From Newcastle, 450 kilometers away, to London, and then went to Langham Hotel to pay tribute to Xiao Feng. Mike Ashley's heart was filled with bitterness.

As a well-known sporting goods retail tycoon in England, Ashley ranked 384th on the Forbes Global Rich List in 2013, with a net worth of US$3.5 billion. In addition to its chain and sporting goods companies, his best assets are 80% of Newcastle United's shares.

The club's 2013/14 season financial report released by the club showed that the club made a profit of 18.7 million pounds, achieving profitability for the fourth consecutive year.

At the same time, the team's operating income increased from 95.9 million pounds to 129.7 million pounds, an increase of 35%, of which 78.3 million pounds came from the new Premier League broadcast contract.

In addition to profitability, Newcastle's benefits to Ashley are not only here, but also the aura of "Newcastle boss".

Previously, Ashley had repeatedly stated that he wanted to sell the club and had scandals with many consortiums, but only he knew in his heart that this was just hype and hype.

But now, even if I feel ten thousand willing, Ashley can't stop the club from changing hands!

"Hello, Mr. Xiao." Ashley is also an old fox. Even if he is dissatisfied, he still treats Xiao Feng with courtesy.

Although he had seen Xiao Feng's photos, Ashley was quite amazed by his youth. Xiao Feng was one year younger than his son, but that guy was just racing all day long, and Xiao Feng was already a super rich man with a net worth of more than 20 billion yuan.

"Mr. Ashley, I'm really sorry to let you come from Newcastle!" He didn't hit the smiley person, and said that his behavior was a bit of a robbery. Xiao Feng could at least keep the politeness on the noodles.

After the two of them exchanged greetings, they sat down separately. In the small reception room, except for Xiao Feng and Ashley, Ma Xiaotian, Bei Bei, Dapeng and other assistants all retreated.

………

Half an hour later, the door of the conference room opened, Xiao Feng and Ashley came out side by side with a smile on their faces, as if they were friends for many years, and the atmosphere was quite harmonious.

Only Beckham noticed the gloom that flashed through Ashley's eyes. It seemed that he was a little unwilling to accept it, but he was powerless.

At the beginning, Beckham thought that Xiao Feng's behavior of meeting Ashley in London would make the arrogant old man furious, but he never thought that Ashley came to London obediently. Looking at the current situation, the two should have reached an agreement on the transfer of the club. This made Beckham sincerely admire Xiao Feng and the huge potential behind it.

Xiao Feng was able to create a huge industrial empire of tens of billions of dollars in just five years, and it was indeed not Yi Yu. Behind his handsome and sunny young face was his ability to make perfect plans.

Xiao Feng specially sent Ashley to the door of Langham Hotel and let the reporters around take photos openly, which also sent a signal to the outside world that the transaction of Newcastle United has entered a substantial stage.

"David, Dapeng and Xiaotian, from today on, you will lead the negotiation team to the Newcastle Club to conduct detailed evaluations of the club's assets, personnel and market development to lay a solid foundation for the final signing!" Back at the room, Xiao Feng began to issue orders and said: "The overall framework of the transaction has been reached, and you will have to work harder next!"

The acquisition of Premier League clubs involves asset transactions of hundreds of millions of pounds. This is not a huge project that one or two people can complete alone, and Xiao Feng can only delegate power in large quantities. Fortunately, the team also has staff from Deloitte and Morgan Louis, which has cleared professional obstacles.

"Uncle Jiu, what is the approximate price?" Dapeng couldn't help but ask.

As a young man who is still studying for graduate school, he usually watches Premier League games. When his family officially acquires a club, he feels somewhat dreamy.

"The club's valuation is about 280 million pounds to 300 million pounds. The specific number depends on your work results!" Xiao Feng did not hide it and said with a smile: "When the final asset appraisal is completed, we will initiate an acquisition offer from the remaining small shareholders. Change the club into a private company!"

With the profitability of Newcastle Club, £300 million is only a price-to-earnings ratio of 22 times, which is not too outrageous. What's more, the club also has high-quality assets like St. James Park Stadium, so you will definitely not lose money if you buy it.

