729 If you want to make money, you must be willing to invest in advertising(1/2)
He never spent the 100,000 that Liu Chunlai gave to Liu Fuwang before.
What I usually spend is pocket money given by Yang Aiqun.
When it's hot, you naturally can't wear a cotton coat.
This can only be kept at home...
As a result, a lot of money was gnawed by rats.
"That's true, but gold is not easy to buy, especially so much..." Liu Fuwang didn't want to talk about the mouse eating money. "You shouldn't touch the gold that Eighth Master left you, right? It's so big..." 2
Before his death, Mr. Liu Ba told Liu Chunlai the specific location of Zhang Xianzhong, the eight kings of Liu Chunlai.
But Liu Chunlai didn't think about going to catch that thing.
In the 1980s, it was easy to make money, so there was no need to catch that thing to leave some hidden dangers for yourself.
It is not easy to buy domestic gold, but you can buy it from Xiangjiang.
International gold prices are now at a low level, and Liu Chunlai doesn't want the money he has in his hands to shrink much due to depreciation.
Because of his export trade, he already has millions of dollars in his overseas account.
Wait for a few years and the exchange rate becomes 1:8 or even more, which is tens of millions.
Liu Fuwang didn't know this, and just thought that Liu Chunlai wanted to use the batch of gold left by Master Liu Ba.
It's dozens of kilograms.
"No, it's not easy to buy in China, it's easy to buy abroad! And the price is not very high... We can't use foreign exchange in our hands. Gold should be used to maintain the price, so it should be good... When we have money in the future, we will directly build a taurus in Mopan Village..."
Liu Chunlai started running the train again.
Therefore, Secretary Liu did not feel sorry for the 100,000 yuan he gave his daughter a dowry.
In addition to telling others that they have money, they are reluctant to spend money and can't even sleep well.
Although gold is heavier, it cannot be used directly, so it is just used as a weight-bearing training.
The time for National Day is too short, and Liu Qiuju and Zhao Yujun's marriage was too late to prepare, so they simply kept it for the New Year to do it with the rest of the brigade.
In order to get a grandson early, Liu Fuwang included several matchmakers from the entire town into the Women's Federation of their brigade just to find a partner for the bachelors.
With the start of school, everything from nursery to high school, and then to later work was included.
Even after getting old, the brigade was retired, which naturally attracted countless people around.
More and more single young men and women are beginning to yearn for marrying into the Fourth Team.
In order to avoid comparison, all weddings of the fourth brigade are held by the brigade.
The reason why Liu Chunlai gave Liu Qiuju such a high dowry was that others could not compare with each other.
The wealthy family of the Liu family is a tradition for marrying their daughters and having a generous dowry.
When Liu Fuwang's two daughters got married, there are still people talking about it now.
Liu Chunlai had another thought to give Liu Qiuju such a heavy dowry - to stimulate more capable people in the brigade to work on their own.
Only when an industrial cluster is formed can future development be easier.
At least, talent concentration will be more prominent.
Soon, the first production line of the sanitary napkin factory was installed and debugged. Liu Chunlai, who was used to using it, directly used Suermei.
I remember this name very deeply, not because this brand has a great reputation, but when Liu Chunlai was in high school, this brand was quite popular. He had a classmate with a good relationship and was nicknamed "Surmei"...
The product was produced and supplied to the factory female workers, and the market conditions were not very good.
"They didn't advertise?"
Liu Chunlai really didn't expect it.
They have already told Anerle that they have not appeared in TV commercials until now.
"In the Shanghai Stock Exchange, they advertised TV, and the effect was very good. But in the Chengdu and Shancheng, there was no...it was probably because the capacity was not enough. Now Anle is increasing production lines in demand..."
Zheng Qian shook her head and said.
"How effective are their TV commercials?" Liu Chunlai asked Zheng Qian.
He knew about the market.
But Zheng Qian didn't know.
