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Chapter 365 Games

Zhou Liwen's press conference attracted a lot of firepower. Since Or's stock went public, various media have been focusing on this matter, especially when Zhou Liwen's family disappeared without a trace and could not find the target to catch the fire, the media could only find news through other channels. This time, Zhou Liwen directly held a press conference, giving the incident a hole in venting, and instead allowing the incident to be slightly resolved. But no one expected that the media reports on the next day not only had a large number of reports about Zhou Liwen, but also had an extremely distinct title that attracted everyone's attention.

"Apple sued Or, because Or products misappropriate Apple's patents?"

Such an eye-catching title instantly aroused everyone's interest, and many so-called "insider news" were extended to this. At this time, Zhou Liwen was not only not as nervous as the media imagined, but on the contrary, she was a little puzzled by this matter.

"Do you confirm? OK, please notify me as soon as possible if you have any news." Zhou Liwen hung up the phone and frowned slightly.

Just now, he was on the phone with the US headquarters to ask if there was any incident in which Apple sued Or. But surprisingly, both Liao Yuancheng and Bill told himself extremely clearly that the company's legal affairs department had not received this case.

"It's strange." Zhou Liwen was a little confused about what was going on, because not only the US headquarters, but also the other areas where he asked him to investigate were the same. But why did this kind of news be disclosed? It's not necessarily a reason for groundlessness. Moreover, Apple, the other party to the incident, has not clearly denied this matter to the outside world, which makes Zhou Liwen even more strange.

If Apple really sued Or, Zhou Liwen was relieved. Anyway, there are countless lawsuits in the IT industry, such as patent infringement, design theft, etc., and it is actually very blurred if you really want to sue. It is not a matter of one or two days. It is possible for both parties to fight for several years or even more than ten years. In the end, no one can guarantee the winner or loss of the lawsuit. Maybe both parties will fight over and over, and finally make a thunder and a small rainfall result.

Of course, this situation generally occurs between two companies with equal strength. If one of the companies has a much stronger strength than the other company, the result of the lawsuit will be completely different. According to the procedures of US law and the calculation of high lawyer fees, the final result is that the company with weak strength does not lose in court, but for this reason, it loses to the other party in business, and is thus swallowed by the other party.

To put it bluntly, the true connotation of this kind of lawsuit actually serves a business perspective. Prosecution is just a means, and lawsuit is even more of a process. The real purpose is to take the initiative in business and thus obtain the result of announcing the other party.

Microsoft is one of the oldest tricks and has used it more over the years. Bill Gates, the former richest man in the world, has never been a good person. Unlike in China, donations in the United States can be tax-deducted. Rich people donate for this reason every year. It would be strange if they donate not. Which rich person, including Zhou Liwen, donated more or less, can gain some reputation, and secondly, they can get taxes. No one is foolish in the best of both worlds.

Bill Gates is naturally the same. In fact, he is even more a businessman. Someone once commented on Bill Gates that compared with his technical ability, his business talent is higher. Microsoft is the dominant operating system industry in the P-store industry, which is a reflection of his business talent. In order to monopolize the operating system software market, he has been using any means to maintain the company's position since the moment Microsoft became the overlord of computer operating systems. The most vicious move is to target some smaller software companies or private studios that have great room for development. The strategy adopted by Microsoft is often to pull the other party into a lawsuit for various reasons.

Misuse design, or steal Microsoft's original software code...etc., and so on, sue the opponent on this grounds and pull the opponent into a long-lasting lawsuit. In this process, Microsoft also uses the strategy of using one hand to the other, carrots and sticks, so that few companies can compete with the past.

The final result is nothing more than two. First, the other party cannot compete with Microsoft, and he has no choice but to sell the company to Microsoft at a low price in order to get Microsoft to withdraw the lawsuit and release him. The second is that he will not give in and fight to the bottom, but in the end he is dragged to death by Microsoft using this method.

You should know that in the United States, suing is extremely expensive. Microsoft is rich and spending millions or even tens of millions of dollars to fight such a lawsuit is a drop in the bucket for the rich Microsoft, but it is almost impossible to compete with those small companies. Even if their spending is only half or a fraction of Microsoft's, it is a huge astronomical figure. Coupled with Microsoft's crackdown and blockade in the market, which small company can stand up? What's more, if you can't stand up, you will lose the lawsuit in the end and face the astronomical damages proposed by Microsoft. Just like this, you can't stand up, which ordinary people can take it.

