(What did I do yesterday? I started drinking from 8 o'clock and said it was three in the morning, crazy)

"Uncle Six, in the past week, I want TV commercials for all periods of your TVB."

"Impossible!" Run Run Shaw refused, "Yaozu, it's not that I don't give you face, but that the advertisement was negotiated a quarter ago. The contract is written in black and white. I will remove their advertisements and replace them with yours. How can I explain to them?"

"It's just a week. Let's talk and give them a little more extension in the future." Wang Yaozu said with a smile.

"This is not a question of compensation or not, it is credibility." Run Run Shaw shook his head repeatedly, his face full of determination, "The most important thing in our business is credibility, and this cannot be lost."

He reached out to compare a scissor hand, "Seven days, 20 million! Seven days of advertising, the TV station will definitely not receive so much money."

"Uh..." Run Run Shaw sat upright and looked at Wang Yaozu with his eyes shining. "Yaozu, you have to know that they are all partners we have worked with for many years. Many businesses have worked with for seven or eight years, and the longest one is ten years old. They are all my old friends. Why do I say this to them? My old face..."

"So..." Wang Yaozu smiled.

"Get more money!!"

...

Beijing, radio and television building.

Wang Yaozu looked at the advertising quotes for each period, ten seconds, fifteen seconds, thirty-five seconds, and different periods of time, and the daily quotes vary, but at most, no more than 20,000 yuan.

This was in 1992. RMB was valuable on the one hand, and major private companies did not have the awareness of large-scale advertising.

The popularity of a set of prime-time advertising spaces in history started in 1994. In this year, the "Kongfu Banquet Wine" ranked first with 30.79 million yuan, with 85,000 yuan a day. Subsequently, the "Kongfu Banquet Wine" with a sharp increase in profits, Qin Chi joined the bidding in 1995 and won the "Bid King" of that year for 66.66 million yuan.

At Wang Yaozu's level, he must have been the receptionist of the director. After watching it up and down, Wang Yaozu pointed to the advertisement in front of the weather forecast and said, "I want this 6 million!"

"Of course this is OK, but this year's schedule has been arranged and can only start next year."

"My ad will be broadcast simultaneously in all countries in Southeast Asia, so, I want to be now." Wang Yaozu said to look at the director.

The director smiled proudly and shook his head without saying anything. This is the central government's set, which is not comparable to those TV stations that are tempted by other capitalist countries.

"Ten million!"

"Next year, we welcome Mr. Wang to advertise."

"Five million!"

"Mr. Wang, I know you are a patriotic capitalist, but this is China Central Radio and Television." The director frowned.

"Twenty million!"

"Mr. Wang, please come back." Master was unmoved at all.

"Okay, great!" Wang Yaozu gave a thumbs up and looked admiring, "The national level is the national level, I admire it. Since Master said that, I won't talk about money anymore. Let's say something else."

“How to say it.”

"I know our TV station has plans to rebuild Studio 1, so this is the case."

"Yes, what do you think of Mr. Wang?" Master thought of something, and his breathing was slightly heavy.

"I donated a No. 1 studio to the TV station in my private name to ensure that all equipment is the most advanced in the world!" Wang Yaozu said strongly.

"This..." The director hesitated for a moment. This is two different concepts from the previous advertising fee.

Advertising fees are income, not just all of them fall into the hands of the TV station. There are many other statements. The construction of a studio requires funding, which is to get money from above and require approval.

What's more, if the national studio is built, many advanced equipment cannot be obtained at all. Not to mention how much foreign exchange is needed, the domestic foreign exchange is so tense now. There are only so many departments that are stronger than radio stations are hungry. It is too difficult to get a piece of the pie from them.

What's more, even if you have money, based on the international situation, you can't get the real advanced equipment here.

The director may not care about the amount of advertising fees of 10 or 20 million yuan, but from another perspective, many problems are extremely difficult for him.

As soon as you see Master like this, Wang Yaozu knew that things had been done and that the problem could not be solved without money is only depends on whether you will spend money and whether you have spent enough money!

Of course, this money is indeed a lot.

Taking the No. 1 Studio Hall built in 1997 in history, the area is 1,600 square meters and the height is 30 meters. The construction difficulty is one aspect, but more importantly, various imported equipment, if calculated in US dollars, the construction cost can reach 20 million US dollars.

