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Chapter 238 Exclusive Buyout Fee (For Us ~ Keep Silent 4/5)

"I see."

After hearing Lin Xiaoguang's statement, Zhong Ming probably understood.

Compared with the world's top host manufacturers, Moya Technology has no unique advantage. The only advantage that it can be called is probably the world's leading handheld machine business.

But in this world, the market for handheld consoles is not actually big.

As for how much room for living space for handhelds to survive in this era of technological development, this is questionable, but in general, it is not completely missing.

Because different sizes determine the hardware configuration, it naturally determines the scope of optional games.

Currently, in terms of size, the hardware in this world can be roughly divided into four categories.

The first type is bracelet. The size of the bracelet is basically not much different from a watch. It can be said to be the most miniature device. With virtual screens and other technologies, the part that can be used for game development is actually not large, and it can bring games of the mainstream mobile games of the previous life.

The second type is handheld machine. The size of handheld machine is basically maintained at the size of a Switch in the previous life. If it is larger, it is not called a handheld machine, but a tablet computer.

The third type is the host. The size of the host is similar to that of a laptop. It may be a little thicker and generally will not be moved at will. The functions of this host are much stronger than the first two. It is also the most mainstream gaming device at present.

The fourth category is simulator. This type of equipment is quite diverse. Take the most mainstream driving simulator as an example. You can directly display game images in the window in the simulator, or you can use VR helmets to display it. The required configuration and accuracy are higher. However, because the price is expensive, it is far less popular than the host.

Although the technology in this world has improved, it has not yet improved to the point where you can play console games with a small bracelet, so for a long time, there will definitely be such hardware differences and differences.

The biggest advantage of handheld consoles is portability. Compared with laptops, handheld consoles are special game consoles. Whether it is the configuration of running games or the battery life, they are not weaker than some office laptops, but in terms of portability, they are a complete gaming laptop.

Compared with bracelets, the configuration of the handheld console is completely crushed. You can run some castrated versions of console games on the handheld console. On the bracelet, that is a dream.

This is the advantage of handheld machines, and of course there are problems.

The problem is... Currently, players around the world do not particularly recognize handheld consoles, because mainstream game dealers focus on the development of the consoles.

Although some console games are also logged into the handheld console after being castrated, for many players, why should they play the castrated version if they can play the full version?

Therefore, this category can be regarded as a coexistence of problems and opportunities. Since Moya Technology has accumulated technology in handheld consoles and has a relative competitive advantage, it is not impossible to deeply cultivate handheld console games.

In other words, this is indeed a more reliable competitive strategy they can choose at present.

And the other point is about the selection of the game.

Moya Technology is aimed at global players, but it also includes Chinese players.

The Chinese players in this world still account for about one-fifth of the world's population, and are still a group that cannot be ignored.

Moya Technology has tried to develop Western background games. Several of their studios have made similar attempts, but none of them are very successful. Although they have signed exclusives, this unfamous exclusive is basically the same as none.

After all, Westerners have natural advantages in studying Western games. If you are fighting head-on with others in this field, isn’t that you can’t figure it out?

Moreover, when developing Western-themed games, even the Chinese players have abandoned them to a certain extent. When Chinese players play Western-themed games produced by Moya Technology, they will naturally measure them based on the standards of first-class 3A masterpieces on the market, so it is not pleasing.

It is precisely because of the many nails that Lin Xiaoguang decided to shift the focus of R&D to Chinese-themed games.

On the one hand, playing the Chinese game's signature can at least expand the market in the Chinese cultural circle; on the other hand, using Chinese games for Western players to play, they will also feel refreshed, and it can be regarded as differentiating from those Western giants.

After all, Huaxiafeng games are also new to many Westerners, at least they will have a good first impression. As for whether the subsequent gameplay can continue to attract those Westerners, this is too far away and I won’t consider it for the time being.

In this case, it was no surprise that Lin Xiaoguang asked Yang Chengye to find Zhong Ming.

Because with the previous games, Weiguang Studio has already made some fame in the circle, which is very consistent with Lin Xiaoguang's requirements!

Weiguang Studio has developed high-quality Chinese games. From "Ink and Wash" to "Taiwu Painting Scroll", these games are all examples that combine Chinese culture and game content well, with excellent creativity, artistry and gameplay.

