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Chapter 236 Great Crisis

The word "counterfeit" originated from Cantonese in the southeast. Its main manifestation is imitation, rapidity and popularization. This word has become popular in the IT industry in history, especially after the emergence of counterfeit mobile phones, it made this noun popular all over the country overnight, becoming a new noun that all Chinese and even foreigners talk about.

Extending from this aspect, the Chinese people promoted this copycat spirit with extremely high enthusiasm in an irresistible manner. Copycat mobile phones, copycat clothing, copycat buildings, copycat TVs and even copycat stars all emerged, thus making China called the copycat kingdom all over the world.

It is hard to say whether the word "counterfeit" is a compliment or a criticism, but in Zhou Liwen's view, although it has made the Chinese spend a small amount of money to buy bargains to a certain extent, it is still very proud of it. But in fact, there are more criticisms and less praises. Because of the emergence of counterfeits, it seems to have promoted commercial prosperity in a short period of time, resulting in the rapid growth of the mobile phone market, and also produced a large number of rich people who made money by making money. But in the long run, counterfeits are of no benefit to enterprises and consumers, and regular companies are not as good as those of them.

The reason for counterfeiting makes the product lose its competitiveness and cannot make money when facing competition, so it is forced to change jobs or simply follow the trend to make a counterfeit, thus losing the motivation for research and development. Although consumers have taken advantage of it for a while, it has actually contributed to this kind of atmosphere. In the long run, a vicious cycle of the entire large market has been formed. In the process of further development of international technology, large foreign companies use their high-tech additional products to finally defeat domestic companies. From this point of view, it is not worth the loss.

"So, are these phones fake?" Guo Tao asked in a daze after hearing this.

"It can't be said to be fake. It is actually similar to A-grade products, and it's okay to use them normally." Zhou Liwen shook his head. Guo Tao understood as soon as he heard it. When Guo first started his business, he bought a bunch of A-grade products and packed goods. Why didn't he know the inside? Thinking back to Zhou Liwen's idea of ​​copycat just now, the more he thought about it, the more he felt that this word was used wonderfully, and he couldn't help but praise it.

"I said Mr. Guo, this is so furious. You even applaud. Don't forget that it will be of no benefit to you if we can't sell our phones." Sha Zihao reminded him unhappily.

"By the way, this is a big deal." Guo Tao patted his head and nodded, picked up a mobile phone and played with it, and said in his mouth: "This workmanship is too bad. I said Lao Sha, what are you worried about with this kind of broken mobile phone?"

"Don't underestimate it. Although the workmanship is poor, the problem cannot keep the phone from being cheap! And I also heard that there are several larger factories with more sophisticated materials than this. If you don't get started directly, the appearance will not look much worse than our phones."

"There is this?" Guo Tao thought for a while and asked, "Lao Sha, did you get these three mobile phones? How much do they plan to sell?"

"It's not clear yet, there's only an approximate price." Sha Zihao pointed to the three phones and said, "This one is 520, this one is about 500, and this one is the cheapest one, I heard that it's only planned to sell for 480..."

"Hiss... it's really cheap." Guo Tao sucked the air conditioner and knew that the cheapest supply price of Orz mobile phones was 740, and the retail price was in the early 1,000. If this calculation was based on this, it would not be half the cheaper or even more than their mobile phones? If the factory's profit was added, the cost would probably be even lower. Thinking of this, Guo Tao couldn't help but ask Sha Zihao, what is the real cost of Orz mobile phones.

"This..." Sha Zihao did not answer immediately, but looked at Zhou Liwen hesitantly.

"Old Guo is not an outsider. He still has shares in the holding company. Please tell him."

"Okay." Sha Zihao nodded, looked around subconsciously before lowering his voice: "The initial cost was about 300, but later, due to the slightly lower production growth, the cost now is about 290 yuan..."

"Damn!" Guo Tao's eyes almost popped out. He didn't calculate that the profit of his mobile phone would be so high. Zhou Liwen's supply price to Wei Zi was 740, and his cost was 290. In this way, he actually had a profit of two and a half times or more. Even if some operating expenses and advertising investment were removed, he probably had a double profit of two times.

He dazed his fingers and calculated the current shipment quantity. Guo Tao was almost Spartan. After he came to his senses, he kept complaining that Zhou Liwen hadn't told him about this. After working on it for a long time, the monthly profit of this mobile phone was almost as good as that of Guo's family for half a year. Fortunately, he always thought that Guo's family is developing rapidly now and is the most profitable company under Zhou Liwen's name.

"I'm not nagging you about such a commercial secret? Besides, you'll know when the dividends are distributed at the end of the year." Zhou Liwen gave him a blank look. Guo Tao opened his mouth and wanted to say something, but he still didn't say it in the end.

When he knew that the profit of mobile phones was so great, how could Guo Tao be as calm as before? In his eyes, these three mobile phones placed in front of them became enemies who wanted to kill their father and wife and hate to be the same as killing their parents. But it is true that cutting off their wealth is equivalent to killing their parents. When Guo Tao stared at the coffee table, his eyes were almost red.

