At 2:00 pm California time, the Fruit Company's fall press conference was held as scheduled.

The conference hall with blue tones as the theme, with a ceiling of more than 30 meters high using large holographic projection technology to project dazzling star effects. Many journalists and people in the technology circle walked into the hall and were attracted by this shocking scene at the first time! Although holographic projection technology is no longer a new technology, it is the first time it has been used as decoration of the conference hall!

The press conference site was very spacious, with a total of 12,000 seats. The attendance rate was estimated to exceed 60%. These people were almost all the top elite and cutting-edge people in the current technology circle.

On the spacious stage, a huge LCD screen comparable to an IMA screen serves as the background. At this moment, it is pure black on it, and there is only a simple pure white fruit logo placed, which is obviously simple and pure.

For more than ten years, such a bite-in-the-bitten apple logo has become the most sacred symbol in the minds of technology fans around the world, especially Apple fans. It seems that everything will immediately become taller as long as it is stuck to this logo.

At about two o'clock, Cook, wearing a black T-shirt and blue jeans, walked onto the stage with a brisk pace amid the warm applause of the audience.

At the same time, countless flashes began to flash desperately, and various video recording devices, large and small, also started working at the same time. The convenient network makes the live broadcast of a press conference particularly easy. Just a small mobile phone can easily post the scene to the Internet for people all over the world to see.

Cook came to the center of the stage and greeted the guests in the audience with a smile.

"Hey, everyone, we're meeting again. I'm glad you can attend this fruit company's autumn new product launch conference. We have prepared some novel tricks for everyone. I believe these will definitely interest you..."

A random opening remark won the audience applause. The Fruit Company's press conference model has gradually become popular, including technology companies around the world who like to follow this model when launching new products.

Next, Cook spent nearly ten minutes reviewing some of the characteristics of the previous generation of fruit products, as well as the opinions and suggestions put forward by fruit fans and some users since its launch. Seeing that it was almost done, Cook finally released today's heavyweight product.

"I know some people are always criticizing that fruits are always lacking in novelty in recent generations of products, but I believe that the new generation of fruit phones will definitely make you change this view. My colleagues and I have been trying this phone for a while. I have to say that this is really a great product and the best fruit phone I have ever used. It is, Fruit 7!"

With Cook's words, the screen on the big screen suddenly switched, and the front picture of Fruit 7 was displayed on it!

With the appearance of this picture, bursts of exclamations immediately appeared below. Judging from the pictures alone, the fruit 7 of this generation has indeed changed a lot. Compared with fruit 6, the edges and corners appear squarer and simpler, and more importantly, the iconic he key has disappeared!

The reason why these people exclaim is largely because of this reason. Because there have been rumors that this generation of fruit mobile phones will cancel the design of the he key, but the rumors are rumored that the key has become one of the iconic designs of fruits. It is not an easy thing to cancel it!

And now, this news has been confirmed. For Apple fans and technology enthusiasts around the world, this can be said to be a big deal!

"As you can see, the biggest change in the 7th generation of Fruit mobile phones is the cancellation of the he key. Many people may be worried that such a design will cause certain inconvenience, but what I want to tell you is that you don't have to worry about this problem at all. Because, we have added a cooler feature to this generation of fruit machines, that is, the iris recognition function..."

Next, Cook began to introduce this Fruit 7 mobile phone amid everyone's amazement.

As he said before, this generation of fruit mobile phones has indeed made great changes in design. In addition to the addition of iris recognition technology, there are many new functions, such as a clearer 4k screen, dual camera design, and the new generation of flash charging and wireless charging technology. Compared with the upgrades of the 6th generation, it is really more than a little bit!

At this time, many Apple fans who watched the press conference were already extremely excited and posted messages on Twitter that they could not wait to buy such a product!

At the press conference, Xiao Ran saw Fruit introducing the new functions of this generation of mobile phones, and couldn't help but sigh that Fruit's efforts on this generation of mobile phones were really beyond his previous expectations!

According to Fruit's previous style, it would never add so many new functions to the first generation of mobile phones, especially some of which can even be regarded as the category of black technology. Even this time, Fruit mobile phones have also integrated hardware, not only using faster A11 processors, but also unprecedentedly used the mobile phone's memory to the 4gb category, directly challenging some flagship mobile phones on Android! You must know that with the ease of use and fluency of iOS, it actually does not require such a large memory. Fruit said this, which means that they were also dragged into the water by the hardware war of Android phones!

"Fruit has used so many big moves this time, it seems that it is to turn over in one go." Xiao Ran said with emotion as he looked at Cook's introduction above.

He looked at his Twitter again, which contained many reports from his colleagues abroad and some comments from netizens, and without exception, praised the perfection of this generation of Fruit 7.

However, the fruit's ultimate move has not been finished yet.

When Cook finished introducing the two phones, Fruit 7 and Fruit 7P Reveal, he paused for a while, and then changed his subject, but then turned to another topic.

"Recently, there is a concept that is very popular in the technology world, that is VR technology." Cook paused when he said this.

When the media and technology insiders heard what he said halfway, they were stunned at first, and then immediately became collectively excited!

vr! Fruit is talking about vr! Fruit mentioned vr at their press conference!

What does this mean? Is Fruit going to release its own VR device? This is really great news!

In an instant, thunderous applause rang at the press conference!

Cook looked at the reactions of everyone in the audience and showed a satisfied expression on his face. He was very happy to see these people's reactions because he was really satisfied with this generation of products. In his opinion, it was completely expected that these people's reactions would be!