Although Ashley has a net worth of US$3.5 billion, most of it is real estate and company assets. There is not much cash and the capital chain is quite tight.

That year, Kroenke provided 200 million pounds of funds for Ashley to acquire Newcastle in order to use Ashley's channels to develop his own industry in England. Ashley never expected that because of the cooperation of the "Mirror Lake Group" and the friendship of the Walton family, Kroenke chose to fully support Xiao Feng's acquisition.

Xiao Feng took 200 million pounds of debt from Kroenke, and coupled with the open and secret support of the Morgan family, Ashley had no choice but to let go.

For Ashley, today is a very frustrating day!

When everyone learned that the biggest obstacle to the club's acquisition had been cleared, they couldn't help but cheer. The next thing was just a technical matter, so it seemed much easier!

"David, next you need to start building momentum in front of the media. When I come back from China, the signing ceremony will be officially held!" Xiao Feng specially pulled Xiao Bei over and reminded him.

In England, the power of public opinion is quite powerful. How to make good use of the media to build momentum is an instinct that every Premier League club should have, and Xiao Feng has gradually entered the role.

Beckham, along with Alan Hiller, Kevin Keegan and some media groups with close ties to the Morgan consortium, will create a good public opinion atmosphere for China Capital to take over the club.

After everything was arranged, Xiao Feng did not stay in London for too long. He took the "Ni Ni" from Heathrow Airport and returned to Peking.

On July 2, the ceremony for the "Four-Down-Countryside" summer vacation of colleges and universities was held in Peiping. At the invitation of the National Youth Federation and the Youth League and the Central Committee, Xiao Feng was going to visit the scene in person.

The main purpose of coming to London has been completed, so Xiao Feng will naturally not stay. The next time he comes back is the day when he officially takes over Newcastle!

………

When the 'Ni Ni' took off from the airport, Beckham was interviewed by the media before heading for Newcastle United from the Langham Hotel. He announced a news that shocked the whole of England!

Xiao Feng, chairman of the China Consortium "Jinghu Group", has reached a consensus with Newcastle boss Ashley to acquire club shares and become a new investor!

A stone caused a thousand waves, and Beckham's speech immediately made the English football world, which was in the preparation period, storm. People's minds were moving!

At the same time, Newcastle celebrities including Kevin Keegan and Alan Hiller also stood at the front desk to support the acquisition of "Minghu Group", believing that this will help improve the club's investment and increase commercial development efforts in Asia.

The fan group, who have always been in the same position as Ashley, also issued statements to support the club's change of ownership. After all, Xiao Feng proposed to increase transfer funds, build a training base and renovate the St. James Park Stadium to win the favor of the fan leaders.

Moreover, before the acquisition started, Xiao Feng let Bei contact these fan leaders, which made them feel enough respect and it was reasonable to express support.

If it were the past, conservative English fans would have instinctive resistance to foreign capital, but with the rapid rise of clubs such as Manchester City with the help of sufficient funds, all Premier League club fans would like to have rich people to like them!

The drastic changes in the situation immediately made the English football and media unable to understand it. No one expected that Xiao Feng and the "Minghu Group" did their jobs quietly! At this time, people recalled that when Beckham returned to London from the United States, they took Xiao Feng's "Ni Ni", which means that the acquisition was a premeditated action.

But why did Ashley agree to the acquisition of "Minghu Group" so happily? What kind of inside information exists? After all, there was no warning in advance, and the transaction between the two parties suddenly became clear, which was too fast!

Hundreds of thousands of people who were making a living in England football instantly had such an idea in their minds. The reporters began to encircle and ask various questions as if they were injected with blood from the acquisition team, Newcastle club staff and football personnel.

Because of the early elimination of the English national team, the English media were not so enthusiastic about the World Cup. The news that the Chinese consortium acquired Newcastle quickly surpassed the eighth-finals of the World Cup and became the hottest topic!

