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【Chapter 808】 Food frenzy

Tourists who came to the "Ginkgo Village" one day in advance can still enjoy a leisurely atmosphere, but tourists who arrived at the scenic spot on National Day still felt the crowded atmosphere.∮,

Over the years, the domestic holiday economy has been developing continuously and the national tourism awareness has been increasing, which has made major popular scenic spots popular.

Although it has been less than five years since the "Jinghu Scenic Area" officially opened to the public, its popularity is no less than that of some scenic spots and attractions, and every holiday is beginning to be overcrowded.

Of course, compared with other small attractions, the Jinghu Scenic Area is vast. Even if there are tens of thousands of tourists, it will disappear without a trace like pepper sprinkled with noodle soup.

After nearly five years of development, the "Jinghu Scenic Area" has opened dozens of tour routes around the 20-kilometer area around the "Ginkgo Village", and even two cable car cableways that climb the Snow Peak have been built.

People can still feel the surging crowds on the east bank of the Lancang River, but as soon as they enter Ginkgo Village, tourists disappear in a blink of an eye on the forest path under the guidance of the tour guide, and the mountains and forests are still quiet.

Compared with other popular scenic spots where people can only be photographed by taking photos, the "Jinghu Scenic Area" is quite good. At least when tourists want to take photos, there will be no sudden irrelevant people in the background.

Starting from 8 o'clock in the morning, a large number of tourist buses drove through the "Yaoyin Expressway" into the "Ginkgo New District". It was not completely counted that at least 30,000 people arrived at the Ginkgo Village on this day. In addition to tourists stranded in the scenic area, the number of receptions in the scenic area exceeded 50,000!

For a small village with a registered population of only 1,000, dozens of times the number of tourists suddenly poured in is undoubtedly a huge load. Fortunately, most tourists are arranged in hotels, inns and hotels in the "Ginkgo New District", otherwise the few inns in the "Ginkgo Village" would not be arranged.

Although the B&B and Inns in "Ginkgo Village" have undergone a series of transformations and expansions over the years, the place is so large. The space for expansion is actually not large.

Today, the entire inn in Ginkgo Village has only 3,000 rooms, and the ultimate number of tourists is 4,600, and it is still unable to withstand one-tenth of tourists during peak periods.

This has also led to the rising housing prices of the "Ginkgo Village" inn, especially those rooms with views of Jinghu Lake and the Golden Peak of Yuting Peak, which is even more amazing.

Take the best lake-side guest room in the "Binhuju" as an example. The current housing price has reached 2,888 yuan. During the National Day and the May Day holiday, tourists will be robbed by them if they do not have discounts!

Some financial media pointed out that the price level of the "Jinghu Scenic Area" has begun to rise, and the originally approachable consumption level has begun to stay away from ordinary tourists, becoming a place for some rich people to show their economic strength.

However, what makes people feel gratified is that the service of "Jinghu Scenic Area" is not discounted, but rather, it maintains a high enough level due to the strict management of "Jinghu Company".

Therefore, in the evaluation of well-known domestic scenic spots by major media, the "Jinghu Scenic Area" has always maintained a relatively high position and is quite attractive to tourists.

Whether it is on holidays with extremely high passenger flow, the rate of complaints from the "Jinghu Scenic Area" is quite low, which also makes the scenic spot a good reputation.

According to sample surveys by some media, more than two-thirds of tourists come to travel because of their good reputation in the "Jinghu Scenic Area". After all, the phenomenon of slaughtering tourists and hacking tourists is unique, allowing tourists to live a comfortable journey.

Of course, what attracts tourists the most is a variety of top-notch foods and organic fruits and vegetables. This is the core force of the "Jinghu Scenic Area"!

………

Food streets can be seen everywhere in the country. Jinling Confucius Temple, Haizhou Chenghuang Temple, Beiping Guijie and other places are well-known, bringing together food from all over the country and even the world, becoming a benchmark in the food industry.

In the past two years, the "Jinghu Food City" has emerged as a new force, winning high praise in the minds of many tourists, foodies and gourmets, and has become one of the signatures of the "Jinghu Scenic Area".

Looking at the development history of "Jinghu Food City", in addition to "Jinghu Company" insisting on introducing authentic snacks from all over the country and food from various countries, the most important point cannot be ignored.

