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Chapter 65: Copper is smelly and paper is expensive

Six hundred newspapers say that there are not many more, and that is not many less.

This young man Li Zisheng was serious about his work, so he was just creating a marketing campaign to promote his own newspapers, so he naturally devoted himself to it.

Whenever he entered a shop, he would first politely greet the shopkeeper or the clerk behind the counter; then he would then introduce his Pioneer newspaper skillfully and fluently, of course, he would inevitably pull the banner of Yishuntang; finally he would politely ask if he could leave a few free sample newspapers to try it out.

What merchants pay attention to is a "harmony to make money", and this newspaper is a free item delivered to the door. What's more, these well-informed merchants have long heard of the deeds of the father and son of the Yishuntang and the Li family. Which one of the "Pioneer Newspaper" sent by the young owner of Yishuntang personally, who would not allow it?

Some curious shop owners even started to read it on the spot. They just flipped it a little and were amazed, looking quite fond of it.

The main target customers of the Pioneer Newspaper run by Li Zisheng at this stage are businessmen with strong personal consumption power, high acceptance of new things, and high demand for information, especially commercial information. Therefore, the Pioneer Newspaper now can be called Pioneer Business News.

The front page headline in this first publication is the "editor" written by a young man with a sensational title, a huge impact, detailed content, and a thorough analysis - "Exclusive Reveal of the Grain Famine in Jingnan: Are natural disasters and man-made disasters? 1st".

Because it was a comment written by him, the president, it was called an editorial. This is exactly the same as the original meaning of editorials in our world. In English, editorials are called Leader, or Editorial and Leadingarticle. The former refers to "an editor-in-chief's commentary article" and the latter means "a chief commentary article".

This article explains the food shortage that affected almost all merchants in the previous period.

None of the parties before and behind this incident can be said to be openly and honest:

Tiantongxing has troubles, but it is not necessary to slap itself in the face. It is everywhere that it has shortage of food reserves in the industry and has encountered difficulties in its business.

Jingnan Grain Association is the "culprit" who has caused soaring grain prices by hoarding grain. The two purposes of making black money and cracking down on food coupons cannot be told by everyone, and no participant is so stupid that he is so unscrupulous.

Although the Tianwei Gate behind the Tie Family and the Tie Family had many small actions, they were outside the matter and pretended not to know it, so they would be even more unlikely to explain the food shortage.

They don’t say it, the boy says!

The big merchants naturally knew the inside story of the grain shortage in Jingnan, but the small merchants who were obsessed with the authorities were a little confused and didn't know why. Even if the latter guessed something vaguely, they did not understand the details of this "editorial".

Of course, Li Zisheng also knew the severity of the matter, and always kept the proverb of "Tell the truth, don't tell the truth" in his heart. His Yishuntang is in the "honeymoon period" with the Tie family. If he angers the senior executives of the Tie family, it is not just a loss of money. Even if he doesn't think about it for himself, he has to think about it for his family.

Therefore, his writing of this article cannot be called "writing straight", but can only be said to be "Spring and Autumn Brushwork".

The boys vaguely held a "sympathy" attitude towards Tiantongxing in the article. After all, they were not the culprit of the food shortage, but the "victims"; the actions of the Tie family were even more mentioned. In fact, they just let it go. If they were more strict, they could only be considered a fuel to the fire...

This basin of dirty water fell on the head of Jingnan Grain Association. No wonder the President of Chengjiazhuda was so angry.

In the first half of the commentary article, he first explained the reason for the formation of the grain shortage, pointed out the fact that Jingnan is actually not short of food, and also pointed the finger at the Jingnan Grain Association, telling readers that it is because they hoarded goods and earned unintentional money that caused the price of grain to rise.

This is only the first half of this editorial, and the second half reveals the inside story of the grain company not only in order to make bad money, but also wants to monopolize the right to issue money in Jingnan, thus disregarding the tragic situation in the city and even deliberately provoking riots.

The boy also sent a preview after the article. He left a suspense to attract more buyers when the Pioneer News was officially released.

It is this idea that will make Li Zisheng make a considerable fortune immediately!

Just the first half is enough to make Jingnan Grain Club famous. It is estimated that when the second half is published, it will be upgraded to the level referred to by ten thousand men.

It is conceivable that after today, when this newspaper spreads to the inside and outside Tieshan City, around the Flying Star Lake, Jingnan local... and even going out of Jingzhou and spread throughout Jiuzhou, it is self-evident that the reputation of the Jingnan Grain Association will fall to.

This is the power of public opinion!

