With the super publicity heat generated by Jack youtube video, visits surged like a tide to Duke's everybodycangame website specially opened for events. This website will establish an independent blog for every child who receives brainwave games, and Jack is the first of them.

Most of these massive visitors came to bless Jack. In the day, enthusiastic visitors built a tower of blessings for Jack. Seeing so many strangers blessings for him, Jack vowed to practice well and strive to achieve good results in the future brainwave game competition.

A small number of people provided information about paralyzed children around them like Jack, leaving messages asking Mi for the same help. Looking at hundreds of paralyzed children distributed throughout the United States, this unexpected situation once again disrupted Duke and their plans.

The plan, which was originally planned to be gradually promoted from Massachusetts, has now been revised to provide relevant information through the Internet for everything. After the local community can implement the situation, it can directly give it through the community. This activity has begun to be carried out across the United States.

Under the conscious guidance of Susanna's communication program, this hot topic that started with youtube quickly spread on the Internet. First, the number of social networking website accounts directly linked to everybodycangame has skyrocketed. For example, as one of the main channels for announcing the progress of charity activities, Susanna's Facebook account increased tens of thousands of followers overnight.

The video edited by Susanna was so successful. The tragic life of paralyzed children formed a very sharp contrast with the wonderful brain wave game. Not only did people put enough caring eyes on the small group of paralyzed children, but everyone felt great sympathy for Jack.

By the way, the brain wave game has such magical functions has also aroused great interest. Mi Company's e-commerce website was also actively searched by people with curiosity. The website has introduced the brain wave game, and there are also exciting videos of Susanna, Shuya and Selena personally demonstrating the game. Such a cool game quickly aroused the great attention of people who pursue cutting-edge fashion. Many people began to leave messages asking where and when can I buy this game.

"As of today, there have been more than 10,000 customers asking about the purchase of players on our company's website. It seems that the situation is really good." Shu Ya took the website's analysis data and seemed very excited at the company's situation analysis meeting.

"Or, we will take the opportunity to open bookings, which is a great opportunity," Selena couldn't help but suggest. Judging from the current situation, if bookings are open, tens of thousands of users will be within their reach.

This situation is more optimistic than what everyone originally thought.

"I don't think there is no need to worry," Susanna said with a smile. "Anyway, basically no one can compete with our company's products now, and these potential consumer demands will still be our customers sooner or later. So we don't need to worry at all."

"What's more, the charity activities we are launching are just beginning now, and we need to invest a lot of energy. We start commercial activities before this matter is done. This will also dilute the public welfare nature of our charity activities. It is obviously very unfavorable for the company's reputation. I think the sales work that originally started in July can be postponed."

"Susanna said it well. At this stage, we are still mainly completing the initial gift of paralyzed children. Now there are more than 2,000 paralyzed children registered through the Internet. Verification and delivery require a lot of energy. I think the official release time of commercial sales can be postponed to next month. Anyway, we don't have much inventory now. According to Clement's report, it is already the limit to be able to produce 80,000 sets of brain-wave helmets in July." Duke agreed.

"If we control the rhythm first and delay the public sale time, and use this kind of hunger marketing, we believe that it will be able to gather huge sales energy. I think Apple is playing this trick very well, so we can also learn from this sales idea."

During this period, Duke has also accumulated a lot of business knowledge with Susanna. He has never forgotten it now. After some marketing materials and data enter his brain, they automatically become knowledge bases that can be called at any time. This learning ability is quite amazing.

"Duke and Susanna's suggestions make sense, I think that's what I do." After thinking about it, Shu Ya also thought this method was good.

Because in this way, on the one hand, the public's attention will be better focused on this charity event, further enhancing the influence of this event, and establishing a positive image of Mi Company to the greatest extent; on the other hand, the company's production capacity has just been completed and is basically out of stock now. In this case of no inventory, it is really better to engage in hunger marketing.

"However, since we are going to hold a paralyzed children's brain wave game competition across the United States, I think in order to ensure the excitement of the competition and further publicity needs of our products, I think we can set up a summer volunteer program for paralyzed children. We recommend that every student serve the paralyzed children around them nearby, guide them to better play brain wave games as a coach, and prepare for the future national paralyzed children's brain wave game competition."