"Okay, it seems that everyone has guessed what I am going to say next. That's right, VR technology has become more and more mature and is getting into our lives. Fruit companies also attach great importance to this technology. We have seen that some manufacturers have launched some VR products before. Many people complained about why Fruit didn't produce a VR device, but I want to explain to you that Fruit is not not trying to launch a VR device, but wants to spend more time to provide everyone with a perfect VR product. After all, not many people are willing to experience a bad VR product."

When Cook said this, he turned to face the big screen, waved his hand, and the screen immediately switched the screen, showing several VR products currently being sold. Although the logo has been removed, all the technology professionals present can naturally see which company they are produced by those products at a glance.

"The VR products sold on the market are roughly divided into several types. The most common one is the VR box, which is paired with ordinary VR glasses used in smartphones. To be honest, I don't think this is a VR product, because it almost simply puts two magnifying glasses in front of the mobile phone screen. In addition to allowing you to watch closer and make your eyes dry faster, you can hardly find any advantages."

Cook shrugged and said to a product on the big screen.

The product was hidden, but anyone could tell that it was a new VR product launched by Sanbang Company. Many reporters who saw this scene chuckled, only a few reporters from Bangguo, with a little ugly face! They wanted to protest on the spot, but unfortunately this was in the territory of the United States. If they dared to do this, they would probably be thrown out of the venue by other people's security guards in minutes.

With Cook's words, the product on the screen was stamped with a big red cross.

He continued: "Another VR product is a device connected to a computer. With the help of the high performance of the computer, it generates high-quality pictures. It has to be said that this is a good idea. However, the result of this has achieved high image quality while sacrificing portability. I think no one wants to always drag a long thread behind the head, which looks so stupid."

Cook's words once again attracted laughter from the people below. The product on the screen is the newly launched vive by Ham Sausage Company, a VR product that is claimed to be the most advanced in the world. However, poor portability has always been its weakness. Cook ruthlessly attacked this product. I believe that the executives of Ham Sausage Company must have a bad look at this moment.

"The third type is all-in-one machine. I have to say that this is a great solution. But unfortunately, under the bad system, this idea is greatly limited, and we see that the actual use effect of this machine is not very ideal." Cook said.

After denying three different types of products in a row, Cook finally put forward his theme today, a brand new fruit vr device.

"It is precisely because we have seen the shortcomings of these devices and are trying hard to contribute a better VR product to everyone. With the joint efforts of many engineers of the Fruit Company, we have developed this epoch-making product, Fruit VR!"

Along with Cook's words, a pure white VR device appeared on the big screen at the same time! The appearance design is full of technology. As soon as it was unveiled, it caused everyone to scream!

"As you can see, this is a brand new VR device, which is different from any VR product sold on the market. It is not only an all-in-one machine, but also a device that can contact and communicate with your phone at any time. Now, I will invite Hank, the engineer of this device, to come on stage to introduce its magical features. Believe me, this is really a great product, and you will definitely fall in love with it!"

Cook said, making an invitation gesture to the audience. At the same time, a big fat man as tall as two meters walked onto the stage. It was Hank, a senior engineer at the Fruit Company!

As soon as Hank took the stage, he immediately attracted a burst of warm applause. Like Cook, Hank is also an old face at the Fruit Company press conference, and these people are not unfamiliar with him.

"Hey, guys, hello, next I'm going to introduce you to this fun new toy. Wow, I'm really looking forward to it..." As soon as Hank took the stage, he had a casual and humorous American introduction, which greatly activated the atmosphere on the scene.

Cook walked off the press conference stage, found a seat to sit down, looked at Hank on the stage with a relaxed expression, introducing fruit vr. At the same time, beside him, the assistant was reporting to him the latest reaction from the outside world.

"Mr. Cook, judging from the real-time data collected and summarized online, our newly launched Fruit 7 mobile phone has received 17 percentage points higher than the Fruit 6s series, and the Internet responded well." The beautiful assistant reported with a smile.

"Oh, that's great news." Cook said with a smile.

He is still very confident about this generation of fruit mobile phones. The sales situation of the previous generation of fruit mobile phones was not very optimistic. The reason is that although there are factors such as homogeneity of mobile phone functions, the most important thing is the lack of key innovation. This time, for Fruit 7, Cook was determined to make some major changes, including removing the he key and adding dual cameras, as well as iris recognition, etc. Although these are not new technologies, adding so many technologies to a new mobile phone at the same time can definitely be considered a very sincere approach for fruits.

Now, the market's reaction has also confirmed the correctness of his approach. Cook is now sure that this generation of fruit mobile phones will definitely have good sales results.

"Oh by the way, how is the press conference of those two companies in China?" Cook asked casually.

"I haven't received any news from the scene yet. Previous reports said that the press conferences of the two companies in China seemed to be due to some reason. I refused a little, and it seems that they have just begun now." The beautiful assistant said with a smile.

"Oh? It's postponed? The Chinese people's concept of time is really bad." Cook said with a smile and shrugged.

"Mr. Cook, I think they did not have a bad idea of ​​time, but discovered their fatal mistakes. I guess they were shocked by our newly released phones now." The beautiful female assistant said with a smile.

Hearing her words, Cook laughed.

However, before the laughter fell, the latest Fruit 7 phone in his pocket rang.

Cook took out his phone and the call prompt above showed that it was called by Ou Yuwen, general manager of Dahuaxia District.

"It's Ou's phone number. It seems that he should have told us about the press conference." Cook said with a smile.

When the phone was answered, Cook greeted Ou in a relaxed tone.

"Oh, is there anything?" Cook asked with a smile.
Chapter completed!