"Parase! It's a big deal to make them so? Who made these things? I'm calling someone to kill them!"

"Who do you want to kill? Sit down!" Seeing Guo Tao standing up with murderous aura, the fat on his face twisted in anger, Zhou Liwen slapped the table and shouted.

"I'll kill..." Guo Tao was about to curse, but under Zhou Liwen's sharp gaze, he swallowed the words behind and sat down again angrily.

Zhou Liwen could figure it out with his butt. MediaTek must be the culprit of this matter, and only MediaTek has the ability to make such a thing. Originally, he thought that the mobile phones jointly with MediaTek and TCL would be suspended for a few days after the market suffered a crushing defeat, but who would have thought that Cai Mingjie would make this trick to save the country within a few months. However, it was not surprising that he could do this, because MediaTek was a role that fueled the fire in the torrent of copycats, and Cai Mingjie was even called the father of copycats.

But Zhou Liwen was a little guilty at this time. He knew that Cai Mingjie might take this path, so why didn’t he pay attention to it? Of course, this was the reason for the previous failure of the TCL mobile phone market, and the reason why Zhou Liwen was busy building an online company and neglected the matters of marriage. But now this is already the case. Zhou Liwen must come up with a plan as soon as possible, otherwise the market would be hit by such cheap counterfeit phones and the good situation just created would be completely over.

"Jay Jay Chou, why don't we cut the price? I don't believe it. We will reduce the retail price to 700 yuan, and will consumers buy 500 yuan garbage like them?"

Sha Zihao gritted his teeth and suggested that Zhou Liwen shook his head slowly. It is not a good idea to reduce the price and fight a price war. Zhou Liwen's mobile phone cost is 290, but if the expenses are added, it will be about 300. Even if the price is reduced, the price is limited. After all, he has to leave a large portion of the profit for dealers and retailers. Moreover, this price reduction will inevitably affect the cooperation with Wei Zi and the others. Moreover, there is still the agreement of China Unicom, which will affect the whole body. Zhou Liwen will never make such a decision unless it is absolutely necessary.

There is another problem. Judging from the other party’s mobile phones, their costs will definitely be lower than themselves. Fighting a price war will not only hurt others and yourself, but if you don’t get it right, the brand you just built will be completely overwhelmed by the surging counterfeit mobile phones, thus losing the opportunity to truly compete with the mobile phones of international brands in the future.

Smoking a cigarette, Zhou Liwen thought for a while and asked Sha Zihao: "Does Lao Liao know about this?"

"I haven't told him yet, after all, this is too big, so I want to have a relationship with you first..."

Sha Zihao said this, Zhou Liwen nodded and understood. He pinched the cigarette that had not finished smoking in the ashtray, got up and said, "Go!"

“Where to go?”

"Call Lao Liao and go to the research institute immediately."

"Now? I haven't eaten the food yet." Guo Tao pointed at the bags placed on the dining table.

Zhou Liwen waved his hand: "Take it, and eat it when you arrive at the institute."

An hour later, three people rushed to the research institute in one car. A few minutes after arriving at the office, Liao Yuancheng rushed over. He didn't know what was going on, but he was shocked when he heard Zhou Liwen telling the situation. After getting the three phones that Sha Zihao brought, his face frowned and looked extremely ugly.

Patting his shoulder, Zhou Liwen asked him to go to the laboratory to conduct a comprehensive test of these three mobile phones. If these mobile phones have technical defects, they can use the previous methods to make these mobile phones unable to gain consumer trust even if they are on the market. Liao Yuancheng's eyes lit up when he heard this, and he nodded repeatedly and rushed out with his phone.

After waiting in the office for a few hours, he ate some of the food that Guo Tao bought. By 2 o'clock in the middle of the night, Liao Yuancheng finally came back.

"How about it?"

Liao Yuancheng shook his head with frustration: "All tests have been made. The chip system and core are all from MediaTek. They have solved the previous problems. They can withstand normal use in terms of stability. Moreover, I carefully looked at the internal material structure and estimated the cost of these mobile phones. If it was put into production at our scale, the cost would be 30% lower than that of us. Even if it was assembled in a small workshop, the cost would probably be similar to ours on the basis of increasing labor costs."

"What should I do if this...?" Sha Zihao was so anxious that he turned black and shook his whole body. If Guo Tao hadn't been clear-headed, he would have almost fallen.

"It's over..." Liao Yuancheng lamented with deafening eyes, buried his head in his hands and slowly slumped on the sofa. He could have imagined how powerful the impact these counterfeit mobile phones would have on their market once they were launched.

"Is it really over? No! Impossible!" Among the four people present, Sha Zihao almost fainted, Liao Yuancheng lost confidence, while Guo Tao had never had any contact with the mobile phone project. Although he was anxious, he could not come up with an idea. Only Zhou Liwen barely kept calm, biting his lips and thinking hard to solve the problem.

I don't know how long it took, but a sudden enlightenment appeared in his mind. He was stunned at first, then jumped up from the sofa, and rushed towards the three mobile phones not far away at lightning speed.

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