"Anyway, college students spend a lot of time during the summer vacation. I think this way can expand the impact of the event among college students, and at the same time, these college students participating in this volunteer program can also get close to our brainwave game products. I believe that they will fall in love with it after playing this game." Shu Ya said.

"But these college students have never played this brainwave game. How do they guide these children?" Selena asked.

"This problem is not big," Duke thought about Shu Ya's temporary motion carefully, and felt that it made sense.

"They don't know, just train it first. Everyone has played this game, but it is actually quite easy to get started. For college students, just provide them with learning conditions. I think it can cooperate with urban communities with relatively concentrated paralyzed children to establish a brain wave game training center in these cities where children are concentrated. At the same time, this can also be used as our future product demonstration and sales center." Duke said.

Everyone discussed and added that after a while, the temporary motion was turned into a preliminary plan. After analyzing the concentrated distribution of paralyzed children now registered, everyone even discussed ten cities suitable for building this brainwave game training center. However, in this way, at least millions of dollars will be spent.

After Selena calculated that the 10 million US dollars injected by Duke could be supported until early August, and the flow would be cut off.

Although Duke can still get new funds from Sal to support it, it is not a solution to always do so. Selena calculated and decided to mortgage Clement's newly expanded factory and parts inventory. Clement spent nearly seven million dollars and was mortgaged by Selena, which could probably support August.

I thought that I could start selling in August and cash flow would come in at that time, so this financial planning seems to be a big problem.

After doing this, the first thing that Mi Company recruits new sales personnel is to go to areas where there are many paralyzed children. First, verify the situation and send free brain wave game kits for paralyzed children. Second, establish a brain wave game training center to provide training grounds for brain wave game tools and competition skills for volunteer college students to be recruited.

As soon as the free training brainwave game volunteer program of mi Company was launched, it quickly received warm feedback from college students. College students from various target areas responded to the project. This plan was just announced. In just a few hours, there were as many as tens of thousands of college students who signed up for this volunteer program through the Internet, and the final number of applicants reached tens of thousands.

Duke and the others had to conduct lottery based on the regional distribution of paralyzed children, so it was difficult for Mi Company to become famous if they couldn't think of the entrepreneurial plan. Mi Company suddenly became famous among college students, and then everyone realized that Mi Company was also a new startup.

So what else is there to say? In the popularity voting of the Entrepreneurship Plan Competition, those college students who were preparing to participate in the MI company volunteer assistance activities spontaneously organized and began to promote and incite the MI company's entrepreneurship plan. This publicity force has much greater influence than the regular sales team. It has been widely spread in major universities through networks such as university BBS, which has made the popularity of MI company surged sharply in just a few days, and the popularity voting of the entrepreneurship plan easily jumped to the top!

More importantly, by sending childhood joy to paralyzed children and helping two public welfare activities, Mi Company has established a good social image among college students and social website users. You should know that these people are the main force of brain wave game consumption. This is equivalent to Mi Company's charity expenditure of more than one million US dollars in exchange for the publicity and cognitive effect of tens of millions of effective customer groups.

By the end of July, the voting lead of the entrepreneurial plan's popularity index remained until the end, allowing the mi company's entrepreneurial plan's popularity index to win the first place without any surprise, so the total score of the entire entrepreneurial plan jumped to fifth place and advanced to the finals with high spirits.

Of course, for Duke and the others, the qualification for this final is no longer important, because after a month of charity ended, more than 6,000 paralyzed children across the United States discovered through various channels were obtained brain wave game kits. Correspondingly, the team of volunteers for college students who provide brain wave game guidance services for these paralyzed children also expanded to more than 6,000.

After receiving training in the brainwave game of mi company, this volunteer team has become a very large volunteer propaganda team for the brainwave game of mi company. Ancient legends have become the most anticipated game for college students in the summer of 2013 through the spread of these volunteer students.

A preliminary online survey shows that hundreds of thousands of users have the intention to purchase the brainwave game of Mi Company. This survey result has excited everyone, and the opportunity to open up online sales has quietly come.
Chapter completed!