Some other game companies can also make Huaxia style games, but they are not as outstanding as Wei Guang Studio.

Zhong Ming asked, "Mr. Lin, are you carrying the handheld machine? Can you show it to me?"

"sure."

Lin Xiaoguang said, taking out a handheld computer from his bag: "This is the latest handheld computer from Moya Technology. It has not yet been launched and has many technical patents. Moreover, it can reach at least 65% of the current mainstream host equipment. In terms of games, there are only a few games developed by other studios before. Teacher Zhong, please play it and have a look."

Zhong Ming reached out to take it.

In terms of weight and size, it is a little larger than the Switch in previous life, and there is no black edge that can stop the aircraft carrier.

The entire machine is integrated, and the handle cannot be detached, but the layout of the handle is basically the same as in the previous life.

After all, there are only a few human fingers for the handle layout, and there are only a few positions for easy pressing. At most, change the position of the rocker and switch the positions of the buttons. It is impossible to change the major and does not conform to ergonomics.

Although the screen has become larger, the thickness has become lighter in weight.

When the screen is turned on, the resolution is much higher than that of the Switch, about 4K hdr, and the frame rate is very smooth and silky.

In fact, no matter how high the resolution is, the human eye can basically not distinguish it from the naked eye on the screen like a handheld machine. In terms of visual experience, it has achieved an excellent effect.

Zhong Ming opened several games and ran a little.

The effect was unexpectedly good.

Although these games are more average in terms of gameplay, as 3D action games, you can still see a lot of things when there are dense monsters and gorgeous ultimate effects. This machine has no pressure to run some action game masterpieces. Of course, it cannot be compared with the console, but it is not bad.

However, after playing a few games, Zhong Ming roughly discovered that these games obviously made some compromises to the functional issues. Compared with those mainstream 3A masterpieces, they cannot accumulate resources so unlimitedly.

Zhong Ming roughly played with it and asked, "When will this console be launched?"

Lin Xiaoguang replied: "It hasn't been decided yet. In fact, most of the developments have been completed so they are just waiting for mass production. However, there is no particularly excellent first-time exclusive game escort. I always feel that it's just going on the market, and it's a big problem."

Zhong Ming nodded. Indeed, there is a big problem with no exclusive game with excellent starters.

Pay attention to this qualifier “excellent”.

A company as big as Moya Technology must have prepared a first-time exclusive game, and it is impossible for them to start looking for it until now. But it is obvious that the exclusive game they prepared is not particularly satisfied with, so they have been hesitating.

The host sells hardware, but the hardware is for software. If the host does not have a good exclusive game for the first time, there is no particularly urgent reason for purchasing for many players.

For example, when the Switch was released in the previous life, it had to be escorted with "The Legend of Zelda" and then "Super Mario Odyssey", the status of this machine was suddenly solid.

Then you will develop more games or transplant more games, and it will be relatively smooth.

But what if there was no Legend of Zelda or Super Mario when the Switch was released?

I guess the sales won't look very good.

Machines are good, the key is that players spend so much money to buy, what should they play?

This is a big problem.

Zhong Ming thought for a while: "We can develop an exclusive game for this handheld console, but I don't know the exclusive buyout fee. Mr. Lin, how much can you give?"

Lin Xiaoguang thought about it for two seconds and replied: "According to the practice of cooperating with other studios, the exclusive buyout fee is basically around 2 million to 5 million. Of course, the specific price can be discussed again. I wonder what your psychological expectations are?"

Zhong Ming replied: "The limited time limit is 10 million, and the permanent exclusive is 30 million."

"Uh..." Lin Xiaoguang was speechless for a moment.

Exclusive means that this game is only posted on this platform and cannot be played anywhere else.

Since it is only published on one platform, some classic masterpieces are of course of great significance to the platform, such as "The Uncharted Sea", "TLOU", "God of War", "The Legend of Zelda" on Switch, etc., which are undoubtedly golden signs, and have become the biggest reason for players to purchase the console.

Of course, console manufacturers also have to pay a price, otherwise why should the game development company monopolizes you?

If it is a studio of the biological son, it is okay. If it is some third-party studios, the host manufacturer will have to pay an extremely high fee to use it as exclusive expenses.

Moreover, this is just an exclusive buyout. If the game sells well, it still requires two companies to share the money. This is not a one-time transaction.