That is, "Xiao Family Farm" and "Jinghu Ranch" provide the best ingredients for the stalls in the Food City, which makes the food here more famous.

Someone has made a comparison. There is a considerable gap between the roast duck in Quanjude’s main store and the roast duck in the ‘Jinghu Branch’. It’s just that the southern Yunnan mahjong produced in ‘Xiaojia Farm’ tastes better.

Even the senior executives of Quanjude publicly admitted that it is the "Jinghu Branch" that has better raw materials that have better quality.

Since last year, Quanjude purchased a large number of live ducks from the "Xiao Family Farm" and transported them to Peiping by long distance as the raw material for Quanjude.

Although such long-distance transportation will reduce the quality of "Jinghu Madai" and the transportation costs are astonishingly high, it has gradually improved Quanjude's position in the high-end catering market.

It is precisely because the "Jinghu Madya" is very popular that Quanjude has requested to "Xiaojia Farm" to increase supply to meet the huge market demand.

To this end, Xiao Dazhi specially launched a new project, opening a huge duck farm in the "Jinghu area", specializing in raising various high-quality meat ducks, with a stock of 1 million birds!

This duck farm can produce 3 million meat ducks every year, creating an output value of more than 500 million rmb. It is also considered a large-scale duck farm.

Unlike other breeding farms that need to worry about sales, all the products of "Xiaojia Farm" are in short supply on the market, and even when they are still in their growth stages, they have been booked out by customers.

The supply of "Jinghu Madya" is just a microcosm of the hot sales of "Xiaojia Farm" products across the country. All products from the entire farm and pasture have now become a representative of high-quality ingredients in China and are the best choice for making top-quality food.

………

Among the tourists who flocked to the "Jinghu Scenic Area" during the National Day, many people came for the "Jinghu Hairy Crab". This is the most anticipated delicacy this autumn, no doubt about it!

After several years of brewing and fermenting, the delicious name of "Jinghu Hairy Crab" has spread all over the country, officially replacing the long-standing "Yang. Cheng. Lake Hairy Crab" and becoming the number one brand of Chinese mitten crabs!

Although the interests of "Yang. Cheng. Lake. Hairy Crab" are unwilling to lose the halo above its head and try all its best to publish various soft articles on the media and the Internet, trying to maintain the status of "Yang. Cheng. Lake. Lake. Lake. Lake. Lake. However, in the face of the general trend, such resistance is useless.

As early as September, the online store of "Ginkgo Specialties" began to release pre-orders for "Jinghu Hairy Crab", which immediately attracted the attention of hundreds of thousands of foodies. Millions of "Jinghu Hairy Crabs" were sold out in just two hours!

Sales volume exceeded 300 million rmb in two hours, which also set a historical record of pre-order and current purchase sales on Taobao.com. Such news was even highlighted by CCTV in "News Broadcasting".

According to data released by "Xiaojia Farm", the shipment volume of "Jinghu Hairy Crabs" this year will be around 10 million, a little more than in previous years, but in the face of rapidly expanding market demand, this supply volume is really a drop in the bucket.

In order to prevent fakes, "Xiaojia Farm" has specially announced the flow of all "Jinghu hairy crabs", as long as they are not purchased through these channels, they may be fakes.

As the only flagship store for online shopping of Jinghu Group, "Ginkgo Specialties" has obtained sales qualifications of 3 million Jinghu Hairy Crabs. These hairy crabs are divided into three times to release pre-order qualifications on the Internet. Each time the purchase time is getting shorter and shorter. The last time is almost crazy and it is sold out in less than an hour.

In order to ensure the safe operation of pre-orders, Taobei.com even sent a technical team to the "Ginkgo New Area" to help the "Ginkgo Specialties" online store for maintenance, which is an unprecedented move!

Through the pre-order of "Jinghu Hairy Crabs". The online store of "Ginkgo Specialties" won 1 billion rmb sales in just half a month, making great contributions to the full-year performance this year!

In addition to online shopping, the 300 top restaurants jointly cooperated with by Jinghu Group also won a considerable proportion of Jinghu hairy crabs, and they received 4 million Jinghu hairy crabs.

"Jinghu Group" publishes the names and quotas and number ranges of these restaurants on the official website, and provides consumers with anti-counterfeiting inquiry services with a huge database and hotline 24 hours a day.