Using this method, Microsoft has no trouble trying to kill many potential competitors in its bud, thus creating its absolute dominant position in the industry. Over the years, many small and medium-sized companies have suffered this loss, and there are lessons to the past. No small and medium-sized companies targeted by Microsoft will hold on to them. If you are lucky, beg for mercy quickly. Perhaps Bill Gates will happily spend some money to acquire your company, and will be incorporated into Microsoft with the company and the company will join them. If you are lucky, the company will go bankrupt and the boss will go bankrupt.

Of course, the US government and judicial departments also know about this situation. Some professionals who don’t like it even prosecuted Microsoft for monopoly cases. But what if that is the case? You must know that in capitalist countries, capital is supreme, and Microsoft’s response has been going on. Anyway, they have money. If this lawsuit continues year by year, they don’t care about spending millions every year. As for what should Microsoft continue to do outside of this lawsuit.

This is Zhou Liwen's confusion. If Or was a small company, Apple might make sense, but now Or is already a giant. Not to mention that its complex equity structure is still backed by Cisco and the FF Group. Just based on the current market value of Or, it is no less than Apple, and it is much better than Apple in terms of profit.

In this case, what are the benefits of the confrontation between the two giants for both sides? There is no hope in such a lawsuit. What patents, infringement, and the patent boundaries of electronic products are blurred. If Apple really comes up with a lot of evidence to indicate that Or Company infringes, Zhou Liwen can also take out a lot of them to counterclaim. Who can't play word games? There are technical personnel who are trying to make trouble, and the two sides are fighting back and forth, and the lawsuit will be over for several years. The lawyers make money, but what is the use of this result?

After thinking for a long time, he almost thought about Zhou Liwen's head and he didn't understand what was going on. Could it be that this is really an unfounded rumor? Perhaps the reporters were idle and deliberately released false news?

The next day, Zhou Liwen simply hung up the phone to Bill and asked him to contact Apple directly. Of course, it was not the kind of contact that would go up and ask directly, but to learn about Apple's internal information through some channels. In addition, Zhou Liwen also used Cisco's relationship to find Chambers and inquire about the situation. After waiting for about half an hour, Chambers called Zhou Liwen and told him clearly that it can be confirmed that Apple has not formally sued Or, and the news about media reports should be fake.

"Fake?" Zhou Liwen was unexpected and somewhat unexpected. He couldn't help asking: "Why didn't Apple respond positively to this report?

"Haha, I don't know this." Chambers smiled on the phone: "Maybe the old guy, Jobs, has his intentions, you know that he often does something surprising."

"Is there any intention?" Zhou Liwen recalled this sentence and suddenly had an inspiration in his mind: "Thank you, John, you have helped me a lot. Wait until I return to the United States to treat you to dinner."

"Haha, you're welcome, it's a great honor to be invited by the richest man in the world."

Amid Chambers' joke laughter, Zhou Liwen hung up the phone, then immediately called Bill and then called again.

"Hey Bavc, please don't be so anxious. The person I sent out hasn't come back yet." Bill replied on the phone, but before he could finish speaking, Zhou Liwen hurriedly said: "I'm not asking about this now. I want you to confirm Apple's Ipan project plan immediately."

"Ipan project plan? Are you referring to their Ipad product being released?" Bill asked in a daze.

"Yes, I know that Apple delayed their Ipan's release before our product was launched, but according to the time, it's almost time to release. After all, they have invested so much money in this project, so they can't just watch us eat meat and they can't even drink soup. In addition, I think the prosecution is a bit strange. Maybe this is a trick that the old guy, Jobs, deliberately made..."

Bill exclaimed on the phone: "I seem to understand my God, I will confirm it immediately, and you can wait for my news."

After hanging up the phone, Zhou Liwen was not as irritated as before, because he had basically determined what Apple was doing. As long as Bill responded to the confirmation, he could confirm his judgment. Then, Zhou Liwen went to take a comfortable shower. When he was lying on the bed in his pajamas and flirting with books, the phone finally rang.

“Bavc I’m Bill.”

"It's me"

"Your judgment just now is probably correct. I have received reliable news. First, Apple did not sue the court, and this can be confirmed now. Second, the other party's Ipan release plan has been confirmed. Just half a month later, the official new product will be held the day after tomorrow."