If the Pioneer newspaper had only this editorial, it would not have attracted these businesses so much. After all, there are people who have a comprehensive understanding of the whole story, but the subsequent "Tieshan Business Information List" couldn't help but illuminate their eyes.

There are no search engines and e-commerce online stores in Zhongzhou, Chixian. You only need to choose goods and have a mobile phone. Here, you have to open your legs and open your mouth, and ask each one of them.

With this newspaper, it’s really worth mentioning. I have the pioneer in my hands and I have the business situation!

So, there were very enthusiastic shops who asked the boy to leave more points in his store. Li Zisheng had to politely decline. He gave this free gift in order to expand publicity.

Those businesses who were still unsatisfied asked to book the next newspaper, which gave the boy the opportunity to investigate the market. After all, this newspaper is a new thing, and he is hesitating about pricing.

Li Zisheng's mind was circulating for a few moments and opened his mouth to quote what he thought was a high price: ten yuan per serving. Unexpectedly, these shops accepted the price happily and enthusiastically agreed with the boy to deliver the next issue of the newspaper to the store.

This also made the boys who had seen some of the market happy. The cost of the newspaper they made would not exceed one yuan, so wouldn’t they make nine yuan per piece?

This is the value of information!

Merchants want to give it to you, and pedestrians want to give it to you.

In addition to the rich people who are well-dressed, the other goal of the boy is a warrior who carries weapons. This is naturally because "knowledge is power" here, and the pursuit of martial arts is definitely not an illiterate illiterate person.

He was still so polite and kind, saying hello, introduction and thanking, and none of these three steps could be missed.

In this way, the two boys Li Xiao quickly gave away all the 600 newspapers they carried with them.

Looking at the sun, it was noon, so the two of them walked quickly to the agreed location in the center of the city, Baiqin Building.

Because Master Xiao dragged his back a little, and the area of ​​North City was the vastest, these two people arrived late.

Li Zisheng saw it from a distance that everyone except the group of Tie Baiqiang and Tie Jin were already waiting at the door of the store.

When he got closer, he found that Hu Yunhong, Tie Baihu and Ye Ganzi's group looked a little strange. When the boy looked closely, he found that these little guys had messy hair and irregular clothes, and several cracks were pulled out of them.

These four children looked like they were not going to deliver newspapers just now, but were fighting.

So he walked up to say hello, pointed at their clothes curiously, and asked, "What's going on with you guys?"

The four of them reacted differently. Tie Baihu hugged his chest with his hands, hummed his nose, looked up at the sky; Hu Yunhong smiled and touched his head and laughed foolishly; while Ye Ganzi's team looked like he was reluctant to speak.

So Li Zisheng asked Hu Yunhong first: "Old Hu, what's wrong with you?" He glanced at Tie Baihu next to him, "Is he fighting with someone?"

Hu Yunhong shook his head repeatedly and said, "No fight, no fight. We are very kind to deliver newspapers to everyone. That's..."

"What is it?"

Hu Yunhong looked at Tiebaihu with gratitude and said, "It's just that everyone is so enthusiastic that we have just posted a few pictures, and many people rushed to grab it. Fortunately, senior Baihu is here, so he dragged me out of the crowd!"

Li Zisheng was a little unexpected about this situation. He did not expect that this newspaper was so popular in Nancheng: "All those newspapers were stolen?"

Hu Yunhong honestly replied: "Yes, I was stolen all at once."

The boy has always known that this Hu student is loyal and wants to tell the truth.

The "industrialization" Nancheng, which is full of iron shops, needs its own business information more than the "tertiary industry" of leisure consumption. Having this enthusiasm means "slightly" beyond the young man's expectations.

So he turned around and began to ask Ye Ganzi, "Old Ye, is that the same when you went to Dongcheng? Your newspaper was also stolen?"

Ye Ganzi nodded and shook his head again. He swallowed a mouthful of saliva and said with a little fear: "President, you haven't seen that situation. The customers who came to buy grain in Dongcheng who saw our Pioneer Newspaper were crazy. They robbed them when they robbed them, chanted them after reading them, scolded them after finishing their chanting... They had already started fighting when Xiao Lu and I left."

"Are you fighting?" the boy asked in confusion, "Why did they fight?"

"I heard them say it's for your editorial!"

Li Zisheng still underestimated the power of his editorial.

Although the lower class people complained about the rising grain prices, it was reasonable to raise prices in the shortage of years. They did not have the spontaneous "class awareness" and although they resented the grain merchants who raised prices, they blamed God in their hearts.

His article just broke through the window paper, found an emotional outlet for the people, and also added a fire to the public's grievances that had finally been suppressed in the city.
Chapter completed!
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