Microsoft spent a lot of money just to buy the limited-time exclusive of Tomb Raider: Rise of the Tomb Raider. It was revealed that it was $30 million. It is hard to say how much it is, but it is probably not much cheaper.

Limited time exclusive means that this game was first launched on this platform. It was exclusive to this platform within this month, and it can be released on other platforms freely in one month. This limited time exclusive is a compromise. The console manufacturer will not spend too much money, and can use the game to promote its own machines and platforms well.

But then again, host manufacturers are not fools. The money they own must be earned back through sales, otherwise wouldn’t it be a pure loss?

The price offered by Zhong Ming did exceed Lin Xiaoguang's expectations.

Suppose this game is sold for 150 yuan, and the profit generated by both parties is 55% shared. Considering some other promotional expenses, tax deductions and other factors, and considering the reserve of a certain discount space, according to the exclusive 30 million quotation, at least 500,000 sets will be sold to make a profit!

If the game sells for 100 yuan, it will cost 750,000 yuan to make a profit.

If the price is reduced, sales will still increase.

Of course, the game itself should also drive the sales of some consoles. Moya Technology can also make some money from the console, but no matter how much it counts, the money is not low.

Especially considering the sales of Weiguang Studio's previous works, I feel that it is even more unpredictable.

"Taiwu Painted Scroll" is already the best product of Weiguang Studio, with a price of 68. It is expected that it will be sold for about 800,000 sets in the first month. If you can really buy a game like "Taiwu Painted Scroll", that would be fine. The key is that Weiguang Studio can still copy "Taiwu Painted Scroll" successfully?

What's more, this game is not only made to deepen the Chinese market, but also hopes to open up some Western markets. Games such as "Taiwu Painting Scroll" and "Ink and Wash Clouds" do reflect the Chinese style, but it is basically impossible to open up the Western market.

Zhong Ming saw Lin Xiaoguang's hesitation and smiled and said, "Mr. Lin, that's it. The game I plan to develop is no longer an independent game like "Taiwu Painting Scroll", but a real 3D game suitable for the console platform. The production cost will inevitably increase significantly. Moreover, since it is customized, this game will definitely meet all your requirements."

"My goal is to sell for about 150 yuan, and global sales reach at least one million. If we can meet this expectation, we will all make a profit."

"Or, if you are still worried, we can sign a bet agreement. However, if you want to think about the bet agreement, Mr. Lin, you have to add the quotation to the price."

Zhong Ming knew that it was not realistic to just ask for so much money.

The biggest problem is that Weiguang Studio has never developed 3D games, nor has it developed popular games around the world. Whether it is technical accumulation or development experience, it is not particularly convincing.

Therefore, it would be a bit difficult to ask Lin Xiaoguang to directly decide to buy out 30 million yuan to take it alone.

Since that's the case, it's better to sign a bet agreement directly, which may make more money for Zhong Ming.

Lin Xiaoguang nodded: "Then, what about the price of the bet agreement?"

Obviously, he is more inclined to sign a bet agreement, so the risks taken by Moya Technology have been reduced a lot.

Zhong Ming thought for a while: "The game price is 150, and the two parties share the share. If it is less than 200,000 sets, it will permanently occupy 3 million; if it is more than 200,000 or less than 500,000, it will permanently occupy 10 million; if it is more than 500,000 or less than 1 million, it will permanently occupy 30 million; if it is more than 1 million, it will permanently occupy 50 million. If it is limited to one month, the price is 1/3 of the price that is permanently exclusive."

Lin Xiaoguang calculated a little.

The price is set and the share is set. Based on the sales volume, you can probably estimate the income.

According to Zhong Ming's proposal, the game's revenue can definitely cover the exclusive cost. The worst result is nothing more than not losing or making money, and working in vain.

But even in vain, it is always better than losing money, not to mention the money sold by handheld consoles, and the objective promotion effect of the game on handheld consoles.

The only exception is that the game is really bad. Not to mention 200,000 sets, it may not be sold for 100,000 yuan, but Moya Technology still needs to pay an exclusive fee of 3 million yuan.

But Weiguang Studio has a reputation after all, and Lin Xiaoguang also believes that Zhong Ming would not do such a money-scammer.
Chapter completed!
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