After hearing Bill's words, Zhou Liwen couldn't help laughing. As he expected, Jobs was really useless and could even think of such a trick. He used public opinion and used Or company's torture to hype Apple's Ipan, and at the same time released this fictitious information to attract everyone's attention and advertise their products before they were launched?

Judging from the commercial means and advertising strategies, Apple's move is really good. On the one hand, it can weaken the impact of Or on the release of new Ipan products, and on the other hand, it can also increase the popularity of their unlisted products. If the operation is run well, the release of Ipan will definitely cause controversy and sensation.

"This bitch guy," Bill gritted his teeth on the phone and scolded: "Don't worry, I'll go to a meeting immediately to prepare the lawyers. This time I have to give Apple a little color."

"Wait," Zhou Liwen quickly stopped and asked calmly: "Bill, do you think this is useful? If we make a big fuss about this incident or even publicly publish a press conference, what do you think the other party will react?"

Bill was silent all of a sudden. He was not an ordinary person, but a senior manager of the company and a professional manager. Of course, he knew what kind of reaction he would bring. In a sense, Or did this not only did not have the effect of revenge, but also advertised Apple in disguise. Because if this matter is a big deal, it will inevitably attract the attention of more media and more consumers. At that time, Apple just pretends to know nothing, or sends an unknown person to say a few ambiguous words, without any pain, will greatly mislead people's thinking.

Furthermore, no one can confirm that this news was released by Apple itself, because neither Chow Liwen nor Bill had any evidence. Or jumped out first, and then denied it. In the absence of evidence, Or was passive, making Or seem to be guilty. If it was not done well, many people would think that Or had indeed stolen Apple's patents and designs. When Apple's products were launched, the two extremely similar products made consumers compare, and this illusion would inevitably arise.

But how could Bill be willing to not do this? Did you watch Apple slander Or even treat Or as a pedal to achieve their goals? Besides, even if Or is nothing, Apple naturally has a way. If Bill was Jobs, he just needs to bribe a few reporters in advance at the new product meeting the day after tomorrow and then report it in the media, and the goal can still be achieved.

"Bill, since Apple and the others want to play this game, we should play it with them more. Actually, I don't think this is a bad thing. Coca-Cola and Pepsi have been fighting for so many years, but instead become the only two giants in the industry. Although Jobs played this game first, if he left us, he wouldn't be able to play this game." Zhou Liwen thought for a while and smiled at Bill.

Time passed quickly, and in a blink of an eye, Apple's new Ipan product meeting came. On this day, Jobs made comprehensive arrangements and he confidently hoped that Ipan would become a hit.

The development of things was as he imagined. Due to rumors flying around some time ago, Apple's new Ipan products will attract the attention of all walks of life due to reports on the misappropriation of patents and designs by Apple.

On that day, many journalists participated. Not only were all major media coming, but even some online media came to join in the fun. Moreover, people in the industry also attached great importance to Apple's new products, sending their subordinates to inquire about the news, or watching the fun.

The new product will have the style of Apple. To be honest, Apple's Ipan is not bad in terms of design and use. Although its operating system is different from Or, the two are comparable in hardware implementation. In addition, Or has advantages in open software platforms, and Apple is not willing to fall behind. At the new product meeting, an Android system application platform was also proposed, and it was announced on the spot.

This episode immediately attracted a lot of attention and interest. After the product introduction, when the reporters asked questions, everyone was just a bit concise at the beginning, and the questions revolved around Ipan's products and Android system application platforms. But after a few questions, the question points changed a little. A reporter from the West Coast medium media suddenly asked Apple about what was going on with Apple's suing Or for stealing Apple's product patents and designs a few days ago.

"Or's tablet is a good product, but Apple launched the Ipan project in 196. This project has continued until now. The Ipan product has been formed and the official release is about to be underway. In this regard, we Apple hope to win the trust of consumers with the best and most perfect products."

The on-site staff at Apple replied with a smile that they had been prepared for this situation, because the on-site staff had received a hint from the company before that a reporter would mention the issue of Or's patents and designs at the new product meeting, and he only needed to respond to the questions according to the scheduled answer.

After answering this question with a smile, to be honest, this answer is simply a bad word and has a strong sense of vagueness. Apple also needs this feeling, only in this way can the media use its infinite imagination to fully utilize its full imagination.

But who would have thought that just as the on-site staff was planning to ask other reporters for the next question, the reporter who was just asking suddenly asked again: "So can you think so that Apple has confirmed that Or Company has caused infringement damage to your company?"
Chapter completed!
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