The reporters wanted to find two real owners, Ashley and Xiao Feng, and ask about the various details of the equity transaction. However, they could only return in disappointment.

Since showing up at the Langham Hotel in London, Ashley has returned to his manor in the countryside of Yorkshire, which seems to be deeply hit; as for Xiao Feng, he and the "Ni Ni" are still flying in the sky, and are expected to arrive in Peking at noon tomorrow.

However, with Beckham, Alan Hiller, and other footballers, it is enough to make the entire media circle lively!

………

When Xiao Feng came out of the VIP channel at Peking Airport, he was immediately startled by the snow-white flash lights in front of him. Hundreds of reporters surrounded him and were very excited!

Xiao Feng still underestimated the huge sensation that his acquisition of the Newcastle club brought to the domestic media. After learning that the destination of the "Ni Ni" was Peking Airport, major domestic media were already waiting here.

A few years ago, Yang Jiacheng, a wealthy businessman in Hong Kong, successfully entered Birmingham, which made domestic media a little excited, but later, as Yang Jiacheng was imprisoned due to money laundering, the media automatically reduced related reports.

Birmingham and Newcastle United are clubs that are not at the same level. The sensation brought by Xiao Feng's acquisition has surpassed the football field and extended to a deeper economic field.

"Mr. Xiao, what is the final price of the Newcastle Club?"

"Mr. Xiao, why did you choose Newcastle instead of another club?"

"Mr. Xiao, after joining the club, will you consider increasing the signings of Chinese players?"

"Mr. Xiao, is it possible to invite Chinese coaches to the club in the new season?"

"Mr. Xiao, how much is the transfer fund for the new season?"

………

For a moment, countless questions rushed towards Xiao Feng like a tide, and everyone was looking forward to taking out a few words from Xiao Feng's mouth, which were the most popular news.

Zhang Yi around Xiao Feng had already become accustomed to the siege of reporters. He and several assistants tacitly stopped the surging reporters.

Seeing this, the airport security guards quickly rushed up and formed a wall of people to escort Xiao Feng and his party away.

"The acquisition of Newcastle Club is because it is the Premier League club with the most acquisition value and development potential, and it is very cost-effective!" Before boarding the bus and leaving the airport, Xiao Feng briefly answered several questions from the reporter and said with a smile: "As for the final acquisition price, it still needs to be reviewed in detail before it can be announced. In short, it is not cheap. After acquiring the club, we will still strictly follow the traditions of England and international practices to manage and operate, but we also hope to increase the Chinese elements of the club as much as possible. Newcastle will start its trip to China next year, and I hope everyone will support it!"

Xiao Feng didn't say much, but he also revealed a lot of useful information. After gaining something from the media reporters on the scene, they did not continue to chase and fight. After all, domestic reporters are not as good as the paparazzi of the England Sun!

Xiao Feng’s successful acquisition of Newcastle Club not only made the media circle happy, but also made domestic fans happy. Now there is finally a ‘home team’!

In a sense, Chinese fans are quite miserable. The national team's performance is too bad and there is no place to rely on. The domestic league is like shit. If you want to like it, you can't talk about it. You can only like foreign clubs.

When Sun Hai of China was at Manchester City, many fans still had a spiritual support. Now everyone can only like teams such as Manchester United, Real Madrid, and Chelsea, which have a large number of stars. They are lively but have no more emotions.

If Xiao Feng really takes over Newcastle, it can be foreseen that Newcastle will immediately become the most popular Premier League club in China, no doubt about it!

Many fans have already begun to think that once the "Minghu Group" starts its Newcastle travel route in the future, fans can go to Newcastle through travel, and can also enjoy the popularity of the Premier League games while traveling, which can be said to kill two birds with one stone!

Now is the football craze of the World Cup, and the news that Xiao Feng acquired the Newcastle Club is like a thunder sound, which has made more and more Chinese audiences more interested in football; in Qiandu search, Newcastle instantly became the top three, which shows the enthusiasm of the Chinese people!

Judging from the reactions of the media and the public, the acquisition has achieved good results! (To be continued.)
Chapter completed!