Chapter 457: New Drug Launch Conference (Part 1)
Headquarters of Tongrentang, Haiding District, Yanjing.
The morning sun gently shines over the 32-story building, and also shines the three huge golden characters "Tongrentang".
As the most authoritative century-old pharmacy in China, the three words Tongrentang are undoubtedly heavy in the minds of Chinese people. For many patients, the three words Tongrentang represent quality and credibility.
At this moment, many medical media reporters have successively arrived in the comprehensive conference room on the 12th floor of the headquarters. Just yesterday, they collectively received a notice that Tongrentang will join forces with Huayin Pharmaceutical to launch a new drug for bone diseases.
Tongrentang has several new drugs on the market every year, which is no longer a new thing for these media. What makes them pay attention to is the four words "Huayin Pharmaceutical".
As a century-old brand and a well-known company in the world's top 500 companies, Tongrentang has extraordinary influence. It has a complete R&D level. Before this, Tongrentang had very few precedents of cooperation with other pharmaceutical companies. Many new drugs on the market are products with Tongrentang having completely independent intellectual property rights.
But this time, a "Huayin Pharmaceutical" emerged. This unknown pharmaceutical company can actually join forces with Tongrentang. Many experienced media reporters smelled an extraordinary smell from it.
"Dad, the press conference has been prepared, and all the 37 media invited have been present, and it can be started at any time." Yin Zhengyang looked at the sofa, sitting upright and chatting with two uncles he was familiar with and a strange young man, and asked respectfully.
Yin Zhengyang is now the manager of Tongrentang in Yanjing area, and is also one of the board members of the company. He is a senior executive of Tongrentang. However, in front of his father, Yin Zhengyang still maintains a kind of heartfelt respect. On the one hand, this is due to good tutoring, and on the other hand, it is also due to his admiration for his father's medical skills. It can be said that although Yin Changhai retreated, his influence within Tongrentang is no less than that when he was in power. The name "Yao Lao" was not called a good sound, but was obtained through real talent and knowledge!
"Well, Lao Qin, go with me. Lao Xu and Chu Yang are unwilling to show up. This chore must fall on our two old bones." Yin Changhai said, sighing with a bitter face.
This expression immediately made Chu Yang and Xu Changyuan, who were sitting on the sofa chatting, burst into laughter.
"You two old guys are just taking advantage of the situation and being good at it. You two are so rare to show off your face. You two are reluctant, and you will be over-pretending. Go away, go quickly!" Xu Changyuan said afterwards, waved his hand impatiently.
Looking at the three elders' jokes and chats, Yin Zhengyang became more and more confused. He could not understand the cooperation between Tongrentang and Huayin Pharmaceutical from beginning to end. If it weren't for his father's efforts, Tongrentang would not have agreed to such a strange cooperation.
Regarding the new drug, Yin Zhengyang learned about the situation similar to the public. He only knew that it was related to bone disease, but he didn't know what the drug was, the ingredients, and the efficacy. The old man and the other two uncles had a very tight tone. He inquired several times but had no results.
Since my father left his post, he rarely interfered in Tongrentang's management, but this time he was desperate to promote this business, which really made him unable to understand. Not only did he not understand, but the other directors of the company could not understand. But on the one hand, my father was still a shareholder of Tongrentang and a major shareholder. On the other hand, many of the existing senior executives in the company were promoted by him, so the board of directors unanimously approved his suggestion.
I didn't even know the name of the drug. I invested 10 million yuan, and only accounted for 10% of the shares. For Tongrentang, if it weren't for Yin Changhai's opposition, they wouldn't have signed such a cooperation agreement no matter what they said.
Although drug research and development is a money-burning transaction, and a new drug investment of 10 million is really not too much, as an investor, from the beginning of research and development to the presentation of press conferences, these people have not even seen the shadow of drugs, which is a bit too much.
To be honest, the directors of the company, including Yin Zhengyang, have some complaints about these things. However, due to the old man's face, no one can say anything. Ten million is really not a big deal for Tongrentang. These people just think about it and just let the old man do whatever he wants. You know, at the board of directors, the old man spoke: "This is an opportunity, don't say I didn't remind you, if you don't want to, I will invest in this ten million myself!"
Just because of the old man's words, these directors could not say anything else. Just kidding, if Yin Changhai really took one hundred million and spread it, they wouldn't have to mess around in the medical world.
You should know that in the traditional Chinese medicine world, the rules of seniority and seniority are highly valued. Yin Changhai is an elder and the mentor of many directors. For any identity, these people cannot go against his intentions.