How much foreign exchange reserves were only available in 1992...

Of course, if Wang Yaozu bought many equipment, it would not cost so much money. The problem of simple construction can be solved by itself in China, so...

And this is not a loss for him. I donated a studio to the TV station privately. As long as it is still in use, I will always remember me. At least CCTV should remember it well in the future and promote his great achievements. The benefits brought by Wang are definitely not comparable to this little money.

What's more, when the VCD starts selling, it's not a big deal to put a large amount of RMB in your hands.

This thing cannot be exchanged for foreign exchange for the time being.

...

I woke up overnight and it seemed that the whole Hong Kong Island had changed.

No, rather, the entire Southeast Asian Circle has changed.

When you go out, from double to single layer, from tram to ordinary, all the outer paintings of buses are replaced with the same advertisement.

A bright silver rectangular box, a disc that is rubbed like a playing card, a big advertising slogan, "Yaotian VCD, a player of the adaptation era"!

Except for buses, stair walls, taxi roofs, billboards on both sides of the street, and almost all places in the city where advertisements can be posted were rented by Wang Yaozu, and VCD advertisements spread throughout Hong Kong Island overnight.

All newspapers and magazines in Hong Kong Island have printed color VCD advertisements in the past week.

Wang Yaozu bought the two major TV stations in one breath for nearly half of the advertising period.

In the sky, two Black Hawk helicopters hovered around Hong Kong Island, with huge banners hanging below. Just look up and you can see the advertisement of VCD.

"It is better to bombard intensively instead of continuously advertising!" Standing in the office with full opening on the top floor of the Wangfu Building, Wang Yaozu smoked a cigar and looked at the advertisements spread throughout the city.

"Instead of investing in advertising for a year, I might as well spend all my money within seven days. I want everyone in Hong Kong to know what VCD is on the first day. I want everyone in Hong Kong to discuss all the topics discussed in the past few days are VCD. As long as everyone knows it, the subsequent advertising will be meaningless."

"Today, I, Hong Kong citizens, must have seen advertisements about Yaotian VCD when traveling. It is overwhelming, but most people don't know what VCD is. Today, our program invited Professor Liu from the University of Hong Kong to explain to you what VCD is and what is the difference between it and traditional video recorders." The TV station also specially opened related programs with the help of popularity.

"You may not know about VCD, but everyone must have heard of CDs. Yes, this VCD is a CD disc, but it is not just a song but a video video." Professor Liu, who took Wang Yaozu 200,000 Hong Kong dollars in front of the camera, began to talk about the benefits of VCD.

Correspondingly, Professor Li from another university, he is responsible for criticizing VCD and listing the practicality of the video recorder.

The two sides started three episodes of the program in a row. Of course, the final result must be Professor Liu's victory and Professor Li's defeat. The videotape summarized is indeed very practical, but its technology has developed to its peak and has not advanced in the future. VCD will inevitably replace him as the carrier of all future film and television songs. After the content is gone, the videotape will also be replaced.

However, Professor Li, who was defeated, did not lose. He received 300,000 Hong Kong dollars...

At the same time, Wang Yaozu, various countries in Japan, Thailand, Wanwan, and Malay spent a lot of money. Within 7 days, the advertising fee was spent 1 billion Hong Kong dollars. The same was covered with hot air balloons in the sky and flyers on the ground. No one in various countries, including the four little dragons and four little tigers, does not know what VCD is.

It seemed that the video recorder was completely stinking overnight. If you didn’t buy VCD, you wouldn’t think of watching all the films in the future. Most of the entire Southeast Asian film and television market is monopolized in Hong Kong Island, and Wang Yaozu, the Hong Kong Island film and television market, controls 70%. In the future, no video will be released in a video tape version.

In Japan, with Sony's promotion, the production of videotapes will decline sharply in the future. Without content, it is impossible for the videotape to be eliminated.

Of course, Sony is not losing money. They produce CDs. VCDs are sold in one go. CDs will continue to be in the future. Why not buy laser magnetic heads from them?

I can only say that Sony has also made a lot of money in this wave!

This is where standards are powerful, control the source and wait for money. Of course, Sony must also help Wang Yaozu promote the MPEG format standard.

MP3, MP4, and various film and television audio files that need to be compressed must be used in the decoding process. In the future, Wang Yaozu, who masters this series of standards, can also make a lot of money.
Chapter completed!