This year, Jinghu Group has also launched another more advanced and convenient query tool, that is, smartphone users can check whether each of the Jinghu Group products they purchased are genuine through the Jinghu Group app?

After Yang Hao officially served as the executive president of "Jinghu Group", as a young man, he began to give the group more vitality and fashion.

The launch of mobile apps is a good example. Recently, the group is planning to cooperate with a technology company to develop a mobile card swipe system to increase the group's daily technological content.

Now, only restaurants with cooperative relationships with "Jinghu Group" can hang the "Jinghu Hairy Crab" logo at the door of their own restaurant, and the remaining product volume will be hung at the door for real-time.

In this way, consumers can enjoy these top-quality hairy crabs with confidence. After all, the price of "Jinghu Hairy Crabs" is extremely expensive, which is even worse in restaurants!

Of course, old customers who have eaten the "Jinghu Hairy Crab" can easily distinguish the huge difference between it and other hairy crabs, and it is unlikely to hide it from the gourmets.

Another sales channel of "Jinghu Hairy Crab" is the supermarket network spread across major cities across the country. This year, a total of 200 supermarkets have obtained the sales rights of "Jinghu Hairy Crab", most of which are distributed in Peking, Haizhou, Yangcheng, as well as provincial governments and key cities.

After all, only these economically developed and residents’ incomes can digest the ‘Minghu Hairy Crab’ with an average selling price of no less than 368rmb!

With its super high price and beautiful taste, the "Jinghu Hairy Crab" has set off a food frenzy in China, and the name "China's No. 1 Luxury Delicious" has basically been confirmed.

Although the top steaks of "Jinghu Beef" are sold at a higher price, basically reaching US$1,000 per kilogram, due to the extremely low production of "Jinghu Beef", most of the top steaks are sold directly overseas, so the sensation caused by "Jinghu Beef" in the public and public opinion is not much.

As the production of "Jinghu Hairy Crab" increases year by year, and the market promotion is becoming increasingly powerful, it has become a representative of Chinese food. Even Fortune magazine in the United States has conducted a series of in-depth analysis and reports on the food economy derived from "Jinghu Hairy Crab".

Although the production of "Jinghu Hairy Crabs" is only 10 million, and the sales of "Xiaojia Farm" is less than 4 billion rmb, the widespread discussion and trend caused by this kind of delicacy are places where the media needs to interpret in-depth.

Some people say that the 'Jinghu Hairy Crab' is just a hype, some people say that its deliciousness can become the business card of Chinese cuisine, and some people say that this is an extension of the operation strategy of the 'Jinghu Group'...

In short, a series of differences and discussions have arisen around the "Mirror Lake Hairy Crab", which has made its popularity on the Internet continue to rise, and has become the most eye-catching topic this autumn.

For some rich and leisure foodies, the troubles of the Internet and media will not interfere with their judgment. In order to eat the freshest "Jinghu Hairy Crab", they specially chose to come to "Jinghu Scenic Area" during this Golden Week to experience the first-class deliciousness up close!

Since the sale of "Jinghu Hairy Crabs", the 30 authorized restaurants in "Jinghu Scenic Area" have basically been queued every day. Foodies from all over the country are quite good at eating the food they think.

More than one media reported the news that tourists in the Jinghu Scenic Area lined up to eat the Jinghu hairy crabs. CCTV News even sent an interview team to interview the Xiao Family Farm, which also allowed more people to have an in-depth understanding of the aquaculture farm where the "Jinghu hairy crabs" were born.

It has to be said that after four years of continuous promotion and publicity, the climate of "Jinghu Hairy Crab" has become. With the name of "China's No. 1 Delicious Food", its future will have broader prospects!

Now, Jinghu Group has decided to continue to expand the breeding scale of Jinghu hairy crabs, and strive to achieve a shipment of 20 million next year to meet the increasing market demand.

The 20 million Jinghu hairy crabs are less than 10,000 tons, which is not a problem for the "Jinghu area" with sufficient water area.

As for management technology, it is even less of a problem. In the past few years, "Xiao Family Farm" has accumulated a lot of experience and created extremely distinctive skills to cope with the challenges after expanding the scale, which is easy to do!
Chapter completed!
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