Today is a joint press conference between Tongrentang and Huayin Pharmaceutical. The directors who received the invitation dared not neglect. They all turned down the things at hand and rushed to attend.
Although they were a little dissatisfied with this mysterious new drug, the old man still had to give him face.
"Zhengyang, please lead the way. You will host today's press conference." Yin Changhai waved to his son and said.
"Okay, Dad, Uncle Qin, come with me." Although I really wanted to confuse the two old people's tone and learn about the news about the new medicine, the two old people were closed tightly, so he couldn't ask any more questions, so he had to take the two people to the elevator to the conference room downstairs.
"Xiao Chen, inform Mr. Wang, Mr. Shan, Mr. Bi and Mr. Zhang to ask them to sit in the conference room and the press conference will start on time." In the corridor, Yin Zhengyang ordered his secretary, Xiao Chen, to say.
"Okay, the four directors are already waiting in the lounge next to the conference room. I will notify them immediately." Xiao Chen said, taking out the phone and contacted him.
In the small reception room on one side of the conference room, the four chairman met the two old men who walked down with Yin Zhengyang and immediately stood up to say hello. Putting aside Yin Changhai's identity, the two old men were both Taishan Beidou-level figures in the Chinese medical field. In front of them, the respect of these people comes from the heart.
"Is that special guest here?" Qin Huaisheng nodded to the directors. These people were also medical practitioners, and Qin Huaisheng was very familiar with them. After saying hello, he asked Yin Zhengyang with concern. After receiving the latter's affirmative answer, he felt relieved.
Yin Zhengyang was very surprised. He didn't know why he wanted to invite a racer at a press conference in the medical community. However, this was the arrangement of the two old men, so he didn't ask much.
At 10 o'clock in the morning, when Yin Zhengyang, two old men, and Li Han, dressed in rider uniform, appeared at the press conference, the reporters present were slightly surprised.
Their surprise comes from two aspects. One is that they did not expect that the press conference would actually have two great figures, Yin Changhai and Qin Huaisheng. Yin Changhai is the former "head of Tongrentang," and also a "medicine elder" in the medical field with a noble status. Qin Huaisheng is the number one orthopedic master in China. It is not a trivial matter for these two people to appear together. Some sensitive reporters have realized that today's press conference may be unusual, and it may not be necessary for any big news to be revealed!
On the other hand, Li Han was present. Many of the reporters here didn’t know Li Han. No wonder, those who were engaged in medicine and those who played racing had no intersection. Just when some reporters were speculating on Li Han’s identity, those reporters who knew Li Han were all shocked!
This legendary racer actually came to attend a new drug launch conference, and the taste here is even more intriguing.
A messy buzzing sound came from the audience, but Yin Zhengyang had already had many experiences in attending press conferences. He quickly cleared his throat and announced the start of the press conference, focusing the reporters' attention.
"Hello, all the media friends in the pharmaceutical industry. I am very happy to be able to attend this press conference jointly organized by Tongrentang and Huayin Pharmaceutical. I believe many journalists have noticed that my father, also the director of our Tongrentang, Mr. Yin and Director Qin Huaisheng, a well-known orthopedic expert at Yanjing 301 Hospital, also came to our press conference today. In a while, the two of them will give you detailed introductions on the release and launch of new drugs. In addition, Li Han, a famous Chinese racer, has won the championship in major domestic and foreign events many times. On behalf of Tongrentang, I welcome him to attend our press conference..."
Yin Zhengyang's opening remarks were pretty, with no novelty, and no revelations. He really didn't understand what to say. After saying all the things that should be introduced, Yin Zhengyang simply gave the microphone to his father.
"It's mysterious, now it's time for me to see what you sell in your gourd." Yin Zhengyang thought to himself, and suddenly felt that his metaphor was extremely appropriate here, and he couldn't help but feel a little secretly amused.
Yin Changhai didn't know his son's funny little thoughts. After taking the microphone, he cleared his throat and started talking.
"Everyone is definitely familiar with me, the old man. I will tell you a long story short. This time, Tongrentang and Huayin Pharmaceutical jointly developed a new drug bone-producing ointment, which is mainly used to treat bone injuries and bone diseases. The drugs have passed clinical trials and have very good results. For some stubborn old rheumatic bone diseases, they have the characteristics of fast effect, good efficacy, and no recurrence in the treatment. In addition, we will also launch a strengthening drug bone-producing pill at the same time. This is an epoch-making product and a blessing for all patients with bone diseases..."
Yin Changhai was still talking on the stage, and as he released the important news, these reporters, including the directors of Tongrentang, their eyes widened!
Chapter completed!