"It's not particularly ideal. I spent 30,000 yuan to buy advertisements in the middle of a popular drama, and I couldn't consume the production capacity of a line... and then I went to other cities to advertise, and he might not want to be cheaper for us..."
Yang Chunrong said.
If it's something no one wants.
Xu Lianjie, who should have been a Chinese uncle, knew that Liu Chunlai bought ten production lines in one go.
When he found that TV commercials were useful, he did not have enough production capacity...
Of course, I would not follow Liu Chunlai's idea to go to Shancheng and Rongcheng, two cities that are Liu Chunlai's old nests, to advertise.
"So, find the last actress in Xiangjiang to shoot advertisements! Not only TV commercials, but also print commercials..." Liu Chunlai directly asked Zheng Qian to do this.
"Boss, the price of celebrities over there is very high. Will it be more cost-effective for us to do this?"
Zheng Qian was a little scared.
Is Liu Chunlai's investment too much?
As a large number of Hong Kong dramas enter the mainland, the female stars in Xiangjiang have a very high reputation in the mainland.
The effect will be, but the question is how many cents a pack of sanitary napkins cost, and how much profit does it take to make the advertising fees back?
Zheng Qian's income is closely related to profits.
"Looking at the long term! Although it doesn't seem cost-effective now, if we start working at all and sell hundreds of millions of pieces a year, how much does it cost per piece on average?"
Liu Chun came to ask Zheng Qian.
Zheng Qian wants to say that that is too ideal.
The market potential is great, but the product can not be popular in a short period of time through advertising.
Consumer concepts and other aspects need to be changed.
"Originally, we planned to invest tens of millions of dollars, and the production line only cost a few million. So, let's invest one million in advertising. Shooting TV advertising and print advertising, give you a budget of 400,000 yuan, and save it to you 20%.
The other party works for himself for money.
Then let her work hard for the money.
As for the conquest of personality charm, Captain Liu did not have that free time.
Until now, I have not been idle even after handing over the power.
There are so many things in a day.
Even if they spent hundreds of thousands of dollars on advertising, Tian Li and others did not respond.
Anyway, whatever the captain said, it is what it is.
"In addition, contact the Spring Festival Gala preparation team, Suermei sponsors 100,000 yuan, and LeTV color TV sponsors 100,000 yuan, put our billboards there! Chunyu Clothing provides free clothing..."
Since you want to advertise, you have to be in place in one step.
The expansion of LeTV color TV has been completed, and the market is still booming, so there is no need to worry about selling.
It is necessary to speed up the brand cultivation.
Chunyu clothing has also gained a lot of fame in the country, but it is still not enough.
As for sanitary napkin advertisements, it is estimated that only in the past few years will it be possible to do it in the Spring Festival Gala.
When CCTV gets rich, it won’t be as much money as possible.
Zheng Qian was stunned when she heard what Liu Chunlai had, so she simply stopped talking.
If Liu Chunlai has more other ideas, it will be troublesome.
"Let's take action separately. You go and contact the preparation team of the Spring Festival Gala. I'm responsible for the Xiangjiang side..." After Zheng Qian came out, she directly ordered Yang Chunrong.
Yang Chunrong smiled bitterly, regretting following Zheng Qian to join Liu Chunlai's command.
With such a boss, the future is uncertain.
"There must be a reason for the boss to spend so much. Although the cost of advertising is high, it is also indispensable, especially things that are not well-known." Zheng Qian was so open-minded.
After all, these things are common internationally.
However, few new product owners are willing to invest heavily like Liu Chunlai.
"Will those actresses in Hong Kong be willing to shoot commercials?"
Yang Chunrong couldn't help but feel a little worried.
"As long as you give enough money, why not take pictures? They usually use this! Xiangjiang is not a mainland, and mainland women find it difficult to talk about these... Just like the body curves of tights before, but now, aren't there many young girls wearing tights on the street? Some girls are more and more exposed..."
"That would lead to scolding!" Yang Chunrong looked embarrassed.
To be continued...