and prepare to explore the "Enemy Situation".

The colored images at the beginning of the movie surprised him. Only the industry insider understands how high the cost of color movies is. Not to mention the high price of color cameras? The special film required for color cameras alone is more than three times that of black and white film!

Great Wall is not ready to live, but he actually plays a color movie? If the movie cannot be sold well, it will be a big loss!

Moreover, this "World of Lies" is not a Cantonese or Yue Opera film with opera. If the box office is bleak, will the person named Yuan be afraid of losing his pants?

No wonder Shao Yifu was shocked? In the 1950s, the opera movies that dared to be on color film were those with a large audience. It was so adventurous to play the ‘new movie’ like this.

In fact, "The World of Lies" was originally a black and white film? If it weren't for Zhou Wenqiang's reasons, the Great Wall would have to start making large-scale color movies in 1960.

The Great Wall's "prodigal son" practice naturally made Shao Yifu dislike it? But he was soon shocked.

It seemed as if this "prodigal son" behavior was implemented to the end. At the beginning, the commercial made Shao Yifu feel even more distressed for Great Wall. He could tell at a glance that this commercial was for the screen effect? ​​At least two cameras were used!

What does this mean? That is to say, the film consumed by this commercial will be twice as high as that of a general color film and six times as high as that of a normal black and white film!

But soon Shao Yifu forgot to feel sad. He began to be shocked by the conception and shooting techniques of this commercial. Can the movie be shot like this?

The tender green leaves slowly shaking in the wind, the girl's slightly whispered white skirt, the fine sweat on her forehead, the herbal tea juice pouring from the bag...

This level of detail is the only thing he has seen in his life!

If a whole movie was shot in this dual-camera position to show the details, what would it be like?

Shao Yifu measured it for a long time in his heart, but finally shook his head and smiled bitterly. That would be the effect of greatly increasing the cost and causing the company to collapse quickly...

"Sure enough, Zhou Wenqiang has a close relationship with Great Wall, so this is not easy to do."

In fact, many people have heard of Zhou Wenqiang's name, and not many people can really recognize him at a glance. Although Zhou Wenqiang has also been on the newspaper, with the clarity of the newspapers these days, it is basically difficult to identify who he is based on the pictures on the newspaper. Moreover, in this commercial, Lao Zhou is even more handsome, even if he plays with a goddess of Xia Meng, it is not false!

Shao Yifu is a worldly man and has friends in both black and white. It has been more than half a month since he returned to Hong Kong and Kowloon. How could he not recognize this "Tiger of the New Territories" and "King of the Hell of Zhou"? Otherwise, he would not be the future "Shao Liu Ge".

Originally, he was a very heroic person, and he dared to use any means to suppress his opponent. However, after seeing this commercial, he knew that it was true that Zhou Wenqiang was a shareholder of Great Wall Pictures. At least Zhou Wenqiang and Great Wall have a close relationship. If he wants to deal with Great Wall, he can use the means of business competition. It is better to have less wrong ideas.

Who made Zhou Wenqiang, a strong man behind the Great Wall? He would just erase the word "六博" when he got crazy!

Shao Yifu sighed, this battle is not easy to fight...

The commercials are very exciting, even epoch-making! "The World of Lies" is also a criticism of current problems, full of flesh and blood, and excellent character creation. Although it is called Shang Beach, it is actually very consistent with the current Hong Kong Island. If nothing unexpected happens, this movie will definitely become popular.

As Shao Yifu guessed, "The World of Lies" became popular, and the opening commercial not only did not affect the movie, but instead played an additional role!

This makes this video more popular than in real history!

More than 20 independent cinemas in Hong Kong have been scheduled for four shows a day, and sixty shows are still full for half a month! Then, the box office gradually declined.

In mainland China, Yanjing, Shanghai, Guangcheng... cinemas in major cities are also full of movies. "The World of Lies" swept the box office of the 1950s and became a phenomenal movie. The advertising film of Beiwang Company has also become the first time that it appeared in this era, which is a phenomenal movie!

Wanglaoji herbal tea, Weidong spicy strips, Xia Meng! They all became popular stars. Even Xia Meng didn’t expect that she would become popular because of an advertisement. Although it was popular with drinks and food, it was popular!

As for Zhou Wenqiang, because he asked Great Wall not to name his name in the commercial beforehand, although he was recognized by a few people, most Hong Kong people did not know that this "herbal tea prince" was the famous "Yan King of Zhou".

Although the big guys from Hong Kong, Kowloon and Black and White recognized Zhou Wenqiang, they would not be too idle to tell people casually, and they probably just quietly compared a middle finger, "Damn, you're so good, shooting an advertisement is really creamy enough, and I'm convinced...'

The Hong Kong business community was also shocked. It turns out that I can advertise like this. I will consider the athlete's foot water produced by my family next time?

Several film companies in Hong Kong have seen new ways to make money and are ready to take on advertisements.

Zhou Wenqiang was actually a little panicked. Because of his reasons, the "Soul of Advertising" of merchants and film companies awakened at least twenty years in advance. He could even imagine that when the audience was tired of this pre-advertising, he, the initiator, was likely to be nailed to the pillar of shame in history forever, and was greeted with curses...
Chapter completed!